Basics of Pinterest for Maximizing its Results

Pinterest & Promoted PinsReader’s Digest Version

Maximize Digital Media

Presentation by Miguel Castro

WHAT IS PINTEREST?

• “Pins are visual bookmarks for good stuff you find anywhere around the web or right on Pinterest.”

• “Organize your Pins however you want - Boards are where you collect Pins by theme or topic.”

BUSINESSES?

PAY-TO-PIN?• Beta 8 months ago

• Beta participants - various industries

• Promoted Pins beta program saw a 30 percent increase in “earned media”

• Promoted Pins Launches - Jan. 1 2015

• Pinstitute - new program for businesses to learn how to connect with Pinners and see an even greater return from Pinterest

HOW TO • 1a.Create Pinterest

Account (business.pinterest.com)

• 1b.Convert to Business Account

HOW TO

• 2. Verify Website

• 3. Add Pinterest tools to website to maximize (pun intended) Pinterest effort

HOW TO

• 4. Fill out form

UNDER THE HOOD?• Analytics

BELLS & WHISTLES

• canva.com - graphics

• thinkstock.com - images

• piktochart.com - infographics

• giphy.com - animated gifs

EXTRASPinterest Contests

Interested in learning more about Pinterest and other Internet marketing topics?

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