Analyzing Trends Final: The Future of Mychiatry

Mychiatry

Mind will be the new body

Rosie Ko

the use of new digital tools that allow the individual to track and improve men-tal wellbeing. Many in the form of smart-phone applications.

Mychiatry

Hypothesis

The human brain is one of the greatest untapped resources, and mysteries in science and technology. With the risen interest and knowledge of physical health, consumers are beginning to extend their concern for mental health. This has been evident through the rise of common mental illnesses and rises in stress which has lead to the birth of various smartphone apps that cater to mental health monitoring, improvement, remedies, and tools.

Trend ForcesAmerica’s Mental Health Epidemic

Mental disorders are the leading cause of disability in the U.S. and Canada.

Those who are so disabled by mental disorders that they qualify for Supplemental Security Income (SSI) or Social Security Disability Insurance (SSDI) increased nearly two and a half times between 1987 and 2007. The rate for children is even higher.

9.5% of the U.S. population age 18 and older in a given year, have a mood disorder.

The World Health Organization. The global burden of disease, 2004

Marcia Angell. 2011 New York Review of Books.

Kessler RC, Chiu WT, Demler O, Walters EE. Archives of General Psychiatry, 2005

Job Pressure Money Health Relationships Poor Nutrition Sleep Deprivation

48% Feel their stress has increased over the past five years

The rise of stress levels in the US

American Psychological Association, American Institute of Stress, NY

77% of people regularly experience physical symptoms caused by stress

Stress is the basic cause of more than 60% of all human illnesses

48% say stress has a negative impact on their personal and professional life

The “Quantified Self” MovementSelf-knowledge through self-tracking with technology

To improve daily functioning, we acquire data on aspects of daily life

- inputs (e.g. food consumed)- states (e.g. mood, arousal) - performance (mental and physical)

A rising interest & need in brain research and technology

Sourced Product Trends

The Headphones detect brainwaves through the forehead sensors, and sends the data to the app which plays music based on your mood.

CODE: GENIUS(APPLE GENIUS, pandora)

CODE: Lifestyle Assistance

CODE: Targeted Action eCBT Mood & eCBT Calm

Electronic Cognitive Behavioral Therapy,a system of psychotherapy

A complimentary tool to traditional psychotherapy (involving a therapist and patient) + a stand-alone intervention to help people who are feeling down or depressed to feel better by using the scientific principles of cognitive behavioral therapy (CBT)

CBT Calm helps people who are feeling stressed and want to learn relaxation skills. It assesses your stress level, provides relaxation skills, and also includes links to online resources for stress and anxiety.

Melon’s brainwave monitoring headband listens to the electrical activity naturally given off by your brain. Melon connects to your phone to help you track and train several mental states, including focus, meditation, and relaxation.The mobile app lets you understand how your behavior affects how you feel and teaches you how to improve.

TrackResearch yourself using Melon and track your focus, relaxation, or meditation during any activity you choose. The app grabs data about your location, who you’re with, and anything else possibly relevant to your mental state. You can add tags about what you ate, drank, and how you’re feeling. All of this data is used to spot trends about what may be positively or negatively affecting your mental state. Real time tips alert you when you need to take breaks to maintain your focus, relaxation or meditation.

TuneA quick exercise to help you tune your mind to your desired mental state. Melon gives you tips that help quickly guide you to your desired mental state. Use this section of the app to prepare for an event or performance. Tune is about giving you confidence in your ability to get focused or unwind whenever you need.

TrainPlay games based on the science of neurofeedback to learn how to focus, relax, and meditate better. Our first game allows you to fold origami with your mind. The faster you get into your desired men-tal state and the longer you sustain it, the faster you can complete a fold. Each new creature you unlock will be more challenging than the last.

Subculture

Those for whom mental health is (like physical fitness, career progress, and academic achievements) a new benchmark, yet another area for them to outperform their peers.

People now CHOOSE to go see a therapist. Like choosing to go to the gym to stay fit, people are choosing to improve themselves.

We already know how to take care of ourselves physically. The next step. Self-actualization and improving ourselves mentally.

Our generation has understood & mastered the value of health and appearance, but how pretty are you on the inside?

#FIRSTWORLDPROBLEMS

SubcultureTime-starved, overworked, stressed and anxiety-plagued consumers for whom MYCHIATRY innovations offer much needed relief from the pressures of modern life.

Tech savvy young professionals (Generation Y) instinctually trust and turn to technology to solve their problems.

Key insights

Many apps are deliverying the results they market and people are developing the ability to live more efficiently and find balance.

People enjoy the app experience of gathering self-insight and data achieving self-realization.

Key insightsThe tools are getting more and more powerful and elaborate as experts learn more about the relationship between the brain, emotions, behavior, and the body.

Innovative technologies are competing to be the best in the market to target problem areas:

sleep stress mood anxiety disorders

Luxury gym, that strives to deliver a high-end experience to health and fitness, using the most innovative technologies and techniques.

Client Profile

Full-service spasPrivate pilates studios

Boxing studiosPools

Children’s DaycarePersonal TrainingConcierge Service

EquinetJuice bar & CafePhysical TherapyEucalyptus Towels

Luxury Amenities

Equinox & Mental Health

Equinox & Mental Health

Create stillness for self-transformation.

Various methods of breathwork combined with disciplined self-observation of the mind and body.

Conscious exploration of thoughts, feelings, and expectations bring clarity of purpose.

Themes may explore happiness, peace, health, abundance and prosperity.

15, 30, 60 minute Meditation Classes

Equinox & Mental Health

HEALING THERAPIES

REFLEXOLOGYThis calm-inducing ancient Eastern technique uses pressure point massage on the hands and feet to restore the flow of energy throughout the body. Your entire being will feel lighter and free of stress. REIKIReiki restores mental, physical and emotional balance through the gentle, graceful touch of healing hands on the body to release negative energy.

Opportunities for EquinoxMore and more research reveals your body’s physical health is interconnected to

your body’s health and performance.

Make clear the importance of good mental health as a key factor to wellness.

Extend the “conscious movement” classes to concentrate less impor-tance on the physical body and train members to strengthen their mental prowess to increase their abilities in physical performance.

Behind these athletes’ physical feats is an arguably even more impressive men-tal prowess cultivated through years of training the mind to tune out distractions, reduce stress and anxiety and build the focus and stamina they need to achieve optimal performance. “The physical aspect of the sport can only take you so far,” said Olympic gold med-al-winning gymnast Shannon Miller.

BRAIN WORKHelp users take a break from training,

and create a place to breathe, unwind, reset, de-stress, and leave better equipped for your day.

A retreat for the busy and demanding lives of New Yorkers.