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AN Introduction To Graphic Design

Jan 28, 2015




  • 1. An Introduction to Graphic designBy Nitisha Lokare

2. Basic QuestionsWhat is graphic design?How did it evolve?When did the profession come into existence?And why?Slide 2 3. DefinitionThe term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combinesymbols, images and/or words to create a visualrepresentation of ideas and messages. Slide 3 4. All the pictures below are examples of Graphic DesignSlide 4 5. When people need to necessarily express something, usually with anaim towards promotion or information dispensing, the focus becomeshow best to do it.Graphic design was born of art and technology (printing). Slide 5 6. What does a Graphic Designer do? When he gets a graphic design job, be it a poster design, book design,web design, advertising, he has to start with asking himself the following fundamental questions:What is the objective of the communicationWhat needs to be said first and then next and then after that? (levels of hierarchy)How do you want the eye to flow through the page?What is the tone of voice?Who are you speaking to? 7. Fundamental Question 1:Objectives of the communicationWhat is the information that needs to be passed on? When theaudience reads your book/webpage/ad whats he supposed to get outof it?An advertisement and a newspaper have different objectives ofcommunication.Slide 7 8. Fundamental Question 2: What needs to besaid first and then next and then after that?(hierarchy)Once you have figured out what the objective of your communication isyoull want to think about what needs to be said first and foremost andwhat it should be followed by.Slide 8 9. Fundamental Question 3: How do you want the users eye to move around the page? The hierarchy mentioned above, along with elements like color, contrast, size etc, will automatically make your viewers eyes go through the page in a certain way. This can be manipulated as per your intention.Slide 9 10. Fundamental Question 4: Who are youspeaking to?You have to be very sure about this as different people need to bespoken to differently, just the way it is in real life. Slide 10 11. Fundamental Question 5: What is the toneof voice? Only once you have got the above figured out can you think about the more external elements of your piece of work. Slide 11 12. The solutions to these questions are tackled usingthe graphic designers tool kit.Slide 12 13. Broadly speaking, the following tools are available to him tosolve the aforementioned issues: Point Space LineSize FormTypography Pattern Color Texture Image Slide 13 14. PointSlide 14 15. The Line Slide 15 16. The ShapeSlide 16 17. PatternSlide 17 18. TextureSlide 18 19. SpaceSlide 19 20. SizeSlide 20 21. TypeSlide 21 22. ColorSlide 22 23. ImageSlide 23 24. Miscellaneous examples of usageof graphic designSlide 24 25. COLOUR THEORY In traditional colortheory, these are the 3pigment colors that can notbe mixed or formed by anycombination of other colors. Red, Yellow and Blue arecalled Primary Colors.All other colors are derivedfrom these 3 hues. Slide 25 26. Secondary Colors are colorsformed by mixing theprimary colors. Green, Purple and Orangeare formed by the mixing ofthe primary colors. Slide 26 27. Tertiary Colors are colorsformed by a primary and asecondary color . Thats why the hue is a twoword name, such as blue-green, red-violet, andyellow-orange.Slide 27 28. Why do we need to know this?Knowledge of Color harmonies and complimentary colors aid us incomposition.Harmonious Colors arecolors that sit next toeach other on the colorwheel. Complimentary Colors are colors opposite each other on the color wheel.Slide 28 29. Use ofharmoniescolors Use ofcomplimentary colors Slide 29 30. Color against different colorsOne color may look different against different colors.Red appears more brilliant against a black background and somewhatduller against the white background. In contrast with orange, the redappears lifeless; in contrast with blue-green, it exhibits brilliance. Noticethat the red square appears larger on black than on other backgroundcolors. Here the smaller rectangle on the left appears to have a redder tint Slide 30 31. Color SymbolismThe communicative properties of a color can be definedby two categories:Natural associations and Psychological (or cultural)associations.The color green can stand for both nature and Islam. Slide 31 32. ThankYou!!!