An Emperical Study of Consumer

8/19/2019 An Emperical Study of Consumer

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AN EMPERICAL STUDY OF

CONSUMERBEHAVIOR ON FINANCIAL

DAILIESSunil Patel Research Scholar,

JJT University, Jhunjhunu, Rajasthan

Himanshu Barot

Research Scholar, JJT University, Jhunjhunu, Rajasthan

Keyur Darji

Research Scholar,

Pacifc University, Udaipur,

Rajasthan

Presented By:

Rahul BhatRoll No: 60

B! "" Se#

Presented To:

Pro$% S#ita Trivedi


2/22

ABSTRACT:•&inancial Ne'spaper is a product 'hich is

re(uired )y all the sta*eholders dealin+ in thefnancial #ar*et%

•! co#pany needs to *no' the )ehaviour o$

their consu#ers to *no' 'hat they thin*a)out the product or service 'hich they areoerin+%

• The study has )een done to understand the

consu#er )ehaviour on fnancial dailies%

• The co#parison has )een done )et'een

various fnancial ne'spapers%• There 'as co# arison done on the )asis o$


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RESEARCH OBJECTIVES:

-. To identi$y the current #ar*etsituation o$ &inancial /ailies%

. To understand the consu#er

)ehaviour to'ards fnancial dailyne'spaper%

1. To study a'areness o$ consu#er

a)out various fnancial daily ne'spaper%


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RESEARCH METHODOLOGY:

The study is an e!"r"#$% st&dy )asedon the s&r'ey et(od and the data iscollected 'ith the help o$ (uestionnaire%

The study is Des#r"!t"'e rese$r#('here the data is collected )y non)r$ndo s$!%"n* et(od+


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RESEARCH METHODOLOGY, TOOLS- TECHNI.UE:

The data 'as collected 'ith the help o$structured (uestionnaire% ! sa#ple o$ -00readers o$

fnancial daily ne'spaper $ro# !h#eda)ad city'ere selected $ro# dierent occupation and

desi+nation% Proper care 'as ta*en in as*in+ the(uestions, in 'ordin+ the# and in #aintainin+

the se(uence o$ the (uestion%


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ALL INDIA MEDIA PENETRATION AS OF/0012ere 'e can say that in the present scenario#edia has )een spread 'idely% The share o$edia is as )elo' :


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INDIAN PRINT INDUSTRY: AN OVERVIE2:

The structure o$ the "ndian print #edia industry is

hi+hly $ra+#ented 'ith i#portance to re+ionaldo#inance% The "ndian print #edia se+#entpri#arily co#prises ne'spaper and #a+a3inepu)lishin+%


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DATA ANALYSIS -

INTERPRETATION:


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3+ 2("#( ne4s!$!er do yo& re$d5

PARTICULARS RESPONDENTS

45N"5 T"4S 71

BUS"N4SS ST!N/!R/ 7

&"N!N5"!8 49PR4SS

BUS"N4SS 8"N4 -


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% 2o' lon+ have you )een readin+ thisne'spaper


;- -6

- to under 1 year -1

1 to under < year <

< = 76


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6+ 2("#( $re t(e ne4s t($t yo& %oo7 8or 5


5orporate ne's -

&inancial ne's 1Stoc* #ar*et ne's 10

4cono#y ne's -<

!dvertise#ent <

Sports -

5o##odity #ar*et >

Political 6


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9+ 2(ere do yo& re$d t(e n$n#"$%ne4s!$!er5

P$rt"#&%$r Res!ondents

?ce 7@

2o#e 10

8i)rary -0

ther --


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;+ 2(en do yo& re$d n$n#"$% d$"%y5

P$rt"#&%$r Res!ondent

/aily

T'ice a 'ee* -

ore than t'ice -0

ccasionally 7


14/22


15/22

>+ Re$d"n* o8 F"n$n#"$% D$"%y (e%!s yo& "n5

P$rt"#&%$r Res!ondents

Sel$ develop#ent -0

Social conversation 7

"ncrease your )usiness*no'led+e

<

/ecision #a*in+ -7

4ective at 'or* -

"nvestin+ insi+ht @

!ny other 6


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1+ Ho4 ( "!ort$n#e do yo& *"'e to 8o%%o4"n*8$#tor $t $ t"e o8 !&r#($se de#"s"on5

P$rt"#&%$r Very"!ort$nt

S%"*(t%y"!ort$nt

A'er$*e

Less"!

Very%ess"!

Tot$%

Price - 1 - 7

Ne'scovera+e

16 C - 0 0 77

Stoc* in$o 6 1 - 0 0 -0

/iscount 0 7 - 0 0 -6

Di$t 0 7 0 0 0 7

&ree#a+a3ine

0 0 7 0 0 7

Total 71 - 0 - 7 -00


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?+ Are yo& $n "n'estor5

Yes

No 11

30+ I8 yes, t($n yo& *et $ny =enets "n yo&r"n'est"n* de#"s"on $8ter re$d"n* t(e n$n#"$%d$"%y5

Yes 93

No 6


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FINDINGS:

4cono#ic ti#es is the frst E Business standard is the

second #ost pre$erred ne'spaper in the areassurveyed%

Ne's covered )y the ne'spaper i%e% the covera+eplays an i#portant role% Readers $eel that the lac* o$

ne's covera+e #ay lead the# to chan+e thene'spaper they read%

Ne's channels and "nternet #edia has aected thereadin+ pattern o$ the readers up to a considera)le

eFtent% The )asic idea o$ readin+ a ne'spaper is to +ainin$or#ation and *no'led+eG hence the ne's covera+eis a do#inatin+ $actor in ne'spaper purchase as 'ell

as readin+%/ue to increase in the usa e o$ "nternet eo le


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R454N/!T"NS:

-% !dd the ne's on "T and "n$or#ation in #uch#ore detail

% "ncrease the $ont si3e o$ stoc* detail

1% "#prove print (uality7% 5o#e up 'ith ne' creative advertise#ents


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LIMITATIONS:

• The #ain shortco#in+ o$ the study is that the+enerali3ations have )een #ade )ased on arestricted sa#ple o$ -00 respondents%

• Because o$ a s#all sa#ple si3e consistin+ o$!h#eda)ad city consu#ers only ,it #i+ht turn outthat introducin+ ne' strate+y $or fnancial dailycannot )e co#pletely applica)le throu+hout the

country%

• /ue to lac* o$ ti#e, respondents to 'ho# they(uestioned a)out the product they #ay have +iven

ans'ers 'ithout thin*in+ #uch on the (uestion%


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•REFERENCE:

•Boo7 Re8eren#es

• 5ooper, /% P% H-@@C.%Schindler Pa#ela S%, Business Research ethod H@th 4dition., TataI•cDra' 2ill Pu)lishin+ 5o% 8td%

• otler, P% % 8ane, % !% and Kha, ithilesh'ar%H00>.%ar*etin+ ana+e#ent HT'el$th

•4dition. ,Pearson 4ducation 8td %P+ No:-7

• alhotra,%H-@@>. ar*etin+ research, !+ra Boo* /epot% P+%No%-7<

•2e= Re8eren#es

• http://www.business-standard.com/india/index2.php

• http://economictimes.indiatimes.com/

• www.businessstandard.com/bsonline/disclaimer.php

• www.newsgator.com/business/default.aspx

• www.theiabm.org/ads/Banners/14.htm

• contentsutra.com/.../419-business-standard-launches-hindi-news-portal

• '''%pressdisplay%co#LpressdisplayLvie'er%aspFne'spaper

• '''%)sstrate+ist%co#

• '''%contentsutra%co#LentryL7-@I)usinessIstandardIinIcon%


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An Emperical Study of Consumer

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