Award Winning Graphic Design

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Creative Graphic DesignerKevin Paulson

WHAT’S INSIDE With over 10 years of communications and design, I am a innovative, confident, award winning, creative Graphic DesignProfessional. I keep up with new technology, design, and trends in design for both print and interactive marketing mediums andgo above and beyond to get my work done on time while exceeding client expectations. My strengths in design go beyond my proficient skills in both the MAC OS creative suites as well as PC environment, to include a very strong conceptual ability to quickly understand and create what the client needs. I excel in inventive ideas, brand creation and can visualize the entire forward thinking creative process. .

My hybrid skills also include project management for companies such as Cargill, Graco, and most recently as design lead at Wagner. This allowed me to have a clear understanding how the entire project team operated. I was able to direct and work with all levels of team members including finding and/or choosing photographers, working and coordinating with Production and Account staff.

PACKAGING

BRAND IDENTITY

ADVERTISING

BROCHURES /NEWS LETTERS

PHOTOSHOP

CREATIVE DIRECTION SUMMARY

• Incorporate knowledge of digital trends and technologies into client solutions• Coordination and hands-on creation of all packaging and labeling for a wide range of products while working to assure that all branding and regulatory requirements were met.• Responsible for creating the graphic look and brand of corporate communications, and applying that to a multitude of printed and digital matter• Present concepts and designs internally and to client when appropriate• Lead design team in exceeding the expectations of client deliverables and understand the process to get to a great final product• Ability to prioritize and manage work and meet critical project timelines in a fast-paced environment• Excellent communication skills and the ability to multi-task and be an independent problem solver

PROJECT MANAGEMENT SUMMARY

• Assess the scope of each project to establish individual project timelines, budgets and action schedules for the successful execution of in-store materials. • Established individual project timelines, budgets and action schedules for the successful execution of in-store materials. Monitored all deadlines of creative • Partner with account, strategy and production team members to ensure the creative is on time, on budget, and on brief. • Coordinate production of communications products gathering all the requirements, following strict branding guidelines while maintaining and following standard operation procedures.• Closely monitor and detailed management of projects, assuring proper storage of archival files and timely payment of vendor invoices.• Maintained relationships with outside vendors for printing to obtain current project costs and marketing trends

MERCHANDISE PRODUCT DISPLAYmock up

WEB SITES

PACKAGING

Concept Art Direction Photographywagner spraytech | plymouth, mn

PACKAGING

Concept Art Direction Photographywagner spraytech | plymouth, mn

PACKAGING

Product-centric packaging

Experience-centric packaging

Concept Art Direction Photographywagner spraytech | plymouth, mn

Global research into how consumers prepare for painting tasks – research, shop, purchase, execute – Original packaging was unclear and did not explain what was in the box. Reasearch paved the way for Wagner to expand their focus from exterior painting and male DIY’er to a significant but underserved segment – females.

New color schemed distinctions in packaging formed around exterior, interior and prep tasks. Consumer-voiced key information elements found a prominence on the packaging which also took on a more gender neutral color palette.

After

MERCHANDISING PRODUCT DISPLAY mock ups

Concept Art Direction Photography

ADVERTISING

Concept Art Direction Photography

Concept Art Direction PhotographyLayout Printing

BROCHURES / NEWS LETTERS

BRANDING IDENTITY

Adobe Illustrator

PHOTOSHOP / MOCK UP AD

Concept Art Direction Layout

mock up website/catalog ad for 2013 line of Harley Davidson. utilized the layers feature in photoshop to create a mock location photo shot. used the outlining tool to allow motorcycle to be placed over one another to create depth. enhanced the color with brightness and contrast to give the similar, darker look of the current images. Created the same

4 x 6 Full color direct mail card. used to bring awareness to a mar-keting seminar for builders. utilized the layers feature in photoshop to create a group mock photo shot of items. used the outlining tool to allow images to be placed over one another to create depth

WEBSITES

Concept Art Direction Layout WordPress

ON-LINE RETAIL / eCOMMERCE RETAIL CONSUMER INFORMATION

Kevin Paulson952-261-8889kevin@pixelplanetcreative.comwww.pixelplanetcreative.com

C o n t a c tC o n t a c t

out of this world creative graphic design