Artist Engage Lesson 1 of 4

July 10, 2013

A Digital Crash course for artists

Hashtag: #ArtistEngage

In partnership with

Workshop OnePURPOSE: - Introduce and get to know the group.

OUTCOME: - Constructive, collaborative conversation about off-stage fan engagement, what works and what can we do to get better engagement.

STRUCTURE: 1. Introductions (15 mins) 2. How the game has changed (15 mins)

a. People consume differentlyb. Why engagement matters

3. Group Discussion: (90 mins)a. Flip the switchb. Engagementc. Recruitment

4. PUi Band Meet / Greet / Q&A (30 mins)

HOW THE GAME CHANGED

2013

Print

Live Concert

Live Concert

Print

2003

HOW THE GAME CHANGEDPeople consume differently today,

than they did just ten years ago...

HOW THE GAME CHANGEDPEOPLE ARE SPENDING ON MUSIC - JUST DIFFERENTLY

"Fans want more, There is a desire to engage at a different level than what they have."

The music industry is missing out on Millions of dollars of revenue due to lack of fans engagement.

Today off-stage engagement is as important as your on stage performance.

FLIP THE SWITCH ON

FLIP THE SWITCH

#ArtistEngage

do you flip the switch when you

step off stage and the lights

come on?

RAGE & ENGAGE

How are you adapting to digital

culture, what tools do you use

to engage with your current

fans?

#ArtistEngage

FAN RECRUITMENT

How are you adapting to digital

culture, what tools do you use

to engage with your fans?

#ArtistEngage

How do you recruit and engage

new potential fans who want to

know more about you?

Introducing PUI

#ArtistEngage