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Apple product and industry

May 09, 2015

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Business

the ppt is on about apple product and industry analysis .hope so you get more information on about apple from this ppt.if you need more info plz contact with me .

  • 1.` The Consumer Products Industry &about applemd shadiqul azam sajid

2. Executive Summary

  • Computer Hardware Industry
    • Computers & Media Are Converging
    • To thrive, companies must diversify their product lines and continually innovate to remain competitive
  • Apple
    • Apple is making a comeback
    • The iPod is a runaway success
  • Can Apple Capitalize & Overcome Their Own Demons?

md shadiqul azam sajid 3. ` The Consumer Products Industry md shadiqul azam sajid 4. Consumer Products A Broad Topic md shadiqul azam sajid 5. Consumer Products Three Categories Cyclical Goods Apparel/Accessories Appliance & Tool Audio & Video Equip. Auto & Truck Parts Footwear Furniture & Fixtures Jewelry & Silverware Photography Recreational Products Textiles - Non Apparel Tires Beverages (Alcoholic) Beverages (Non-Alcoholic) Crops Fish/Livestock Food Processing Office Supplies Personal & Household Products Tobacco Computer Hardware Computer Peripherals Computer Services Computer Storage Devices Software & Programming Non-Cyclical Goods Technology WIDE VARIETY OF PRODUCTS CROSSINGMULTIPLE INDUSTRY SECTORS Area of Focus md shadiqul azam sajid 6. Computer Hardware Industry The Products The Players

  • Notebooks
  • Desktops
  • PDAs
  • MP3 Players
  • Routers
  • Servers
  • Storage Devices

md shadiqul azam sajid 7. Computer Hardware Industry

  • 0.19% of Typical Basket of Goods

Source: Dept. of Commerce Computer Hardware Industry - Size Source: Dec 2004 CPI Report from BLS Typical Basket of Goods md shadiqul azam sajid 8. Computer Hardware Industry

  • $147.6 Billion in 2004
  • 1.3% of GDP

Source: Dept. of Commerce Computer Hardware Industry - Size GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid 9. Industry Size & Growth Source: Dept. of Commerce md shadiqul azam sajid 10. Industry Size & Growth Source: Dept. of Commerce & Apple, Inc. md shadiqul azam sajid 11. Market Structure - Oligopoly Desktop Market 2002 Notebook Market 2002 Source: U.S. Business Reporter md shadiqul azam sajid 12. Market Structure Oligopoly or Monopoly? Hard Drive-Based Music Player Market 2004 Source: www.macobserver.com/article/2004/11/03.2.shtml md shadiqul azam sajid 13. Production & Cost Issues Revenues Source: www.hoovers.com md shadiqul azam sajid 14. Production & Cost Issues Revenues per Employee Source: www.hoovers.com md shadiqul azam sajid 15. Production & Cost Issues Net Income Source: www.hoovers.com md shadiqul azam sajid 16. Economic Factors for the Industry

  • Non-Economic
    • Brand Image & Brand Loyalty
    • New Technologies/Obsolescence
    • Referral Marketing
    • Natural Disasters, War & Terrorism
  • Economic
    • Consumer Income
    • Consumer Confidence
    • Government Spending

md shadiqul azam sajid 17. ` md shadiqul azam sajid 18. Apples Background "So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.'So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'"-- Apple Computer Inc. founder Steve Jobs onattempts to get Atari and H-P interestedin his and Steve Wozniak's personal computer.md shadiqul azam sajid 19. Apples Background

  • Steve Wozniak creates Apple I
  • Steve Jobs sees potentialand insists they sell it together -- Apple is born
  • Apple I is sold without monitor or keyboard (mini mac concept not new)

1976The Beginning 1985 -1997 The Missteps 1997 - Present The Rebound

  • Steve Jobs the CEO, take 2
  • A succession of hits
    • iMac
    • iBook
    • iPod
    • iPod Mini
  • Revolutionizes the Music Industry with iTunes
  • The GUI wars and the decision not to license the Mac OS
  • Leadership issues
  • Supplier issues
  • Left in the dust because of incompatibility
  • Failed products (Performa, Lisa, Newton)

md shadiqul azam sajid 20. Apples History of Innovation 70s 80s First Apple Computer Apple Disk II Apple III Mac II Mac Powerbooks Newton PDA PowerMac 90s Performas PowerMac G3 & Powerbook G3 iMac & iBook 5 consecutive quarters of profits. Turnaround is in full swing PowerMac G4 Cube iTunes Mac & PC 2000 - 2005 New iMac Source: www.apple-history.com md shadiqul azam sajid 21. PC and MAC Compatible Auto IntegrationAccessories The iPods Success Factors Design md shadiqul azam sajid iTunes Music Store 22. Apples Demand Factors -Income Income

  • Apples products are normal goods
  • When income rises, demand for their products increases

Income Quantity As income of consumers fall, it puts downward pressure on Demand Curve for Apples premium products. As Income of consumers rises, demand for Apples premium products increases. md shadiqul azam sajid 23. Apples Demand Factors Prices ofRelated Goods Prices ofRelated Goods

  • Substitutes
    • Computers made by other manufacturers
  • Complements
    • Software
    • Peripherals
    • Internet service

Price Quantity Apple faces negative pressure on their demand curve when competitors reduce prices Apple must continue to innovate in computers and add-ons to counter pricing pressuremd shadiqul azam sajid 24. Apples Demand Factors Taste Taste

  • Industry leader in design and quality
  • Brand image
  • Cool factor
  • Must have gadgets

Price Quantity Apple faces negative pressure on their demand curve when competitors introduce products that attract consumers away from Apple products Apple must continue to make the coolest and most stylish products to keep and attract customersmd shadiqul azam sajid 25. Apples Demand Factors Expectations Expectations

  • Consumers expect the coolest products from Apple
  • Consumers expect to pay premiums for these products

Price Quantity Apple faces negative pressure on their demand curve when consumers decide to not purchase current products because they expect better products in the future Apple must keep new innovations secret to avoid reductions in demand for current products md shadiqul azam sajid 26. Apples Demand Factors Number of Buyers Number of Buyers

  • Apple historically has catered to a niche market
  • It now wishes to attract the mass consumer market

Price Quantity Apple faces negative pressure on their demand curve when competitors are better able to attract customers (buyers) Apple must continue to offer products that will attract new buyers to the Apple brand md shadiqul azam sajid 27. Apples Production & Cost Issues Quality Defects in: Design or Manufacturing = Decreased Sales & Decreased Profits Inventory High or Low Levels of product components = Negative effects on Operating Results and Financial Condition Third Parties High reliability on third parties to manufacture and transport products = Lots of headaches and potential negative effects on Operating Results and Financial Condition md shadiqul azam sajid 28. Apples Market Power Top Global Brand (Brandchannel.com) Innovative Product Design 98 U.S. and 4 International Retail Locations 21 Online stores around the world Over 17 Strategic Partnerships md shadiqul azam sajid 29. Stiff CompetitionMusic Download Services Digital Music Players Computers md shadiqul azam sajid 30. Strategies and GoalsContinue to Innovate Maintain Digital Music Lead Leverage Designs of Hardware and Software Appeal to Mass Market Keep Costs Low and Quality High Expand Distribution Network Invest in New Product Areas and R&D Apple is committed to bringing the best personal computing and music experience to students, educators, creative professionals, businesses and consumers around the world through its innovative hardware, software, peripherals and Internet offerings. Apple Inc., 04 Annual Report md shadiqul azam sajid 31. ` Economic Environment + md shadiqul azam sajid 32. Apple Revenues md shadiqul azam sajid 33. Apple Revenues md shadiqul azam sajid 34. Apple Revenues md shadiqul azam sajid 35. Apple vs. GDP GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid 36. Apple vs. Consumer Products GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid 37. Apple vs. Durable Goods GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid 38. Apple vs. Computer & Peripherals GDP Consumer Products Durable Goods Computers & Peripherals md shadiqul azam sajid 39. Apples Focus on R&D It took us three years to build the NeXT computer. If we'd given customers wha