apogee beach newsletter

WINTER 2011

Even the weather was perfect for the first grand moments of Apogee Beach, the now-in-progress future of luxury beach-front living in South Florida. On December 8th of this year, the much-anticipated ground-breaking ceremony took place at the site in Hollywood Beach. Right in front of the flawless sands that will make up the exquisite private beach for the property, the shovels-of-honor announced the beginning of amazing things to come for South Florida real estate. As the first all-new development to grace South Florida’s shores in almost four years, Apogee Beach is most certainly in the spotlight. From the looks of the pre-construction design choices and the intimate-yet-impressive collection of only 49 luxury residences, Apogee Beach has earned every bit of that recognition. Of course, such luxury comes as no surprise from a property such as this one, offered by the developer, PRH-Sian Hollywood, LLC, an affiliate of The Related Group. Respected in the U.S., Europe,

the Caribbean and South America for their flawless blend of world-class design, stunning destinations, and unbeatable value, The Related Group and its affiliates, are making a powerful statement that high-end lifestyles are still in strong demand. With construction now officially underway, Apogee Beach proves this to be true. Many notable figures from real estate and local government were in attendance – showing their shared enthusiasm for this landmark event. City of Hollywood’s Mayor Peter Bober, Vice-Mayor Patty Asseff, Commissioner Heidi O’Sheehan, and Commissioner Linda Sherwood excitedly participated in ground-breaking activities alongside The Related Group’s CEO Jorge Perez and other key members of the RelatedISG team. Working together for the past few years to bring this project into reality, the cooperation between all those involved has, once again, vaulted South Florida to the forefront of what is happening in real estate today. And there is still much more to come!

Apogee Beach Breaks Ground

I n c R e at I n G s o m e o f t h e e a R l I e s t p h o t o G R a p h s , a n n a at k I n s

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e p h e m e R a l d e l I c a c y. t h I s l o o k I s k e y t o t h e v I s u a l pa l e t t e o f

a p o G e e B e a c h , a n d I n s p I R e s c u s t o m a R t w o R k s f o R t h e s I t e .

R o c k w e l l G R o u p / m a y 3 1 , 2 0 1 1

Apogee Beach Inspirations by David Rockwell

More to see inside

December 8, 2011:

In further signs that the South Florida real estate market is still ripe with opportunity, PRH-Sian Hollywood, LLC launched its sales effort on October 27th for an exceptional, one-of-a-kind residential community limited to 49 units directly on the sands of Hollywood Beach. Apogee Beach will offer private beach access, ocean views from every unit, expansive layouts, and prices simply unheard of for beach front property of this caliber. With this dynamic return to active development, the Developer and its brokerage agency, RelatedISG, are signaling that now is most definitely the time to find unparalleled value and luxury in the new construction market. Already respected the world over for its success

throughout the 1990s and early 2000s, The Related Group and its affiliates continue to be game changes in the real estate industry. The company’s proven recipe for success can now be seen in billions of dollars worth of development throughout the United States, Caribbean and Latin America. Perez explains. “Our aim is always be first to market with new ideas, whether that be condominiums with single-family space right on the beach, as in the case of Apogee Beach, or whether it’s bringing in amazing designers like Carlos Ott [also of Apogee Beach], or if it’s the vision to make sophisticated urban living an accessible reality, as in the case of our next project, MyBrickell in downtown Miami.”

BROKER EVENT COVERAGE

GROUND-BREAKING PHOTOSINSPIRATIONS

I n s p I R a t I o n

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R o c k w e l l G R o u p / m a y 3 1 , 2 0 1 1

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A P O G E E B E A C H . C O M

CONTACT INFO

The Real Deal

APOGEE BEACH FIRST NEW SOUTH FLORIDA CONDO TO BREAK GROUND IN FOUR YEARSRelated’s Apogee Beach condominium is set to break ground tomorrow, the first new condo project to begin construction in four years.

RECENT PRESS

Sun-Sentinel

DECEMBER GROUNDBREAKING PLANNED FOR BEACHFRONT HOLLYWOOD CONDOSo far so good for Jorge Perez’s condo comeback. More than half of the 49 units at Apogee Beach in Holywood are under contract.

New York Post

THE HEAT IS ONForecast looks sunny again for Miami condo sales.

Daily Business Review

RELATED GROUP’S SOUTH FLORIDA CONDO PROJECTS BACK ON TRACKMiami developer Jorge Perez, who helped ignite a surge in condo construction in downtown Miami during the last real estate boom, is ready to start building condos again.

Gazeta Brazilian News

NOVA ONDA DE CONDOMINIOS FOCA NO CAPITAL LATINO

Hollywood Beach Gets Some New Sand - Beach Re-nourishment

Beach re-nourishment has begun along Hollywood Beach.

Starting December 2011 and slated for completion in February 2012 the truckloads have begun moving onto the beachfront and emptying their payloads so we can all enjoy the sun, fun and of course sand.

Some of the North areas are already completed and you can see some photos of the beach re-nourshiment activity.

During a visit of the North Segment, off Lee Street, of the renourishment project, Lori noted that “ it looks and feels great! So far the project is going smoothly and quickly”. Furthermore; “The contractor, Eastman, has placed approximately 9,000 tons in the North Segment as

of early this week. Our consultant, Coastal Systems, had estimated 15,000 tons of sand for the North Segment, however Eastman indicated that an extensive amount of sand had moved into the near shore area with recent heavy wave activity. They are conservatively monitoring the design templates to not overfill the templates and risk potential impacts to hardbottom.Eastman estimates the early start of the South Segment will be Thursday, 12/8, and the late start would be Monday (12/12). Property owners are being notified. As of Tuesday, the contractor is doing final grading of the north segment and is beginning mobilization to bring the equipment down to the keating Park access, which will occur starting Wednesday.” (Lorens Mertens, discoverhollywoodfl.com)

ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. THIS OFFERING IS MADE ONLY BY THE PROSPECTUS FOR THE CONDOMINIUM AND NO STATEMENT SHOULD BE RELIED UPON IF NOT MADE IN THE PROSPECTUS. THIS IS NOT AN OFFER TO SELL, OR SOLICITATION OF OFFERS TO BUY, THE CONDOMINIUM UNITS IN STATES WHERE SUCH OFFER OR SOLICITATION CANNOT BE MADE. THIS IS NOT INTENDED TO BE AN OFFER TO SELL, OR SOLICITATION TO BUY, CONDOMINIUM UNITS TO RESIDENTS OF CT, ID, NJ, NY AND OR, UNLESS REGISTERED OR EXEMPTIONS ARE AVAILABLE, OR IN ANY OTHER JURISDICTION WHERE PROHIBITED BY LAW, AND YOUR ELIGIBILITY FOR PURCHASE WILL DEPEND UPON YOUR STATE OF RESIDENCY. PLANS AND SPECIFICATIONS ARE SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE PLEDGED TO THE LETTER AND SPIRIT OF THE U.S. POLICY FOR ACHIEVEMENT OF EQUAL HOUSING OPPORTUNITY THROUGHOUT THE NATION. WE ENCOURAGE AND SUPPORT AN AFFIRMATIVE ADVERTISING AND MARKETING PROGRAM IN WHICH THERE ARE NO BARRIERS TO OBTAINING HOUSING BECAUSE OF RACE, COLOR, RELIGION, SEX, HANDICAP, FAMILIAL STATUS OR NATIONAL ORIGIN.

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