Avoid Content Shock Mixwest 2014 Conference

Survivethe Coming

ContentShock

First Principles•Be First•Be Right•Be Credible

•Be Better

What isContent Shock?

• 10 hours/day “consuming content”

• 600% bigger Internet by 2020

• High barrier to entry

• Deep pockets win

Attack of the Literate Robots

The “Myth” ofRising Content

1. “Write good content” is still a stupid strategy

2. Be Human

“We will leverage end user learnings on a going forward

basis.”

“We'll use what you learned from now on.”

“We have created a frictionless user onboarding experience.”

“Signing up is easy.”

AYFKMWTS?!A commonly used product management go-to-market planning approach leverages the concept of a customer lifecycle delivery model.

Along with ensuring a solution’s technical readiness, a product manager must ensure that tools, processes, documentation and training are developed for sales, operations and customer care before declaring product readiness.

3. Write Tight

For sale.Baby shoes.Never worn.

4. Seriously, Read a Book!

Title Text• Body Level One

• Body Level Two

• Body Level Three

• Body Level Four

• Body Level Five

Reading a lot teaches you what good sentences sound like, feel like, look like.

If you don't know what good sentences are, you will not be successful as a writer of words.

5. Partner Up

6. Recycling Content

Bad Idea

Unless you. . .

• Update old articles

• Revisit old topics• Expand list posts

Title Text• Body Level One

• Body Level Two

• Body Level Three

• Body Level Four

• Body Level Five

7. Curation

Not a

fan

8. Go Where The Competition Isn’t

9. Create Exclusive Content

10. Marketing Automation?

Read meProBlogService.com ErikDeckers.com

@edeckerserik@problogservice

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Thank you!