B2B Marketing CEEDership

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Besides the great opportunity to travel, explore and challenge yourself, the CEED experience also provides the unique chance to develop your skills through best cases practices in the network and to discover the impact of AIESEC on society in another country, culture and world. Vinicius Stringhini Onofre, MCVP iGIP AIESEC UK, CEEDer in Munich 2013

!!!What is a CEED? Cultural Envoy for Exchange Development It is a chance to work and live in another culture and country, immersing yourself into the AIESEC entity by working for them.

What is the importance of a CEED? A CEED enables AIESECers to work for AIESEC in another entity to advance their personal and professional development whilst contributing to their host MC or LC. For this specific CEED AIESEC UK is looking for an individual with knowledge in and passion for B2B Marketing.

What will be my JD and responsibilities? 1. Digital Marketing Campaigns: brainstorming, planning, generating content for and executing marketing campaigns for

AIESEC UKs Global Talent program and sub products for companies.

2. Website: designing, updating and optimising website content for company campaigns

3. Design: designing all materials for national marketing in a timely manner, including social media graphics, website graphics,

info-graphics and packages

4. Analysis: conduct strategic analysis of marketing operations to provide feedback and optimise marketing activity

5. Content Creation: generating content for Global Talent-specific campaigns, aligning messaging to Global Talent sub-

products for companies

6. Social Media Management: managing AIESEC UKs social media accounts relevant to companies and organisations: Twitter,

LinkedIn, HubSpot

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APPLICATION.QUESTIONS

1. Name 2. LC 3. Date of Birth 4. Nationality 5. Languages spoken and at what level 6. Email address 7. Mobile number !

THE APPLICATION SHOULD BE MAX THREE PAGES LONG (INCLUDING PIECE OF WRITING) AND IN PDF!

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A. GENERAL INFORMATION 1.Please outline your AIESEC experience to date and key measurable

results you have achieved to date throughout your experience. 2.How would you develop AIESEC UKs B2B Marketing digital strategy

specifically focused on attracting GIP TN Takers? Please list 5 key actions that you think should be put in place.

3.Design a campaign to reach the corporate sector to support or participate in AIESEC UKs Global Talent programme. Consider goal, target audience, channel and message. You have 2000 on disposal.

4. Please attach a piece of writing (interview, article, website, or speech for an external audience) that you created and/or an item that you have designed with your application.

B. AIESEC EXPERIENCE & SPECIFIC QUESTIONS

1.Why are you applying for a CEED? Why in the UK? Why this position?

!2.What do you hope to gain from this

experience? !3.What is your availability in the upcoming

months? !!

C. WHY A CEED?

- Clarification questions on your application through a short interview; !-Announcement on whether your application was successful; !- Logistical arrangements.

D. Whats next?

!!!Working hours: 40 hours per week. From either 9 AM - 5 PM or 10 AM - 6 PM. !!Duration: Minimum of 8 weeks. After 8 weeks, the CEEDership should be re-evaluated and extension can be oered. !Accommodation (110 per week reimbursement); You are responsible for arranging your own accommodation. !Reimbursement of living expenses (50 per week for food expenses, 40 pw for transportation expenses, 110 per week for accommodation expenses) !CEEDership might start anytime in February or beginning of March - pending availability of

the successful candidate. !!!!Required: Excellent English and no need for any visa to stay at minimum 3 months in UK.

WORK CONDITIONS & BENEFITS

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SUBMIT TO & QUESTIONS: ilma@aiesec.co.uk