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Designing & Managing Integrated Marketing Communications Submitted to Coach Bong Ungreria By Boss Jesus Acantilado
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Page 1: Assignment

Designing & Managing Integrated Marketing Communications

Submitted to Coach Bong Ungreria

By Boss Jesus Acantilado

Page 2: Assignment

Definition

Marketing Communications – inform, persuades and remind consumers, directly or in-directly.

Voice of the company Link to other

Page 3: Assignment

Objectives

To be able to identify the role of marketing communications.

Steps in developing effective communications

Determine what a communications mix

Integrated marketing communication program.

Page 4: Assignment

8 Major Modes of Marketing Communication

Advertising – ex.broadcast ads, brochures, booklets.

Sales promotion – Ex contest, games. Events / experiences – company

sponsored. Ex. Medical mission, sports.

Public Relation / Publicity – ex. Seminars.

Page 5: Assignment

Continuation

Direct Marketing – use of email or telephone

Interactive Marketing – on line activities, telemarketing

Word of mouth marketing – oral and written, chat rooms/ person to person

Person selling – samples/ sales meeetings face to face

Page 6: Assignment

Steps in Developing Effective Communications

Identify target audience Determine objectives Design communications Select channels Budget Decide the media mix Measure results / manage IMC

Page 7: Assignment

Designing the communications.

Message strategy

Creative strategy

Fear, guilt, humor, love, pride, joy.

Page 8: Assignment

Communications channel

Personal Communications channels Face to face, over the phone, person to

audience.

Non – personal Communications – 1 person include media, sales promotions, events

Page 9: Assignment

Marketing Communications Budget

Affordable Percentage of sales Competitive parity Objective and task

Page 10: Assignment

10 concepts1.Advertising2.Events and experiences3.Publicity4.Direct marketing5.Interactive marketing6. Word of mouth

10 concepts

Page 11: Assignment

Continuation 10 concepts

6. Steps in developing effective communication

7. Communication channels 8.Designing the Communication 9.affordable 10.percentage of sales

Page 12: Assignment

summary

discussed the role of marketing communication.

Modes of communication Steps in designing effective

communications 10 concepts