Appsolution mobile forum-20120309
Jan 18, 2015
How do we go mobile?
The 5 global steps in mobile application development
The 5 global steps in mobile application development
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INTRODUCTION
Do we go mobile?
Introduction
Introduction
Not a question!
* Strategy Analytics (February 2012) - Mobithinking.com - http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#smartphone-shipments
Smartphone Sales:Total shipments in 2011 were 488,5 million units up 63,1 percent from 2010*
Market Share 2011 Annual growth
48,8% 244%
19,1% 96%
Introduction
IntroductionDo we go mobile?
So, What is the question?
Introduction
Introduction
The question is:
The 5 global steps in mobile application development
How do we go mobile ?
PLATFORM
Single or multi platform native application ?
Platform
1. Platform
Single•Empowering native Hard & Soft•Distribution network•Environment maintenance•Still possible to go on Multi later...+
Multi•Increase potential audience
-•Decrease potential audience •Multiple native Hard & Soft•Multiple Distribution network•Multiple Environment maintenance
The Audience is the question !1. Platform
B2B ? Go single !
B2C ? Campaign ? (brand awareness, product launch...)YES!
NO!
Go single ! Deploy & Analysis
Consider Platform’s audience market share regarding the investment
consider Platform’s audience market share regarding the investment
Platform
Go on single!... but which one?1. Platform
Market share Distribution Technical specification
•Camera•GPS•Phone•Screen size•...
•Quality•Submission constraint•Service•...
•OS distribution•OS audience•Device comportment•Audience comportment•...
Platform
PRE-PRODUCTION ANALYSIS
Pre-Production Analysis
Application? What application?2. Pre-Production Analysis
application = ID + IT
Information DesignInformation Technology
?X
2. Pre-Production Analysis
application = ID + ITANALYSIS + !
Application? What application?
Pre-Production Analysis
2. Pre-Production Analysis
Idea ID
ergo feedback
guide line feedback
design feedback IT
features feedback
bug feedback
workflow feedback
Application? What application?
Pre-Production Analysis
2. Pre-Production Analysis
Idea ID
ergo feedback
guide line feedback
design feedback IT
features feedback
bug feedback
workflow feedback
Application? What application?
ANALYSIS
Pre-Production Analysis
PRODUCTION
Production
Information Design (ID) & Information Technology (IT)3. Production
Wow, super cool! But where is the user guide? I got nothing!Let Designer and Developers speaks together !
Let’s try to avoid this process:
Production
Information Design (ID) & Information Technology (IT)3. Production
From this:
Production
Information Design (ID) & Information Technology (IT)3. Production
From this:
Production
Information Design (ID) & Information Technology (IT)3. Production
To this:
TEST IT SMALL
Test it small
Beta tester community4. Test it small !
Test it test it!!
Before the official release...
Beta Tester community might be a good opportunity to also create future ambassador of the application.
TEST IT BIG
Test it big
the world community5. Test it big!
Test it big
the world community5. Test it big!
www.appsolution.euThank you !
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