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Submitted By: Eman Rashed
7
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Page 1: B2B E-Marketing

Submitted By: Eman Rashed

Page 2: B2B E-Marketing

Targeting Our e commerce services will be targeting B2B More & More Specification to deliver specific messageto the target segment Positioning - USP

Segmentation

Position our website to play towards strengths and and away from weaknesses.

Page 3: B2B E-Marketing

o Educate our Prospectso Create a New Frameworko Create Opportunities to Communicateo Speak Their Languageo Email Training Serieso Product Discussion Listo Additional Information by Emailo Web Meetings & Presentationso Teach the Gatekeeper, Too!o Sequenced Communications

Page 4: B2B E-Marketing

o Update our website as we launch our product

o Building an attractive website that people will want to visit again and again is already a refined art

o Allure with Graphics or Photos, videos and music – share links

o Tracking user information (Users always leave a digital footprint)

o Take on–line orders for the product, and have it delivered or collected

Page 5: B2B E-Marketing

o Send e mail urging customers to go to the website

o Starting a dialogue (list of discussion). We instruct, educate, tell them what’s new and ask them their opinion (e.g. online training and online survey)

o We must also reward them (Tangible) for entering a dialogue with us. That means offering a lot of freebies on our site, such as free reports that can be downloaded immediately. Offer discount on purchases (e.g. online coupon)

Page 6: B2B E-Marketing

Increasing our services will reduce the ability to compete on price

The website offers users a variety of interactive and functional

information and online services

o Product Demoso Online Order Tracking o Promotiono Online Statementso Technical Supporto RMA facilitieso Online Customer Serviceo Online Training

Page 7: B2B E-Marketing