Top Banner

Click here to load reader

Analytics & Big Data

Aug 11, 2014

ReportDownload

The opportunities presented by Big Data - and how Idiro can help you turn your data into money.

  • ANALYTICS & BIGDATATransforming data into actionable insights using the power of analytics
  • Data opportunityGOOD DATA IS THE LIFEBLOOD OF YOUR BUSINESS AND REQUIRES EFFECTIVE MANAGEMENT LIKE ALL OTHER ASSETS * Successful companies understand and have implemented an effective data management strategy, and as result have gained competitive advantage over their competitors. Without improvements in quality and completeness of data captured at source, changing processes and systems will have little or no impact. * Source: Data is the lifeblood of your business, PWC. Confidential. Copyright Idiro Technologies, all rights reserved.
  • Data the challengeOften, there are multiple datasystems that need to be integrated, ananalytical capability that needs to bedeveloped, and an advanced technicalexpertise needed to transform thedata into useful information. Whatsmissing is an end-to-endunderstanding of how to get the rightdata, understand it, and then turn itinto a growth-driven plan. Frank Wheeler, CMO of Nuveen Investments Confidential. Copyright Idiro Technologies, all rights reserved.
  • Data challenges facing companies * What are your organisation biggest challenges in extracting value from data? We have too much data and too few resources to manage them 45 We do not have the right skills in the organisation to manage data effectively 30 We cannot get data to the right people within the organisation 23 We dont have the right analytical skills to know how to use the data effectively 21 We do not trust our data enough to inform critical decisions 15 Upper management does not see the value of data 13 We dont have the right data 5 Other 4 Dont know 5 * Source: Economist Intelligence Unit, Big data; Harnessing a game-changing asset. Survey conducted in June 2011, involving 586 senior executives. Confidential. Copyright Idiro Technologies, all rights reserved.
  • Idiro can help 45% identified that their company had too much data and not enough resources to manage them effectively. 30% agreed they did not possess the right skills internally to manage data effectively. THIS IS WHERE IDIRO CAN HELP* Source: Economist Intelligence Unit, Big data;Harnessing a game-changing asset. 2011 Confidential. Copyright Idiro Technologies, all rights reserved.
  • The need for expert data analysts Most companies understand the need for an effective datamanagement strategy and are using some method of datacapture, collation and analysis Due to a lack of expertise there is still disharmony betweenthe ability to collect data and the ability to extract usefulinsights from it. Data can come from a multitude of sources e.g billing, point-of-sale information, CRM systems as well as social media, blogsetc. These high volumes and disparate source make big data areal challenge for any company that wants to understand andbetter server their customers. Idiro can help. Confidential. Copyright Idiro Technologies, all rights reserved.
  • Big data by definitionIn essence big data is the challenge, benefits and tools involved in gathering, manipulating and analysing massive amounts of data, often collected from disparate sources, that businesses can now accumulate from all aspects of their operations. Idiro provide the tools and know-how to effectively analyze big data. Confidential. Copyright Idiro Technologies, all rights reserved.
  • Turning data into knowledgeWe take large amounts of data from various sources and turn it intouseful business intelligence 3. Interrogate & 1. Clean it 2. Build data marts & deliver business analytical models intelligence Using your data we can help you better understand your business and predict what will happen in the future. Confidential. Copyright Idiro Technologies, all rights reserved.
  • How Idiro can help Gather, clean and structure data Analyze, generate insights and knowledge Go to market, measure, improve Confidential. Copyright Idiro Technologies, all rights reserved.
  • Our technologyThe Idiro SNA Plus platform is available on Hadoop the platformof choice for Big Data practitioners. Including Hive, HBase, Pig etc Idiro SNA Plus is also available for Oracle 11.2 Confidential. Copyright Idiro Technologies, all rights reserved.
  • Who Idiro can help Industry/ Sector Idiro Value identification ( model showing value of individual customers)Utilities Churn prediction Segmentation Churn predictionTelcos Identify communities & segmentation Retention campaigns Cross-sell & up-sell Defection predictionGaming Conversion of non paying to paying customers Segmentation Key gamers identificationRetailers Idiros In-basket Intelligence Value identification ( model showing value of individual customers) Analyzing customer sales information Provide target lists for use in cross sell & up-sell campaigns. Value identification ( model showing value of individual customers)Banking Segmentation Community identification Target lists for use in cross sell & up-sell campaignsAirlines; Heathcare; Value identification ( model showing value of individual customers) SegmentationInsurance etc. etc. Community identification Target lists for use in cross sell & up-sell campaigns Confidential. Copyright Idiro Technologies, all rights reserved.
  • Case study: Analytics consulting for largeUtility company 2004 - 2012Goal: To retain high/ Retention campaign performancemedium value customersand win back high/medium value customersthat had left.Process: Monthlyretention campaigns wererun targeting high andmedium value customerswith high and mediumchurn scores.Result: Reduction inchurn in the campaigngroup of approximately50% Confidential. Copyright Idiro Technologies, all rights reserved.
  • To conclude The challenge & the opportunity: to understand and leverage the value within you companys data. The right partner: Idiro are pioneers in the big data movement and know how to help you turn your data into a performing asset. The right tools: Idiros analytical platform sits on Hadoop the platform of choice for the biggest data companies in the world today i.e Google, Facebook, LinkedIn, Yahoo etc. The perfect team: Idiro know how to extract real value from data, you know your company and industry best. Together we can significantly improve the overall performance of your business. Confidential. Copyright Idiro Technologies, all rights reserved.
  • Next action TELL US YOUR BUSINESS PROBLEM USING YOUR DATA, WE WILL FIND A SOLUTION IDIRO WILL EXTRACT THE MOST VAUABLE INSIGHTS FROM YOURDATA THAT WILL ACHEIVE MAXIMUM RESULTS WHEN IMPLEMENTED TO HELP ADDRESS YOUR BUSINESS PROBLEM Confidential. Copyright Idiro Technologies, all rights reserved.
  • Save time, resources & money Talk to Idirothe experts that speak your language THANK YOU Transforming data into actionable insights using the power of analytics