Augmented Reality in future

Experience everything without experiencing anything.

Yeah, you read it right.

Praising the photographer for this beautiful shot?

Well you need to praise the graphic artist. The real flower is imported on

to a virtual environment. Created with Bryce 6.0!

Welcome to Welcome to Welcome to Welcome to Augmented reality!Augmented reality!Augmented reality!Augmented reality!

This presentation is amashup with similarpresentations, visuals andvideos along with my thoughts.

Credits in the end of the slide.

AugmentedAugmentedAugmentedAugmented

reality.reality.reality.reality.

This is what it does�This is what it does�This is what it does�This is what it does�

Creates a layer between the real view and the user preview.

Image source: Patrickcollings presentation (Hyperlink in the end of presentation)

So What?!!

Well�

Nothing..

EverythinEverythinEverythinEverything g g g will becomewill becomewill becomewill become

TranspareTranspareTranspareTransparentntntnt!

We�all�become

TerminatorsTerminatorsTerminatorsTerminators

AndTransformers

HUH

?

!

NO KIDDING!

SEE it to

believe it

ARARARAR in in in in

mobile mobile mobile mobile

MarketingMarketingMarketingMarketing

Just point your mobile on the

press ad of BMW, it displays

The video, technical

specifications, virtual tour

and user ratings.

Already happened in New Zealand. Case study in the end.

Just point your mobile to a hotel. You will be getting the video, reviews, rent

of a hotel along with Google Adwords ;)

SEE it to

believe it

SEE it to

believe it

AR in AR in AR in AR in

gaminggaminggaminggaming

• Now we can bind the virtual world and

real world

• Think if people play a treasure hunt

game via mobile, all the clues are

embedded via AR

• They just need to point their phone to

the objects, it tracks them via GPS and

show them relevant content like route

map to proceed to next level

SEE it to

believe it

ARARARARin social in social in social in social

engagementengagementengagementengagement

AR data sponsored by the local retailer near the street!

Image source: Tompurves presentation (Hyperlink in the end of presentation)

Point your mobile in the crowd and it will tell you

about their social identity like FB, Linkedin, twitter

profiles and matches them to your profile with their

tag cloud!... What more just start a conversation!

What more you want about him?

Without even a single word of conversation!

• Yea, this is the future

• Just point your mobile or an AR

device to some one, and get the

user rating about them, their

sexual behavior, their blog entries,

photos from their Flickr account

and more..

• Without talking a word to them

you can either say a HI or BYE ;)

AR in AR in AR in AR in

learninglearninglearninglearning

• When students visit a museum they

can talk with a dinosaur and can play

with him

• Or they can learn Big bangBig bangBig bangBig bang theory just

by pointing their book to the computer

• Teachers just need to tell the students

to point their book to the AR device

fixed in their desks and the lessons will

be ARcasted!

Role�of�a�teacher.�Just�clarify�the�doubts�of�students!�It�will�be�harder�than�teaching��;)

Rocket�science�wont�be�hard�enough�for�students�anymore

ARARARAR in in in in

mapsmapsmapsmaps

When integrated with MapsAR, creates magic!

A virtual tour of a city fortourists enabled with Googlestreet view, when they pointtheir mobile at the city map!

Getting lost in Getting lost in Getting lost in Getting lost in a foreign city will be more fun in the future! ;)a foreign city will be more fun in the future! ;)a foreign city will be more fun in the future! ;)a foreign city will be more fun in the future! ;)

AR for AR for AR for AR for

consumersconsumersconsumersconsumers

An outdoor signage of a Rock concert

will show you video previews, interactive

profile of the band!

EMPOWERMENT!

SEE it to

believe it

AR for BrandsAR for BrandsAR for BrandsAR for Brands

Brands can do nothing other than

Staying relevant with the changing times!

When a user

points her mobile in

Tesco, based on

her personal profile

and preferences

she created, her

mobile will tell her

suggestions by

identifying the RFID

tags in the

apparels!

Imagine this for all theProduct categories!

Along with user reviews,Spoof videos, overallRatings, competitor’s adsetc!!!

Whoofff….

Brands need to realize that the era of STATIC brand messages are over!

ELSE…

Consumers look at your brand as a cat even if it enjoys a lion’s share in the market!

Are�the�Are�the�Are�the�Are�the�consumers��consumers��consumers��consumers��ready?ready?ready?ready?

You doubt it?

NOBODY�CARES!

Hi, I am

Manoj Kandasamy!

I’m a mobile solutions

professional..

I’m from Bangalore, India.

Now I have people following my tweets from different parts of the world!

Hi IHi IHi IHi I’’’’m m m m

@manojksamy@manojksamy@manojksamy@manojksamy

• We are already reached the digital

namesphere

• No one cares whether I am warm, polite

or caring BUT they cares about my tag

cloud!

• They don’t praise you for your PhD. But

they respect you for your blog entries,

Slideshare presentations and those

white papers you published!

Imagine�a�mom�talk�to�her�kid�in�kids�language?!!

Feeling weird?Feeling weird?Feeling weird?Feeling weird?

you�might�think

everything�is�over.

But�you�wont�realize

That..

This�will�be�the

beginning.

“Must see” presentations

on Augmented reality

• www.slideshare.net/RefreshEvents/tom-purves-

designing-for-an-augmented-reality-world

• www.slideshare.net/pjcollings/augmented-reality-

patrick-collings

View�my�Facebook�profile�by�scanning�this�code�from�your�mobile

Scan�this�and�land�in�my�Wap

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Thanks to.Thanks to.Thanks to.Thanks to.

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www.slideshare.net/manojksamy

@manojksamy

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manojksamy