Top Banner
ANASTASIA FAMILY AS A CLIENT WHO WE ARE IN NUMBERS MARKETING
15

AnastasiaDate - No other dating site comes close

Aug 26, 2014

Download

Services

AnastasiaDate

 
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: AnastasiaDate - No other dating site comes close

ANASTASIA FAMILY AS A CLIENT

WH

O W

E A

RE

IN

NU

MB

ER

S

MA

RK

ET

ING

Page 2: AnastasiaDate - No other dating site comes close

HISTORY

ANASTASIA FAMILY IS THE GLOBAL DATING SERVICE.

Anastasia is currently successful at attracting U.S. users of international group dating sites. A recent study shows that, among users of international dating sites, 76% are aware of the Anastasia brand and 60% have registered on the site. The online dating market in the U.S. is booming, with approximately 113 million people visiting dating sites each month. Online dating is now the third most popular way for singles to meet, ranking only behind the workplace and school (#1) and friends and family (#2), but ahead of bars, clubs and social events (#4). The Internet has become one of the most important communication means. Consumers appreciate opportunities to socialize via Internet, particularly if interlocutor is young, beautiful and responsive. A new business opportunity exists for Anastasia to reach beyond the current users of international dating sites and attract users of general online dating sites. Expanding the target audience to users of general online dating sites offers Anastasia an opportunity to grow the potential customer base and gain a significant increase in revenue.

Page 3: AnastasiaDate - No other dating site comes close

OUR COMPANY

We have offices in USA, Latin America, Asia, Russia staffed by over 500 employees. We interact daily with over 1600 subcontractors in over 30 countries, such as USA, United Kingdom, Russia, Belarus, Moldova, Ukraine, Kazakhstan, Armenia, Lithuania, Colombia, Brazil, Costa Rica, Dominican Republic, Peru, China, Thailand, Philippines, etc. Our employees are professionals in internet technologies, project management, usability testing, marketing, public relations and customer care, who know how to use best the information technology to organize the most effective communication on the net.

Page 4: AnastasiaDate - No other dating site comes close

WE ARE IN NUMBERS

Page 5: AnastasiaDate - No other dating site comes close

— AnastasiaDate.com - Western Europe

— AsianBeauties.com - the Far East.

— AmoLatina.com - South America and the Latin world.

— AfricaBeauties.com - African

BRAND ANASTASIA FAMILY ANASTASIA IN NUMBERS

More than 4,000,000 clients

More than 10,000,000 visitors per month

$ 45,000,000 2013 marketing

budget More than

220% growth during 2012 More than

More than 19 years

Page 6: AnastasiaDate - No other dating site comes close

DYNAMICS OF OUR SUCCESS

($)

Ad investments have raised in more than 10 times for the last 4

years

0

5 000 000

10 000 000

15 000 000

20 000 000

25 000 000

30 000 000

35 000 000

40 000 000

2009 2010 2011 2012

3 608 427

8 895 819

19 537 478

37 923 433

Ad Budget growth

Ad Budget growth

Page 7: AnastasiaDate - No other dating site comes close

DYNAMICS OF OUR SUCCESS

(visits)

0

20 000 000

40 000 000

60 000 000

80 000 000

100 000 000

120 000 000

140 000 000

2009 2010 2011 2012

22 313 272

35 769 990

59 089 062

128 647 690

Unique Visitors growth

Unique Visitors growth

The amount of Unique Visitors has raised in more than 6 times for the last 4

years

Page 8: AnastasiaDate - No other dating site comes close

MARKETING

Page 9: AnastasiaDate - No other dating site comes close

OUR PARTNERS

Page 10: AnastasiaDate - No other dating site comes close

REFERENCES

Dear Anastasia Team,

Our business partnership is now in its third year and I would like to express my

warmest appreciation to you personally and Anastasia Date for working with

us. Being an advertising services supplier for your company we are glad that

our business partnership has contributed to the success of your company.

We are making our best and will continue to do so in order to help you grow the

business in a sphere where competition is always fierce. We enjoy working

with such a business partner as ourselves - very professional and skilled.

Thank you as well for having followed all financial and other obligations. On

behalf of my team I'd like to express satisfaction with our collaboration. As we

face another year, we hope that we will continue working together productively

with your company - not only during 2012 but for more years to come.

Account Manager

Google Russia

Dear Anastasia Team,

Anastasia Date has been one of our long term advertisers on POF.com. The

longevity of this offer is a testament to the company's dedication to being the

best.

Throughout the years, I've seen Anastasia Date adapt to the demands of our

industry; something the best sites need to do to stay on top. The people behind

the scenes have been easy to work with and are quite responsive. I look

forward to continuing this relationship well into the future.

Dear Anastasia Team,

Anastasia International is an ideal client to work with from a public relations and

marketing perspective. Often, it can be difficult to get information from clients but

Anastasia’s representatives always have plenty of great news and strong stories

for us to use in approaching news and other media outlets. It’s clear that

everyone there enjoys their work and is fully committed to keeping Anastasia the

world’s leader in international online dating.

I’ve been deeply impressed by the high levels of professionalism displayed by the

staff and their willingness to go the extra mile as is sometimes required in the

fast-paced and high-stress arena of public relations. And, the efforts of everyone

involved are paying off with the raising of Anastasia’s profile thanks to

placements in media in countries around the globe that have been seen by

hundreds of millions of people.

Dear Anastasia Team,

Anastasia International has been one of Epic Marketplace’s long term clients and

a top dating offer on the network. The success of this partnership is in part due to

the company’s ability to adapt to the demands of this industry as well as the ease

of working with their day-to-day contacts. The sustainability of the campaign is

proof of the company’s commitment to being a premium online dating site. We

look forward to continuing this successful relationship.

Dear Anastasia Team,

It has been a pleasure to work with Anastasia. They welcome performance-feedback and are always open to suggestions. Our relationship is definitely a collaborative partnership, rather than seeing each other as simply a vendor or client.

Page 11: AnastasiaDate - No other dating site comes close

CREATIVE

Page 12: AnastasiaDate - No other dating site comes close

VIDEO ADVERTISING

Brand Awareness

Page 13: AnastasiaDate - No other dating site comes close

ANASTASIA FAMILY

We have “Family safe” status confirmed by

Google

Page 14: AnastasiaDate - No other dating site comes close

Next steps

To start our cooperation please do not hesitate to contact our team

[email protected]

Page 15: AnastasiaDate - No other dating site comes close

LET’S DO OUR BUSINESS TOGETHER!