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Basic Steps of Using Instagram for Real Estate Agents

Aug 29, 2014

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Marketing

This is part two of what/why/how to use Instagram designed for real estate agents or real estate organization -- Including marketing ideas

  • Instagram Insanity Setting Up Instagram Presenter: Chuck Ward Director of Marketing and Training Real Access Pro
  • What is Instagram Instagram is an online photosharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images , in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. Users are also able to record and share short videos lasting for up to 15 seconds
  • Why Should We Use It 150 Million Monthly Active Users (Instagram 9/2013) Average user is Female (56%) aged 18-49 42% of total user base (Pew) Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter (MarketingCharts.com)
  • Demographic Chart
  • Why Should We Use It Because it is another free way to get our properties and message out Another way to send GABL (Google Accepted Backlinks) to our website thus improving our rankings Because its marketing
  • A Note About Marketing Question: How often should we be marketing
  • A Note About Marketing Question: How often should we be marketing 40% of your day should be spent in marketing related activities Social Media Websites Videos Talking to People Writing Notes/Cards
  • How Do We Use Instagram First Download the App to Your Phone Instagram.com Google Play Store on Android Phones App store on iOS (Ipads and Iphones) Second Account Creation Third Use it by taking pictures or videos
  • Find in App Store Download and Install Ready to Use
  • Using Instagram Account Creation Sign in using facebook Sign in using email
  • Using Instagram Account Creation Sign in using facebook Sign in using email Go to instagram.com to sign up also
  • Using Instagram Once logged in, follow people you may now Link your Facebook account and those friends on your Facebook who use Instagram will appear Remember engagement and patience is the key
  • Taking Pictures and More Open up instagram Snap a picture
  • Taking Pictures and More Apply a filter they will automatically appear at the bottom
  • Taking Pictures and More Turn your image around by dragging your finger across
  • Taking Pictures and More Share directly with friends (only who are following you)
  • Taking Pictures and More Post to Facebook or Twitter (or Tumlbr) Referral Partner Marketing post on Foursquare
  • Instagram Videos Switch to Video Mode (Press and HOLD) Add a Filter (just like images) Choose a Cover Frame
  • Instagram Videos Post to Social Media Twitter Facebook Tumblr.com Copy the instagram.com link and post to Google +, LinkedIn and other places
  • Examples of Brand Marketing My friend Roberto, (video marketing, presentation coach) His brand is consistent on Facebook, Twitter, LinkedIn
  • Examples of Marketing Let people get to know you (personally) My friend, Tim, VP of Business Development, Domain Homes and Domain Realty, Tampa FL
  • Deleting Content Every post will have 3 dots at the lower right corner Those three dots will allow you to delete, share or copy the URL to share to other places
  • Deleting Content If you dont have those options on a certain piece of content then chances are the content belongs to someone else
  • Other Pieces to Use Postagram (postcards) Stickygram (magnets)
  • Facebook Create Timeline Images for Facebook using Insta-cover (Great Idea for Property Fan Pages and Area Deals FanPages)
  • #ComingSoon Instagram does plan (like everyone else) to release paid ads somewhere around Spet 2014 (according to company released reports) However, IGs blog says a small handful are already out there
  • Connect with Instagram Twitter https://twitter.com/instagram Facebook https://www.facebook.com/InstagramEnglish https://www.facebook.com/Instagram.pc Instagram.com
  • Connect with Pros Twitter @realaccesspro1 Google Plus +realaccesspro Facebook (search Real Access Pro) LinkedIn (RealAccessPro) Remember to connect with your Sponsor PRO for tips, tricks, ideas and more
  • Thanks for Attending Presenter: Chuck Ward, Director of Marketing and Training chuck.ward (at) realaccesspro.com 888-884-0303
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