Austin medical innovators presentation

AUSTIN MEDICAL INNOVATORS

“Innovating Senior Health Care”

TEAM MEMBERS

MISSION STATEMENT

We at Austin Medical Innovators strive to provide high quality services and care to seniors at a low cost in the Central Texas area.

PRODUCT/SERVICE (NON-MEDICAL)

Austin Medical Innovators offers:• Lite housekeeping• Medication tracking• Food preparation• Pet care• Personal hygiene• Essential landscaping• Basic errands

PRODUCT/SERVICE (MEDICAL)

Senior Mobile Clinic• Serving Austin and surrounding areas

Services:• Flu shots/immunizations• Wellness exams

TARGET MARKET

Elderly • Male and Female• 65 and older• Fixed income

Central Texas and surrounding areas

INDUSTRY INFORMATION“10,000 people will turn 65 every day for the next 20 years”

AUSTIN’S HOME CARE INDUSTRY

Austin’s population is increasing Two hundred nonmedical home care providers Seton Hospital

Second fastest expanding job sector (2007) 18% increase which led to 80,000 health care jobs

U.S. Bureau of Labor Statistics

New Jobs in Health Care Industry (2008-2018)

Home Health Care

Health Care

COMPETITORS

Competitive Pricing

24 hour Non-Medical Care

Promotion Mobile Clinic

Austin Medical Innovators

Bright Star

The Home Option

Hill Country Care Providers

SWOT ANALYSIS

PRICING Non medical

Hourly rate: $10/hour Medical

All major medical insurance accepted including: Medicare and Medicaid.

Immunizations: $10 without insurance; copay depending on insurance

Wellness Exams: $20 without insurance; copay depending on insurance Blood pressure Blood sugar Weight and height Cholesterol

PROMOTION

Can Food Fridays Senior Mega Mondays Participate in Health Fairs with a booth and also

the Mobile clinic.• Heart Walk • Susan G. Komen• Thundercloud Turkey Trot• Lance Armstrong Livestrong

Health campaign for mobile clinic

PROMOTION

Site visits• Employees visit retirement homes and assisted living

facilities Create Companion kit

• Distribute to hospitals, doctors offices, and medical centers (after surgery care)

Brochures with coupons• Distribute to restaurants and clothing stores who

have senior days• Bingo, gaming halls and buses to casinos• Churches

CONCLUSION

Austin Medical Innovators is very unique• Offers mobile clinic and non-medical service for

seniors• Low cost and excellent service• Targeting fixed income seniors