Ankush SIP.pdf

SUMMER TRAINING REPORT

ON

“A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT

GURGAON”

With additional learning on

CERC – A CONSUMER PERCEPTION STUDY

“Submitted in the Partial Fulfillment for the Requirement of Post

Graduate Diploma in Management (PGDM)”

Jagannath International Management School MOR Pocket-105, Kalkaji, New Delhi-110019

Submitted To:

Ashwani Singh

(External Mentor)

Dr. Rashmi Bhatia

(Internal Mentor)

Submitted By:

Ankush Goel

Roll No.: 122

P.G.D.M. (2011-2013)

DECLARATION

I, Ankush Goel, student of P.G.D.M. (2011-2013) at JIMS, Kalkaji;

hereby declare that I have completed my Summer Internship

Project on the topic titled “A Study on Industrial Scenario in

District Gurgaon” as a compulsory part of my course curriculum.

This project work is my original work and it has not been

submitted elsewhere.

Ankush Goel

Roll No.: 122

P.G.D.M. 2011-13

ACKNOWLEDGEMENT

This report could not have been possible without the sincere help and the timely support

provided by a lot of people and I should fail in my efforts if I don’t pay my gratitude to

them.

First and foremost I lend my sincere thanks to Mr. ASHWANI SINGH for providing me

the opportunity to work with DEXTER CONSULTANCY PVT LTD and learn a lot

during the two months training. I also lend my gratitude to Mr. ABHISHEK for providing

all the guidance and support needed during the training season.

I also thank Dr. Rashmi Bhatia, My internal guide during the training period for being

the source of inspiration and guiding me at every step. Without her proper and timely

guidance and support. I would not have been able to complete the training and the

report.

ANKUSH GOEL

CONTENTS

S.NO

.

DESCRIPTION

PAGE NO.

1

Executive summary

1-3

PART-1

“A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT GURGAON”

2 Chapter-1 Introduction Objective of the study Brief on industrial development in India Brief on industrial scenario in Haryana Brief on D.I.C Brief on HSIIDC SSI sector MSME sector Rewari

3-25

3 Chapter-2 Profile of the organisation Introduction Hierarchy of organisation Products,competitor,clients roster

26-35

4 Chapter-3 Research methodology Research design Limitation of research Field work

36-44

5 Chapter-4 Analysis and interpretation

45-52

6 Chapter-5 Findings and recommendations

53-54

7 Conclusion 54

PART-2 “CERC-A STUDY ON CONSUMER PERCEPTION STUDY”

8

Chapter-1 Introduction About CERC CERC goals Insight: the consumer magazine

55-57

9

Chapter-2 Objective of the study

58

10

Chapter-3 Research methodology Research design

58-60

11

Findings and recommendations

61-62

12

Learning’s

63-65

13

Appendices (PART1 & 2) Bibliography Questionnaires

JIMS Page 1

EXECUTIVE SUMMARY

This report is based on the summer training done at the DEXTER

CONSULTANCY LIMITED under the guidance of Mr. ASHWANI SINGH for

doing the work on “A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT

GURGAON” & “CERC- A CONSUMER PERCEPTIOM STUDY”.

Dexter Consultancy was founded in year 2007 with a mission to leverage

technology and business knowhow to add definitive value to the businesses of

small and medium enterprises. The company provides various services in areas

of Market Research, Consulting, and Information Technology. The company

operates mainly in Gujarat but it is also helping business enterprises of other

states as well. During our fourteen weeks tenure with Dexter Consultancy we

worked with different teams handling live projects. The projects undertaken dealt

with various kinds of business problems of organizations (clients) from different

sectors which included Hospitality industry, Pharmaceutical industry, processed

food (FMCG) industry, Education industry etc. Market research techniques were

used to identify the real business problems of the clients. The data collected

were analyzed using different tools to assess the problems and in-depth analysis

was made to provide consulting to the client; it included solutions to the problem

and certain recommendations.

The duration of this training was from May 3rd, 2012 to June 30th, 2012. Initially

project given to me was “CERC- A CONSUMER PERCEPTION STUDY”. For

first 4 days I worked on the same under which I was asked to visit the existing

customer of INSIGHT MAGZINE published by CERC located In different parts of

Delhi, taking their feedbacks about the magazines through a questionnaire

prepared by the DEXTER and then convert the same feedback into the soft copy

and then analyse the result and find out the reason for declination in the sale of

INSIGHT magazines.

JIMS Page 2

Thereafter one week I started with a new project i.e. “A STUDY ON

INDUSTRIAL SCENARIO IN DISTRICT GURGAON” given by me based

marketing research company to the DEXTER CONSULTANCY LIMITED.

During project UDYOG I visited total of 476 companies comprising of all types of

companies either it’s a manufacturing, servicing or an IT based company.

During the training I tried to gather as much as information about the various

types of industries in HARYANA.

To accomplish my objective I tried my level best to get the information from all

the companies I visited or all the client I met for having feedback about the

INSIGHT magazine.

PART-1

“A Study on Industrial Scenario in

District Gurgaon”

CHAPTER-1

INTRODUCTION

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This project is given by Government of Haryana to undertake a census of

manufacturing and service industrial units in the state. The survey has been

because of the government has old database about the working industries in

Haryana. Government did not have any data after 1996 and they have not any

idea of the current scenario of the industry. This survey would help the

department to know the nature of requirements of industries, skilled manpower

etc. for future growth of the industries in terms of factors of production like land,

credit needs, power and natural gas linkages, skilled manpower.

After the completion of the survey as industry will be allotted A Unique

Registration Number under which all the number of company like pan number,

tin number, service tax number, excise number, central tax number, SSI number

etc will come under this unique registration number just like unique identification

number. This was free of cost and issued for each and every industry situated in

Haryana. Unique registration number shall be used across the related

departments like Labor, Pollution Board, Commercial taxes, Power Utility etc. for

the creation of a common platform for various approvals/clearances in the e-

Governance mode.

DIC has engaged M/S Mott MacDonald, India to undertake this survey of

manufacturing and service sector units in state of Haryana. Mott MacDonald

India has retained the services of Dexter Consultancy Limited, for engaging

and supervising representatives/executives for the implementation and execution

for implementation and execution of operations for the study throughout the state

of Haryana.

The company officials and students would map the location of industries using

handheld Global Positioning System (GPS) device which would help

understand the distribution of units in the state as well as future infrastructure

planning. The information was collected through questionnaires and the

information collected was kept confidential by Industries and Commerce Dept.

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which will be used just for improving the delivery of services for the Industrial

Sector.

The survey would help the government to get an idea about the working number

of industries, employment generated by them, plan of expansion, electricity

consumption, and need of natural gas, level of investments and production ,

exports and the past growth pattern as well as future requirement. This data

would help the state government in framing policies and initiative for industrial

development. This would also help to know the number of micro, small, medium

and large enterprises in Haryana and whether government was able to help them

in their expansion plan.

The type of industries for survey was basically Service and Manufacturing

industries. Service industry included Advertising Agencies, Marketing

Consultancy, Industrial Consultancy, Equipment Rental and Leasing,

Photocopying Centers, Industrial Photography, Industrial R&D Labs, etc.

Manufacturing Industry Will Include Bread And Biscuits Manufacturing, Bricks

And Tiles, Cardboard Boxes, Carpets, Chemicals, Cold Storage, Die Making,

Embroidery, Footwear/Shoe Making, Furniture Works, etc.

For this, a questionnaire is made for the company and we are assigned to fill up

the questionnaire. To fill up the questionnaire, we required visiting each & every

industry situated in Haryana and met their admin, accounts or any manager, talks

to them and collects the information. After this survey all industries will be allotted

with a Unique Registration No. which will be used across all the departments like

labor, pollution board, commercial taxes etc. for the clearance of e-governance

mode.

The company officials would map the location of industries through GPS device.

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OBJECTIVE OF STUDY

To Understanding the industrial requirement for land, financial assistance, natural

gas linkage etc.

To understand the growth patterns in past & nature of requirements of industrial

units, particularly, factors of production for future growth.

To work in Statistical Analysis in framing future development initiatives & policy.

To Understanding the whole processes and procedures for improvement of

current policy of Haryana government.

To Develop a Database of each Service & Manufacturing Industry based in

Haryana So that it is helpful for Haryana Government in framing the Industrial

policy.

.

To provide the Haryana Government with the reliable database of the industrial

units established in the state, which is a pre-requisite for informed decision

making and policy interventions in a dynamic economic scenario.

To register all those industries/companies which have not been registered till

now.

To provide a “Unique Registration Number”, which shall be used as a unique

reference number across the related departments (for e.g. Labour, Pollution

Board, Commercial Taxes, Power Utilities, etc.) for creation of a common

platform for various approvals/clearances in the governance mode.

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Brief on the Industrial Development in India

Macro level analysis for industrial development scenario indicates that about

45% of country's registered factories (129,704), catering to an employment of

3.36 Million sizes, are located in DMIC states. Moreover, about 1.234 Million

registered small scale industries, constituting 46% of overall country, are located

in DMIC states. It is analyzed that about 52% of registered factories and

corresponding employees are based in Maharashtra and Gujarat states,

indicating the extent of industrialization in these states. In terms of Gross

Industrial Output and Export trends, DMIC states together constitute 56% of

country's industrial output (INR 12,874 billion) and 62% of country's total exports

(INR 4564 billion) in 2005-06. It is important to note that, Maharashtra and

Gujarat together contribute 61% of gross industrial output and 72% of exports

amongst the DMIC states.

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DMIC States/

UT

Numberof

Registered

Factories* Numberof

Registered

SmallScale

Industries#

Total Number of

Employeesin

Registered

Factories*

Gross

Industrial

Output (INR

Billion)*

Exports

(INR

Billion)^

Maharashtra 17,474 151,749 1114070 2383 1416

Gujarat 12,795 185,008 729310 2073 645

Delhi 3,197 26,807 115478 160 233

Haryana 4,265 88,271 318266 620 145

Rajasthan 5,452 88,486 245274 376 123

Uttar Pradesh 9,237 402,606 569603 934 150

Madhya

Pradesh 2,995 289,042 156565 380 117

UT of Dadra &

Nagar Haveli,

Daman & Diu

2,346 2,629 111738 360 12

Total DMIC

States/ UT 57,761 1,234,598 3,360,304 7,286 2,841

India 129,074 2,672,188 7,870,081 12,874 4,564

% of India 45% 46% 43% 56% 62%

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A Brief on the Industrial Scenario in Haryana

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General Information

Haryana became a new state on 1st November 1966. Haryana is situated in the

north between 27 deg 37' to 30 deg 35' latitude and between 74 deg 28' to 77

deg 36' longitude. Haryana has Uttar Pradesh on its eastern border, Punjab on

its western border, Uttaranchal, Himachal Pradesh & Shivalik Hills on its northern

border and Delhi, Rajasthan and Aravali Hills on its southern border. The altitude

of Haryana varies between 700 ft to 900 ft above the sea level.

Fact File

Geographical Area 44,212 sq km

Capital Chandigarh

Population in lacs (2011) 253

Percentage to total population in India 2.09%

Literacy 76.64 percent

Principal Language Hindi

(Source: Census 2011)

JIMS Page 10

ADVANTAGE HARYANA

Haryana offers excellent location to start any industry. It has a rich

industrial base and a sound infrastructure.

Forty percent of the national capital region falls in Haryana state and thirty

percent of the state is notified National Capital Region (NCR).

Ninety-three of top Fortune -100 companies with their corporate offices

and production bases already in Haryana.

The state has impressive infrastructure facilities in relation to road and rail

network, well-developed industrial estates, good banking facilities, reliable

communication network, modern technical institutes and developed

commercial markets.

World-class industrial, corporate and residential estates with highly

competitive prices developed and managed by highly professional and

world-renowned Private and Government agencies.

Haryana is in close contact with the cosmopolitan world, being close to

Delhi. International and domestic airports, diplomatic and commercial

complexes are in near proximity. Indira Gandhi International Airport is just

ten minutes drive from Gurgaon, an emerging metropolis.

Strike/lockouts are bare minimum. Negligible loss of man-days.

Haryana has an efficient administrative and delivery system. Its endeavor

has always been to simplify procedures, eliminate red-tapism and willful

delays and ensure transparency in decision-making.

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Special emphasis is laid on planned development of infrastructure and

providing eco-friendly environment conducive to healthy growth of

industry.

Haryana has adopted investor-friendly policies. These policies have been

adjusted in accordance with the changing economic scenario and are far

more liberal and transparent. These policies are geared towards

promoting private investments- both domestic and foreign.

Large manufacturing, capabilities. Strong private sector.

Developed banking system with over 4500 bank branches.

Skilled manpower and professional management including engineers,

managerial personnel, accountants etc.

Conducive foreign investment environment.

Well-balanced package of incentives.

One of the top agrarian states contributes substantially to the national food

grain pool of wheat, rice, coarse cereals and pulses.

Haryana today produces more than 50 percent of passenger cars, 50

percent of motorcycles and 25 percent of tractors, 25 percent of bicycles

and sanitary wares manufactured in the Country.

Under the New Industrial Policy (NIP) the state has received investment

proposals of worth over one lakh crore rupees in the areas of automobiles

& automotive components, information, technology, readymade garments.

JIMS Page 12

BREIF ON DEPARTMENT OF INDUSTRIES &

COMMERCE (DIC)

The Department of Industries & Commerce, Haryana functions as nodal

department to promote industries in the State and to facilitate the entrepreneurs

for setting up of Industries in the State. The role of the department is promotional

and of motivator. Persons interested to set up Industry are advised regarding

availability of land, procedure for allotment of land, conversion of land use,

pollution control clearances, incentives and concessions to the industry. The

department pursues different schemes of the State Govt. and the Central Govt.

which are implemented for development of Industry. It also acquires land

developing Industrial Estate / Parks by HSIIDC, Registers Firms & Societies.

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OBJECTIVES OF DIC

1. Accelerate the overall efforts for industrialization of the district.

2. Rural industrialization and development of rural industries and handicrafts.

3. Attainment of economic equality in various regions of the district.

4. Providing the benefit of the government schemes to the new entrepreneurs.

5. Centralization of procedures required to start a new industrial unit and

minimization of the efforts and time required to obtain various permissions,

licenses, registrations, subsidies etc.

JIMS Page 14

BRIEF ON Haryana State Industrial and Infrastructure

Development Corporation (HSIIDC)

Instituted and established in 1967, HSIIDC is a Public Limited Company owned

by the Government of Haryana. Set up as a catalyst for promoting and

accelerating the pace of industrialization in the state through development of

industrial infrastructure in the state and provides a wide spectrum of services

under one roof with the concept of “Total Industrial Support” for its clientele.

Being an intrinsically customer oriented organization; HSIIDC has often gone

beyond the call of duty in helping to give concrete shape to the destiny and

vision of thousand of entrepreneurs. HSIIDC has played a pivotal role in

revolutionizing the industrial scenario of the state by taking on the role of

trusted friend and guide providing crucial support and creating the environment

where nascent projects are able to attain their fruition and become vibrant

industries.

Today, 44 years after transforming the state it is still the premier institution

infrastructure development for industrial promotion and investment facilitation. It

has played a key role in the well being and progress of Haryana and has been

instrumental in the evolution of Haryana from a primarily agrarian state to one

of the highly industrialized states in the country. HSIIDC has clearly set a new

order in motion in the state which, by virtue of its influence, has usher more

dynamic future, resounding with greater progress and prosperity.

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OBJECTIVES OF HSIIDC

1. To promote and accelerate the pace of industrialization in the state

through development of industrial infrastructure in the state and provides

a wide spectrum of services under one roof.

2. To provide crucial support and create the environment where nascent

projects are able to attain their fruition and become vibrant industries.

3. To develop various industrial estates and industrial model townships

equipped with all the facilities for the industries so that they can flourish

along with the state.

4. To provide customized professional services to support the entry and

successful establishment of projects in Haryana.

5. To provide financial services like General Term Loan, Working Capital

Term Loan, Loan under TUF Scheme, etc. to corporate entities and

partnership firms having manufacturing set up or intending to set up one

in the state because of the ever-growing needs of the industrial sector.

INDUSTRIAL DEVELOPMENT IN HARYANA

HSIIDC is definitely keeping up to its word. Since its inception it was doing what

it was made for but in the recent years Haryana has shown tremendous

improvement in terms of infrastructure and this all has only been possible

because of this Haryana Development Corporation i.e. HSIIDC.

Development of well planned infrastructure has been recognized by the state

govt. as key to overall growth of economic activity in the state and in this

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direction the corporation has been retained as nodal agency of the state for

development of industrial and related infrastructure. To meet this end, besides

developing Industrial Estates, Industrial Model Townships, Specialized Parks

for Cluster Development aiming to help the entrepreneurs to set up their

industrial venture, infrastructure for connected institutional, commercial and

residential facilities is also created.

Besides having basic infrastructure facilities like motor able road access to the

site, water supply system, electrical infrastructure, sewerage and drainage

system, the industrial estates developed by the corporation also have various

Secondary and Tertiary level facilities like CETP, solid waste disposal, parking

facilities, convenience shopping facilities, communication/telecom services,

banking, post office, institutional sites, conferencing and entertainments, petrol

and service stations as well as social infrastructure facilities like industrial,

schooling etc., depending on the size/growth of the industrial estates and other

relevant factors. Various industrial clusters have come up across the state like

Footwear and Accessories in Bahadurgarh, Automobile and Auto Components

in Gurgaon- Manesar- Bawal region, agriculture implements in Karnal,

Scientific Goods in Ambala and Saha, Handloom Hosiery and Textile Goods in

Barhi, Heavy Engineering and Machining in Faridabad, Food Processing in Rai

and Saha etc. The corporation has also taken up various other mega projects

for creation of industrial infrastructure for improving the transport network and

services in the state.

The HSIIDC has developed an Industrial Model Township (IMT) at Manesar.

More and more IMTs are being developed at Rohtak (3800 acres), Faridabad

(1800 acres), Roz-ka-Meo (1500 acres) and Kharkhoda (3000 acres). While the

development works for IMTs at Rohtak and Faridabad are underway, plans are

being finalized for the Roz-ka-Meo and acquisition of land for the IMT at

Kharkhoda has been initiated.

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BRIEF ON THE SSI SECTOR

The small scale industry sector accounts for around 95% of the industrial units,

40% of the manufacturing sector output, 36% of exports and provides direct

employment to 18 million persons in around 3.2 million registered SSI units in

India. The small-scale industries sector comprises of modern and traditional

industries. The modern segment comprises of industries under SIDCO and

power looms, while the KVIC, handlooms, handicrafts, coir, sericulture and silk

boards manage the traditional industries. Further classification divides the

industries into organized and unorganized sectors based on the criteria of

employment in combination with the use/ non-use of electric power.

Credit dispensation to the small-scale industries sector is controlled by SIDBI,

Commercial Banks, Regional Rural Banks, Co-operative Banks, State Financial

Corporations, State Industrial Development Corporations and State Small

Industries Development Corporations. Other agencies include NABARD, KVIC,

NSIC and NEDFI.

Haryana

No. of Registered SSI Units ('000)

89.50

Employment ('000) 504.14

Fixed Investment (Rs million)

15,182

Production (Rs million)

37,565

Predominant Industries

Repairing Service for Capital goods, Metal Products, Leather and Fur Products, Food Products, Food products, Wood & Furniture etc.

Major Exports Rice, Sugar and Milk Products, Cotton Yarn & Cotton Fabrics, Readymade Garments, Tractor & Parts, Electronic Goods.

Major Issues

Need for Modernization and Technology Up gradation, Need for availability of timely and cost effective resources, Delayed payment of receivables, Need for R&D and Quality certification,

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Need for strengthening the system of information dissemination.

SSI REGISTRATION

Small Scale and ancillary units (i.e. undertaking with investment in plant and

machinery of less than Rs. 10 million) should seek registration with the Director

of Industries of the concerned State Government.

REGISTERING YOUR SSI UNIT

The main purpose of Registration is to maintain statistics and maintain a roll of

such units for the purposes of providing incentives and support services.

States have generally adopted the uniform registration procedures as per the

guidelines. However, there may be some modifications done by States. It must

be noted that small industries is basically a state subject. States use the same

registration scheme for implementing their own policies. It is possible that some

states may have a 'SIDO registration scheme' and a 'State registration

scheme'.

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BRIEF ON THE MSME SECTOR

MICRO, SMALL & MEDIUM ENTERPRISES DEVELOPMENT

ACT, 2006

While the small scale industries continued to be important for the economy, in

the recent years the small scale services have also emerged as a significant

sector contributing substantially to the economy and employing millions of

workers. Therefore, it became necessary, as is the practice worldwide, to

address the concerns of both the small scale industries and services together

and recognize them as small enterprises. In a fast growing economy like ours,

the natural mobility of small enterprises to medium ones has to be facilitated

through appropriate policy interventions and legal framework. The Indian

government also planned to encourage small and medium scale enterprises to

form clusters to power economic growth. With these objectives in view, the

Government came with an exclusive legislation for micro, small and medium

enterprises and therefore, the Small and Medium Enterprises Development Bill

2005 which was enacted in June 2006 was renamed “Micro, Small & Medium

Enterprises Development Act, 2006”. The Act was published in gazette of India

on June 16, 2006. However, it came into force from 2nd October, 2006.

The Act aims at facilitating the promotion and development of micro, small and

medium enterprises and for matters connected therewith or incidental thereto.

One of its primary objectives, according to the press release, is to make

provisions for ensuring timely and smooth flow of credit to small and medium

enterprises. With this act, even the concept of ‘Industries’ has been changed to

‘Enterprises’ which can be classified as:

http://indiamfgtalk.com/?p=22

http://indiamfgtalk.com/?p=22

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1. Enterprises engaged in the manufacture/production of goods pertaining to

any industry.

2. Enterprises engaged in providing/rendering of services.

The definitions of Micro, Small and Medium Enterprises would thus be in place

of the existing definitions of Small & Medium Industries and SSSBEs/ Tiny

Enterprises. The following important points may please be borne in mind:

Micro Enterprises would include Tiny Industries also. Micro, Small

Enterprises (Manufacturing) would mean (and replace) Small Scale

Industries (SSIs).

Medium Enterprises (Manufacturing) would mean (and replace)

Medium Industries (MIs).

Micro, Small Enterprises (Services) and Medium Enterprises

(Services) would mean Other Small & Medium Enterprises such as

Professional & Self-Employed, Small Business Enterprises, and Small

Road/Water Transport Operators and Other Service enterprises,

engaged in providing/rendering of services.

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In accordance with the provisions of Micro, Small & Medium Enterprises

Development (MSMED) Act, 2006, the Micro, Small and Medium

Enterprises (MSME) are classified into two classes:

Manufacturing Enterprises: The enterprises engaged in the

manufacture or production of goods pertaining to any industry specified

in the first schedule to the industries (Development and regulation) Act,

1951). The Manufacturing Enterprises are defined in terms of investment

in Plant & Machinery (excluding land & buildings) and further classified

into:

a) Micro Enterprises – investment up to Rs.25 lacs;

b) Small Enterprises – investment above Rs.25 lacs & up to Rs. 5

crore;

c) Medium Enterprises – investment above Rs.5 crore & up to Rs.

10 crore.

Service Enterprises: The enterprises engaged in providing or rendering

of services defined in terms of investment and are in equipment

(excluding land & buildings) and further classified into:

a) Micro Enterprises – investment up to Rs.10 lacs;

b) Small Enterprises – investment above Rs.10 lacs & up to Rs. 2

crore;

c) Medium Enterprises – investment above Rs. 2 crore & up to Rs. 5

crore.

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MOVING ON THE INDUSTRIAL TRAIL: REWARI

Rewari district has made unprecedented progress on the industrial front in the

last few years. A number of policy initiatives announced by the Government of

Haryana from time to time have provided impetus for a rapid growth of industries

in the district. The factors like, its ideal location on the National Highway (Delhi–

Jaipur road), being in proximity to Delhi, its well developed infrastructural base

like extensive roads and communication network all over the district, total

electrification, a large pool of skilled manpower, all supportive social environment

and above all the development of various industrial colonies/ estates, such as,

Dharuhera Complex, Rewari Complex and Bawal Growth Centre have made

Rewari the choicest location for industries and as such high-tech and high value

projects involving foreign collaborations and investment have come up in this

area.

The prominent industries among them are in

i. Dharuhera Industrial area

ii. Bawal Industrial area

iii. Rewari Industrial area

The products range is wide, such as, Motor Cycles, televisions, non-woven

carpets floor tiles, beer, cotton and synthetic Yarn, metal cans, jelley filled,

telephone cables, copper and brass sheets and circles, zippers, disposable

syringes and heavy earth movers and a host of other consumer and industrial

products.

There are 56 Large & Medium scale industrial units with an investment of about

Rs. 890 crores. The annual turn-over in the Large scale sector exceeds Rs.2050

crores. The employment provided in this sector is more than 16,000 persons.

There are more than 2250 small scale and rural industries in the district with an

investment of more than Rs. 65 crore producing industrial goods worth Rs.130

crore annually and providing employment to about 6800 persons.

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The small scale units are manufacturing a wide range of products, such as,

industrial brass and copper sheets, brass handicrafts, zinc oxide, Light

engineering products, cotton textures Yarn, cement etc. The industrial non-

ferrous metal sheets manufactured in Rewari find a wide application in electrical

and tea industry.

The industrial units in Rewari district are exporting a number of products, such

as, motor cycles, cotton yarn, hand tools, slates, pharmaceutical, ceramic tiles to

a number of countries, such as Australia, Singapore, U.S.A., Germany, Sri

Lanka, China, Pakistan etc. The export from the district exceed Rs.30 crore

annually.

There are about ten 100% export oriented units in the district which are

manufacturing and exporting cotton yarn, zipper, television, slates etc, more such

units are in the pipe line which will manufacture a wide range of items, such as,

terry towels, beer and beverages etc. Investment, in industrial growth centre at

Bawal in Rewari district is coming up fast. The benefits of centrally declared

backward district will be provided to the entrepreneurs in this growth centre. The

area covered by this growth centre would be 1200 acres, Approx. 106 industrial

plots have already been allotted to the entrepreneurs residing within the country

and to NRIs by Haryana State Industrial Development Corporation Ltd. The

industrial projects coming up at Bawal Growth Centre would be entitled for capital

subsidy sales tax exemption/deferment etc.

M/s Space Age India Ltd.

M/s.Indo Nission Foods Ltd.

M/s T.I.T. Metal Ltd.

These are some of the prestigious units coming up in this area.

Udyog Kunj, a mini industrial estate has come up at Suthani in this district which

has been developed by HSIDC It has 10 built up sheds in the plot area of 47

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sq.mtrs. each, and 85 plots of 66 sq.mtrs. each, for industries to be sent up by

the rural youth.

All the 10 sheds have already been allotted to rural entrepreneurs by HSIDC and

industrial activities in four sheds commenced. 25% subsidy up to a maximum of

Rs.2.00 Lacs will be given by Haryana Government to rural youths setting up

their units in UDYOG KUNJ.

DHARUHERA INDUSTRIAL AREA:

M/s Hero Honda Motors Ltd.

M/s O.C.C.L. Ltd.

M/s G.K. Invel Transmission Ltd.

M/s Pasupati Spining And Weaving Mills Ltd.

M/s East India Syntex Ltd.

M/s Inertia India Ltd.

M/s Delton Cable Ltd.

M/s Uni Products Ltd.

M/s Rico Auto

M/s Omax Auto Ltd

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BAWAL INDUSTRIAL AREA:

M/s Y.K.K.India Ltd.

M/s Asahi India Safety Glass Ltd.

M/s Backton & Dickinson Ltd.

M/s Svedala India Ltd.

M/s Anant Raj Clay Products

REWARI INDUSTRIAL AREA:

M/s Aggarwal Metal Works Ltd.

M/s Gupta Enterprises

M/s Haryana Petro Chemicals Ltd.

M/s Everest Metal Works

CHAPTER-2

PROFILE OF THE

ORGANISATION

JIMS Page 26

“DEXTER” is a consultancy firm which started as a group of young entrepreneurial

Professionals from IIM-A, MICA, NIRMA, MS University, IBS, MDI-GGN, BKSBM,

UVPCE etc., came from varied background, they have come together to create a team

in multiple areas across domains with an ever-increasing array of services. It started as

a one-room setup before 5 years without capital, client or experience. And now it has

set up branches at Mumbai, Bangalore and NCR, apart from the headquarters at

Ahmadabad. With the average age of the core team at about 27, Dexter has now built a

panel of senior advisers and mentors whose experience and expertise in their domains

combines with our ability to execute and helps us design and deliver on project time and

again.

JIMS Page 27

Dexter have applied the philosophy of joint ownership and sharing of gains. In the area

of technology Dexter have a lot of people with backgrounds in technology help them to

easily leveraged technology for operational efficiencies in planning and execution. This

has allowed Dexter at times to deliver work on impossible deadlines. With practices like

100% audio recording of interviews, 100 % data validation followed by 100 % telephonic

verification in place now, Dexter has been trying to create practices and systems that

assure authenticity of data for each primary research they undertake.

DEXTER TEAM

JIMS Page 28

HIERARCHY OF ORGANISATION:

With practices like 100% audio recording of interviews, 100% data validation followed

by 100% telephonic verification in place now, Dexter has been trying to create practices

and systems that assure authenticity of data for each primary research we undertake.

Our project with Dexter Consulting Ltd was dealing with market research and

conducting survey for Government of Haryana.

MD & CEO

Vertical Heads Project Heads

Software Developer Research Associates Research Associates

Backend Employees

JIMS Page 29

WORKING WITH MENTOR

PRODUCT AND SERVICES

JIMS Page 30

DEXTER ARE OFFERING SERVICES IN 8 AREAS:

SME Consulting – Dexter works on a specific consulting model based on end

to end planning and execution of selection areas and functions for a SME. The

idea is to aggregate strategy and execution of support functions like Marketing,

Sales, PR, IT, HR, Administration and Processes for an SME so that the top

management at the clients’ place can focus on their core areas of expertise.

Market Research – Market Research is their flagship service offering. They

offer qualitative as well as quantitative research through both- primary as well as

secondary methodologies. Their service in this area include:

Consumer Research & Brand Research

Product/ Concept Testing

Business Research

JIMS Page 31

Technology – Their offerings in technology includes all three- Service,

Solution, as well as Products. With a diverse experience across domain and

technology platforms, both in design and development, their portfolio includes:

IT Consulting

ERP Solutions and Products

Mobile based Remote Data Acquisition Systems

Customized Web and Mobile Applications

Process Consulting – Dexter’s expertise in technology and processes is

combined here with their on-ground understanding of how SMEs work and their

issues and priorities. Their offerings here are tailored to specific client

requirements and include one of more of the followings:

Process Re-engineering and Design

Process Implementation and Monitoring

Process Audits

IT Systems, Solutions and services

Vendor Selection and Management Services

Training of top/ middle/ lower management as well as staff in processes &

systems

Infrastructure Research – The offerings in this area include traffic &

transportation studies ( manual as well as video graphic), socio-economic

surveys, GIS exercises, Urban planning feasibility assessment studies,

infrastructure project impact assessment studies and field operations for

implementation of urban infrastructure projects.

JIMS Page 32

Social & Rural Projects – from the very beginning, operational expertise in

rural areas has been top priorities for Dexter and now they have set up a

separate division for the same. With projects across in the social sector including

work in:

Public Health

Tribal Affairs

Primary and Secondary Education

Women & Child Development

Vocational Education – Dexter’s work in this area includes

Skill gap assessment studies

Feasibility studies for skill development/ Up gradation centers

Course and facility design exercise

Planning and consulting in up gradation of ITIs

Location selection studies

B2B Sales & Marketing – Dexter has now established a full- fledged division

offering end to end marketing and sales as a service. To begin with, the product

categories handled include:

Interior Design Turnkey Projects

Modular office Furniture

Home Furnishing Products

JIMS Page 33

JIMS Page 34

COMPETITORS

JIMS Page 35

C

L

I

E

N

T

R

O

S

T

E

R

CHAPTER-3

RESEARCH

METHODOLOGY

JIMS Page 36

RESEARCH DESIGN

In research design is the conceptual structure within which research is conducted; it

constitutes the blueprint for the collection, measurement & analysis of data.

Type of research design I used for data collection is Descriptive Research Design.

Research layout Design as follows:

1. Procurement of Sales Tax Data: The research started by procuring the Sales

Tax Data from the government which helped in knowing the locations of the type

of industries and also helped as to where are the clustered units and where are

the scattered units.

2. Area Mapping on an Excel Sheet: Then the data from the Sales Tax Data

department was transferred to the excel format to categorize the industries as

per the location.

3. Prioritizing Areas for Registration of Companies: Then all the industrial areas

were given a priority or a sequence in which they had to be covered.

4. Allocation of Manpower for Different Geographical Areas: After that, various

officials of Dexter Consultancy Pvt. Ltd. were allocated different geographical

locations of Haryana and covering all the industries of that part was his/her

responsibility.

5. Approval of Local Industry Associations: Project Udyog being a government

project, everything was done by obtaining all the approvals from the government

even from the local industry associations like taking approval certificate for IMT

Manesar Association to cover IMT Manesar, etc.

JIMS Page 37

6. Data Collection: This is the stage without which none of the researches are

possible. In this stage, the government approved forms were filled up by most of

the industries in the Haryana state with the help of the data collection team.

7. Designing and Maintenance of Follow-up Sheets: Then after the data

collection process, the follow-up sheets were created and maintained in order to

maintain the data of the industrial units such as name of the concerned person,

contact number, e-mail ID, status for filling up the form, etc.

8. Designing of Code Sheet or Master Data Entry Sheet: Then, the master data

sheet was created so as to convert the hand written data of the forms into soft

data so as to have a back-up of all the industrial data.

9. Data Entry: Finally, all the hand-written data of the forms was entered into the

master data sheet.

10. Data Cleaning: Data cleaning is a process in which all the data was verified and

corrected if there were any mistakes.

11. Mapping with Sales Tax Data: At this stage, all the GPS data is matched or

mapped with the Sales Tax Data to find if any units have been missed or not.

12. Preparation of Analysis Plan: Finally, with all the data handy, all the analyses

will be prepared. Since the research has not been completed till now so this

stage of preparation of analysis plan is yet to be completed by Dexter

Consultancy Pvt. Ltd.

13. TEAM WORK: We work as a team built on trust, respect, understanding and

mutual co-operation. Everyone’s contribution is equally important for this project.

We are honest, sincere, fair and transparent in our dealings. Team work and

coordination between every member of the team improve the performance of the

every member.

JIMS Page 38

TYPE OF RESEARCH DESIGN

a) Sampling Area:

Sampling area is a geographical one as in this project GURGAON is taken in to consideration.

b) Size of Sample:

Although this research of Project Udyog is not over yet and no analysis has been done by Dexter

Consultancy Pvt. Ltd. so far, but based on the small sample size of nearly 300 industries which

have been provided to me might represent the whole of the Haryana industrial area.

This sample size of 300 industries includes only manufacturing and service industries and no

trading companies.

d) Sampling Technique:

The sampling technique used is the Cluster sampling technique.

e) Time Frame

The time horizon is for the data collection is around 10 weeks.

f) Data Collection

Primary source: The primary source of data was collected through questionnaires that we got

filled by visiting various industrial areas situated in Gurgaon & Rewadi.

Secondary source: The secondary data utilized for the purpose of my research includes the

following:

Sales tax department data

Land allocation department data

Internet

Company Annual Report

JIMS Page 39

g) Questionnaire Design/ Formulation.

Questionnaires: - A questionnaire consists of a set of questions presented to

respondent for their answers. It can be Closed Ended of Open Ended

Open Ended: - Allows respondents to answer in their own words & are difficult to

Interpret and Tabulate.

Close Ended: - Pre-specify all the possible answers & are easy to Interpret and

Tabulate.

Types of question used in this project.

Close ended Questions

To know the choice of the people regarding various matters.

Dichotomous Questions

Which has only two answers “Yes” or “No?”

Multiple Choice Questions

Where respondent is offered more than two choices. This is done to know the choice of

the customers regarding different matters.

JIMS Page 40

LIMITATIONS OF THE RESEARCH

The following limitations can be pointed out from the research that I conducted in

relation to the research problem:

No role of central government: - It was a exercise done by govt. of Haryana only so

there were no role of central government, so we found some difficulties due to difference

in policies of central govt. and govt. of Haryana.

This is not a mandatory exercise:- to give data and apply for unique registration no. was

not a mandatory exercise. So we got so many rejections during this process. If that was a

mandatory exercise then we could have collected more data easily.

Head office at other place and company has so many companies- many companies

has their subseries and many companies has their different department has in different

place so they are not able to provide data easily.

Management in other country:- So many companies are running their business from

other countries also and so many companies have tie up or joint venture with foreign

companies. So to get data from them is not easy task. They have to talk to concern person

who is not in the country. So it takes too much time.

Confidential data :- confidential data like turnover, initial investment and investment on

land, building, machine and other things were asked in that questionnaire. So everybody

was not ready to share that data without confirming that particular survey and without

confirming all legal department of that company.

Direct circular from Haryana Government is not provided- direct circular of that

survey was not provided to each and every company by govt. of Haryana. The circular

went to companies thru their associations. But some associations was not active in that

survey so all information about this survey was not properly spread.

JIMS Page 41

FIELD WORK

I used this method of GPS Mapping. It was extremely helpful to me to locate industries in

various areas.

GPS MAPPING- we also learn how to GPS mapping is done. GPS mapping is

provide the information where industries are located. With the help of GPS device we go to the door step of the industries and mark with the device. With the help of the map source software we create area map of each location that help data collection team to find the industries

.

JIMS Page 42

GPS MAPPING TOOL

AREAS COVERED

JIMS Page 43

JIMS Page 44

CHAPTER-5

ANALYSIS AND

INTERPRETATION

JIMS Page 45

As per the data provided to me, some useful analysis has been drawn which tells about

the nature of the units, the financial status and other related data about the companies

in percentage terms. Since the data is strictly confidential as it contains the financial

statistics of many companies, therefore, it has not been shown in this report.

Following is the analysis based on several criteria such as:

1) FINANCIAL STATUS OF INDUSTRIES

From the above pie chart we can see that the maximum number of companies are profit

making. Some industries are at breakeven level i.e. neither they are making any profit nor

incurring any losses. Many companies are new to business which has started in 2012.

JIMS Page 46

2) EXPANSION RATE OF INDUSTRIES

33%

44%

23%

Expansion Rate of Industries

Yearly Only Once Never

From the pie chart we can see that the expansion in industries in terms of machinery,

plant and capacity are considered to have expansion to the industry. Thus, the above

pie chart shows that most companies had expansion plan for only once in their whole

business. But some companies (approx. 33%) had expansion in every year. Rest of

companies didn’t mind to expand their business because they had no sufficient demand

and their profit making was decreasing.

JIMS Page 47

3) REQUIREMENT FOR AN INDUSTRIAL DEVELOPMENT AREA

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No Can't Say

73%

17%

10%

Requirement For an Industrial Development Area

From the above diagram it is evident that most of the industries are demanding for an organized

industrial area from the government.

JIMS Page 48

4) STATUS OF CREDIT RATING

0%

10%

20%

30%

40%

50%

60%

70%

80%

Manufacturing

Service

Others

70%

25%

5%

Companies Have Credit Rating

From the above diagram it is evident that an 80% industry does not have Credit

rating, 15% have Credit Rating and a 5% industry does not aware about Credit

Rating for an organized industrial area from the government.

JIMS Page 49

5) CATEGORY OF THE UNIT

0%

10%

20%

30%

40%

50%

60%

70%

80%

Manufacturing

Service

Others

70%

25%

5%

Category of the unit

From the above diagram it is evident that an 70% industry are manufacturing unit,

25% are Servicing unit and 5% industry are others like Trading Company.

JIMS Page 50

6) UNITS LOCATED IN LAND WHICH IS SELF OWNED OR LEASE

0%

10%

20%

30%

40%

50%

SSI

MSME

50%

10%

Units Located in Land which is Self owned/Lease

From the above diagram it is evident that an 60% industries land are Self owned and 40%

Industries Land are on Lease basis.

JIMS Page 51

7) NATURE OF FIRM

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

SSI MSME SIA

50%

10%

5%

Type or Nature of the Firm

From the above diagram it is evident that an 55% industries are Pvt. Ltd./Ltd. Companies,

30% Industries are Proprietorship and 15% Industries are Partnership.

JIMS Page 52

8) REGISTERED WITH WHICH BODIES

50%

10%

5%

35%

Registered with Which Bodies

SSI MSME SIA OTHERS

From the above diagram it is evident that an 50% industries are Registered with

SSI(Small Scale Industries, 10% Industries are registered with MSME(Micro Small

Medium Enterprise), 5% Industries are Registered with SIA and Rest 35%

Industries are Registered with any other bodies.

CHAPTER-5

FINDINGS AND

RECOMMENDATIONS

JIMS Page 53

FINDINGS AND INFERENCES

As per the data and the analysis done, the findings are:

1. 3/5th

of the industries in the Haryana state are in profit, 1/8th

of the industries in Haryana

are incurring losses, and another 1/8th

of the industries just started recently in 2012 and

another 1/8th

are running in breakeven.

2. Most of the industrial development has been done in a much planned manner in terms of

cluster development like Industrial Estates, Industrial Model Townships (IMTs), and as

per the nature of the industries, the public utilities and the safety utilities have been

provided by the HSIIDC. For example, an area that has a majority of industries which are

more fire-prone, the industrial development department planned and did set up more fire

stations in their close vicinity.

3. It was also found that government is providing subsidies and even interest-free loans just

to promote the small scale and the cottage industries.

4. The manufacturing industries in Haryana have majority of the employees as males and

there are only 5% of the employees as females. But it’s altogether a different story when

it comes to service industries. 3/5th

of the employees in the service industries are males

and the rest are females.

5. Other govt. Departments did not cooperate in the working.

6. Proper sources were not provided in case management for accommodation of interns, at

new locations.

7. At times it was tough to get proper attention of corporate and was subject to

misbehaviour on their part. Like had to face ignorance by managements in service sector.

8. Some big industries were not ready to share their information and cooperate in surveys.

9. It was tough to get paid investigators at new locations and that to for a short span of 15

days.

10. Proper authority was given to supervisors, so that they can take decisions which suits the

best, to give desired outputs.

JIMS Page 54

RECOMMENDATIONS

Create awareness through publishing news in local newspaper.

Before the survey, a person should go and create awareness to owners of the

company.

Make appointments in large and medium companies.

CONCLUSION

As per the data collected in the research and the analysis will be done on that

data by Dexter, it will be shown to the Haryana government and accordingly

government will design the policies and will finally implement them.

And finally, all the industrial units that were covered will finally be provided with

the Unique Registration Number.

PART-2

“CERC- A CONSUMER

PERCEPTION STUDY”

JIMS Page 56

CERC’s GOALS

Ensure total consumer safety against unsafe products and services through

education, research, awareness campaign and dissemination of the findings of

the comparative testing of consumer products and product information.

Establish transparency and accountability of business and industry, including

utility services and the public sector;

Resolve individual complaints;

Protect the environment

INSIGHT: THE CONSUMER MAGAZINE

Insight – A bi-monthly consumer magazine was launched by CERC in 1998. The first

magazine of its kind in the country, INSIGHT is a treasure trove of rare information on

consumer news and views. INSIGHT talks to you about the products and services you

use day in and day out. Instances where you've been cheated, taken for granted--

INSIGHT has them all.

JIMS Page 57

The USP of the magazine is its test reports on consumer products tested at out in-

house comparative product testing laboratory on a regular basis. Besides this, INSIGHT

also brings you well researched product and service guides such as those on

Mediclaim, Home Insurance, Refrigerators, Washing Machines etc. also included are

articles on consumer Law, Environment, finance, Misleading Ads, food, Health &

Nutrition and Unsafe Products. The earlier edition of INSIGHT was Consumer

Confrontation which also carried most of the current sections of INSIGHT. The new

avatar of INSIGHT was only because of the product testing labs being introduced in

1998. Additionally, it also includes articles on Consumer Law, Environment, finance,

Misleading Ads, food, health & nutrition etc.

INSIGHT accepts no commercial advertisements in order to maintain its credibility and

impartial nature. CERC also do not accept product samples from manufacturers. All

samples for testing are purchased from the open market just like you would do.

Manufacturers are debarred from using their test reports for advertising their products or

companies.

Insight has a large subscription base with a circulation of over 10,000 copies. Besides

this, a large number of consumer groups which are members of CERC get the

magazine and they in turn publish it in vernacular languages. A number of consumer

columillionists also cover our test reports regularly in their columillions.

JIMS Page 58

2.2 Objectives of the Research

1. To understand the overall perception/image of CERC amongst few defined

stakeholders and recommend steps to be taken to increase the Brand Value (in

terms of positioning, perception, awareness etc) of CERC.

2. To identify the core reasons for significant decline observed in

Number of subscriptions of Insight

Number of complaints received

Number of legal cases

Number of PILS / class suits

Advocacy issues

Number of Test Reports

2.3 Research Methodology

TYPE OF SURVEY

Dexter proposed to carry out a survey using questionnaires and personal interviews.

Field investigators were appointed for this purpose and they were trained to handle

impromptu queries and concerns of the respondents. There was also an option to

conduct this survey online and also telephonically.

RESEARCH DESIGN

Research designs are of two types ‘qualitative’ research design and ‘quantitative’

research design. However, fixed designs need not be quantitative and flexible designs

need not be qualitative. In fixed designs, the design of the study is fixed before the main

JIMS Page 59

stage of data collection takes place. Fixed designs are normally theory-driven;

otherwise it is impossible to know in advance which variable needs to be controlled and

measured. Often these variables are quantitative. Flexible designs allow for more

freedom during data collection. One reason for using a flexible research design can be

that variable of interest is not quantitatively measured, such as culture.

Researcher adopted qualitative research design rather than the quantitative one and did

consider the sample of subscribers, out of which half of them were existing subscribers

and the others were the drop-outs or those who had subscribed the Insight magazine in

the past.

SAMPLE SIZE

To conduct this research, a sample size of 45 respondents was taken which contained

both the existing subscribers as well as the drop-outs. And then from these

respondents, data was collected which indicated as to what were the reasons to end the

subscription and also to know the perception of the existing candidates about the

magazine and also to know if they were having any problems regarding the magazine

and if they had any suggestions.

Type of

Subscribers

No. of

Subscribers

Existing 19

Drop-outs 26

Total 45

*List of Existing and Drop-outs Customers is in appendices.

JIMS Page 60

DATA COLLECTION TOOL

The tool that was chosen for data collection for this research was in the form of

questionnaires that includes both open-ended as well as close-ended questions to have

a better understanding of the perception of the respondents about CERC and the

Insight magazine. The same questionnaire is also attached in the appendix section.

DATA VALIDATION

After collecting the data, it was validated through logical checks which were done

through set processes and systems which ensured that in case of any illogical

conditions, the sample would out rightly be rejected and the total number was again

sent on the field for the collection of new data.

JIMS Page 61

FINDINGS AND INFERENCES

Reasons for declination of sales of Insight magazine: - After that all collection of

data I personally came on that result that these are major reasons why sales of

insight magazine went down.

1. Same stuff: - As per answer of people I got to know that there was Monotonous

in publishing the magazine. No new stuff is being added for quite some time.

Because it is a consumer helping magazine is was not possible to entertain their

costumer very much so all article was related to each other and somewhere

same again and again. So consumers were not happy with it.

2. Less interest: - Consumers show less interest for filing complaints due to long

procedure consumers was not that much interested to filling complaints due to

very long procedure.

3. Subscription on time: - Many of the customers did not receive their subscription

many a times and as consumers were replying they were getting so many copies

too late so they were not happy with that.

4. Less issue covers for the national level: - as subscribers of that magazine

were saying that they were more interested in national issues and national

articles or topics. But they were not getting the same so that was also a reason

for declining the sale of Insight.

5. Less promotion activities: - promotion team of insight is not very active so

apart from subscribers very few know about that magazine.

JIMS Page 62

RECOMMENDATIONS

1. Free samples of magazine need to be distributed to new potential consumers.

2. More emphasis should be given on brand awareness through television &

newspaper.

3. Should create “customer feedback cell or customer helpline” for fast recognition

of customers’ issues.

4. A customer experience wall can be formed where customer can share, upload

their experiences.

5. Best experience shared can be awarded by giving discount coupons on

subscription.

6. A new line in the product can be introduced. For example interviews, articles &

comments of experts, etc.

JIMS Page 63

LEARNINGS

The entire research project helped me to understand on what basis these service

and manufacturing industries are divided into micro, small, medium and large

segments. And these were the main learning which I got from these projects.

JIMS Page 64

1. Way to approach: - Project udyog was a project where we have to visit companies

and collect the data so when anybody is visiting any company we have to approach

guard first and then the senior authority. So the way to approach was very important.

Firstly you have to convince a guard in different attitude and after just few minutes you

have to convince GM, senior manager or the director of that company.

2. Communication skills: - I was visiting 15 to 20 companies in a single day and

meeting GM, senior managers and directors. So I felt a positive change in my

communication skills.

3. Managing areas: - I was taking care of 3 areas of Gurgaon where I had to collect

data of more than 200 companies. I got to learn that how to manage that all areas from

starting from data collection to completion of that particular area.

4. Team development: - If a team of 10 to 15 members is required in very short time for

a particular area then how to develop a team is very tough task.

5. Training: - For train someone in a work you have to train yourself first. As firstly I

have collected data for that same project I trained a 15 member’s team in office and on

field also. From making understand that form or questionnaire to completion of entry in

soft copy of that form after collecting data. In on field training I trained them how to

approach and talk to a senior authority and how to convince them to provide confidential

data. I got to learn how to manage issues and conflicts in team members and work of

team.

6. Strategy making: In this project strategy making was very important task. Firstly

strategy making part was in Allocation of areas of 60 members from office that which

area will they visit and how many members will be allocated for a particular area. Then

main part of that was how to strategize on field according to situation. If we have not

visited a particular area and after searching area we had to strategize again that how

will we cover that area according to current situation.

JIMS Page 65

7. Develop required tools and formats:- As this project was a very new project so I

learned how to develop excel tools and formats.

Some formats we developed in this project:

1. Master data sheet

2. Code sheet

3. Area allocation sheet

4. Follow up sheet

5. Area address sheet

6. Inward sheet

7. Attendance sheet

8. Area files

9. Calling sheet

10. Accounts cash outflow inflow sheet

11. Visiting card managing file

8. Technical learning: - I learned lots of technical thing in that project. We were using

some technical tools for that project.

GPS device: In technical learning I used GPS device to find, allocate and plot

industries on map. It is a device which helps you to find out all the companies

after using this. It generates a umber for every industry which helps you to reach

and approach a particular industry.

Map source software: - After using GPS devise it generate a no for each

industry. And when we connect that GPS device to computer and connect it to

map source software it creates a file with the name of industry and full address of

that industry. After that we connect and put that file in Google map. Then it

automatically plots them on map. And anybody can find out these industries on

Google map.

APPENDICES (PART-1)

BIBLIOGRAPHY

QUESTIONNAIRES

BIBLIOGRAPHY

WEBSITES

www.haryana.nic.in/

haryana.gov.in/doi-rfp-survey.pdf

www.hsiidc.org/

www.moneycontrol.com

www.dexteronweb.com

www.msme.gov.in/

www.jagran.com/

www.dcmsme.gov.in www.gurgaonchamber.org/useful_links/chambers_associations.htm

www.mottmac.in

NEWSPAPERS

Dainik jagran

Navbharat Times

MAGAZINES

Business Line

BOOKS

Kotler Philips, Marketing Research : Analysis, Planning

Implementation & Control 9th Edition 1998, Prentice Hall of India Ltd.,

New Delhi

http://www.haryana.nic.in/

http://www.hsiidc.org/

http://www.moneycontrol.com/

http://www.dexteronweb.com/

http://www.msme.gov.in/

http://www.jagran.com/

http://www.dcmsme.gov.in/

http://www.gurgaonchamber.org/useful_links/chambers_associations.htm

Interviewer’s Name: __________________________________________ Supervisor Name:________________________________________________

Inward taken by: ___________________Inward Date: ______________ Survey Date: __________________Validation Date:___________________

Form Validated by: ______________________________________________

Verified by: 1.________________ 2.___________________

Validation Comments: ___________________________________________

_____________________________________________________________________

Verification Date 1.________________ 2.___________________ Verification Comments 1.________________ 2.____________________

Allotted Unique Registration Number H R

BASIC PARTICULARS

Name of the Firm/Company

Type or Nature of the Firm/Company Proprietorship 0 Partnership 0 Pvt. Ltd/Ltd. 0 Any Other __________________________

Location/ Address of the Manufacturing Facility/Unit

Plot/Unit No.

Area/Locality

City/Town/Village

Block District

Name of Authorized/Competent Respondent & Designation

Contact No. (Mobile/Phone) E-Mail ID

Classification of Area/Location (Please ) Urban 0 Rural 0 Industry Category (Please ) Manufacturing0 Service0

Date of Commencement of Commercial Production

(If exact date is not known,mention month/year) DDD DDD MMM MMM MMM YYY YYY YYY YYY

Are you registered with any of the mentioned bodies?

SSI 0 MSME 0 SIA 0 Any Other______________________________________________

Registration No. ______________________________________________________________________________________

Area of Land available under the Unit ______________________________________________________ sq.mtr Built-up Area _____________________________________________________________________________________________ sq.mtr

Whether allotted an Ind. Plot in HSIIDC/HUDA developed Ind. Estate or purchased/Own land outside the same (Pl. )

Conforming Area 0 Non-Conforming Area 0 Not Aware 0

HSIIDC/HUDA/Ind. Dept. Estate 0 Outside Controlled Area 0 Within Controlled Area and on CLU Basis 0 Not Aware 0

Units Located in Land which is (Please ) Self-Owned 0 Hired on Lease Basis 0

CREDIT STATUS & SUBSIDY

Does your unit have a credit rating?

Yes 0 No 0 Don’t Know/Can’t Say 0

Is the Unit Self-Financed or loan has been availed?

Self Financed 0 Loan Availed 0

Term Loan Outstanding as on 31-03-2011? Rs. ___________________________________________________________ Status on Term Loan? Regular 0 In Default 0 N.A. 0

Working Capital Loan Sanctioned as on 31-03-2011? Rs. _____________________________________________________________

Working Capital Loan Availed as on 31-03-2011? Rs. _____________________________________________________________

Amount of Subsidy Availed from Government, if any? Any other Rs. _________________

_________________________________ Capital Rs. ____________________ Gen Set Rs. ____________________ Freight Rs. ____________________

Financial Assistance availed from the state in the form of “Interest-Free Loan” Yes 0 No 0

DIRECTORATE OF INDUSTRIES & COMMERCE

GPS ID-

GOVERNMENT OF HARYANA INDUSTRY SURVEY FOR UNIQUE REGISTRATION NUMBER

(FOR EXISTING INDUSTRIAL UNITS ESTABLISHED AS ON 31ST DECEMBER 2011)

EMPLOYMENT GENERATION

Details Male Female Total

Direct (on the rolls of unit)

Indirect (Through Outsourcing/Contract Labour), etc

Total Employment Generated

TAX REGISTRATION DETAILS

TIN CST

PAN Service Tax

EXCISE Any Other

ENERGY SOURCING DETAILS Connected for Electricity Supply with:

UHBVN 0 DHBVN 0 No Connection 0

Do you have any power back-up facilities? Yes 0 No

0

Sanctioned Load( in KVA): _____________________________

Connected Load: (in KVA): _______________________________

If Yes, Capacity of Gen-set Installed? (in KVA) _________________

Type of Fuel? Diesel 0 Gas 0 Others (Pl. Specify_____________)

Any preference for natural gas linkage? Yes 0 No 0 Don’t Know/Can’t Say 0

PRODUCTS MANUFACTURED/SERVICES OFFERED AS ON 31.03.2011

3. Items/Products Manufactured/Service

i). ______________________________________________________

ii).______________________________________________________

Installed Capacity

_________________________________

__________________________________

Average Selling Rate (in Rs.)

_____________________________________________

_____________________________________________

CAPITAL INVESTMENT

Any expansion done in last 3 Years? Yes 0 No 0 If Yes, Yr. of Expansion: ________, Increase in Capacity (in %):_______

Initial Capital Investment(on Machinery & Equipment) Rs. ____________________________________________________________________________________________________________________________________________________________

Details of Capital Investment made as per Original Book Value

Cumulative till 2007-08

Phase-I Expansion Cumulative till 2010-11 2008-09 2009-10 2010-11 2008-09 2009-10 2010-11

Land

Building

Machinery & Equipment

Others

TOTAL

Category of the unit (Pl. ) Micro 0 Small 0 Medium 0 Large 0

NEED & PLANS FOR EXPANSION

Any Need & Plans for Expansion? Yes 0 No 0 Don’t Know/Can’t Say 0

If Yes, would you like to be allotted land in a Developed

Industrial Estate? Yes 0 No 0

If Yes, How much land (in sq. mtr): ______________________________ Possible Locations: _________________________________________________

TURNOVER & CAPACITY

Financial Year 2008-09 2009-10 2010-11

Value of Turn Over (in Rs.)

Value of Exports, if any (in Rs.)

Installed Capacity/Value of Services

Capacity Utilization (%)

Profit/Loss Status Profit Making 0 Incurring Loss 0

Do you have any other company apart from this one? (Any Sister Concern/Subsidiaries)

Yes 0 No 0 If Yes, No of Companies ___________________________________

APPENDICES (PART-2)

BIBLIOGRAPHY

LIST OF CUTOMERS

QUESTIONNAIRES

BIBLIOGRAPHY

WEBSITES

www.cercindia.org

www.insightmagazine.org/

www.insight.com.na

http://www.cercindia.org/

http://www.insightmagazine.org/

http://www.insight.com.na/

Date: D D M M 2012

CITYAhmedabad

DATA SUPPLIER DECLARATION- I declare that the respondent, whose name and address appear above, was

unknown to me until the interview. I confirm that, before returning this questionnaire, I have checked that it was carried out in

accordance with the MRSI Circle of conduct - the Market Research Professional Circle of conduct for this country, and

instructions supplied to me for this study. I understand that the information given to me during the interview must be kept

confidential.

E NCR G

Alternate No.

D Indore F Pune

CIR

CLE

Email ID:

A Hyderabad C Mumbai

Respondent Name:

Project Code

Questn. ID

Address : Mobile No:

H

Signature of the

Interviewer

Name of the

Interviewer

Name of

Supervisor

Bangalore B Kolkata

Project - CONSUMER

1.Form Inward

DATE Inward taken by:

3. Form Validated

DATE Validated by:

FOR OFFICE USE ONLY

3a. Validation Remarks

2. Profile Check

(Quota)

Data Entered

DATE Entered by:

Notes/Remarks

Time of call(24 hr format)

Verification Remarks-2nd Try Verification Remarks-3rd Try


Verification Remarks-1st Try

Form Verified-1st Try

DATE Verified by:

Form Verified-2nd Try

DATE Verified by:

Form Verified-3rd Try

DATE Verified by:


Open Ends Coding

DATE Coded by:

Q1 Please tell me your age in last completed no. of years

R1 R3

R2 R4

Q2

R5 0-9 standard R9 Graduate & Diploma

R6 9-12 standard R10 Masters/MBA

R7 Undergraduate R11 CA/CS/LLB/MBBS/CFA etc

R8 Graduate R12

Q3 Which of the following best describes your occupation? (SA)

R13 Working employee R16 Businessman/woman R19 Student

R14 Self Employed professional R17 Retired R20 Others

R15 Freelancer R18 Part Timer Specify

Q4 Note the gender of the respondent R21 Male R22 R23 Third gender

Q5

R24 Married R25 Unmarried R26 Widowed R27 Divorced

Q6 How many family members currently live with you?

(g)

∑

R28 Males

R29 Females

Q7 Which of the following are you regularly involved with……… Prompt the options and note the responses

R30 Reading newspapers R34

R31 Reading Magazines R35

R32 Listening to radio R36

R33 Journals/newsletters etc. R37

Q8 SHOWCARD 1 : Which of the following have you ever experienced/come across? Tick all applicable

R36 Paid charges higher than printed MRP

R37 Defected/broken/damaged products delivered and not changed

R38 Products not replaced/repaired despite being in warranty period

R39 Rotten food products in packed food

R40 Disguised additional charges which were not told/informed about initially

R41 Problems caused due to cited facilities not being there

R42 Refund not given back/very delayed refund

R43 Exploitative pricing in essential commodities

R44 Billing issues with telecom/railways/flights/credit cards/banks etc.

R45 Others 1,specify

R46 Others 2,specify

R47 None of the above

Q9 Are there any other instances which you or someone known to you may have experienced?

R48 No R49 Yes Specify

Continue

Continue

Continue

Continue

Continue

TERMINATE

Watching news channels

Reading non-fiction books

Online news/updates

None of the above

Continue

Note the marital status of the respondent (SA)

Continue

Below 12 years 12-18 yrs 18-30 yrs 30-40 yrs 40-50 yrs 50 yrs & above

Ask as per the break-up and summaries in (g) and (h)

Write the age & then code

Close in case

of 50 yrs &

above

Please tell me the level to which you have been educated/pursuing (SA)

Continue SpecifyOthers

18-30 years Continue 50 yrs and above Close

Below 18 years Close 30-50 years

Female

Terminate

Terminate

Terminate

Continue

Continue

Continue

Continue

Continue

Continue

Continue

Total number

(a) (b) (c ) (d) (e) (f)

Continue

Note w.r.t the

age and gender

(h)

Terminate

Continue

Continue

Continue

Continue

Continue

Continue

Continue

Q10 You have said that there were case(s) where you felt that it was unfair to you, what did you do after it?

R49 R51 Argued and ended it there

R50 R52 Took it up and fought for it

R53 Others Specify

Q11

Code

Code

Code

Q12 Please recall and tell us the year/month when you experienced the latest of the aforesaid issues

R54 Year Y Y Y Y R55 Month M M R56 Other R57

Questionnaire- B (Category)

Did nothing as it’s a common problem

Decided to do something, but didn’t

You have stated that you have experienced a situation which you felt was unfair to you. Please share the details

with us. Ask about the cases in detail and code the relevant problem from Q8 (E.g.R40,R43)

Cas

e 1

(V

erb

ati

m)

Cas

e 2

(V

erb

ati

m)

Cas

e 3

(V

erb

ati

m)

Don’t remember

Q13

R58 Did not know where to approach for such issues though wanted to do something

R59 The process of filing/complaining is usually lengthy so left it at that

R60 Did not want to get involved in legal proceedings by complaining legally

R61 Approaching lawyers/organisations is expensive

R62 Did not have any estimate of expense that will follow in proceedings

R63 Tried complaining/complained the company head directly (mailed, wrote etc)

R64 Do not have time to follow-up/appear etc.

R65 Did start searching but left it halfway as lost interest

R66 Thought will complain/take action but did not do it and it phased out

R67 Did not trust the organisations as advance payment is involved

R68 Have a history of previous bad experience with organisation/lawyer/company

R69 Lack of confidence as do not know whether the complained is valid or not

R70 Others 1, specify


Q14

R72 Yes R73 No R74

Q15 SHOWCARD 2: Please tell me the extent to which you agree to the following statements Circle the applicable

5=Agree,4=Somewhat Agree,3=Neutral,2=Somewhat Disagree,1=Disagree, DKCS=Don’t know/Cant Say

R75 Awareness about consumer rights in India is very low 5 4 3 2 1 DKCS

R76 People want to lodge a complain but don’t due to lack of info 5 4 3 2 1 DKCS

R77 Less is being done about spreading awareness of consumers rights 5 4 3 2 1 DKCS

R78 There are many organisations working towards the cause of CPA 5 4 3 2 1 DKCS

R79 With proper guidance, I will look forward to take up legal action 5 4 3 2 1 DKCS

R80 I am aware about my rights as a consumer under the CPA 5 4 3 2 1 DKCS

R81 I am unaware of the nature and types of cases which can be fought 5 4 3 2 1 DKCS

R82 There is sufficient info of the organisations working for CPA 5 4 3 2 1 DKCS

R83 I am aware of magazines/journals/newsletters wrt consumer prot. 5 4 3 2 1 DKCS

R84 There is sufficient government initiative to make consumers aware 5 4 3 2 1 DKCS

R85 More needs to be done in making the consumer aware of his rights 5 4 3 2 1 DKCS

R86 Consumers don’t complain as they don't know the cost implications 5 4 3 2 1 DKCS

Q16 Have you heard/read/seen about the government initiative of "Jago Grahak Jago"? (SA)

R87 Yes R88 No R89

Q17 Ask if answered R87 or R89, else skip to Q18: Where do you recall having heard/seen/read about "JGJ"

Sometimes

Have you ever sought pro-active info on consumer rights in India through internet, libraries etc.

Maybe If not ticked R87,R89 skip to Q18

Tick

Tick

Tick

Tick

RankTick

Rank

Rank

Rank

Rank

Rank

Tick Rank

Ver

bat

im

Tick Rank

Tick Rank

Tick Rank

Rank

Rank

Rank

Rank

Ask If answered R49,R50,R51 in Q10 (Else skip to Q14) : What were the reasons for not doing/partially doing

something about it? Tick all the cited reasons then write 1 for most important reason, followed by 2,3…Prompt if

required, if not spontaneous

Tick

Tick

Tick

Tick

Tick

Q18

Q19

Q20

Q21

R90 Consumer Coordination Council (CCC)

R91 Consumer Guidance Society of India

R92 Citizen Consumer and Civic Action Group

R93 Association for Consumers Action on Safety and Health

R94 Consumer Education and Research Centre (CERC)

R95 Consumer Protection Council

R96 Consumer Unity and Trust Society

R97 Consumers Association of India

R98 Consumers' Forum

R99 Mumbai Grahak Panchayat

R100 VOICE Society

R101 Grahak Shakti





Q22

R106 Name of the publication R108 Name of the publication

R107 Name of the publication R109 Name of the publication

Q23

R110 Newspaper R113 Radio R116 In conversation

R111 Magazine R114 At a conference R117 Family/friend

R112 Television R115 Through a colleague R118 Others

Ask only if ticked in "Others" (R118) : Please specify where _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Questionnaire- C (Awareness & positioning)

Please tell me the name of an organisation which works towards the cause of Consumer Protection rights in India.

Write 1 corresponding to the name of the organisation mentioned in Column "A"

Please tell me the name of other organisations who work towards the cause of Consumer Protection rights in

India. Write 2,3,4... corresponding to the name of the organisation mentioned in Column "B"

SHOWCARD 3: Please look at this card and tell me which of these have you ever heard/read/seen about? Tick in

the corresponding column to the ones which are known by the respondent in Column "C"

Through which of these organisations have you ever complained/ sought remedy for problems?

Tick in the corresponding column to the ones which are known by the respondent in Column "D"

Name of organisations/groups/society/forum

Are you aware of any publication/newsletter etc. for the organisations you know? Could you please let us know

the name of the same, if recalled.

Write the organisation code from above and note the corresponding response

If answered R105 in Q18, Q19 and Q20 then skip to Q28, else continue with Q22

"A" (18) "B" (19) "C" (20) "D" (21)

Code

Code

Code

Code

Ask if ticked R94 in Q18,Q19 or Q20 else skip to Q28: You have mentioned that you are aware of an organisation

named CERC (Consumer Education & Research Centre). Could you please recall and tell me where have you

heard/seen/read about the same?

Q24 SHOWCARD 4: Which of the following best suits your understanding of CERC? (SA) Tick only one option

R119 An organisation working for the cause of consumer protection

R120 Organisation working towards the consumer protection in semi-urban and rural India

R121 An Ahmedabad based organisation working towards the cause of consumer protection

R122 An organisation, based out of Ahmedbad, but nationwide operative in consumer protection

R123 National wide organisation working towards the cause of consumer protection in India

R124 Others, specify

Q25 Which of the following activities of CERC are you aware of? (MA) Prompt the options one by one

R125 Addressing and resolving complains through mediation (by being a mediator)

R126 Addressing and resolving complains through litigation (through legal course of action)

R127 Product testing labs of CERC where the products are tested in-house

R128 Others, specify _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


Q26

R130

R131

R132

R133

R134 Addressing & resolving complains through litigation :

R135 Addressing & resolving complains through mediation:

Q27

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Ask if answered R94 in Q21, else skp to Q27: You have said that you have complained through CERC for the

problem you faced. Please tell us about your experiences with respect to :-

Speed at which the cases are solved :

Cost involved in filing and fighting a complaint :

Outcomes of the cases that have been solved :

The in-house product testing labs of CERC :

Please tell me the positives/negatives of the consumer protection organisations you are aware of?

Neg

ativ

es

Po

siti

ves

Q28 Are you aware of the following magazines w.r.t consumer protection?

R136 R137 R138 R139 None

Q29

R140

R141

R142

Q30

Sources for the readership of magazines

R143

R144

R145

R146

R147 Borrowed it from a family/friend/colleague

R148

Q31

R149 Test reports (Various test reports of the products tested through in-house lab)

R150 Regulars (ad watch, unsafe products, letters, question bag, complaints resolved etc)

R151 Consumer and Law (Developments and updates on the consumer protection legally)

R152 Consumer tips (10 things to do….)

R153 Public Interest (Articles and editorials on general public interest topics)

R154 Health (Articles, findings, tips regarding health concerns)

R155 Others, specify

Q32

Products chosen

Test parameters taken for testing

Time line

Quality / information of test reports

Test reports used for decision making

Number of test reports

Insight Consumer Voice Which? Right Choice?

Ask Q29 if answered R136 - R138 in Q28, else skip to Q37 : You have said you are aware of the

…………………….magazine. Have you ever read this magazine? (MA w.r.t rows)

Yes, I have read it, but do

not read it regularlyNo, I have not seen/read itYes, I read it regularly

R141-C

R142-A R142-B R142-C

Tick the corresponding cell

Insight Which? Right ChoiceConsumer Voice

Ask if answered any 'A' or 'B', else skip to Q37: Please tell us how did you get to read the magazine? Ask with

respect to each of the magazines aware of and tick on the appropriate corresponding cell

Insight

Consumer Voice

Which? Right Choice?

R140-A R140-B R140-C

R141-A R141-B

I got the magazine through the membership of CERC

I bought it from a retailer/ bookstore etc.

Read it at library (exclusive library)

Read it at my office/college

Others, specify

Ask if answered R140-A, B in Q29, else skip to Q36: INSIGHT readers: Please tell us, which of the following

content of the Insight magazine do you prefer reading/have you read?

Ask if answered R149 in Q31, else skip to Q33: TEST REPORT Readers: Please give us your response on the

following with respect to the product test reports in 'Insight'

R156

R157

R158

R159

R160

R161

Q33

Q34

R162 Do not purchase it often

R163 My membership with CERC is over

R164 I haven't renewed the membership with CERC and don’t receive complimentary copies

R165 Don’t see it at library/office/college etc.

R166 No specific reason



Q35

R169 Stopped subscribing/ being active in complaining due to cost constraints

R170 Operational difficulty of renewal

R171 There was no reminder of the expiry of membership, so forgot

R172 Not interested anymore in reading about consumer protection

R173 Read some other magazine instead of 'Insight'

R174 The content of the magazine is monotonous

R175 Complained was not resolved





Q36 Please give us reasons for your aforesaid answers Note the verbatim of the respondent

a

b

c

d

Q37

R180 Increase in awareness for the cause R183 Special price discounts/introductory offers

R181 Involvement of the consumers in the content R184 Giving free copies for trials

R182 Specifically educating the potential customers R185 Others

Others, specify

Ask if answered R140-B, else skip to Q37: IRREGULAR READERS: What are your reasons for not reading 'Insight' it

regularly?

SHOWCARD 5: What among the following are the 3 most important factors, as per you, which will increase the

readership of consumer protection magazines? Write 1,2,3 in corresponding cells

Ask if answered R163 OR R164, else skip to Q36 : Please tell us that why have you not renewed your membership

with CERC? Write 1 in front of 1st stated reason, 2,3 ,4…correspondingly.

Please tell us what do you feel about the content of 'Insight' magazine with respect to content, information,

relevance etc.

Ankush SIP.pdf

Documents

industrial model townships

natural gas linkage

gross industrial output

consumer protection rights

dexter consultancy limited

ankush goel roll

unique registration number

bawal growth centre