AMWAY GLOBAL ENTREPRENEURSHIP REPORT 2013amcham.ee/wp-content/uploads/2014/03/AmwayPresentation.pdf · AMWAY GLOBAL ENTREPRENEURSHIP REPORT 2013 Encouraging WOMEN to be entrepreneurs–

AMWAY GLOBAL

ENTREPRENEURSHIP REPORT ENTREPRENEURSHIP REPORT

2013

Encouraging WOMEN to be entrepreneurs –

Eliminating the fear of failure.

A Survey of Amway Europe, March 2014

Candan Corbacioglu

Amway Europe Corporate Affairs Area Manager

Survey Design

Fieldwork: 8th March – 19th May 2013

Sample: 26.000 women and men aged 14+

(including 13.300 women)

Countries: 24 countries (Australia, Austria, Colombia, Czech Republic,

Denmark, Finland, France, Germany, Great Britain, Greece,

Hungary, Italy, Japan, Mexico, Netherlands, Poland,

Portugal, Romania, Russia, Spain, Switzerland, Turkey, Portugal, Romania, Russia, Spain, Switzerland, Turkey,

Ukraine, USA)

Method: Face-to-face/telephone interviews

Research Institute: GfK Group

Scientific Partner: Technical University Munich, School of Management

Goal: Point out the economic potential of entrepreneurs in

different national economies and to support the activation

of potential entrepreneurs.

Amway Global Entrepreneurship Report 20132

AMWAY GLOBAL AMWAY GLOBAL

ENTREPRENEURSHIP

REPORT 2013

WOMENDETAILED RESULTS

How do you see entrepreneurship?

“My attitude towards entrepreneurship is…”

68

89

86

84

83

81

78

76

75

74

26

8

13

12

12

19

20

18

21

19

6

3

2

3

5

0

2

6

4

7positive

AverageAverageAverageAverage

DenmarkFinlandAustraliaColombia

NetherlandsJapan

UkraineMexico

Great Britain


74

70

69

69

68

67

62

62

60

60

58

57

57

55

53

50

19

26

18

32

32

21

22

33

36

37

43

36

28

38

44

43

7

3

14

0

1

12

16

6

5

4

0

7

16

7

3

7

positive

negative

don't know

Great BritainFrance

RomaniaGreece

ItalyPolandRussia

Czech Rep.Switzerland

SpainPortugalGermanyTurkeyUSA

AustriaHungary

How do you see entrepreneurship?

„Can you imagine starting your own business?”

34

63

52

47

46

40

38

36

36

36

61

33

44

53

51

44

48

57

58

63

6

5

4

0

3

16

14

7

6

2 I can imagine starting my own

AverageAverageAverageAverage

ColombiaMexicoGreece

AustraliaTurkey

RomaniaUSA

UkraineFinland

Switzerland


35

33

33

33

32

32

30

30

28

26

24

23

23

23

10

60

55

66

64

67

61

64

70

69

58

72

70

70

74

88

5

12

0

3

1

7

5

0

3

16

4

7

7

3

2

I can imagine starting my own

business

I cannot imagine starting my

own business

don't know

SwitzerlandPoland

NetherlandsFranceItaly

Great BritainCzech Rep.PortugalAustriaRussiaSpain

GermanyHungaryDenmark

Japan

Entrepreneurial attitude and actual self-employment rate

The data for the whole population (men&women)

8 %Self-

employment

Rate

31 %Entrepreneurial

Gap


39 %Self-

employment

Potential

Gap

Entrepreneurial

gap

Amway Global Entrepreneurship Report 20137Amway Global Entrepreneurship Report 20137

• For years now, the fear of failure has been among the biggest obstacles to

becoming self-employed. The fear to fail has lead to a wide gap between

people who can imagine to start a business and people who have actually

already put their plans into action.

• On average, this entrepreneurial gap is at 31 % in 2013

(the data for the whole population [men&women]).

Fear of failure as an obstacle to starting a business

financial burdens up to bankruptcy

42424242%%%%

threat of the economic crisis

32323232%%%%personal

disappointment, loss of self-esteem

15151515%%%%

threat of

16161616%%%% 13131313%%%%


* Multi-choice question

threat of unemployment being forced to take

over the responsibility

13131313

legal consequences,

lawsuits

14141414%%%%

disappointing or losing my family

9999%%%%

not to be given a second chance

5555%%%%reputation loss in front of friends, co-workers, or

business partners

6666%%%%

other

4444%%%%

71 % The fear of failure is a big obstacle to starting a business.

It is composed by:

42 % Financial burdens up to bankruptcy

32 % Threat of the economic crisis

16 % Threat of unemployment

How the fear of failure hinders entrepreneurship

Most afraid:

34 % Average self-employment potential


Japan

94 %Italy

91 %Czech Rep.

90 %Greece

90 %Portugal

86%

The fear of failure is a big obstacle to starting a business for 71 % of

women across the world.

Most present:

Fear of failure as an obstacle to starting a business

Japan

94 %Italy

91 %Czech Rep.

90 %Greece

90 %Portugal

86%

Least present:


> 50 % Threat of the economic crisisPortugal, Greece,

Italy and Hungary

Japan

Japan

Turkey

69 % Financial burdens up to bankruptcy

47 % Being forced to take over the responsibility

> 17 % Traditional values such as personal disappointment

losing family/friends, reputation

USA

39 %Netherlands

46%Mexico

46 %Colombia

53 %Australia

56%

What are the most appealing aspects to start up an own business?

40

37

29

Independence Independence Independence Independence from an employer,

being my own boss

SelfSelfSelfSelf----fulfillmentfulfillmentfulfillmentfulfillment,

possibility to realize own ideas

Second income income income income prospects


29

25

19

16

Second income income income income prospects

Better compatibility compatibility compatibility compatibility

of family, leisure time and career

Return to job marketReturn to job marketReturn to job marketReturn to job market,

alternative to unemployment

None of the above

• Women mentioned “being independent from an employer” (40 %) and

“realizing own ideas” (37 %) as the dominant motives for starting a

business.

• Income-related aspects such as “second income” (29 %) or “return to the

job market” (19 %) were less important.

Independence, self-fulfillment, second income

• “Better compatibility of family, leisure time and career” is most important

to women from USA (54 %), Australia (49%) and Colombia (45%).

• If Gross Domestic Product (GDP) per capita is low, second income

prospects rank high.

• Crisis-struck countries: Entrepreneurship is considered as a way out of

unemployment.


Encouraging entrepreneurship through education and teaching of

business skills

AustraliaAustraliaAustraliaAustralia

DenmarkDenmarkDenmarkDenmark

GreeceGreeceGreeceGreeceFinlandFinlandFinlandFinland

NetherlandsNetherlandsNetherlandsNetherlands

FranceFranceFranceFrance

USAUSAUSAUSA

SwitzerlandSwitzerlandSwitzerlandSwitzerlandRussiaRussiaRussiaRussia

54545454%%%%53535353%%%%

49494949%%%%45454545%%%%44444444%%%%

41414141%%%%

40404040%%%%

38383838%%%%

26262626

24242424%%%%24242424%%%%

Indications in % for

Entrepreneurship Entrepreneurship Entrepreneurship Entrepreneurship

education and teaching education and teaching education and teaching education and teaching

of business skillsof business skillsof business skillsof business skills:


* Multi-choice question

ColombiaColombiaColombiaColombia

RomaniaRomaniaRomaniaRomania

AustriaAustriaAustriaAustria

SpainSpainSpainSpain

PortugalPortugalPortugalPortugal

Great BritainGreat BritainGreat BritainGreat BritainJapanJapanJapanJapan

GermanyGermanyGermanyGermany

MexicoMexicoMexicoMexico

UkraineUkraineUkraineUkraine

PolandPolandPolandPoland

SwitzerlandSwitzerlandSwitzerlandSwitzerlandRussiaRussiaRussiaRussia

Czech Rep.Czech Rep.Czech Rep.Czech Rep.

ItalyItalyItalyItaly

TurkeyTurkeyTurkeyTurkeyHungaryHungaryHungaryHungary

35353535%%%%

33333333%%%%

32323232%%%%

32323232%%%%32323232%%%% 31313131%%%%

31313131%%%%

30303030%%%%

27272727%%%%

26262626%%%%23232323%%%%

22222222%%%%

21212121%%%% 16161616%%%%

42 %

33 %

28 %

What factors encourage the foundation of business?

Public funding and start-up loans

Entrepreneurship education, teaching of business skills

Backing from family and social networks28 %

27%

25 %

22%


Backing from family and social networks

Low bureaucracy

Mentoring, support through business networks

Low-risk business models

Entrepreneurship-friendliness of society

45 % 46 %


45 %

friendly

46 %

unfriendly

Denmark

78%USA

72%Australia

65%Finland

65%Great Britain

61%

Hungary

76%Portugal

75%Italy

66%Spain

65%Colombia

64%


ATTITUDES TOWARDS

ENTREPRENEURSHIP

FOCUS ON ESTONIA

Source: Global Entrepreneurship Monitor 2012 &

2013 and other sources

Estonia EU average

46% 29% Perceived opportunities

40% 42% Perceived capabilities

Attitudes towards entrepreneurship in Estonia (whole population)


39% 40% Fear of failure

19% 14% Entrepreneurial intentions

(respondent expects to start a business within three years)

53% 57% Entrepreneurship as a good career choice

Source: Global Entrepreneurship Monitor 2013

Attitudes among Estonian women

Female Male

10% 19% Total Entrepreneurial Activity (TEA) Rate

(% Adult Population)

40% 51% Sees Good Opportunities

35% 52% Has Capabilities to Start


39% 31% Fear of Failure for those Seeing Opportunities

14% 20% Intend to Start In the Next Three Years

(Non-Entrepreneurs

both 18% Necessity-Motives

(% TEA)

both 79% Opportunity-Motives

(% TEA)

Source: Global Entrepreneurship Monitor 2012

Entrepreneurship is perceived as ( whole population):

An opportunity to earn income

Self-realization

Lifestyle


Lifestyle

Source: Other sources

Great business management

Professional team

Required and competitive product

Great marketing

Expectations of Entrepreneurs Toward Entrepreneurship

(whole population)


Great marketing

Wide market

Entrepreneurship friendly environment


Reality in Estonia:

Entrepreneurs – only 9-10% of population

There are only 28 enterprises per 1000 citizens

65% prefers salary work instead of being self-employed


65% prefers salary work instead of being self-employed

Only 53% will survive as an entrepreneur


Obstacles to become self-employed in Estonia ( whole population)

Lack of good and competitive business idea

No glue of the business environment

Lack of knowledge, skills and experiences


Fair of failure

Lack of safety, fair of taking risks


Conclusion

Entrepreneurship enjoys a quite high reputation among women all over

the world. Women (likewise men) associate entrepreneurship with

independence and the freedom to realize own ideas.

However, many of the respondents say that they don’t live in business-

friendly societies. Also, more than two thirds of the respondents say


friendly societies. Also, more than two thirds of the respondents say

that fear of failure is an obstacle to founding a business.

These factors disable entrepreneurial growth. And this can harm

national economies.

Thank you

Candan Corbacioglu

Amway Europe Corporate Affairs Area

Manager

for your attention

AMWAY GLOBAL ENTREPRENEURSHIP REPORT 2013amcham.ee/wp-content/uploads/2014/03/AmwayPresentation.pdf · AMWAY GLOBAL ENTREPRENEURSHIP REPORT 2013 Encouraging WOMEN to be entrepreneurs–

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