An innovative approach for development of comprehensive health promotion resources

Farah Bandali, RD MScManager, Early Childhood

Healthy Children and Families

Healthy Living, Alberta Health Services

An innovative approach for development of comprehensive health promotion resources

May 26-29th, 2014Canadian Public Health Association Conference

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Presentation Overview

1. Background

2. Project Goal and Objective

3. Health Product Development Model

4. Healthy Parents, Healthy Children Products

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Background

• Creation of Alberta Health Services• Identified need by stakeholders• Multiple products used provincially and

inequities• Cost of purchase and

production of multiple resources

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Project Goal

To develop, implement and evaluate standardized provincial products for expectant parents, parents of children from birth to six years old, and healthcare professionals in Alberta.

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Product Objective• To enhance knowledge and health promotion

behaviours of target audiences by providing consistent, comprehensive and understandable information

• Online products will also:– Empower parents and caregivers– Provide an interactive and user-friendly tool– Provide ability to share information and

products via social media– Add a sustainability component

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Health Product Development Model

Ongoing Product and Process EvaluationApril 2011- Mar 2015

Phase 1PlanningApril-May2011

Phase 2Product AnalysisApril 2011-Jan 2012

Phase 3Product DevelopmentJan 2012 – March 2013

Phase 4Product ImplementationApril – Sept 2013

Phase 5Product QualityImprovement and Enhancementsongoing

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Phase 1 – Planning

• Development of the model and comprehensive work plan

• Identification of key stakeholders and provincial governance to:– Guide product development– Ensure engagement and

collaboration across the continuum of care

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Phase 2 – Market Research & Product Analysis

• Needs assessment of parents, health care providers and physicians using surveys and intercept interviews (parents only)

• Environmental scan of provincial resources• Development of a filtering tool and quality control

process to assess existing resources• The findings from the surveys and interviews were

used to identify key themes for the filtering tool to assess existing resources

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Filtering Tool

New Product for AHS

Organization

Informed Choice

Visuals

Readability

Information

Consumer Centric

Evidence Based

Use existing product or develop a new product

All existing resources showed strengths in different areas

Decision: To develop new product for AHS using the highest scoring existing product as a benchmark

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Phase 3 – Product Development

• Development of content and design of the products• Collaborative approach with content experts in

numerous areas

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Phase 4 – Product Implementation

• Online and print products completed in June 2013• Focus on dissemination and marketing

– Creation of a provincial dissemination plan• Marketing focused on internal (AHS) and external

organizations who worked with pregnant and postpartum women and families with young children– Social media and advertising

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Phase 5 – Quality Improvement & Enhancements

• This phase is on-going and includes a process for continuous product review and improvement

• Evaluation is an important component – Surveys for parents, health care providers including

physicians and midwives – Evaluation of the social media campaign and Google

analytics to determine online activity– Shipping reports for print copy distribution

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Products

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Summary• Health Product Development Model can be used to

develop health promotion products to enhance the quality and availability of information and decrease duplication

• The model enables the organization to align to the needs of the target audiences/population with products that they want and need

“… I think they have done an amazing job. I was so concerned about having to give up [our local resources] … I have had a really good

response from clients. Most of them are delighted to have something online.”

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Your Questions

www.healthyparentshealthychildren.ca

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Acknowledgments • Provincial Health Promotion

Collaborative• Provincial Product Working

Group• Initiative Team:

– Leslie Barker, RN BScN– Yvette Biggs, BA MBA– Megan Campbell – Michelle Craig, MSLP CCC– Maureen Devolin, RN BScN Med– Sandra Johansen, PhD– Judith Mascher, RN MBA

– Judy Meintzer, R.SLP S-LP(C) – Shelly Philley, RN BSN MSA– Shainur Premji, BA BA(Hon) MSc– Robyn Sheedy, RN BN MSA– Joan Silzer, RD MSc IBCLC– Sara Tryon, MPH