AYMAN SAMY R.O.I

Maximizing R.O.I Ayman Ahmed SamyLine : EMansoura officeDestrict manager : DR: Amr Hashem

What

• can't be defined ,• can't be measured ,• can't be controlled ,• can't be improved .

Definition of ROI• ROI is the abbreviation of the return on

investment .

• ROI is one of the performance measures used to evaluate the efficacy of investment in a certain period of time to decide either to undertake this investment or not and also used to decide either it’s a successful investment or not .

Investment

• Investment needs resources to gain out comes• G.N.P resources are financial investment ,

employee & G.N.P brands.• Each resource has a specific cost , each

resource yields to gain specific result .• Investment has a financial impact & non-financial impact .

Financial resources

1. Medical rep… time, salary, car, allowance & insurance . 2. Marketing ….. Overnights, abroad, symposium,

conferences, A.M group meetings, brochures, gimmicks.

3. Sales expenses .

Human resources

• Medical reps , mangers , trainers , administrative employee.

• Medical rep competences , knowledge , skills & personal attributes .

• Medical rep is the play maker in the game of investment .

Measurement of R.O.I • NO value of investment if there is no return .

• Elements of R.O.I are the cost of investment, size of investment, benefits & profitability.

• R.O.I % = ( net profit / cost of investment)*100

( gain – cost )

Controlling

• To control your investment you have to have objective.

• For good investment you should know about your promo plan , right customer for the right investment , reflection on sales , either short term or long term investment .

• Follow up is the main way for controlling the investment . follow up customer, pharmacy , distributor & competitor .

Starting with investment

• Select your project & your objectives.

• Collect data , identify the investment factors & identify returns .

• go on your plan .

• Analyze your investment .

Why R.O.I ?

• To evaluate performance of 1.Services .2.Marketing plan .3.Training program .4.Recruiting program .• To compare :1. your investment with others .2. your investment with other marketing tools .3.Your bench marking .

Advices about R.O.I

• Invest early.

• Invest regularly.

• Invest for long term but consider short term.

• Close follow up .