Anoop Project Synopsis

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I.T. POINT11, H.I.G. DOUBLE STOREY, RATAN LAL NAGAR

KANPUR (LC CODE- 00918)

A

PROJECT SYNOPSIS

ON

A Study of Indian Dairy Industry

Pass Dairy

Under the guidance of

Mrs. Reema Saxena

Submitted By

ANOOP KUMAR

REG.NO. 521130842

in partial fulfillment of the requirement

for the award of the degree

Of

Master of Business AdministrationIN

Project Management

SIKKIM MANIPAL UNIVERSITY

Directorate of Distance Education

Syndicate House, Manipal - 576104www.smude.edu.in

(2012-2013)
http://www.smude.edu.in/http://www.smude.edu.in/


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ACKNOWLEDGEMENT

It is with real pleasure that, I record my indebtedness to my academic

Guide, Lecturer Mrs. Reema Saxena for his guidance during the

preparation of this project.

I am grateful to (Director) Mr. S.K. Arora and my sincere thanks to all

faculty members of The SMU, IT Point Kanpur (LC Code: 00918)

Place: Kanpur (ANOOP KUMAR)

Date: REG.NO: 521130842

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CONTENTS

1. Introduction to Indian dairies with its general review

2. Introduction of Pass dairy

3. Establishment formation & Management of Co-operativesocieties

4. Aims & Objects

5. Organization structure

6. Organization set up of pass dairy

7. Introduction to marketing

8. Marketing Pass dairy

9. Market share of Milk products

10. Types of Pass milk products

11. Task

12. Daily schedule

13. Main Task & Targets

14. Strategy

15. Problems/constructions/Limitations

16. Learning In The Executive Training

17. Research Analysis along with pie chart, key finding &suggestions

18. Analysis of survey

19. My observation of Pass Dairy

20. Recommendations

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21. Conclusions

22. Questionnaire

23. Bibliography

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INTRODUCTION TO INDIAN DAIRIES

Lot of Indian people start day with tea and milk. Milk is an essential factor of our daily

life. In India milk business is very old. Dairy business adopt modern concept in 197 with

the help of National Dairy Develop Board through Operation Flood Plan. In first section

of this plan, selected ten states ,In which Mother Dairy was setup in Delhi, Mumbai,Chennai and Kolkata

Our country is on first position in production of milk. But in filed per capita availability of

milk is almost 900 gm while in INDIA it is almost 200 gm. The ideal average per capita

availability of milk should be least 250gm.

GENEREAL REVIEW

Indian Dairy emerging as sunrise industry and contributes significantly ingenerating small and marginal farmers of rural INDIA, besides providing food

security

INDIA is blessed with huge bovine population of 196 million cattle and 80 million

buffaloes accounting for 51% if Asia and 19% of world bovine populationthe

largest in the World.

Milk production in INDIA has increased from 20 MILLON tones to during 1970

TO 77 million in 1999 which accounts for 20% of the world`s milk production and

stood first in the world`s milk production and registering growth rate of 5% peryear.

Indias dairy industry generates an annual business of nearly Rs 88,000 Crore

Dairy sector provides regular employment to 9.8 million people principal status

and 8.6 million people in subsidiary status, which together constitute 5 percent of

total work force

Dairy development owes much to the Anand pattern of Co-operative

The Dairy infrastructure now comprises 25 states federation 170 district milk

unions and around 1,00,00 village cooperative societies, through which rural milk

production and procurement system have been effectively linked to urban

markets consumption centers.

Operation flood brought milk revolution in the country by transforming dairying

into a core economic activity. The main challenge before Indian dairy sector

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improving quality, developing international accepted products and stepping up

global marketing strategy.

The future of Indian Dairy industry is promising since its de-licensing in 1992.

The interest of multinational and Indian corporate in the industry has been

growing, and the industrys growth potential is high as there is sufficient

domestic demand and good scope for exports of milk products.

India is emerging as one of the largest and fastest growing consumers market in

the world with high income elasticity of demand of dairy products. Indian dairying

is energy efficient labor incentive and ecological sound.

Over 80% of milk sold in urban and semi urban areas is non-pasteurized from

unorganized sector. THE overall market for liquid milk is growing 4 percent per

annum.

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INTRODUCTION

The Feeder Balancing Dairy Jodhpur is located on the out skirts of Jodhpur city in

Heavy Industrial Area. A uniform piece of 25 acres of land has got road on its front side

two sides of this piece of land are free and at the back long way away is Central Arid

Zone.

Paschimi RajasthanDugadh Utpadak Sahakari Sangh, (Jodhpur PRDUSS) was

established in the year 1972, under the Operation Flood Programmed finds fromD.P.A.P. were utilized for the construction of plant at Jodhpur, and later on the establish

various chilling centers. Initially five districts of Jodhpur, Pali, Jaislmer, Barmer and

Nagore were included under PRDUSS. But Pali was hived off later and was made into

an independent union.

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Under Jodhpur Union the production of milk is one lack per day while consumption of

milk is 73 thousand liters per day. The excess of milk (60 thousand liters) is send to the

central dairy Delhi and Gujarat. At present 485 co-operative societies and 347- milk

collection canter are functioning where average production of milk is one lack thirty

three thousand liters coming in Jodhpur dairy through 53,198 milk productions.

Through increase milk production can fight with famine. Man district of Marwar faces

with famine in every year but through increase in milk production they do earn money

and get relief from famine. There is only source of earning money is selling of milk to

DCS. They get payment in cash or bank account after days.

According to dairy officers whenever falling famine in western Rajasthan, in dairy

collection of mill increase. During the famine in Barmer and Jaisalmer district the

collection of milk is increase 45,000 liter. In the last year, December the total collection

of milk was 72,000 liter while this year it is reached 1, 17000 liter. Dairy provides animal

food at cheap rate for maximum production of milk. In Barmer and Jaislmer villagealmost 24 bulk cooler through this the problem of farmer is eliminate. Whenever dairy

vehicles reach late, milk keep in these bulk cooler. In the year November, 2005 after

setup new milk centre at Bilara, the collection of milk was between 30 to 40 thousand

liters.

WHAT IS CO-CPERATIVE SOCIETY?

Co-operative means mutual working. In simple words it is an organization of weaker

section to face exploitation of rich persons. In other words co-operative form of

organization is an association of persons where by people of ordinary means unit

voluntarily to protect their economic and social interests. Thus it is protective mean

adopted b such persons. It is based on principal Each for all and all for each

Formation & Management of Co-Operative Societies

Co-operative Societies can be formed and registered under the India Co-operative Act.

The following conditions are essential for of the society.

1. There must be at least minimum ten members.

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2. Every member should be adult or major.

3. The members should be resident of that village or the city, where society is setup.

4. All documents of co-operative societies should be submitted to the registrar of co-

operative society

The Management of co-operative societies is based on democratic Aspect. Registrar of

co-operative societies departments checks the accounts of society. All the members of

the co-operative society elect a working committee that looks after the work of the

society. No remuneration or salary is paid by the co-operative society to its members.

AIMS & OBLECTS

The scheme aims to achieve the following objects:-

To Improve the Social & Financial Status of Milk Producers.

To organizing dairy co-operative societies & Producers Marketable surplus milk.

To provides remunerative price to milk producers at the door step.

To undertake milk production enhancement activities by promoting breeding /

feeding and hygienic milk production practices.

To undertake training and awareness programmed against milk producers.

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Market quality processed milk and milk products to the consumers.

Development of Co-operative milk procurement system in the rural areas

covered under the milk collection routes of the scheme in order to provide raw

milk a channel which is more remunerative than the tradition channel of

conversion of surplus milk into un-economic ghee.

Establishment of milk processing-cum-manufacturing plant for supplying

pasteurized milk primarily to Jodhpur City.

ORGANIZATION STRUCTURE

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DEPARTMENTS

Marketing Department

According to Peter Drucker, The aim of marketing is to make selling superfluous.

Marketing department is one the most important department in every

organization. The marketing activities of the organization include providing

support to the milk unions within and outside the state. The marketing

department conducts various surveys to know the needs and expectations of the

customers.

Marketing department is responsible for the sale of liquid milk. It decides the routes by

which the milk is supplied as well as decides the number of booths in district and up

country. It also appoints distributors for supply of milk from dairy plant to different areas

of district and up country market., Jodhpur is also marketing various fresh milk products

in pass brand like chhach, lassi, paneer, shrikhand, dahi and long life products such as

ghee, skim milk powder and whole milk powder.

Various sales promotion techniques are used by marketing department to increase the

sale of pass products like

It mainly includes the management related with:-

a.) Sales and Marketing

b.) Advertisement

Hoardings

Glow sign board

Gift hampers

Banners

Advertisement through local cable

Wall paintings

c.) Cost Fixation

d) Distribution of Product

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3. Production Section

4. Quality Control Section

5. Finance Section

6. Marketing Section

7. Personnel & Administration Section

INTRODUCTION TO MARKETING

In the previous one decade. We have taken some efforts particularly in the

management of milk and products. Particularly the pass has brought a revolutionary

change in the management of milk. The skimmed milk powder, pannier in attractive

packagers have received positive responses not only in the domestic market but also in

the overseas market. However we need qualitative-cum-quantitative improvements on

almost all the forms. In the respect the key managerial decision areas are the

following:-

Farming the product mix

Structuring the distribution channel

Managing the pricing

Designing the promotion mix?

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PROCUREMENT AND SALES

Milk from the DCS is collected and brought to the six chilling at Balotra, Barmer,

Phalodi, Pokaran, Merta city and Naguar as well as directly to the plant at jodhpur.

From these chilling centers, milk is brought to the plant at jodhpur by milk tankers.

From a mere thirty-eight Dairy Co-operative Societies (DCS) at the village level in

1974, the union has been able to establish and organize 782 DCS, out of which 375

are functional as in 2003-04. The total memberships of all these DCS stand at 51797.

There has been a remarkable increase in procurement during the Ist five years, from an

average of 39987 LPD in 1999-2000 to 63293 LPD in 2003-04, an increase of 58

percent.

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6) To Learning Technique increase the sale of products..

STRATEGY

A marketing strategy is a process that can allow an organization to concentrate

its (always limited) resources on the greatest opportunities to increase self and achieve

a sustainable competitive advantage.

A marketing strategy is effective when it is an integral component of corporate

strategy, defining how the organization will engage customers, prospects and

competitors in the markets Arena for success. It is partially derived from broader

corporate strategies, corporate mission, and corporate goals. They should follow from

the firms mission statement. They are also influenced by a range of micro environment

factors.

SURVEY RESEARCH

A survey research is defined as the method of collecting information by asking a

set of pre formulated question in a predetermined sequence in a structured

questionnaire to a sample of individuals drawn so as to be representative of a defined

population. These questionnaires are administered to an individual or a group of

individual through interview. Typical survey objectives involved describing or learning

from an ongoing activity by studying the changes in behavioral pattern of the subjects

of interest of the researcher.

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Method of survey research used by me: Door to Door interview.


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Steps in the research design process

Identifying and Defining Problem/Opportunity

Planning the strategy

Selecting the method of strategy

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RECOMMENDATIONS

On careful observation of pass Dairy during the training period I have the

following suggestion for pass Dairy, Jodhpur which on proper implementation may

provide a big boost to it.

All information regarding pass Dairy and its products should be available on

internet.

Increase in advertisement and publicity.

Motivation program for booth and parlor owners.

Marketing department should be well furnished and attractive.

Jodhpur Dairy should give milk products competitive prices and facilities.

Glow sign boards should be provided to booth and parlor owners.

New product should be launched like ice-cream.

To popularize Shrikhand free sample may be distributed at some public place.

Inspection and frequent check of booth and parlors.

Good co-ordination between marketing department and booth, Parlor owner.

New technology should be adopted from national and international Company

Experts in the Field.

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Anoop Project Synopsis

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