A SMARTPHONE IN EVERY HAND MOBILE ADOPTION 1.75 BILLION SMARTPHONE USERS THERE WILL BE OUTNUMBER PEOPLE MOBILE DEVICES WILL BY 2015... 7.1 Billion 7.7 Billion USER STATS 85% ANDROID 12% IPHONE OTHER 2 1 LEARN MORE ABOUT ENGAGING GUESTS AT EVERY STEP b 3% 2009 2015 180 M 1.75 B LEARN MORE ABOUT ENGAGING OUR RELATIONSHIP TO OUR SMARTPHONES ADDICTION #GENMOBILE ARE: THAN THEIR SMARTPHONES MORE LIKELY TO GIVE UP COFFEE MORE LIKELY TO GIVE UP TV 15 TIMES 7 TIMES OF #GENMOBILE IS MORE LIKELY TO GIVE UP SEX BEFORE THEIR SMARTPHONES 6% 3 4 b #GENMOBILE AT EVERY STEP LEARN MORE ABOUT ENGAGING PEOPLE AT EVERY STEP b HOURS SPENT ON MOBILE DEVICES TIME THE AVERAGE U.S. SMARTPHONE USER SPENDS 3.3 HOURS PER DAY ON THEIR DEVICE... MORE THAN THEIR THAT’S OVER SPENT EATING TIME TIME 2 OF THEIR TIME OF THEIR SPENT SLEEPING 1/3 OVER SPENT WORKING 1/3 X 5 LEARN MORE ABOUT ENGAGING b HOW SMARTPHONES AFFECT THE IN-STORE EXPERIENCE SHOPPING 96% PREFER VENUES WITH FREE WI-FI HOW DO PEOPLE USE SMARTPHONES BEFORE AND DURING IN-STORE SHOPPING? FIND LOCATIONS/DIRECTIONS FIND PROMOTIONS AND OFFERS 58% 44% SHOPPERS AT EVERY STEP 84% SHOP IN-STORE USE THEIR SMARTPHONE TO HELP 6 7 LOCATION-BASED MARKETING IN THE FUTURE PREDICTION LEARN MORE ABOUT ENGAGING GUESTS AT EVERY STEP b 25% BECOME LOCATION-AWARE TO SUPPORT MOBILITY IN 2016... OF ENTERPRISE SOFTWARE WILL ...THAT’S GREATER THAN TODAY! 5 TIMES 8 MOBILE ADOPTION ADDICTION TIME SHOPPING PREDICTION PERSONALIZATION CONTEXT-AWARE MOBILE MARKETING BOOSTING CUSTOMER LOYALTY WITH MOBILITY USE LOCATION-BASED SERVICES ON THEIR SMARTPHONES 74% LEARN MORE ABOUT ENGAGING b INTERACTIONS IN LOCATION-BASED MARKETING PERSONALIZATION OF USERS AGREE THAT LOCATION SHARING PROVIDES MORE MEANINGFUL CONTENT OF USERS ARE MORE LIKELY TO TAKE AN ACTION AFTER SEEING A LOCATION-SPECIFIC MESSAGE CONSUMERS AT EVERY STEP 75% 76% WHY DO CONSUMERS SHARE LOCATION AND PERSONAL INFORMATION? TO GET RELEVANT OFFERS OR COUPONS TO GET REQUESTED INFORMATION OR ALERTS 45% 47% 9 LEARN MORE ABOUT ENGAGING GUESTS AT EVERY STEP HERE: WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT SOURCES 1. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic 2. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic 3. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf 4. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf 5. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic/ 6. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html 7. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html 8. Gartner, Making Sense of Mobile Location, July 31, 2013 9. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html