Our Mobile World Kristofer Layon, web & app designer APWA Minnesota Chapter Spring Conference May 13, 2011
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Our Mobile WorldKristofer Layon, web & app designer
APWA Minnesota ChapterSpring ConferenceMay 13, 2011
Preview
1. A bit about me and my work
2.Pre-mobile communications
3.Trends in mobile device use
4.Trends in mobile content
5. Ideas and discussion
ArtAlphabetAesthete Software, LLC2009
OrthoAnatomyAesthete Software, LLC2010
?
Pre-Mobile
Moab, Utah
www.wikipedia.org
Gobustan, Azerbaijan
www.wikipedia.org
• Petros = stone• Glyphein = carve• 12,000-15,000 years old
What are they?
• storytelling• wayfinding• life content
Why were they made?
Printing PressJohannes Gutenberg1441
d.umn.edu
Religious Reformer Martin Luther1483-1546
www.wikipedia.org
(and Mobile App Designer)
• content more democratic
★ through translation and increased access
• made life content mobile
Martin Luther
SupercomputersControl Data; Cray Research; NASA1960s
www.wikipedia.org
Apple ISteve Wozniak and Steve Jobs1976
www.computerhistory.org
Apple IIApple Computer, Inc.1977
www.wikipedia.org
MacintoshApple Computer, Inc.1984
www.wikipedia.org
NewtonApple Computer, Inc.1993
www.wikipedia.org
iTunesApple Computer, Inc.2001
www.apple.com
iPodApple Computer, Inc.2001
www.wikipedia.org
iPhoneApple, Inc.2007
www.apple.com
iPadApple, Inc.2010
www.apple.com
• storytelling• wayfinding• life content
Mobile applications
Growth of mobile
• 10 billion devices
• Number of people in the world:6.9 billion (estimated)
Source: Luke Wroblewski, MinneWebCon, April 2011
Growth of mobile
• Amazon: $1 billion in 1 year
• eBay: mobile sales up from $600 million to $2 billion last year
• PayPal: mobile transactions up from $25 to $141 million (6x!)
Source: Luke Wroblewski, MinneWebCon, April 2011
Growth of mobile
• Google: mobile searches grew 130% in Q3 2010
• Pandora: 50% of users subscribe and use on mobile
• Email: 70% of smartphone users access email on mobile device
Source: Luke Wroblewski, MinneWebCon, April 2011
Growth of mobile
• Google Maps: more than 100 million miles of driving directions per day
Source: Marissa Meyer, SXSW, March 2011
Decline of desktop
• Home use of personal computers down 20% since 2008
• Desktop-based Gmail usagedown 7%
• Facebook: mobile users twice as active ad desktop users
Source: Luke Wroblewski, MinneWebCon, April 2011
Mobile San Francisco
Mobile San Francisco
• Track a bus or train
• Pay a parking ticket
• Report potholes, trash, graffiti
• City opened up its data to third-party app developers
Source: Time Magazine, Dec. 21, 2010
Advantages
• Easier to measure effectiveness
• Helps people feel more connected to local government and services
• Crowdsourcing: more ideas from more people
• Less expensive!
Source: Time Magazine, Dec. 21, 2010
Advantages
More democratic
Source: Time Magazine, Dec. 21, 2010
Mobile London
Mobile London• Opened the London Datastore to
the public and private sectors
• Greater London Authority gets agencies to submit their data
• Report potholes; track trains
• Opened up data to third-party app developers
Source: Time Magazine, Jan. 6, 2011
Advantages
• Easier to measure effectiveness
• Helps people feel more connected to the organization and services
• Crowdsourcing: more ideas from more people (more democratic)
• Focus on life content
Source: Time Magazine, Dec. 21, 2010
Mobile Minnesota
1. Snow emergencies
Lehigh Valley Express-Times
Mobile Minnesota
Mobile Minnesota
QR code
Mobile Minnesota
2.Natural gas lines
Minnesota Public Radio News
Mobile Minnesota
3.Remote control of the home
Minnesota Public Radio News
MOST IMPORTANT SLIDE
z.umn.edu/klayon
Twitter: @klayon
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