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Slide 1 Business Opportunity Presentation Managing Partner Channel
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Page 1: Axa Life Insurance

Slide 1

Business Opportunity PresentationManaging Partner Channel

Page 2: Axa Life Insurance

AXA- A global leader in financial protection

The #5 asset manager in the world Over €1 trillion1 assets managed

Strong track record of growth since 1996: Growth: 15%+ p.a. in premiums and 500%+

in group net income

International business united under a single brand Interbrand (2009): Top-100 global brand / #1

insurance brand

One business Financial protection for 95+ million customers in 57 countries 216,000 employees and distributors worldwide Ambition to be the preferred company for customers,

distributors, employees, shareholders and society by buidling trust and differentiation from competition

The #1 global insurance group in the world (revenue basis) Fortune Global 500: rank #9 (2010) Gross revenues (2009): Life & Savings: €58bn; P&C:

€26bn Market capitalisation: €31bn (17 Aug 2010)

Leveraging multi-distribution, multi-partnership capability Rich experience of joint ventures and partnerships with

international and local banks

Socially responsible Building trust-based relationships with clients,

shareholders, employees, partners and communities

As a global leader AXA has access to world class products, human resources and customer insights

Note:1)Total assets under management based on estimated fair value as of 2009, including assets under management of insurance companies amounting to €1,015bn. Assets under management of asset management companies (AXA IM and Alliance Bernstein) amounted to €845bn2)IFS = Insurance financial strength ratingSource: AXA

Page 3: Axa Life Insurance

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Bharti Enterprises- A leading corporate in India

Bharti AirtelIndia & SAARC Region

Telecom SeychellesSeychelles Islands

Jersey AirtelChannel Islands

Comviva TechnologiesTelecom software

Bharti AXA Life InsLife Insurance

Bharti RealtyReal Estate

Indus TowersPassive Infra Sharing

Bharti TeletechComm. & Media Devices

Bharti RetailRetail

Guernsey AirtelChannel Islands

Bharti Wal-MartWholesale Cash & Carry

Bharti AXA Gen InsGeneral Insurance

Bharti InfratelPassive Infra

Bharti AXA Investment Managers

Asset Management

FieldFresh FoodsAgri Exports

Centum Learning LtdTraining & Dev

TELECOM SERVICES

FINANCIAL SERVICESRETAIL /

WHOLESALEEMERGING BUSINESSES

Bharti Foundation CSR activities

Bharti Airtel – the flagship company

* - As on 2nd August 2010. Subscriber base in India as of Jun’10, Source – TRAI website

Among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. Market capitalization of over Rs. 1,208 Bn* India’s largest integrated private telecom operator and among the top-6 listed entities in the country 144.41m customers as of June 2010, total revenues of INR 39,615 Cr (up 7% Y-o-Y),

cash profits of INR 16,605Cr (up 19% Y-o-Y) for the year 2009-10 National market share of 30.25% with network coverage of 74% of the total population

Bharti Zain TelecomAfrica

Page 4: Axa Life Insurance

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Company Vision: “To be the preferred company for financial protection and wealth management in India”

Customer: We will reach out to customers, understand their needs, deliver quality solutions and thereby win their trust

Distributor: We will grow together through the spirit of partnership, that is transparent, offers fair compensation and builds a mutually beneficial long-term relationship

Employee: To be the best place to work that offers employees empowerment, pride and personal growth opportunities for the future.

Shareholder: To create value for the shareholders, by consistently achieving business plans and profitability

Bharti AXA Life Vision

Page 5: Axa Life Insurance

Our Values

PROFESSIONALISM

INNOVATION

TEAM SPIRITPRAGMATISM

INTEGRITY

PROFESSIONALISM

INNOVATION

TEAM SPIRITPRAGMATISM

INTEGRITY

PROFESSIONALISM

INNOVATION

TEAM SPIRITPRAGMATISM

INTEGRITY

PROFESSIONALISM

INNOVATION

TEAM SPIRITPRAGMATISM

INTEGRITY

PROFESSIONALISM

INNOVATION

TEAM SPIRITPRAGMATISM

INTEGRITY

Page 6: Axa Life Insurance

Bharti AXA Life: First three years of operations

Bharti AXA Year 4 (2009-10): Rs. 438cr

Rs. in crore Business build-up

On comparison of the initial years of operations of the top industry players, it is seen that Bharti AXA has performed better than all competitors in its first three years of operations. Similarly, in terms of number of branches, Bharti AXA is ahead of competition.

With actual premium of Rs. 438cr in year 4 (2009-10), Bharti AXA will be third only to ICICI Prudential and Bajaj Allianz

Y1 Y2 Y3 Y4

NBI Collected 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 Y1-Y3 CAGRICICI Pru 6 62 225 641 1,467 2,342 4,542 7,708 6,393 6,334 513%HDFC Std 1 23 80 148 392 834 1,326 2,315 2,342 3,261 794%SBI Life 2 22 112 183 495 1,804 3,481 4,647 7,041 664%Bajaj Allianz 7 52 159 451 1,373 3,203 5,822 4,060 4,451 388%Max New York 36 59 125 216 441 775 1,350 1,619 1,848 87%Met Life 8 23 55 139 330 771 1,075 1,068 169%Reliance Life 6 22 35 85 724 1,936 3,026 3,921 136%Bharti AXA Life - - - - - 8 107 293 438 514%

Page 7: Axa Life Insurance

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The journey so far

The company has been successful in creating support infrastructure at a much faster pace as compared to its competitors.

Branch network in first 3 years

181

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We focus on quality of service- we are ISO 9001:2000 certified for Operations, Customer, Distributor Services and Claims

Our customers can rely on us- our outstanding life claims for the financial year 2009-10 is ZERO, which is a rare feat in the life insurance industry

We set high standards- our policy issuance time is amongst the best in the industry, which translates into faster risk cover for our customers

We believe in customer convenience- making premium payment smooth and easy for customers, we offer 13 payment methods ranging from cheque pick ups to online and mobile payment options

We keep our customers informed- our customers can request quick and easy policy updates via SMS

Our customers have easy access to us- our contact center is available toll free across all networks, we call back customers who call after working hours or if there is a call drop

We listen to our customers- customer feedback is testimony to our service experience; we seek feedback from our customers after every service interaction

Customer centricity at Bharti AXA Life through service initiatives

Page 9: Axa Life Insurance

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Leverage existing strengths and assets

• Bancassurance expertise

• New & innovative product (e.g. health, NAV Guarantee)

• Proven successful processes

• Best practices for sales force & operational excellence

Multi-channel Approach & infrastructure...

... market & consumer oriented capabilities...

...along with a strong international experience

• Product Innovation

• Operational processes

• Cultural acceptance for outsourcing

• Good relationship with key third party distributors

• 181 branches• Largest among 2nd generation

players

•~ 23,000 agents

•~800 Direct sales force

• Existing relationships• Tie- ups with 5 out of top 8 CAB

distributors

• Back- end systems & vendor associations

Page 10: Axa Life Insurance

Roll out of a High Decibel National Mass Media Campaign

Page 11: Axa Life Insurance

Combo MagicGlimpse of What We Have to Offer

Page 12: Axa Life Insurance

Advantages of COMBOS to CUSTOMER

1You get more by paying less

2Customer gets best deal at one point of Sale

4A TV with a DVD player/home theatre at a reduced cost

seems like a good deal to customer.

3For eg: Hunger and thirst fulfilled by buying burger and

coke.

Page 13: Axa Life Insurance

COMBI 1:Bright Stars Edge + Family Income Secure

Bright Stars Edge• “HIGH ON VALUE” –

Extremely low on charges

• “HIGH ON PROTECTION” –cover

is 20 times annual Premium and deathBenefit is SA +FV.

“ OVER ALL A VALUEFOR MONEY UNIT LINKED PRODUCT”

Family Income Secure• “ANNUAL INCOME TO FAMILY” –

Pay annual benefit for next 20 years incase of death.

• “RETURN OF PREMIUM” –On survival

premium returned backat maturity.

“ UNIQUE PRODUCT RELEVANT TO

ALL CUSTOMERS”COMBI

OFFER

Page 14: Axa Life Insurance

True Wealthwith

Protect PlusCOMBO

Page 15: Axa Life Insurance

COMBI 2: True Wealth + Protect Plus

TRUE WEALTH• “HIGHEST NAV G’TEE” –

Min of Rs. 12Low on charges

• “LIMITED PAY” –Pay for 5 years and

get benefits in 10 years

“ A PLAN THATENSURES YOU

GET BEST OF

BOTH WORLDS”

PROTECT PLUS• “ENHANCED LIFE COVER” –

Pay for 5 years and get covered for 10 years.

• “RETURN OF PREMIUM” –On survival,

Your premiums are returned back

at maturity.

“ UNIQUE PRODUCT RELEVANT TO

ALL CUSTOMERS”COMBI

OFFER

Page 16: Axa Life Insurance

True Wealth & Protect Plus Combo

1Minimum NAV Guarantee of Rs 12, while the new True Wealth

Fund NAV starts at Rs 10.

2Highest daily NAV of first 7 yrs of the “TrueWealth Fund” is payable

at maturity subject to a min Rs 12!!

4Enhance your protection with Protect Plus and get a % of

premiums paid as CASH BACK at maturity.

3Pay premiums for only 5 years while your money grows for

10 years

Page 17: Axa Life Insurance

Presenting - THE MANAGING PARTNER CHANNEL

Page 18: Axa Life Insurance

Confidence

Self Motivation

Relationship Building

Desire to be financially independent

Positive Attitude

Pre-Requisite for Managing Partner

Page 19: Axa Life Insurance

Get what you Want!

Make contacts

Enjoy R&R

Cherish Status

Make Money

Earn Goodwill

Realize your

Dreams!

Be an Entrepreneur

Page 20: Axa Life Insurance

Fantastic Business Opportunity

Negligible Start up investment

Unlimited Earning Potential

Flexible Working Hours

Be your own Boss

Be a part of World class Organization

Page 21: Axa Life Insurance

Role of a Managing Partner

Search & identify good talent

Recruitment & build your team of Advisors

Motivate & achieve target

Present the business opportunity to advisors

Guide, groom & monitor the team

Page 22: Axa Life Insurance

Benefits for Managing Partner

Opportunity to earn unlimited income with negligible start up cost

Significant additional income through overrides on unit performance

Leverage contacts from existing business

Self development of managerial team handling skill through our thorough training curriculum

Page 23: Axa Life Insurance

Build a strong Sales Force of Advisors

Prospect For

Graduate

Married

> 25 Yrs of Age Living in same city since

past 5 yrs Family income > Rs. 5 Lacs

per annum

Required Qualities

Passion

Result oriented

Well Connected

Good Communication skills

Thirst for Money

Thirst for Recognition

Page 24: Axa Life Insurance

Managing Partner-Responsibilities

Prospect on daily basis

Meet new people everyday

Follow the sales process

Achieve sales target

Attend training programs

Participate in reviews

Follow the business ethics

Invest minimum 3 hours daily

Page 25: Axa Life Insurance

Details of Life Advisor Training

Master Session Name Objective and Learning's

Creating the Right Impression 1. Appearance, Body Language and Etiquettes2. Communication – Verbal and non verbal3. Creating a world class introduction for your self and practice the same.

Prospecting 1. How to prospect to names2. Classify names into categories3. The prospecting funnel4. Trigger sheet to generate referrals.

Objection Handling 1. Identifying Objection2. Classifying objection as per ACC method3. Objection handling skills4. Objection handling scripts

Tele clinic 1. Steps in tele calling 2. Telephonic Objection handling skills – ACC3. Developing scripts for objection handling

Need Based Selling 1. Using FNA

Closing 2. Effective Closing Skills

Benefits of Life Insurance – Membership 1. Internal & External R & R Clubs/Platforms

HNI Selling and Business Insurance 1. Business Insurance Concepts2. HNI Selling Skills

Page 27: Axa Life Insurance

Be the first to start generating

business

Second milestone for success

Be recognized in the Branch as

TOP Performer

Rs 500

COE

Rs 1250

Up to 5% extra commission And Other benefits

Be a member of the elite club

comprising of countries BEST

PerformersInternational Convention, Direct

Interaction with Directors

International Convention, Direct

Interaction with CEO

C

L

U

B

S

C

L

U

B

S

Rewards and Recognition for Life Advisors

Page 28: Axa Life Insurance

Outsourcing Of Backend Support

LA Recruitment Process

Advisor Connect

Policy Issuance Process

Page 29: Axa Life Insurance

Surprise Slide