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Georgina Wills s3238111
11

Assessment #1

Oct 29, 2014

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My professional ID presentation.
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Page 1: Assessment #1

Georgina Wills s3238111

Page 2: Assessment #1

Mission

The professional online identity that I have constructed exists primarily on the social media platforms of Twitter and Wordpress. My mission is to create a professional profile that can be identified by those professionals immersed in the film industry and screen culture, particularly writers/critics, distributors and other such screen culture related professions. By immersing myself in the online communities that these individuals have created I seek to have my own film related writing exposed that could potentially lead to establishing my future career in the industry as a distributor or film writer. I succeed in doing this by promoting my Wordpress blog through my Twitter to expose my writing. To achieve my mission I predominantly follow Australian film critics, particularly a younger generation of critics who are constantly tweeting related information to film. I frequently attempt to engage with these individuals and as a result many have followed my own Twitter account. Finding this community has also been made easier through the Melbourne International Film Festival where a number of critics have been conversing exposing me to larger amounts of professional individuals with a strong interest in film.

Related blog entry http://raws.adc.rmit.edu.au/~s3238111/blog2/?p=541

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Personality and character

Through Twitter I aim to present myself as a film buff/cinephile using a personal, quirky and witty tone. I strive to be amusing and offer insightful analysis and comments on film. I present my character by predominantly tweeting on film related news particularly concerning my opinions on films, as well as re-tweeting other insightful film related tweets. In addition to this I use my Twitter account to promote and link my separate personality presented on my Wordpress blog, Filmbluff.

My Wordpress blog possesses a more academic, professional tone in its writing style. This blog is more of a professional platform where I can showcase my film reviews for possible submission to publications such as Senses of Cinema or The Age’s Sunday Magazine. Additionally, I will aim to write more director retrospectives and top 10 lists on films that admire. This way I am able to uphold my academic tone whilst still revealing elements of my personal character.

Related blog entrieshttp://raws.adc.rmit.edu.au/~s3238111/blog2/?p=541http://raws.adc.rmit.edu.au/~s3238111/blog2/?p=562

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Influential online identitiesLena Dunham – My professional profile is heavily based on Lena Dunham who is a director, writer and actor. I attempt to adopt her tone of voice and make my tweets more personal when relating them to my filmic interests. Lena promotes her work (HBO show Girls) and her personal life on Twitter incredibly well. She adopts a witty and sarcastic tone of voice that I draw inspiration from and influences me to use Instagram and connect images to Twitter.

Tara Judah – Is a critic and programmer for the Astor Theatre. She also presents Plato’s Cave on 3RRR. Tara is a brutally honest tweeter when it comes to discussing films. Her tone of voice is amusing, dry, intelligent and sarcastic. Tara’s frequent tweets are influential and inspire me to tweet regularly whilst also ensuring that I don’t hold back with the opinions that I give on films. Moreover, Tara frequently posts links to her radio program that is inspiring for myself given I have delivered film reviews at 3RRR. As a result I notify my followers of all platforms I am engaged in to discuss film.

Thomas Caldwell - Is a renowned Melbourne critic who programs for MIFF, hosts film related programs on 3RRR and has an influential blog called Cinema Autopsy. I use Thomas as my Wordpress influence given he writes regular reviews on recently released films which is what I achieve in my own blog. Thomas’s blog adopts an academic tone and his reviews are well structured and possess in depth analysis on the film’s he watches. I aspire to make my own reviews similar to small essays that analyze gritty details of films as I find these moments most captivating and insightful. Thomas posts blogs frequently to a high standard. He influences me by illustrating that it is fine to apply academic language to film reviews written as blog entries. Blogs are usually affiliated with being personal in tone however I recognize my blog as a platform to apply what I learn in Cinema Studies.

Tyler – New Zealand blogger who specializes in Foreign film. His blog is titled Magnolia Forever and I enjoy how he has a specified interest to capture his readers. Tyler has also created lists such as Top 100 Foreign Films with brief statements regarding his thoughts on the films. This blog is a good reference point and will strongly influence my decision to incorporate director retrospectives and Top 10 lists in my own blog. Tyler’s lay out is also superb with a director of the week section that works well.

Related blog entrieshttp://raws.adc.rmit.edu.au/~s3238111/blog2/?p=567http://raws.adc.rmit.edu.au/~s3238111/blog2/?p=541 (Lena Dunham section)

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ID structure

The ID structure I have created is of the main social media platforms I use to present my professional profile. Each platform conveniently offers me the opportunity to link to my Twitter. Twitter forms as my main platform to unite my Instagram and Wordpress. I link Instagram images to Twitter to enhance the personal elements of my profile whilst my blog links to my more professional stature. I actively avoid linking my Instagram or my Twitter to Facebook as I find I do not require these to present myself professionally given my Facebook is purely personal. Having experimented with promoting my blog I concluded that it receives the most amount of views when connected to Facebook. As a result I promote my blog on Facebook mostly for friends to read whereas Twitter forms as a platform where industry professionals can read it too.

Twitter – immediate and consistent posts with a combination of retweets, conversations, personal updates, news related updates and academic updates usually surrounding film and University. In depth analysis of Twitter here…http://raws.adc.rmit.edu.au/~s3238111/blog2/

Wordpress – space to write in depth film reviews and film comments. Also a space to publish film related essays from University.

Facebook – personal space to promote my blog amongst friends and wider public in groups (ie. MIFF) Personal interactions and space to organize University group assignments.

Instagram – rarely utilized but making a conscious effort to connect images to Twitter enhancing my personal nature on this platform.

ABC Pool – creative content uploaded, comment and engage in communities.

Flavours – space to provide links to each of my platforms.

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Relevance of communities to my ID mission/persona

Film critics and other film related industry professionals form as a group of people whom I follow and aim to engage with. Moreover, recently the MIFF2012 hash tag on Twitter was a strong community that I engaged with throughout the festival. Through this hash tag I was able to engage with individuals by retweeting and striking up conversation relating to the films screening at MIFF this year. This formed as an excellent way of establishing new connections and finding more followers who share a similar interest to myself. This succeeds in bolstering my persona, especially my position as a film professional by simply following other like minded people.The IM212 hash tag on Twitter is another community relevant to enhancing my online persona. I have been able to affiliate course content with my interest in film and tweet these related matters, indicating how my tweets can be academically related to film enhancing my professionalism online. Our Radio 2 subject this semester has also enhanced my professional persona given each student presents the weekly show Room With A View. On this program I have had the opportunity to give film and television reviews that I have promoted on Twitter. This has enabled me to engage with the RWAVRRR hash tag as well as conversations with @RRR.

Although my engagement with ABC Pool has been minimal, I have contributed two projects that concern film related content. I have attempted to engage in ABC Pool by commenting on work, liking work and joining My Tribe. ABC Pool compared to the hectic nature of Twitter is important in emphasising the creative elements of my personality. The community itself as demonstrated through the comments I have read is incredibly considerate. To be able to engage with this platform I need to be creating and uploading more creative content. This adds another element to my persona, indicating that I am also actively creative in radio production relating to film.

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Community and platform analysis of Twitter

Twitter as a platform

Related blog entrieshttp://raws.adc.rmit.edu.au/~s3238111/blog2/?p=582 (Twitter community analysis) http://raws.adc.rmit.edu.au/~s3238111/blog2/?p=588 (Twitter platform analysis)

The main benefits of Twitter are that it caters for both professional and personal identities and even a blend of the two. Not only can you construct personal tweets but also share news and promote your own professional work amongst similar industry professionals.

Twitter’s relevance to my online ID:- enables me to promote my professional writing, radio documentaries, RRR reviews and other University related content created to industry professionals- a platform where I can incorporate my personal tone to my professional interests- engage in conversations with industry professionals and make myself known- present myself as a film interested professional by acquiring followers that fit this persona as well as tweeting about film related news

Things to be aware of:- acknowledge that not all of my followers may be professionally related to film therefore undermining my status- may be retweeted by individuals who are not related professionally to film

Communities on Twitter

• MIFF2012#• Film industry professionals who promote their own professional work• Comedic, witty, sarcastic and insightful tones• Frequently engaging with one another particularly tweeting their

thoughts on each other’s work such as radio podcasts, reviews in print publications and blog entries etc.

• Engaging academically with specific films they’ve seen – both recent and old films

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Platform analysis of Wordpress

However, it is necessary to acknowledge that blog hierarchies do exist online and it is difficult to attain readers and grab their attention when you are merely a student writer. However, I am attempting to increase viewers by writing more frequent entries and linking my blog to both Facebook and Twitter.

Related blog entryhttp://raws.adc.rmit.edu.au/~s3238111/blog2/?p=593 (Wordpress platform analysis)

WordPress is a sophisticated blogging platform where I write film reviews on current theatrically released films. WordPress enables me to present an image of myself as being a film related professional by applying a relevant background image, header and blog title. Moreover, it offers the opportunity to expose who you follow on your blog, as a result I attempt to follow as many film related bloggers as possible. It forms as a space where I can combine my personal profile with my professional by also linking to my Twitter account. The space itself enables me to experiment with my writing style and offers me with the option to edit previous posts to continuously/adjust enhance.

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ID linksPromotional links to 3RRR, Film Bluff and ABC Pool

Conversation and retweets by bloggers

Conversations with industry professionals

Interaction with film related information

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Engagement with my blog entries

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Ways to continuously adjust/improve ID

Wordpress

• More frequent blog entries on my Wordpress blog to keep audiences engaged.

• Retweet my own blog entries via Twitter. For example, when Moonrise Kingdom is released theatrically in Australia on 30 August.

• Construct top 10 blog entries to increase diversity of film related content. Create monthly entries surrounding certain directors, actors I admire.

• Continuously follow other blogs I admire and actively seek out more blogs to gain inspiration.

• Comment on other blogs.• Include tags for further exposure.

Post more images on Twitter via Instagram

Twitter

• Post more images via Instagram.• Be persistent and engage in conversation with other

industry professionals – they may reply one day.• Continuously promote Wordpress blogs entries as well as

ABC Pool content, perhaps even post blog entries relevant from my RMIT blog.

• Balance retweets with personal tweets – my retweets can get excessive.

• Engage further in hash tag communities.• Attain more followers