Anjali Patel Final1

8/12/2019 Anjali Patel Final1

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APROJECT REPORT

ON

A COMPARATIVE STUDY OF SALES

PROMOTION ACTIVITIES OF HONDA

AND HERO CORP IN SAGAR

2013-2014Submitted To

Department of ana!ement Stud"#A#$ %A% TARA #A& &NST&T$TE O'

RESEARC( AND TEC(NO%O)*+ SA)AR

&n t,e 'u fi ment of t,e Re.uirement for t,ePro/e t Of

a ter of #u ine Admini tration

$nder t,e )uidan e of Submitted#"

R TAN EER (AN A EE%A( ED


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# A &&ND SE

Declaration

I hear by declare that every part of this project report

entitled 5A COMPARATIVE STUDY OF SALES

PROMOTION ACTIVITIES OF HONDA AND HERO

CARP IN SAGAR 6 is genuinely prepared and organized by

my own knowledge, sensibility, originality and hard work under

the guidance and supervision of my teachers.

The survey that I have conducted on the basis of which

this report is formulated was held in Sagar city by the

Employee s of ank. I acknowledge that with best of my

knowledge the report does not contain any work which has

been submitted for the award of any degree anywhere if the

respected e!aminers detect anything wrong in relation to this

report of mine I re"uest him not to award me any sort of

graces marks for my work.


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A EE% A( ED

# $ % T& semester

CERTIFICATE

Date7

This is to certify that A EE% A( ED has completed project

titled ' A COMPARATIVE STUDY OF SALES

PROMOTION ACTIVITIES OF HONDA AND HERO

CARP IN SAGAR under guidance of MR. TANVEER

KHAN , Asst. Professor, BTIRT, SAGAR , for the partial

fulfillment of the degree of #aster of usiness $dministration

()&S*+ is satisfactory in respect of -

Comment #" Super8i or (OD E9aminer

/. 0ontents 1 2resentation

of Subject #atter.

%. 3anguage


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4. Embodies the original

work of the candidate.

5. Submission within due date

Si!nature of E9aminer Si!nature of

Pro/e t )uide

Si!nature of ( O D

PREFACE

The project work is field which uses tools and techniques to transfer

subjectivity in the environ ent into objectives also the findin!s of

the research when applied show results which can be easured and

evaluated so there is feedback this is what akes it a dyna ic

activity.

This survey is analytical study of a different fact of product were

focus is !iven on the brand i a!e. The idea behind this project is to

!ive knowled!e and to ake the to face real life situation. The

project survey is co only used for the collection fro the

respondents throu!h questionnaire with sa ple si"e #$ in this

statistical techniques have been used syste atically. This project

report survey is not only with y own efforts but also that of others.


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ACKNOWLEGEMENT

I was fortunate enough to get support from large number ofpeople so I owe a great many thanks to great many peoplewho have helped and supported me in the preparation of thisproject report.

It is my privileged to e!press my gratitude towardsrespected R JA*ANT D$#E* (&6) 6f )epartment 6fusiness #anagement #T&RT+ SA)AR a person with

substance of genius, e!cellence in teaching skills for theirguidance, cooperation and moral support and also for givingus there valuable time.

I would like to give special thanks to R TAN EER(AN for their guidance and inspiring nature has made

possible the formulation of this project thank you mama for

your valuable suggestion, 0ooperation and supportive handswhich you have kept upon me.

I would like to give sincere thanks to all my faculty members-

Thank you teacher7s for your skillful knowledgeguidance, cooperation, supportive hands.


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I also wish to e!press my indebtedness to my parents as

well as my family member whose blessings and support

always helped me to face the challenges ahead.

At the end % would like to e&press y sincere thanks to all y

friends and others who helped e directly or indirectly durin! this

dissertation work.

Contents'ertificate(eclarationAcknowled!e entPreface

) %ntroduction* 'o pany Profile+ bjective of the Study- Study of The co pany Profile# Study of the -ps of 'o pany

Products Price Place Pro otion

To know the 'o petitors of 'o pany- To Study the S/ T Analysis of 'o pany

Stren!ths /eakness pportunities Threats

# Scope of the StudyReasearch 0ethodolo!y


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1 Research (esi!n2 (ata 'ollection3 Sa plin! Procedure)$ Sa plin! Plan)) (ata Analysis and interpretation Analysis

)* (i!ra atic representation)+ 4i itation)- Su!!estion)# 'onclusion) 5iblio!raphy

6uestionnaire

INTRODUCTION

History, Growth and Development of Automo ile Industry

The process of the Auto obile %ndustry is an inde& of

en!ineerin! skill, thou!h the history of the industry can trained back

to the discovery of the wheel, the real revolution in echanical

develop ent is only )$$ years.

The real develop ent of Auto obile industry in the /orld

stared in the late )2 th century. 5ut the develop ent of Auto obile

%ndustries in %ndia has round phases. 7irst step was takin! in

i portin! cars. The first car was bein! i ported in )323. The second


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step was in late *$8 s of the present century when plant in )3*2 to

reasse ble trucks and cars. %n )3+$9+) 7ord 0otor 'o pany %ndia

4i ited established its asse bly unit in 0u bai, 'alcutta and

chennai. These co panies i ported co ponents and asse ble there

in %ndia. At this sta!e the pioneer en!ineer 0r. :ivverwraya pleaded

for support to the indi!enous of the cars, the 5ritish Govern ent,

denied.

The third phase started with successful cul ination of

:eichand ;irachand8s efforts after world war in collaboration with

'hryster in settin! up Pre ier Auto obiles in 0u bai.


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GRO!TH

%n )32$ the total production of cars with at least one or two

locally ade co ponents were at little over *)$$. Today al ost all

auto parts and co ponents required by the ain anufacturers about

$= are ade by local authority, 1#= of which are in the s all9scale

sector with steady availability of raw aterial like iron, steel, copper,

alu inu , "inc, etc.

The process of inde!nisation has been started with )3#- and)3 2, this was for and final when %ndia e&ported cars and jeeps to )*

countries.

D"#"$O%&"NT'

A nu ber of new project ost of the with forei!n

collaboration are bein! developed in the auto obile industry.

0aruti >dhyo! 4i ited, a public sector undertakin! has

started production of s all cars and pick up vans. The co pany

entered into collaboration with Su"uki 0otors 4i ited, ?apan in

)32#.

Si ilarly the two producers of cars PA' and ;industan

0otors have collaboration with ;oly and :ascrehail respectively.

5eside any fir s have entered into forei!n collaboration for

production of scooters and otorcycles. 404 a local co pany with


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the :espa 'o pany and ;ero 'ycle 4i ited ade collaboration

with ;onda 'o pany of ?apan.


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CO&%AN( %RO)I$" ON HONDA

1. Indian Market: A perspective

$utomobile industry, as has been the case in the global economy,

has been one of the largest industries in the Indian market too. It has

been recognized as one of the key economic drivers.

The industry has been in e!istence in India since /899. $ccording to

the SI$# figures for %::4 :5 of all the automotive industry, the %wheelers account for roughly ;:< of the sales. In the initial years,

entry of the firms, capacity, e!pansion, choice of products 1

technology were all regulated by the government policies.

0ertain lacunae in the policies resulted in the introduction of fresh

policy regulations in the late si!ties. =otable among those were the

#onopolies and >estrictive Trade 2ractices (#>T2 and ?oreign

E!change >egulation $ct (?E>$ . This resulted in the following

implications for the industry-

6perations at below minimum level of efficiency

6perations at below production function

+sage of outdated technology, minimal budget allocation for

>esearch and )evelopment

The Indian economy faced a major crisis in /88/. This resulted in theindustrial policy shift from a regulatory regime to a more open and

liberalized market. $bolition of licences and liberalization in policies

helped realize the sector7s full potential. These policies had certain

discernible influences on the industry, namely-


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Increase in competition as foreign players started entering the

market on their own

E!posure and absorption of new technologies, both in the

products and the processes

Southward pressure on the costs

)riving out of the weaker players from the arena

1.1Share of different categories of two-wheelers

The two wheeler industry is divided into the following categories-

/. #otorcycles

%. Scooters

4. #opeds

#oreover, since /88; the moped category has shown signs of steadying

but the scooter category registered a negative growth rate in the years

/88@, /888 and %:::. In the year /88; growth rate of scooter market

was a dismal /


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&onda launched the ' ou meet the nicest people on a &ondaF

advertising campaign, which revolutionized the +S motorcycle industry. $

few years later, &onda established motorcycle assembly plants in

*ermany and elgium.

)uring the /8B:s, e!panded its product line by introducing light

trucks, compact cars, out board motors, power generators and several

new models of motorcycles and motor scooters. =ew production units

were started in Thailand, +G, #alaysia and cumulative motorcycle

production reached /: million units by /8B;. )uring the /8@:s,

entered the 2hilippines, Indonesia and razil.

In /8@%, introduced the higher priced and more powerful car H

&onda $ccord. y the mid /8;:s, &onda had emerged as the third

largest Dapanese automaker behind Toyota and =issan.

2.2 What are Hondas options

In /88/, after the economic liberalization &onda did not have any

obligation to operate in India through partners. &onda was the proven

leader in two wheeler industry. Through joint ventures &onda7s brand

name was firmly established in India. It did not needed much brand

building in India. esides it had gained sufficient e!perience and

understanding of the Indian market by now.

$t this point, &onda had three options-

Continue :it, t,e e9i tin! partner H This no longer being a

regulatory re"uirement was not the best option at this point. &onda had

enough e!pertise, e!perience and brand image to go independently in

India.

#u" Sta;e of t,e Partner H 6ne option was for &onda to buythe stakes in their partner. &onda did this with their partner Sriram.

&onda tried to buy stakes in Ginetic &onda but it did not work out.

Se Sta;e and Start on it o:n H &onda could sell its stakes in

the e!isting DJs and enter the market on its own.


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2.3 Why did Honda enter the market

In the above scenario, &onda sold its stakes in Ginetic &onda DJ and

decided to enter the market on its own as &onda #otorcycles and

Scooters India (SI 2vt 3td.

India is the largest % wheelers market at 4;.B@ lakh units in %:::, andgrowing rapidly, it was too lucrative a market to share with anybody.0ontractual obligations in &ero &onda DJ prevented &onda to launchmotor cycles until %::5. &owever, &onda was free to enter the scootermarket subse"uent to termination of Ginetic &onda DJ.Scooter demand was sluggish in late 8:7s and had dropped to /: lakh

units in %:::. Entering the % wheeler market with scooters, &onda ran

the risk of entering a dying market. &owever, &onda saw an opportunity

to grow the scooter segment.

?irstly, India7s *)2 was rising and so was the per capita income. $long

with young male working professionals, number of working women was

increasing steadily (E!hibit 4 . &onda saw a huge potential market for its

scooters.

)eclining as it may be, scooter demand still stood at /: lakh units in

%:::. #arket environment was changing rapidly and so were the

pollution norms. Scooters until %::: predominantly had a % stroke engine

and geared transmission. % stroke engine was unable to meet the

increasingly stringent pollution norms. *eared transmission was falling

out of favour with the customers. In the declining scooter market, two

companies with rising sales were TJS and Ginetic &onda, both riding on

the success of their gearless scooters. &onda had a globally established

product line of gearless 5 stroke scooters, which were high on style,

comfort, ease of use Amaintenance, and mileage. &onda was thus well

poised to enter the scooter market in India.Situation $nalysis as &onda prepared to enter the Indian % wheeler on its

own is outlined below.


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to consider $ndhra pradesh for establishing

manufacturing facility.

The *overnment of $ndhra 2radesh invites leaders

in the industry to set up manufacturing facilities to

manufacture vehicles or vehicle components in the

State. The ideal places to locate companies in the

$uto Sector are the &yderabad Kaheerabad,

Jisakhapatnam Gakinada, Grishnapatnam Tada

Sathiveedu and Jijayawada *untur corridors.

The *overnment is also formulating an $uto 2olicy,

which would give a proper direction to the growth of

the sector.

There are more than %: auto Hcomponent

manufacturing companies in the State,

manufacturing components such as grey iron

castings, precision aluminium castings, leaf

springs,oils and lubricants, diesel fuel injection

e"uipment, electronics and auto electronics and auto

electrical, front a!les, gears, forging, machined

components, pressed metal components, pistons,

cylinder liners, nozzles, delivery valves, starter

motors, alternators, electronic regulators, high

pressure die castings, clutch covers, fuel filters ,etc.


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#ost of these components are presently being

supplied to Two Lheeler, TJS Suzuki, Escorts

ahama, ajaj and others. $maron atteries are

manufactured in 0hittoor district. $round //8

components manufacturers have been certified for

IS6 8::: "uality standards and seven companies

achieved the MS 8::: "uality standard set by

government and motors association.


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HI)$TR& $' THE TW$*WHEE(ER

Two Lheeler has a reputation of being the most fuel

efficient and the largest selling Indian motorcycle. Its

commitment of providing the customer with e!cellence is self

evident. $ rich background of producing high value products at

a reasonable price led the worldNs largest manufacturer of

motorcycles to collaborate with the worldNs largest bicycle

manufacturer.

It was this affinity in working cultures of &onda #otor

0ompany of Dapan and the &ero *roup that resulted in the

setting up of Two Lheeler #otors 3td. $ relationship so

harmonious that Two Lheeler has managed to achieve

indigenisation of over 89 percent, a &onda record worldwide.

The followin! are the historical facts of the co pany @

2001

Pa ion and Jo" motorcycle launched.

6ne million motorcycles produced in one single year.

9:,::,::: th bike produced.

Linner of the review %::: A ia< eadin!

ompanie < a:ard 2000 .

Nati!na+ pr!d ctivit a"ard for the best perfor ance in

auto obile and tractors.


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Sir Ja,an!ir ),and" meda for industrial peace

awarded to rij #ohal 3al by O3>I Damshedpur.

2002

)eclared 5 ompan" of t,e "ear6 by economic times

business award.

0hairman rij #ohan 3al awarded the

5entrepreneur of t,e "ear6 award by usiness

standard.

Ambition launched.2003

)eclared 5 ompan" of t,e "ear6 by economic times

business award for the second time.

ari=ma the sports segment bike launched.

This all says about the !olden past of the co pany and the

co pany is !oin! on to the path of success.


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Its main #odels are

T:o->,ee er

o cbz

o splendoro cd/::

o cd/::ss

o street smart

o passion

o Garizma

o 0) dawno $mbition /49
http://auto.indiamart.com/motorcycles/hero-honda-cbz/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-splendor/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100ss/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-street100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-street100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-cbz/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-splendor/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100/index.htmlhttp://auto.indiamart.com/motorcycles/hero-hondacd100ss/index.htmlhttp://auto.indiamart.com/motorcycles/hero-honda-street100/index.html


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%resent &ar*et '+enario

/ith the increase better standards of livin! increase e&posure

throu!h satellite television. The consu er durable arket has been

its boo in the sales of consu er durable ite s, iddle class people

!oes on wide buyin!. Since the last few years, today vehicle is

beco in! an i portant part of household. 'usto er always prefer

vehicle, which is s ooth in ridin!, easy thou!h fast, and also suit to,

his personality. This is the reason why people prefer ;ero ;onda, all

feature, which require by custo ers, are in their product.

'+enario of Hero Honda

As ;ero ;onda has wide ran!e of product, which suit best to

custo er and this results in akin! co panies reputation very hi!h

and after all results in !ood profit.%f we see the arket condition, we can find the arket share of

;ero ;onda in co petition with other co panies.

In 'a ar

;ero ;onda +=T:S Su"uki 1=5ajaj 5ikesB )2=Ca aha )*=


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O-."CTI#" O) TH" 'TUD(

The main objectives for the undertaking these projects are-

Study of the Company Profile

Study of the the 4PS OF Company


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&AR/"TING 'TRAT"G(

0arketin! is the brid!e that di inishes the !ap between the

product and consu er. /ithout arketin! a production activities

would have no eanin!. nly production is not enou!h equally to

ake consu er aware of produced product. %f consu ers are aware

of the product then so eti es view and ideas of the consu ers are

taken into account that what type of product they want, and on this

basis product has to chan!e accordin! to consu er needs. Thus the

su of total activities undertaken to satisfy the consu er want and

de ands constitutes the activities of arketin!.

0arketin! is co prehensive fir and it includes all resources

and a set of activities necessary to direct and facilitate to direct the

flow of !oods and service fro product to utility consu er in the

chain of distributin!. %n other words arketin! co prises of all the

activities involved in the deter ination of consu er needs at a profit.

Thus arketin! enco passes all activities set e&chan!e conducted

by producers and iddle en in co erce for the purpose of

satisfyin! consu er de and.

%n arketin! plannin!, arketin! infor ation is used to assess

the situation specific arketin! tar!ets are selected in the for ofarket se! ents for each see but a co bination of a nu ber of

devices of arketin! activities that are reach a particular tar!et


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se! ent is for ulated. The co bination of these arketin! ethods

of devices is known as the arketin! i&.

Thus arketin! i& is the set of arketin! !oals that the fir used

to pursue its arketin! objectives in i& !oals can be classified as

under the down head.

Product

Price

Pro otion

Place


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%rodu+t $ine

Product line is a !roup of products that are closely related to

each other, because they satisfy the need of each class of people and

the price and reasonability sa e in each and every arket.

%n today8s hi!hly co petitive arket, ultiplyin! hu an

needs and enlar!in! diversification, no co pany is content with

producin! the sin!le product only.

;ero ;onda in this situation assu es a !reat si!nificance on

product line and product i&. ;ero ;onda i&es different odels of

5ikes. Their prices, colors, and capacity differ in different bikes and

opeds. %t require because every person has not the sa e choice.

Therefore to eet consu er require ent ;ero ;onda establishes

their product, which suit best for custo ers.

Product line ana!es need the types of infor ation. 7irst they

ust know the sales and profit of each ite in the line. Second theyust know their product line.


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%a+*a in

Packa!in! can be defined as the activities of desi!nin! and

providin! the custo er or wrapper for a product. The container or

wrapper is called as packa!in!. The packa!e i!ht include + level of

aterial. The pri ary packa!e is products i ediate container. The

second packa!e refers to the aterial that projects the pri ary

packa!e and is discarded when the product is about to be used.

Al ost all physical products !oin! to the arket are packa!ed

and labeled. Packa!in! plays a ajor role in case of e&pensive,

delicate and hi!h percenta!e of breaka!e products. 0any arketers

have called packa!in! as the # th P8 of arketin! i&.

Packa!in! depends upon the nature of product. %t eans that

what type of product is and in ter s of physical nature. So e products can easily packed in container where as so e products

require special container and so e product cannot be packed in

container. Therefore to pack that type of product, it requires special

aterial, which covers only that portion of product, which is delicate

and ay be da a!ed as the case of 5ikes.

As ;ero ;onda produces 5ikes, they take due care for their

packa!in!. /hole body of bike is covered with ther o coal.


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!arranties

Product warranties are an i portant pro otional tool

especially as consu ers beco e ore quality sensitive. /arranties

eans authority or justification that the thin! sold is fit for use and

the producer accepts reproducibility for repairs within a period of

ti e.

The co pany can pro ote sales by addin! a free warranty or

service contract. /arranty for s an i portant part of custo er

durables. 'usto er always e&pects a lon!er period of warranty. 5ut

the cost burden on co pany is very hi!h and the co pany has to

perfor cost benefit analysis. /hile decidin! the period and scope of

warranty only that policy should be selected where the benefits out

run the cost. 5ut it is very difficult to calculate and aintain balance

by cost and benefits.

The warranty period of ;ero ;onda 4i ited is one year. The

co pany replaces all the parts H ove ents, which suffer within a

period of one year fro the date of purchase.


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Thus, the benefits are a lon!9ter benefit. These benefits are

in ter s of custo er8s royalty, brand approach, positive feedback,

dealer and retailer royalty, etc.


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;onda Activa

'eature 7

//:cc smooth engine /; litre storage capacity 0ombi rake for shorter

braking distance with stability

2uncture >esistant Tuff up

tube in the rear tyre $nti theft Gey shutter for safety

of vehicle

+nder standard conditions,

mileage of 9: km per litrePri e 7 >s. 49,B%; >s. 48,:9%

(onda Dio

.

'eature 7

/:% cc engine 3ight weight body Sleek aerodynamic design Effective shock absorption 3ow positioned seat with high

ground clearance

Stays balanced even during

emergency brakingPri e 7 >s. 5:,::: H >s. 5%,:::


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(onda A8iator

'eature 7

?ront facade styling with large

clear lens multi reflector lamps

$de"uate %: 3itre of under

seat space 3ightweight /% inches alloy

wheel

Telescopic front suspension for

better on road control 2uncture resistant tuff up tube &igh impact resistant body

Pri e7 >s. 59,/@9 5;,849

Eterno

'eature 7

$erodynamic ody with

masculine looking body style

)ual Spring Suspension

technology for better comfort *round 0learance of /B/ mm Spacious ?lat oard *rab rails for convenience and

safety

03I0 3ift +p Independent

0over for easy maintenancePri e7 >s 4B,::: 4;,:::


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RESEARC( ET(ODO%O)*

Re ear , et,odo o!"

>esearch methodology is a way to systematically solve the

research problem. It can be understood as a science of

studying how research is done scientifically. It takes many

dimensions and research methods to constitute a part of the

research methodology. Thus when we talk of researchmethodology, we not only talk of the research methods but

also consider the logic behind the methods used in conte!t of

the research study in such a way that results are capable of

being evaluated either by the researcher himself or by others.

+nder this head, the methods and techni"ues used in

preparing this report are discussed.

Re ear ,

Pro e 7

nformation!eed "elt

#efine$esearch%&'ecti(e

)repare$esearch

#esign

#esign$esearch

*ethodology

Secondary$esearch

)rimary$esearch

+a&ulation and ,nalysis

$eport Writingand

)resentation


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De i!n Re ear , et,odo o!"

The research methodology selected was influenced by the

target population i.e. the &yundai car owners. The major parts

of the research methodology were-

et,od of Data Co e tion

oth, secondary as well as primary methods were used.

Samp in! P an

Sampling Techni"ue H =on 2robability 2urposive and

0onvenience Sampling

Sample +niverse H $ll the I>3$ Shop sowners in Sagar

Sample ?rame H S$*$>

Sample +nit H $ll respondents

Sample Size H 9:

ue tionnaire De i!n

The "uestionnaire was designed in order to meet all the

primary and secondary objectives of the study. Stru tured

open and o e ended .ue tionnaire :a u ed

P an and Do Se ondar" Re ear ,


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Se ondar" Data

It included the data like Indian 0ement Industry, =eed for

0onsumer behaviour and uyer 9 Step process.

Se ondar" Data Sour e - Internet, 0ompany profile,

brochures.

P an and Do Primar" Re ear ,

Primar" Data

2rimary data was collected via Muestionnaire.

Primar" Data Sour e 7 2rimary data is collected directly by

meeting the consumers who own &yundai 0ars

Tabu ation and Ana " i

The analysis of data involved a nu ber of closely related operations such as

establish ent of cate!ories, the applications of these cate!ories into raw data

throu!h tabulation, charts etc and then drawin! inferences. All analysis was

univariate in nature and was of Si ple tabulation type. %n this report ostly

jud! ental analysis was applied. The data collected were !rouped into research

characteristics and further subjected to se! entation and then the scores were

obtained by usin! tally bars. The scores and percenta!e are presented in tables,

!raphs and charts. 5y percentile inferences were drawn.


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%resent the findin s/10 Ana+ sis re ardin the !cc pati!n

This question was asked to know the occupation of

consu er. ccupation is directly related with the vehicle of the

consu er. As per survey of )$$ sa ples analysis is as under.

Sr. ccupation Io. ofRespondents

Percenta!e

) 5usiness an *# *#=* Students - - =+ Service an )# )#=- Professional )- )-=

0@

101@202@303@404@@0

No of Re pondent

#u ine man

Student

Ser8i emanProfe iona-


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7ro above survey, we can derive that out of )$$ sa ples, *#

are business an, - are students, )# are service an and )- are

professionals. %t eans that *#= of business an are usin! ;ero

;onda, - = of students are usin! ;ero ;onda, )#= of service an

H )-= of professionals are usin! ;ero ;onda. %t eans ostly

students are preferrin! ;ero ;onda 5ikes.

/20 Ana+ sis re ardin a e r! p

This question was asked to know the a!e of users. %t eans

that which !roup of a!e ostly uses the ;ero ;onda 5ikes. As per

y survey the position is as under.

Sr. A!e !roup Io. of

Respondents

Percenta!e

) )2 to *$ -# -#=* *$ to +$ -+ -+=+ +$ to -$ 3 3=

- 0ore than -$ + +=

0

@101@202@303@404@

No of Re pondent

1F to 20

20 to 30

30 to 40

ore t,an 40

7ro above infor ation, we can conclude that out of )$$

sa ples. >sers of a!e !roup )2 to *$ are -#, between *$ to +$ are


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-+, between +$ to -$ are 3 and a!e !roup of ore than -$ are +. So

fro the chart we can say that -#= of users are )2 to *$ a!e !roup,

-+= are fro *$ to +$ a!e !roup, 3= are fro +$ to -$ a!e !roup.


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/ 0 Ana+ sis re ardin inc!3e

The question /s asked to know the inco e of users of ;ero

;onda

Sr. %nco e Io. of

Respondents

Percenta!e

) #$$$ to )$$$$ -2 -2=* )$$$$ to )#$$$ +1 +1=+ )#$$$ to *$$$$ 3 3=- 0ore than *$$$$ =

0

10

20

30

40

@0

No of Re pondent

@000 to 10000

10000 to 1@000

1@000 to 20000

ore t,an

20000

As per survey of sa ples, we can derive that inco e !roup of

#$$$ to )$$$$ per onth are ain users of this 5ikes. ut of )$$

sa ples are fro #$$$ to )$$$$ inco e, +1 are fro )$$$$ to

)#$$$. So the inco e !roup of #$$$ to )$$$$ is -2= H inco e

!roup of )$$$$ to )#$$$ are +1=.


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/60Ana+ sis re ardin 7eat res, "hich are c!nsidered "hi+e

p rchasin a 5ike 5 the ser

This question was asked to know that which are the ost

i portant features of bike that play an i portant role to purchase a bike.Sr. 7eatures Io. of

RespondentsPercenta!e

) 5rand na e -* -*=* 'ost of vehicle 3 3=+ 7ascinatin! looks )+ )+=- >pdated technolo!y + +=# 7uel efficiency *# *#=

4ow aintenance cost 2 2=

0

@

10

1@

20

2@

30

3@

40

4@

No of Re pondent

#rand name

Co t of 8e,i -e

'a inatin!-oo;

$pdatedte ,no-o!"

'ue- e ffi ien "

%o:maintenan e

o t

The above table and !raphical presentation shows that ) st rankis !iven to 5rand Ia e H updated technolo!y has been !iven * nd

rank, whereas fuel efficiency shows + rd position, fascinatin! lookstands - th while cost of vehicle H low aintenance cost is !iven # th H

th rank respectively.


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/80Ana+ sis re ardin in7!r3ati!n s! rce

This question was asked to know fro which sources

respondents co e to know about ;ero ;onda.

Sr. Source if infor ation Io. ofRespondents

Percenta!e

) Advertisin! #2 #2=* Show roo visit 2 2=+ 7riends H Relatives +) +)=- (ealers + +=

0

10

20

30

40

@0

0

No of Re pondent

Ad8erti in!

S,o: room8i it

'riend GRe ati8e

Dea er

As per the review, current arket edia of infor ation plays

an i portant a role to select the bike. Accordin! to above results, we

can derive that the advertisin! is the ost powerful edia to develop

the knowled!e of product.


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H style, while co fort H convincin! Hco parative price are !iven

- th H# th rank respectively.

$imitations of 'tudy

The research report suffers fro any li itations, as all the

resources for carryin! out research were li ited. So e li itations

are !iven as under.

)B %t is only confined with Sa!ar city, so the covera!e is very

narrow.*B The data collection is done only throu!h questionnaire. Thus,

it lacks the support of personal interview and observation

ethod.

+B 0oreover questionnaire consists only )* questions. 7or detail

study ore infor ation is required.

-B %t is a survey of only #$ respondents. Sa ple si"e is only #$,

which is very s all to take strate!ic decisions.

#B Ti e constraints and li ited nu ber of questions ake it

difficult to have required infor ation fro custo er.


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Con+lusionn the basis of project work of ;ero 4i ited under!one at

Perfect Auto Service, it can be concluded that the position of the

;ero ;onda 4i ited is corporate field is very stron!. The well9

e&perienced, efficient and industrious sales force is the stren!th of it.The value of ;ero ;onda 4i ited8s vehicle is ore than that of

co petitor8s.

Sophisticated ass production technolo!y includin! the latest

achinery and equip ent for aterial handlin!, precision hi!h

volu e achines, robotic wellin! auto ated painted and conversed

vehicle asse bled the to rule the arket a on!st others.


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aker odel. 6uality control is e&ercised in every !ood en!ineerin!

co pany and with ;ero ;onda it appeals to be way of life.

All the ;ero bikes have stron! and nice en!ine and it will obey

the pollution control rules and re!ulations. All the products of ;ero

have ade an a!ree ent with ?apan8s ;onda 'o pany for the

develop ent of four9stroke en!ine.

At present ;ero 4i ited is enjoyin! onopoly in the fields of

bike. %t is tryin! its level best to secure ore arket covera!e and

tryin! to introduce new products to cover international arket andcan co pete with world8s !iants in otorcycle anufacturers.

'u estions

;ero 4i ited has hi!h qualified, well9e&perienced and wide

e&perienced e&ecutives, who always try for !ivin! their best. Thou!h

followin! are the ain su!!estions accordin! to y knowled!e.

)B %n recent ti e there is hi!h crisis of fuel like petrol, diesel, and

etc. Therefore co pany should research for alternative of thisfuel like solar ener!y or 4PG

*B So eti es it happens that the person who wishes to buy

otorcycle, but he cannot buy it because of hi!her prices of


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otorcycles, therefore the co pany should desi!n

otorcycles of lower cost so custo er can afford it. As

a!ainst there should be not ore chan!es in technolo!y of

otorcycles.

+B %t happens that in so e re!ion or city the de and of their

product is hi!h and in so e re!ion or city their de and is low.

Therefore the co pany should try to have research for it, that

why such thin!s happened and take proper easures

accordin! to satisfaction.

-i lio raphy

0arketin! 0ana!e ent

5y@ Philip Fotler

0odern 0arketin! 0ana!e ent

5y@ Stanton


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Anjali Patel Final1

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