Aug 13, 2015
Design is the process of collecting ideas,
and aesthetically arranging and
implementing them, guided by certain
principles for a specific purpose. Web
design is a similar process of creation,
with the intention of presenting the
content on electronic web pages, which
the end-users can access through the
internet with the help of a web browser.
Web design encompasses many different skills and disciplines
in the production and maintenance of websites. The different
areas of web design include web graphic design; interface
design; authoring, including standardised code and proprietary
software; user experience design; and search engine
optimization. Web design partially overlaps web engineering in
the broader scope of web development. Web designers are
expected to have an awareness of usability and if their role
involves creating mark up then they are also expected to be up
to date with web accessibility guidelines.
1. Layout: This is the way the graphics, ads and text are
arranged. In the web world, a key goal is to help the view find the
information they seek at a glance. This includes maintaining the
balance, consistency, and integrity of the design.
2. Colour: The choice of colours depends on the purpose and
clientele; it could be simple black-and-white to multi-coloured
design, conveying the personality of a person or the brand of an
organization, using web-safe colours.
3. Graphics: Graphics can include logos, photos, clipart or icons,
all of which enhance the web design. For user friendliness, these
need to be placed appropriately, working with the colour and
content of the web page, while not making it too congested or slow
to load.
4. Fonts: The use of various fonts can enhance a website design.
Most web browsers can only read a select number of fonts, known
as "web-safe fonts", so your designer will generally work within this
widely accepted group.
5. Content: Content and design can work together to enhance
the message of the site through visuals and text. Written text
should always be relevant and useful, so as not to confuse the
reader and to give them what they want so they will remain on the
site. Content should be optimized for search engines and be of a
suitable length, incorporating relevant keywords.
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