B2B Online - Marjolein van Luyken & Renate van den Hengel - Vodafone

OSU1 Start Smart Business 8 April 2023

Marjolein van LuykenRenate van den Hengel

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How can Vodafone claim their thought leadership in Mobile Working & Smart Entrepreneurship in the

market?

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FILES

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WORK a part of your life

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NIEUWE GENERATIE

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verbetering van productiveit, gemakkelijk te managen, eenvoudig in gebruik

(ICT) BEHEERDERS

HEBBEN BEHOEFE AAN GEINTEGREERDE OPLOSSINGEN

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Vodafone vertaalt deze trends...

... naar een geïntegreerde telecom-

visie en strategie voor eindgebruikers,

ICT managers en beslissers...

...“Vodafone Smart Business”

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What is Smart Business

Vodafone Smart Business is:

> An ambitious program to claim Thought Leadership in NL

> A platform for Enterprise Brand Building

> A Communications base to engage with Large and Corporate enterprises in an innovative way

> A (secondarily) Lead Generation tool

A program that makes visible the forward thinking vision of Vodafone

Building the Vodafone NL Enterprise Brand

OSU10 Start Smart Business 8 April 202310 Smart Business Platform Presentation 8 April 2023

Working with the right partiesVF Smart Business creative team

THEY and Achtung!Strategy and Creative Direction

ATL – Offline creation

Boomerang Editorial Marketing

Content CreationMedia Partner link

Born05Online Platform Development

PostPanicAudiovisual content

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Smart Overview

Mentality Product Content

Advertising (online/ offline)

Events (online/ offline)

Partnerships (online/ offline)

Smart Business Platform (online)

www.vodafone.nl

LinkedIn TwitterYou Tube

6 topics Menselijk Duurzaam

Samen Veilig

Efficient Motiverend

OSU12 Start Smart Business 8 April 202312 Smart Business Platform Presentation 8 April 2023

Journey on Smart BusinessLanding on the platform to conversion

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Smart Overview

Mentality Product Content

Advertising (online/ offline)

Events (online/ offline)

Partnerships (online/ offline)

Smart Business Platform (online)

www.vodafone.nl

LinkedIn TwitterYou Tube

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Why online platform?

Inform Inspire

Interaction Integrate

Smart Business

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Smart Overview

Mentality Product Content

Advertising (online/ offline)

Events (online/ offline)

Partnerships (online/ offline)

Smart Business Platform

(online)

www.vodafone.nl

LinkedIn TwitterYou Tube

OSU20 Start Smart Business 8 April 2023

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OSU23 Start Smart Business 8 April 2023

Smart Overview

Mentality Product Content

Advertising (online/ offline)

Events (online/ offline)

Partnerships (online/ offline)

Smart Business Platform

(online)

www.vodafone.nl

LinkedIn TwitterYou Tube

6 topics Menselijk Duurzaam

Samen Veilig

Efficient Motiverend

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AdvertisementsAdvertorial

s

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Display

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SEA

SEO

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Smart Overview summary

Mentality Product Content

Advertising (online/ offline)

Events (online/ offline)

Partnerships (online/ offline)

Smart Business Platform (online)

www.vodafone.nl

LinkedIn TwitterYou Tube

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Learnings

> Online (and mobile) requirements in scope

> From sending product information to online publishing

> Being up-to-date is key

> Social media needs time, recourses and commitment in the organization

> Sea: what are the right keywords

> Lead generation optimization

> From ‘what’ to ‘how’

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Results & next steps

First results

> Average amount of visitors a day: 1000

> Time spent: 5.39 minutes

> 600+ members on LinkedIn

> 240 followers on Twitter

Next steps

> Grow and optimize website

– Repeat visits

– Usability testing

– Enlarge dialogue

> Measure brand effect

OSU30 Start Smart Business 8 April 2023

Thank you

Go and get inspired on www.startsmartbusiness.nl and get engaged in the dialogue on our Smart Business LinkedIn Group