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Auto Industry Analysis 2013

Aug 10, 2014



This presentation provides a comprehensive overview of the current auto industry. The focus is to further explore car manufacturers, as well as some new technologies and ideas facing this sector. From there, we move into a discussion on car dealers. This section breaks down customer car buying behaviors, during the pre-shopping and dealership shopping phases. To end we take a look into how various companies are leveraging technologies to advance the industry.

  • auto industry san francisco 415.550.8692 private & condential july 19th 2013
  • agenda industry overview car manufacturers car dealers car buying behaviors leveraging new technology
  • industry overview
  • statistics industry overview cars on the road 245 M1 expected sales 2013 $15.5 M2 total sales jan-june $7.8 M3 average price of a car $30,3034 dealership revenue $609 B5 new car dealers 17,540 (US) 1,307 (CA)6 1. Whitehurst, Roslyn. "The Number of Older Vehicles on the Road Increased More than 17 Million Since 2009." Experian. N.p., 27 June 2012. Web. 2. Snyder, Jesse. "US Sales pace in August Projected to Top 15.5 Million Analyst Predict." Automotive News. N.p., 28 Aug. 2013. Web. 3. Durbin, Dee-Ann. "Auto Sales Keep Picking up Speed." N.p., 04 July 2013. Web. 4. MoneyBuilder. "Average Price of a New Car?" Forbes. Forbes Magazine, 10 May 2012. Web. 5-6."NADA Data." State of the Industry Report 2012. N.p., 2012. Web.
  • holdingcompanies industry overview General Motors (Buick, Cadillac, Chevrolet, GMC) Volkswagen Group AG (Audi, Bentley, Lamborghini, Porsche, Volkswagen) Toyota Motor Corp (Lexus, Scion, Toyota) Hyundai Motor (Kia, Hyundai) Ford Motor Company (Ford, Lincoln) Nissan (Datsun, Inniti, Nissan) Fiat S.P.A (Chrysler, Dodge, Ferrari, Fiat, Jeep, Maserati) Honda Motor Company (Acura, Honda) BMW AG (BMW, MINI, Rolls-Royce Daimler AG (Mercedes, Mitsubishi) Tata Motors (Jaguar, Land Rover, Tata, Daewoo)
  • fastestgrowingcarcompanies industry overview 1.volks- wagen 2.BMW 3.BAIC & hyundai (tie) 6.SAIC motor 7.FAW group 8.Geely automotive 10.tata motors 7."World's Fastest Growing Car Companies." Forbes. Forbes Magazine, n.d. Web. .
  • automanufacturersbymarketshare industry overview GM 24% Ford 20% Toyota 19% Chrysler-Fiat 15% Honda 12% Nissan 10% gure 1."Auto Sales - Markets Data Center -" N.p., 04 Sept. 2013. Web
  • car manufacturers
  • newtechnology connected cars the connected car enables the exchange of information between the car and its surroundings via the Internet. the connection is provided by a transmitter/ receiver unit built into the vehicle or via a 3rd party system such as a smartphone8 8."Trend Analysis: Connected Car 2015." MBtech Consulting. Mercedes Benz Consulting, n.d. Web.
  • challengevs.opportunity car manufacturers the challenge: original equipment manufacturers are having difculties generating revenue from connected cars for two reasons, rst connected vehicles are costly to build, second it is hard to convert customers from the trial phase to adoption of the technology the opportunity: however, connected car technology has the ability to add signicant value to customers through the creation of a better user experience and the continuation of ongoing customer relationships9 9."The Connected Car Industry Report 2013." Telefonica Digital. Telefonica Digital, 2013. Web.
  • benetsofconnectedcars car manufacturers 1. increase in road capacity a. one stretch of road will be able to safely accommodate more cars, eliminating congestion and reducing accidents 2. connected communities a. connected car sharing could lead to a large reduction in vehicle ownership 3. personalization a. every car could feel like your car, cars that come to your location and are smart enough to remember individual drivers preferences 4. virtual environments a. heads up displays, that allows customers to keep their eyes on the road, sensors that recognize hazards and points of interest along the way10 10."The Connected Car Industry Report 2013." Telefonica Digital. Telefonica Digital, 2013. Web.
  • Luxury Vehicles Economy Vehicles embracingconnectivity car manufacturers
  • built-in systems
  • nissan built-in systems system: NissanConnect partnered with Google, Pandora and Intel features: real time trafc updates, predictive 5 day weather forecasts, hands free communication (texts and calls), music streaming connectivity: customers Bluetooth phone pricing: $1090 for the package, rst 3 years free, after that yearly subscription 11.Nissan USA. N.p., n.d. Web. .
  • volvo built-in systems system: Sensus Connected Touch partnered with Ericsson features: full internet browser, real time trafc updates and directions, points of interest, service center locator, weather updates, voice control connectivity: customer phone data plan pricing: $2,058 for the package12 12."Volvo Sensus Connected Touch." Sensus Connected Touch. N.p., n.d. Web. .
  • minicooper built-in systems system: MINIConnected USB integration features: hands free voice recognition, music playlists, Google local search, apps (Facebook, twitter etc.), send to car, navigation connectivity: customers Bluetooth phone pricing: package for $2,25013 13."What Is MINI Connected? Ofcial MINI Video." YouTube. YouTube, 07 Mar. 2011. Web. 27 Sept. 2013. .
  • porsche built-in systems system: Porsche connect features: voice command, navigation, music and contacts transferring, mobile app connectivity: customers Bluetooth phone pricing: package for $93014 14."Bluetooth Communications - Porsche Service - Service and Accessories - Dr. Ing. H.c. F. Porsche AG." Bluetooth Communications - Porsche Service - Service and Accessories - Dr. Ing. H.c. F. Porsche AG. N.p., n.d. Web. .
  • gmc built-in systems system: Intellilink features: internet radio (Sirius, Pandora), hands free calling, voice commands and controls, real time trafc and directions, points of interest, updated info about movies, weather and fuel connectivity: customers Bluetooth phone pricing: free for rst 3 mo.,, then monthly subscription15 15."GMC." Infromant System. N.p., n.d. Web. .
  • brought-in systems
  • mercedes brought-in systems system: Mbrace powered by Hughes Telematics features: Send2Benz, route assistance, concierge, points of interest, location based trafc, in vehicle apps (Facebook, yelp etc.) connectivity: monthly or yearly subscription pricing: 3 package options ranging from $280/yr. to $14/mo16 16."Mbrace In-Vehicle Telematics Technology and Personal Assistance | Mercedes-Benz." Mercedes-Benz USA. N.p., n.d. Web. .
  • kia brought-in systems System: UVO system powered by Microsoft Features: voice recognition, a Send2Car app, roadside assistance (crash notication and 911 connect), vehicle maintenance reminders Connectivity: customers Bluetooth phone Pricing: customers data plan17 17."Kia Motors - Experience UVO." Kia Motors - Experience UVO. N.p., n.d. Web. .
  • toyota brought-in systems system: Entune uses mobile apps and data services features: apps (iheartradio, movietickets, opentable etc.), stocks, fuel prices, weather, trafc updates, sports connectivity: customers data plan pricing: free for 3 years, then monthly subscription $5-$2818 18."Toyota Entune - IHeartRadio." YouTube. YouTube, 14 Dec. 2012. Web. .
  • combination systems
  • bmw combination systems system: ConnectedDrive uses a built in SIM card and iPhone integration features: send-to-car app, heads up display, real time trafc updates, vehicle maintenance reminders, personal assistant (directions, destinations etc.), hands free calling and messaging connectivity: customers data plan pricing: 3 year trial period, then $182.21 /yr19 19."BMW Vision ConnectedDrive - How to Steal Jewellry." YouTube. YouTube, 12 Aug. 2011. Web. 2013. .
  • lexus combination systems system: Enform features: app suite (pandora, bing, opentable etc.), real time weather and trafc updates, destination services, roadside assistance, stolen vehicle location, collision notication connectivity: customers data plan pricing: 1 yr. free, then from $139.50-$264.90 /yr20 20."2013 Lexus Enform App Suite." YouTube. YouTube, 14 June 2012. Web. .
  • audi combination systems system: Audi Connect w/built in wi- hotspot features: Google earth, points of interest, travel information, weather reports, fuel prices, send to car, voice control connectivity: customers data plan pricing: partner with T-Mobile plans for $15/mo21 21."Audi Connect." In Car WiFi. N.p., n.d. Web. .
  • chrysler combination systems system: Uconnect features: built in wi-, in vehicle apps (iheartradio, Pandora etc.), emergency assistance (stolen vehicle, 911), voice texting, vehicle performance stats, send-to-car connectivity: customers data plan and Bluetooth enabled phone pricing: subscription from $9.99/day to $34.99/month22 22."Chrysler Uconnect." Chrysler Uconnect. N.p., n.d. Web. .
  • ford combination systems system: Ford Sync features: voice control for hands free calling and texting, music playback, turn by turn directions, vehicle health report, 911 assist, in car apps, built in wi- connectivity: customers Bluetooth phone pricing: subscription for wi-23 23."Ford Sync." Ford Sync. Ford, n.d. Web.
  • chevy combination systems system: Chevy MyLink features: hands free calling/messaging, app integration (Pandora, Sirius Radio etc.), voice control connectivity: customers Bluetooth phone pricing: unknown24 24."Chevrolet MyLink." Take Control. Chevy, n.d. Web. .
  • summary connected cars the internet of things is the way of the future. Auto Manufacturers will experience the most success when they are able to provide customers with personalized features they need at an aordable price.
  • opportunitiesforthefuture connected cars interactive touchscreen interfaces mobile app development (send-to-car feature) heads-up display (Mercedes pointing prototype) enhanced car windows (Toyota zooming prototype) rearview cameras (Keio University Japan transparent backseats) augmented reality GPS (directions projected on the road)
  • newidea car sharing car sharing is a version of car rentals where users rent cars for a short period of time often by the hour or for the day. car sharing gi