Top Banner
Aviation Business 2.0 Where to invest in your marketing for the highest return FATA Conference Clearwater Beach, June 16, 2009 Michelle Raines Founder and CEO, inc MARKETING LLC BUSINESS INNOVATOR AND MARKETER
36
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Aviation Business 2.0

Aviation Business 2.0Where to invest in your marketing

for the highest return

FATA Conference

Clearwater Beach, June 16, 2009

Michelle RainesFounder and CEO, inc MARKETING LLCBUSINESS INNOVATOR AND MARKETER

Page 2: Aviation Business 2.0
Page 3: Aviation Business 2.0
Page 4: Aviation Business 2.0

Take the “who would you trust” challenge?

Corporate Ad

Or

Friends, colleagues,

people with similar interests

Page 5: Aviation Business 2.0

Important take aways…

✈Why is traditional marketing failing our businesses?

✈ How to maximize your marketing dollars today.

✈Where is our future heading?

✈ How to lead your industry?

Page 6: Aviation Business 2.0

Why is

TRADITIONALmarketing

failing our businesses?

Page 7: Aviation Business 2.0

The average

American is

exposed to

over…3000..ads per day.

Page 8: Aviation Business 2.0

Today, Media is fragmented.

In 1960’s… • 4,400 radio stations

• 8,400 magazine titles

• 5.7 TV channels per home

Today…•13, 500 radio stations

• 17, 300 magazine titles

• 82.4 TV channels per home

• Millions of web sites

• Billions of web pages

Page 9: Aviation Business 2.0

With instant access to …

�Websites

�Blogs

�Email

�Podcasting

�TiVO

�Satellite Radio

�Video on demand

�IM

�Search Engines

�ipod

The days of uninterrupted marketing are gone.

Customers are not listening anymore!

Page 10: Aviation Business 2.0

In addition…

Page 11: Aviation Business 2.0

Leaving CUSTOMERS,

employees and

management feeling

FRUSTRATED&

UNCERTAIN.

Resulting in

LOSSof

brand equity,

brandloyalty

& consumers

trust.

Page 12: Aviation Business 2.0

“Goods news, there has been a radical

shift in advertising and marketing

and it benefits everyone.”

Page 13: Aviation Business 2.0

The rules have changed…its not

about spamming 1,000,000 to

convert 100.

Its about reaching the right 10 people

who reach 100 people who reach

1,000 people.

Page 14: Aviation Business 2.0
Page 15: Aviation Business 2.0

Learn how to MAXIMIZE your

marketing dollars today.

Page 16: Aviation Business 2.0

5 (five) Innovative

Keys to Marketing

1

Build

Magnetic

Strategy

2

Develop an

Authentic

Brand

3

Identify

Customer

Segments

4

Implement

Attraction

Channels

5

Create an

Interactive

Experience

Page 17: Aviation Business 2.0

Build Magnetic Strategy

Always think with the end in mind...

✈ What do you hope to accomplish?

✈ Who is your target market?

✈ How will you reach them?

Page 18: Aviation Business 2.0

Develop an Authentic Brand

Page 19: Aviation Business 2.0
Page 20: Aviation Business 2.0

Identify Customer Segments

Who is your audience?

What are their demographics?

Where do they live and how far will they travel?

What is their lifestyle?

What are their buying behaviors?

Page 21: Aviation Business 2.0

Implement Attraction Channels

Page 22: Aviation Business 2.0
Page 23: Aviation Business 2.0
Page 24: Aviation Business 2.0

Interactive Experience = Tribe

Page 25: Aviation Business 2.0
Page 26: Aviation Business 2.0
Page 27: Aviation Business 2.0

Where is our FUTURE heading?

Page 28: Aviation Business 2.0
Page 29: Aviation Business 2.0
Page 30: Aviation Business 2.0

The foundation for tomorrow is

here today.

Page 31: Aviation Business 2.0

How to LEAD your industry?

Page 32: Aviation Business 2.0

ADAPT

Be bold

Be fearless

Be open

Connect

Add value

Creative

Innovative

LISTEN

Engage

Interact

StayInformed

Create

Fresh

Creating Opportunity

Original

Insight

Lead

Blog Partner

CommunityGo green

Give back

Solutions

Tweet

Page 33: Aviation Business 2.0

HOW DO I GET STARTED?

Page 34: Aviation Business 2.0
Page 35: Aviation Business 2.0

The real source of wealth and capital in this new era is not

material things.. it is the human mind, the human spirit, the

human imagination, and our faith in the future.

Steve Forbes

Your most unhappy customers are your greatest source of

learning.

Bill Gates

A business has to be involving, it has to be fun, and it has to

exercise your creative instincts.

Richard Branson

In the struggle for survival, the fittest win out at the expense

of their rivals because they succeed in adapting themselves

best to their environment.

Charles Darwin

Page 36: Aviation Business 2.0

Questions…

Michelle RainesFounder and CEO, inc MARKETING LLC

INNOVATOR ~ MARKETER ~ STRATEGIST

www.inc-marketing.com

Email: [email protected]

www.twitter.com/michelleraines

Michelle Johnston/Raines

Thank you!