Aurasma Asset Guidelines · 3 Aurasma Asset Guidelines Design Elements WITH THE FREE AURASMA APP BRING THIS ‘MEDIUM’ TO LIFE \ CTA Activation Logo The Call to Action Activation

$Page 1: Aurasma Asset Guidelines · 3 Aurasma Asset Guidelines Design Elements WITH THE FREE AURASMA APP BRING THIS ‘MEDIUM’ TO LIFE \ CTA Activation Logo The Call to Action Activation$
Aurasma Asset GuidelinesVersion One

Aurasma Asset Guidelines Design Elements2

\ 2 \ 3 \ 4Don’t:

\ 1 Do not change the colour of the logo\ 2 Do not rotate, skew or alter the logo\ 3 Do not place the logo on a dark background\ 4 Do not use the logo on backgrounds that are too cluttered

\ Masterbrand Logo

The Masterbrand Logo is unique and has been specifically designed to represent the Aurasma brand.

It should be used for all primary branding applications and all co-branding opportunities

The Masterbrand Logo should not be redrawn or altered in any way.

Clear spaceThe Masterbrand Logo should always have clear spacearound it which measures the height of one ‘A’.

Minimum sizeThe Masterbrand Logo should not be used below 10mm wide. The One Colour Logo can be used down to 6mm

GreyscaleThis version should only be used when it is not possible to print the full colour Masterbrand Logo

10mm

\ 1

ARTWORK FILE:Aurasma_Primary_Logo_BW.ai

ARTWORK FILE:Masterbrand_Logo.ai


WITH THE FREE AURASMA APP

BRING THIS ‘MEDIUM’ TO LIFE

\ CTA Activation Logo

The Call to Action Activation Logo has been created to signify an image or object is a tagged with an Aura and can be viewed in the Aurasma App.

A suite of Activation Logos have been created which work across various backgrounds and layouts. Select the most appropriate version depending on tagged image style and content.

The artwork is available in a number of varitions, including:BRING THIS IMAGE/COVER/ADVERT/PAGE/PACKAGE/POSTER TO LIFE

We can also supply an editable artwork file, but you will need Gotham Rounded fonts.

Primary Colour Activation Logos

These are the preferred versions which should be used where possible

Black & White Activation Logos

These versions shouldonly be used if the purple in the One Colour Logo does not have enough stand out on the background image

Secondary Colour Activation Logo

If the tagged image risks being over-powered by the Activation Logo the text version should be used

Secondary Black & White Activation Logo

If the Activation Logo needs to be subtle these versions should be used

ARTWORK FILE:Aurasma_CTA_IMAGE_Positive_Colour.PNG

ARTWORK FILE:Aurasma_CTA_IMAGE_Positive_BW.PNG

ARTWORK FILE:Aurasma_CTA_TEXT_IMAGE_Postive_Col.PNG

ARTWORK FILE:Aurasma_CTA_TEXT_IMAGE_Postive_BW.PNG

ARTWORK FILE:Aurasma_CTA_IMAGE_Negative_Col.PNG

ARTWORK FILE:Aurasma_CTA_IMAGE_Negative_BW.PNG

ARTWORK FILE:Aurasma_CTA_TEXT_IMAGE_Negative_Col.PNG

ARTWORK FILE:Aurasma_CTA_TEXT_IMAGE_Negative_BW.PNG


\ Activation Logo Usage

Primary Colour Activation Logos

Black & White Activation Logos

Secondary Colour Activation Logo

Secondary Black & White Activation Logo

Here’s examples of each of the Activation Logos in use.

Select the most suitable Logo depending on the tagged image style, background and layout ensuring it doesn’t over-power the image content but has sufficient stand-out.


Aurasma & PartnerWhen locking-up the partner logo ensure the following:

\ Words are aligned vertically centred under the logo

\ There is a balance between the “AURASMA &” and the partner logo. One should not dominate the other

PARTNER LOGO

\ Content Logos & Wordmark Lock-ups

Aurasma & YouThe Aurasma & You Logo artwork contains the wordmark lock-up

The ‘You’ can be edited using the hue and saturation tool to match the A colour

Align words vertically centred

IMPORTANT: Please contact the brand team to request a PSD to create your own custom A and send it back to the brand team for approval


Bad Content

\ 1 Uninspiring\ 2 Stock/obvious imagery\ 3 Amateur photography\ 4 Do not place patterns in the A\ 5 Silhouettes in one colour\ 6 Content that overlaps the left side of the A

\ A Content

Good Content

\ Expressive\ Has movement\ Composition that works within the crop\ Stylised\ Tells a story

\ 4

\ 1 \ 2

\ 5

\ 3

\ 6

It is important that the content chosen to sit within the A compliments the essence of the Aurasma brand. Content should inspire and express a hint of movement to convey Aurasma’s augmented reality.

Use this page as a check list for selecting good content and as a guide to content that should be avoided.



\ How to Place A Content

Step 1

\ Place your image in the photoshop template

\ Adjust the position of your image so that a part of it will break out of the right hand side

Step 2

\ Crop your image using Image Mask Area 1 or 2 depending on required content and crop

Ensure the shadows are not on top of the content

Image Mask Area 1

Image Mask Area 2

Step 3

\ Use the colour hue & saturation layer to select your background and type colour This colour should take hues from the content image

\ 1 \ 2 \ 3 \ 4Don’t:

\ 1 Show image breaking out of the left\ 2 Use the Aurasma purple as a background colour\ 3 Add a background within the A\ 4 Place image outside of mask area

ARTWORK FILE:AURASMA_&_YOU_Logo.psd



\ How to Place A Content Mask Area

Preferred masksWhere possible the content should only break out the right hand side

Use the mask that best suits the content and crop

Image Mask Area 1 Image Mask Area 2

ExceptionsThere will be instances where the content requires an alternative mask as shown here

If you need to break out of the preferred mask area please contact a member of the brand team for approval


Aurasma Asset Guidelines9

Tamara [email protected]

\ Contacts4.0

Please use the following contacts for any advice, guidance or questions you may have regarding the Aurasma brand

Ben [email protected]

Aurasma Asset Guidelines · 3 Aurasma Asset Guidelines Design Elements WITH THE FREE AURASMA APP BRING THIS ‘MEDIUM’ TO LIFE \ CTA Activation Logo The Call to Action Activation

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