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Instagram Insanity Setting Up Instagram Presenter: Chuck Ward Director of Marketing and Training Real Access Pro
30

Basic Steps of Using Instagram for Real Estate Agents

Aug 29, 2014

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This is part two of what/why/how to use Instagram designed for real estate agents or real estate organization -- Including marketing ideas
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Page 1: Basic Steps of Using Instagram for Real Estate Agents

Instagram Insanity

Setting Up Instagram Presenter: Chuck Ward

Director of Marketing and Training Real Access Pro

Page 2: Basic Steps of Using Instagram for Real Estate Agents
Page 3: Basic Steps of Using Instagram for Real Estate Agents

What is Instagram • Instagram is an online photo-

sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.

• A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras.

• Users are also able to record and share short videos lasting for up to 15 seconds

Page 4: Basic Steps of Using Instagram for Real Estate Agents

Why Should We Use It

• 150 Million Monthly Active Users (Instagram 9/2013)

• Average user is Female (56%) aged 18-49 - 42% of total user base (Pew)

• Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter (MarketingCharts.com)

Page 5: Basic Steps of Using Instagram for Real Estate Agents

Demographic Chart

Page 6: Basic Steps of Using Instagram for Real Estate Agents

Why Should We Use It

• Because it is another free way to get our properties and message out

• Another way to send GABL (Google Accepted Backlinks) to our website thus improving our rankings

• Because it’s marketing

Page 7: Basic Steps of Using Instagram for Real Estate Agents

A Note About Marketing

• Question: How often should we be marketing

Page 8: Basic Steps of Using Instagram for Real Estate Agents

A Note About Marketing

• Question: How often should we be marketing

• 40% of your day should be spent in marketing related activities – Social Media – Websites – Videos – Talking to People – Writing Notes/Cards

Page 9: Basic Steps of Using Instagram for Real Estate Agents

How Do We Use Instagram

• First – Download the App to

Your Phone – Instagram.com – Google Play Store on

Android Phones – App store on iOS (Ipads

and Iphones)

• Second – Account Creation

• Third – Use it by taking pictures

or videos

Page 10: Basic Steps of Using Instagram for Real Estate Agents

Find in App Store Download and Install Ready to Use

Page 11: Basic Steps of Using Instagram for Real Estate Agents

Using Instagram

• Account Creation – Sign in using facebook – Sign in using email

Page 12: Basic Steps of Using Instagram for Real Estate Agents

Using Instagram

• Account Creation – Sign in using facebook – Sign in using email

– Go to instagram.com to

sign up also

Page 13: Basic Steps of Using Instagram for Real Estate Agents

Using Instagram

• Once logged in, follow people you may now – Link your Facebook

account and those friends on your Facebook who use Instagram will appear

– Remember engagement and patience is the key

Page 14: Basic Steps of Using Instagram for Real Estate Agents

Taking Pictures and More

• Open up instagram

• Snap a picture

Page 15: Basic Steps of Using Instagram for Real Estate Agents

Taking Pictures and More

• Apply a filter – they will automatically appear at the bottom

Page 16: Basic Steps of Using Instagram for Real Estate Agents

Taking Pictures and More

• Turn your image around by dragging your finger across

Page 17: Basic Steps of Using Instagram for Real Estate Agents

Taking Pictures and More

• Share directly with friends (only who are following you)

Page 18: Basic Steps of Using Instagram for Real Estate Agents

Taking Pictures and More

• Post to Facebook or Twitter (or Tumlbr)

• Referral Partner Marketing – post on Foursquare

Page 19: Basic Steps of Using Instagram for Real Estate Agents

Instagram Videos

Switch to Video Mode (Press and HOLD)

Add a Filter (just like images)

Choose a Cover Frame

Page 20: Basic Steps of Using Instagram for Real Estate Agents

Instagram Videos

• Post to Social Media – Twitter – Facebook – Tumblr.com

– Copy the instagram.com

link and post to Google +, LinkedIn and other places

Page 21: Basic Steps of Using Instagram for Real Estate Agents

Examples of Brand Marketing

• My friend Roberto, (video marketing, presentation coach)

• His brand is consistent on Facebook, Twitter, LinkedIn

Page 22: Basic Steps of Using Instagram for Real Estate Agents

Examples of Marketing

• Let people get to know you (personally)

• My friend, Tim, VP of Business Development, Domain Homes and Domain Realty, Tampa FL

Page 23: Basic Steps of Using Instagram for Real Estate Agents

Deleting Content

• Every post will have 3 dots at the lower right corner

• Those three dots will allow you to delete, share or copy the URL to share to other places

Page 24: Basic Steps of Using Instagram for Real Estate Agents

Deleting Content

• If you don’t have those options on a certain piece of content – then chances are the content belongs to someone else

Page 25: Basic Steps of Using Instagram for Real Estate Agents

Other Pieces to Use

Postagram (postcards) Stickygram (magnets)

Page 26: Basic Steps of Using Instagram for Real Estate Agents

Facebook

• Create Timeline Images for Facebook using Insta-cover

• (Great Idea for Property Fan Pages and Area Deals FanPages)

Page 27: Basic Steps of Using Instagram for Real Estate Agents

#ComingSoon

• Instagram does plan (like everyone else) to release paid ads somewhere around Spet 2014 (according to company released reports)

• However, IG’s blog says a small handful are already out there

Page 28: Basic Steps of Using Instagram for Real Estate Agents

Connect with Instagram

• Twitter – https://twitter.com/instagram

• Facebook – https://www.facebook.com/InstagramEnglish – https://www.facebook.com/Instagram.pc

• Instagram.com

Page 29: Basic Steps of Using Instagram for Real Estate Agents

Connect with Pro’s

• Twitter @realaccesspro1 • Google Plus +realaccesspro • Facebook (search Real Access Pro) • LinkedIn (RealAccessPro)

• Remember to connect with your Sponsor PRO

for tips, tricks, ideas and more

Page 30: Basic Steps of Using Instagram for Real Estate Agents

Thanks for Attending

• Presenter: Chuck Ward, Director of

Marketing and Training chuck.ward (at)

realaccesspro.com 888-884-0303