Amway Business Ovreview

Business Overview

You already spend the money anyway. Change your spending habits by shopping from Your Store. Help yourcustomers do the same, and keep the retail markup for your family.

YourStore

OtherStores

Online and offline ordering is available to both you and your consumers.

OfflineOrdering &Fulfillment

OnlineOrdering &Fulfillment

Partner Stores

March 2010

You ChooseIncrease your income to fund your dreams

orshrink your dreams to match your income.

Your GoalsWhat would you do with extra time?

What would you do with extra money?

What would you do with both?

Dreams

$PresentIncome

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0

$$

$

$

“Private Franchising” refers to a business method that is similar to a traditional franchise in terms of support, but isnot actually a franchise. It is unencumbered by the typical constraints of fees, territories, etc.

“Private Franchising” is unique.

Anyway Money

World Wide Group(Mentors)

YouIndependent Business Owner

Edibles Snacks

Meal Bars

Energy Bars

Energy Drinks

Sports Drinks

Protein Shakes

Antioxidant Juices

Isotonic Drink Mixes

Antioxidant Drink Mixes

Premium Bottled Water

100-Calorie Snack Bars

Meal Replacement Shakes

Vitamins/Minerals Multivitamins

Antioxidants

Men’s & Women’s Supplements

Weight Loss Supplements

Kids’ Vitamins

Supplements to Add to Water

Carbohydrate Blockers

Digestive Aids

Heart Health

Joint Health

Immune Health

Health

It will surprise you.You already spend the money anyway. Why not keep more, make more, and live healthier?

More…Hundreds of Thousandsof Products & Services Including:

450+ Exclusive ConsumableProducts (manufactured inAmerica), Plus Access to Over600+ Affiliates Through PartnerStores & Services

BeautySkin Care/Cosmetics

Anti-aging Skin Care System

Daily Skin Care System

Acne Skin Care System

Anti-aging Treatments

Eye Crémes

Foundations

Mineral Foundation

Bronzer

Concealer

Loose Powder

Cheek Colour

Mascara

Eye Colour

Eye Liner

Lip Colour

Lip Gloss

Lip Liner

Men’s Skin Care

Gifts

Cookware

Air & Water Treatments

Food & Beverages

Baby Items

Paper Products

Other Spending

Home & Personal CareHome Care/Cleaners

Laundry Detergents

Laundry Boosters

Stain Removers

Fabric Softeners

All-Purpose Cleaners

Kitchen Cleaners

Bathroom Cleaners

Glass Cleaner

Disinfectant Cleaners

Dishwashing Detergent

Personal Care Shampoos

Conditioners

Hair Styling Products

Body Soaps & Washes

Body Lotions & Butters

Deodorants

Shaving Cream

Toothpaste

Fragrances

Amway Global wasranked #1 in online

Health & Beauty sales forthe sixth year in a row byInternet Retailer’s “Top

500 Guide” in 2008

1 If for any reason you are not completely satisfied with our products, you may return them within 180 days of purchase for an exchange or refund of the product price and applicable tax.(NOTE: Specific limited guarantees apply to designated products.) This satisfaction guarantee does not apply to Partner Store purchases or IBO purchases for stock, inventory, or product kits.

180-Day MoneyBack Satisfaction

Guarantee1

Trash Bags

Food Storage

Pet Food

Batteries

Car Rentals

Hotel Rooms

Personal Volume includes Personal Use and Client purchases.Client purchases reflect a 35% retail profit, which is the highest Retail Markup (the average Retail Markup is 26%). You are eligible to receive a performance bonus on your personal volume.

2 World Wide Dreambuilders teaches that if you set aside the difference between IBO and Retail cost on your Personal Use, you will be saving the Retail Markup for your family.

Shop from your own store.

You and your family shop from your ownstore and save money by buying at cost

and keep the retail markup for your family.2

Your friends, neighbors, relatives, and casualacquaintances can also shop from your store andsave time and money. You keep the retail markup.

200 PV/$580 BV 100 PV/$290 BV 300 PV/$870 BV

We offer hundreds of thousands of products, many of the same things you are currently buying now.

+ =Personal volume is created by changingyour point of purchase to your own storeand introducing your friends to your store.

Step 4: (Goal: 2–5 Years)–Diamond—(Second Vision)Help six or more people create 7,500 PV for six months (Platinum) they achieve a potential of $2,436.00 per year in savings and$117,176 in earnings. They also receive an Achievers Incentive Trip with an approximate value of $5,500.00. You achieve anaverage annual income of $627,000.‡ See “Growth Incentive Brochure” for details.

1 These are part of the Growth Incentive Bonus. 2 World Wide Dreambuilders teaches a Pro-sumer IBO is the combination of the words Producer and Consumer—someone who can make money while they consume. 3 Potential Savings is the difference

between IBO and retail cost. 4 Personal Volume includes Personal Use and Client purchases. Client purchases reflect a 35% retail profit, which is the highest Retail Markup (the average Retail Markup is 26%). You are eligible to receive a performance

bonus on your personal volume. 5 World Wide Dreambuilders teaches that if you set aside the difference between IBO and Retail cost on your Personal Use, you will be saving the Retail Markup for your family. This is the amout reflected in Monthly

Potential Savings. This should not be considered as part of the Amway Global Compensation Plan or Growth Incentives. These numbers have been used for demonstration purposes only. 6 Eagle and Double Eagle are World Wide Dreambuilders

incentives. 7 This is an approximate amount based on the 2004 Achiever’s Trip.

If your total monthly PV is: 100 300 600 1,000 1,500 2,500 4,000 6,000 7,500 15,000+Your Performance Bonus %

is paid on BV:

3% 6% 9% 12% 15% 18% 21% 23% 25% 2%

Platinum Ruby

Compensation PlanPerformance Bonus Schedule

of BV of BV of BV of BV of BV of BV of BV of BV of BV of BV

Your Goal to Financial Independence

YourSponsor

You300 PV

$870 BV

Monthly Potential Savings (35%

4 of $580 BV)

Annual Potential Savings

Available Retail Markup is 35% of $290 BV

6% Gross Performance Bonus x $870 BV

Monthly Potential Earnings

$ 203.00= $ 2,436.00

$1,842.00Total Annual Potential Earnings

Lack of time or money or both

Dreams

Spouse’s Freedom Savings Account

Debt Free

Private Education for Children

Travel

Charity

Early Retirement

Financial Security

Ongoing IncomeFamily Legacy

College Education

New Home

Financially Support Parents/Others

PresentIncome

New Car

Step 1: (Goal: 1st Month)Become a Pro-sumer 2 IBO and achieve a potential of $203.00 per month in savings 3 and $153.50 in earnings.

$ 101.50+ $ 52.00= $ 153.50

Step 3: (Goal: 1 Year)–Qualify Double Eagle6 Ruby—(First Vision)Help six people do Step 2, they achieve a potential of $203.00 per month in savings and $703.00 per month in earnings. Help six more people do Step 1, theyachieve a potential of $203.00 per month in savings and $153.50 in earnings. You achieve a potential of $2,436.00 per year in savings and $117,176 in earnings.

Total MonthlyGroup BV$43,500

Total MonthlyGroup PV

15,000

You600 PV

$1,740 BV2,100 PV

$6,090 BV2,100 PV

$6,090 BV2,100 PV

$6,090 BV2,100 PV

$6,090 BV2,100 PV

$6,090 BV300 PV

$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

Available Retail Markup is 35% of $1,160 BV

25% Gross Performance Bonus x $43,500 BV

Platinum Plus Incentive1 (2% x $43,500)

Platinum Elite Incentive1 (2% x $43,500)

Ruby Bonus (2% x $43,500)

The six people each receive 15% of $6,090 BV

The other six people each receive 6% of $870 BV

Total Monthly Potential EarningsQ-12

1 Platinum Plus

$ 406.00+ $ 10,875.00+ $ 870.00+ $ 870.00+ $ 870.00– $ (5,481.00)– $ (312.00)= $ 8,098.00

+ $ 20,000.00

Approximate Achievers Incentive Trip7 Value: $5,500.00

$117,176.00Total Annual Potential Earnings

Monthly Potential Savings (35% of $580 BV)

Annual Potential Savings$ 203.00

= $ 2,436.00

Step 2: (Goal: 3 Months)–Qualify Eagle6

Become a Business Builder IBO in addition to a Pro-sumer IBO by sponsoring other businesses. Help six people do Step 1, they achieve a potential of $203.00 permonth in savings and $153.50 per month in earnings. You achieve a potential of $203.00 per month in savings and $703.00 per month in earnings.

$8,436.00Total Annual Potential Earnings

$ 101.50+ $ 913.50– $ (312.00)= $ 703.00

Available Retail Markup is 35% of $290 BV

15% Gross Performance Bonus x $6,090 BV

The six people each receive 6% of $870 BV

Total Monthly Potential Earnings

Total MonthlyGroup BV

$6,090

Total MonthlyGroup PV

2,100You300 PV

$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

300 PV$870 BV

YourSponsor

Monthly Potential Savings (35% of $580 BV)

Annual Potential Savings$ 203.00

= $ 2,436.00

PlatinumPlus1

PlatinumElite1

10,000 PV 12,500 PV2% 2%

of BV of BV

Growth Incentive

Visit these websites:

• www.wwdb.com(username: guest / password: dream)

• www.amway.com• www.iboai.com• www.opportunityzone.com• www.amwayonebyone.com• www.ibofacts.com• www.amwayglobalnews.com• www.thisbiznow.com• www.bbb.org

(Better Business Bureau®—Amway Global has an A+ Rating in 2010)

“Our partnership with Amway Global continually exceeds our expectations, not onlyin the extraordinary sales from IBOs but also in the wonderful interactions we’ve hadwith individuals. Our call center representatives were delighted when they receivedcalls from IBOs to thank us for becoming a Partner Store. What an amazing group ofpeople! We are proud to be an Amway Global Partner Store.”

Sheryl A. Simonitis, National Account ManagerBarnes & Noble.com

“We’ve been with Amway Global since day one and, year in and year out, AmwayGlobal’s enthusiastic IBOs have generated impressive sales for the hundreds of verysatisfied merchants we provide through the Shop.com partner store. And, it’s that veryperformance that allows us to continually add brands that the IBOs most want. We’resimply delighted with the relationship.”

Bruce Sellers, PresidentShop.com

Access to hundreds of thousands of products at IBO cost

Performance bonuses & retail profits

Growth Incentive Bonuses

Annual incentive trips (Hawaii, Caribbean, or top U.S. resorts)

Training & support from line-of-sponsorship & World Wide Group

Ability to deduct certain business expenses for tax purposes

Ability to sponsor other IBOs in 80+ countries & territories

Savings on services

Earn additional 20% PV/BV on Client Orders*

Satisfaction guarantee on products

Hassle-free shopping from your home, online, or by phone

DITTO™ Scheduled Orders save time and money

Free shipping**

Personalized service

Client

*Additional 20% PV/BV on Client orders is part of the Growth Incentive Program.

**Clients receive free shipping on orders of $75 or more.

IBO #:

Website address:

Phone #:Name:

Business Builder IBO/Pro-sumer IBO

For more information. People are talking.

Choose your option.

SKU# BOVContent Reviewed # 20263

Updated 2.10.10

© 2010 World Wide Group, L.L.C. All rights reserved.This entire document and/or its likeness cannot be used without the express written permission from World Wide Group, L.L.C.

An Independent Business Owner (IBO) enters into a contract with Amway Global™. In addition, Amway Global provides the IBO Compensation Plan, products, training, support, andinfrastructure to power an IBO’s business.

What’s Next?

© 2010 Amway Global. All rights reserved.Reproduced under license from Amway Global. Unauthorized duplication is prohibited.

The Amway Global business opportunity is unlimited, but individual results vary. The average monthly gross income for “active” IBOs was $115 (US) and $181 (CAN) based on an independent 2001 survey. Approximately 66% of all IBOs of record

were found to be active. Based on an independent survey during 2001 “active” means an IBO attempted to make a retail sale or presented the Independent Business Ownership Plan or received bonus money or attended a company or IBO

meeting in the year 2000. “Gross Income” means the amount received from retail sales, minus the cost of goods sold, plus the amount of Performance Bonus retained. There may be significant business expenses, mostly discretionary, that may

be greater in relation to income in the first years of operation.

Growth Incentive Bonuses (GIP) are discretionary awards separate from the Independent Business Ownership plan. IBO eligibility for GIP awards is at Amway Global’s discretion and is based on conduct that demonstrates high ethical and business

standards and other baseline volume requirements.

‡The following are approximate percentages of direct fulfillment IBOs of record in North America who achieved the illustrated levels of success in the performance year ending 2008. 0.0726% achieved an annual income of $95,036 and 0.0035%

achieved an annual income of $627,000 or more.

IBOs who earned a Platinum Plus Bonus in at least one bonus period in FY2008: .346%.

IBOs who earned a Platinum Elite Bonus in at least one bonus period in FY2008: .164%.

E-mail address:

Book Next Meeting:

Amway Global Business Opportunity

2

WHAT DOES “OPPORTUNITY” LOOK LIKE TO YOU? What would the opportunity to own your own business mean for you? An opportunity to make more money, be your own boss, spend more time with your family, give back to your community, create a legacy for your children, or build something uniquely your own.

Hundreds of thousands of men and women – just like you – have chosen the AMWAY GLOBAL™ business opportunity, and we have helped over 3 million people worldwide launch their dream. These Independent Business Owners (IBOs) were attracted to:

An opportunity that is blind to color, race, occupation, language, gender, age, and country of origin.

Unlimited potential.

A corporation with over 50 years of experience.

Amway Global’s premier compensation plan.

Ongoing education to help build stronger businesses.

Company recognition and rewards for performance.

Top-selling products featuring health, beauty, and home.

Is this the right business opportunity for you? We hope that once you learn more about Amway Global and the business opportunity that is waiting for you, you’ll agree with millions of IBOs – owning your own AMWAY GLOBAL business is an opportunity worth pursuing.

“Dream big, dream small. It’s up to you. In this business you have the opportunity to control your own future.”

Doug DeVos, Amway Global president

3

A BUSINESS OPPORTUNITY FOR A BETTER LIFE The Amway Global story begins with two friends in West Michigan who wanted a better life for their families. Jay Van Andel and Rich DeVos launched their busi-ness in the 1950s selling NUTRILITE® Dietary Supplements door to door. While Amway has grown into a global company, what Rich and Jay discovered in Ada, Michigan, over 50 years ago still remains true today – people and relationships are the core of this business.

These ethical and operational standards guide both the company and its Independent Business Owners (IBOs) in all activities – past, present, and future.

freedom of people to determine their own future.

family.

hope to individuals.

reward in proportion to individual efforts.

The AMWAY GLOBAL™ business opportunity was founded on principles that are carved in stone in front of the World Headquarters in Ada, Michigan: Freedom, Family, Hope, and Reward. Amway Global will:

4

AMWAY GLOBAL PRODUCTS OFFER A DISTINCT ADVANTAGE The beauty of your new business is that there are hundreds of products that you represent. Every product can help you to build a healthy retail business. And, you’ll be excited to have these products in your home to use and share with others. Your customers will feel like they’ve been given something special when they experience our exclusive, premier quality products that make up your new AMWAY GLOBAL™ business. We are so confident in the products we offer, that we back them with a 180-day Satisfaction Guarantee.(NOTE: Specific limited guarantees apply to designated products.)This Satisfaction Guarantee does not apply to Partner Store purchases or IBO purchases for stock, inventory, or product kits.

HEALTH A supplement innovator for over 75 years, Nutrilite is the expert in providing plant-based nutrition products. NUTRILITE® is the world’s leading brand of vitamin, mineral, and dietary supplements1, offering wellness-promoting and sports nutritional products. And, it is the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms. Other top brands in the Health category include: XS® Energy Drinks, iCook® Cookware, eSpring®

Drinking Water® ®

1Based on 2008 retail sales.

5

BEAUTY ARTISTRY® has been among the world’s top five, largest-selling prestige brands of facial skin care and colour cosmetics for more than 10 years2. The ARTISTRY product portfolio is designed to meet every skin care need, from the basics of ARTISTRY essentials to the advanced anti-aging technology of TIME DEFIANCE® products. ARTISTRY products feature innovative ingredients and proven performance at competitive prices.2Based on a Euromonitor study of global 1998–2007 retail sales. Others in this distinguished group include: Clinique®, Estée Lauder®, Lancôme®, and Shiseido®.

6

GIFTS & INCENTIVES The Ribbon selection of Specialty and General Gift Collections, in a variety of price ranges to fit nearly any budget. Each Gift Collection is packed with impressive, name-brand items for virtually everybody and every occasion. Customers simply preview and select Gift Collections for friends and family. The recipient makes their gift choice, uses a Ribbon Gift Card to order online, and receives their selection with no cost to them. There are no shipping charges and gift cards never expire. Ribbon Gift Collections can also be sold to businesses to use as incentives for employees and customers.

7

HOME In 1959, we launched Liquid Organic Cleaner (L.O.C.®). It was the first of its kind – a high-performing product that contained biodegradable cleaning ingredients without harm to the environment. Now, 50 years later, our dedication to creating cleaning products that work hard yet are easy on the environment remains unchanged. Our exclusive LEGACY OF CLEAN™ laundry and cleaning products are created to handle even the messiest jobs with natural, biodegradable cleaning ingredients like orange oil – never harsh chemicals or noxious fumes. Our legacy is built on a solid promise – one that proves itself each time you use these laundry and

™.

MEIn 1959, we launched Liquid Organic Cleaner (L.O.C.®). HIn 1959, we launched Liquid Organic Cleaner (L.O.C.It was the first of its kind – a high-performing product that contained biodegradable cleaning ingredients without harm to the environment. Now, 50 years later, our dedication to

8

AMWAY GLOBAL WILL BE PARTNERS IN YOUR SUCCESSCore principles that are set in stone, 50 years in business, top-selling products, and 13,000 dedicated employees worldwide to provide service and support; that is what you can count on when you start your AMWAY GLOBAL™ business. You can also count on the following standards that guide this business opportunity:

These ethical and operational standards guide both the company and its Independent Business Owners in all activities – past, present, and future.

1. Everybody can become an Amway Global Independent Business Owner (IBO).

2. IBOs renew their commitment to remain in the business each year.

3. This is an affordable business; no one needs to go into debt to fund their AMWAY GLOBAL business.

4.people who do the work.

5. Your independent business has the ability to be passed on to heirs.

6. This can be an international business.

7. It’s not too late to get in the business. Someone starting today has the same opportunity as someone who started over 50 years ago.

8. Amway Global has a business model for helping people succeed.

9

OPPORTUNITY UNLIMITED – ON YOUR TERMS BECOMING AN INDEPENDENT BUSINESS OWNER When you register as an Amway Global Independent Business Owner (IBO), you’re creating a business that can grow based on the time and effort you invest. Although you’ll be independent, you’ll never be alone. Every day 12,000 new IBOs are added to the Amway Global family worldwide. Each IBO has the support and experience of 13,000 Amway employees worldwide. Amway offers IBOs unmatched commitment and experience to help support their successful independent businesses.

MAKING MONEY BY SELLING PRODUCTS AND SPONSORING OTHERS WHO DO THE SAME Very simply, you can make money by experiencing the products, selling them to customers, and helping new IBOs you sponsor to sell products and build their businesses.

For some people you know, products offered by Amway Global will fill their needs, and you can earn retail profit as well as additional potential income through monthly bonuses for these sales. For others, the AMWAY GLOBAL™ business opportunity will appeal to them, and when you sponsor them, you can be rewarded for the business volume they generate.

The AMWAY GLOBAL opportunity is unlimited, but individual results vary. The average monthly gross income of active* IBOs was $115 (U.S.) and $181 (Canada) based on the most recent independent survey. Some earn less, while others earn much more. *Approximately 66% of all IBOs of record were found to be “active.” An “active” IBO is one who

or attended a company or IBO meeting during the survey year. “Gross income” means the amount

retained. There may be significant business expenses, mostly discretionary, that may be greater in relation to income in the first years of operation.

A BUSINESS PLAN YOU CAN TRUST

Bonuses to qualified Independent Business Owners based on their business performance. Month after month. Year after year. No exceptions. No excuses.

10

SUPPORT EVERY STEP OF THE WAY You’ll be supported with resources on all levels. Here are just some of the ways you’ll be assisted:

Customer Care: Our associates can help you find answers to the questions you might have regarding any area of your business.

Business Management: AmwayGlobal.com provides a Business Center that offers vast resources to help you manage your business, check customer volume, order products, and renew your business.

Order Management: You sell the products, and we’ll process the order, manage your customer accounts, and handle shipping details.

Marketing: Amway Global supports your business with professional and innovative marketing materials including: catalogs, brochures, DVDs, and free personal retail websites. We are always researching and creating new materials to accommodate the changing marketplace and technology. We are committed to building awareness of AMWAY GLOBAL™ products and brands with national advertising, promotions, and event sponsorship.

Training: Whether you want to learn about products, how to find and approach customers, or how to manage your business, training and education is available to all Independent Business Owners (IBOs). You can find a wide variety of free courses online through The Learning Center at AmwayGlobal.com. Classroom instruction is available. And, of course, you’ll have the support and guidance of your upline.

11

BUSINESS SUPPORT MATERIALS In the AMWAY GLOBAL™ business, IBOs are responsible for training and motivating people they sponsor. Some IBOs use and sell Business Support Materials (BSM) created independently of Amway Global. These may include DVDs, CDs, books, websites, seminars, and business conventions. Some IBOs earn income from the sale of these materials apart from earnings under the

purchase of BSM from IBOs or third parties.

All BSM are completely optional. And whether or not you decide to purchase these materials, your sponsoring IBO is obligated to provide you with training and support. Your own good judgment should guide you in deciding what is best for you, considering among other things the cost, benefit, and time commitment associated with the purchase and use of BSM.

CREATING NEW OPPORTUNITIES FOR OTHERS Amway provides support to millions of children around the world through the

™. This effort is supported by employee and Independent Business Owners’ (IBO) volunteer hours and has shared tens of millions of dollars worldwide. In North America, Amway Global employees and IBOs unite to support Easter Seals, which provides services to help children with disabilities achieve greater independence.

©2009 All rights reserved. Printed in the USA. LA3289F

YOUR OPPORTUNITY IS HERE Is AMWAY GLOBAL™ the right opportunity for you? You’ve had a chance to hear from a friend, business associate, or family member how this business oppor-tunity has the potential to fulfill dreams. You’ve read through this brochure and learned more about who and what will be supporting your business opportunity efforts. And, if you need to learn more, you can check out a wealth of information online – www.amwayglobal.com. So the question again – Is AMWAY GLOBAL the right opportunity for you?

check out the website, talk with the person who gave you this brochure, and review it all again in a little while. In the meantime, you can still purchase AMWAY GLOBAL products as a customer.

If you’re ready to become an Independent Business Owner, contact the person who gave you this brochure, and they will help you register your business. We look forward to welcoming you to the business opportunity that offers you the potential to achieve what you can dream.

Do you want to own your own business?

Do you want some extra monthly income?

Do you want more quality time with your family?

Do you like helping people find products and opportunities to make their life better or easier?

If you answer any of these questions with a yes, we hope you consider becoming an Amway Global Independent Business Owner: