Americans for the Arts 2015 Media Kit (As of 7/23/2015)

AMERICANS FOR THE ARTS

2015 MEDIA KIT

As of 7/23/2015

Founded in 1960, Americans for the Arts is the nation’s leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. We provide an array of programs that meet the needs of more than 150,000 members and stakeholders across the country, which includes artists, advocates, administrators, nonprofit managers, business leaders, city and state representatives, emerging leaders, and more.

Our mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Connecting your best ideas and leaders from the arts, communities, and business, together we can work to ensure that every American has access to the trans-formative power of the arts.

ABOUTUS

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4 ONLINE

AmericansfortheArts.org ARTSblog

6 PRINT & E-MAIL

Arts Link Monthly Wire

7 DIGITAL RESOURCES Webinars E-books

8 EVENTS Annual Convention National Arts Marketing Project Conference

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In this media kit, you will find an assortment of targeted and affordable opportunities to reach decision makers, leaders, and stakeholders in the arts and communities across the country. Americans for the Arts hosts two large-scale annual events, and produces web, print, email, and digital resources, which offer a variety of means to maximize the visibility and exposure of your organization, product, or service. Pricing, dates, and availability are subject to change.

TABLEOFCONTENTS

For more information about exhibiting and advertising opportunities, contact [email protected] or call 202.371.2830. For information about sponsorship opportunities, contact [email protected].

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ONLINEAmericans for the Arts

www.AmericansfortheArts.org

Audiences: arts leadership, arts marketers, public artists or custom• Average impressions per month: 1500+• Placement on a group of pages that target a specific audience • (see page groupings below)Artwork specs: JPEG, PNG, GIF; static or animated• Ads run on a cost-per-impressions basis•

Sidebar Advertisement: $450- 1,500 impressions- 276 px x 245 px- Limited availability

Arts Marketing*• Program pages - Arts Marketing - Arts Marketing & Engagement Digital Classroom - At Our Events - Consulting - Local Arts Network - Start A Program• Topic pages - For Artists• 5 Location pages

Arts Leadership*• Program pages - Arts Leadership Digital Classroom - At Our Events - Emerging Leaders Network - On-Demand Webinars - Webinars• Topic pages - Funding Resources - Volunteerism - Young Arts Professionals• 5 Location pages

SidebarAdvertisement*

*Pages and placement are subject to change and availability.

Public Art*• Program pages - At Our Events - Public Art & Placemaking Digital Classroom - Public Art Network - Public Art Network Annual Presentations - Public Art Network Year in Review & Database• Topic pages - Cultural Districts - Culture & Communities - Public Art - Social Change• 5 Location pages

Custom*• 3 Program pages• 2 Topic pages• 5 Location pages

Reserve a table top exhibit or program ad and receive 10% off an online ad!

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ARTSblogblog.Artsusa.org

Audience: arts and nonprofit managers, business leaders, educators, students, and advocates• Average impressions per month: 25,000+• Placement on blog main page• Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives)• Ads run on a monthly basis•

ONLINE

2015 Blog Salon Schedule**

February 2-6 Local ArtsFebruary 16-20 Arts EducationMarch 9-13 Arts EducationApril 13-17 Emerging LeadersApril 27-May 1 Private Sector/Animating DemocracyMay 25-29 Arts EducationAugust 24-28 Public ArtSeptember 14-18 Arts EducationOctober 12-16 Arts MarketingOctober 26-30 Animating Democracy

Banner Advertisement

SidebarAdvertisement

Reserve a table top exhibit or program ad and receive 10% off an ARTSblog ad!

Main Sidebar Advertisement: $350/month- Appears on blog main page only- 276 px x 245 px- Limited availability

Banner Advertisement: $625/month- Appears on all blog pages- 830 px x 105 px- Limited availability

Blog Salon Presenter: $1,200/month- Banner and top Sidebar Advertisement- Presenter language in blog salon promotions (e.g. “Brought to you by...”)- Limited availability

*Pages and placement are subject to change and availability.

**Dates and topics subject to change.

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*Placement dependent upon content and is subject to change.

PRINT&EMAILArts Link

Member Quarterly Magazine

Audience: Individual and Organization Members; local arts agencies, arts and nonprofit professionals• Content: latest trends, resources, idea sharing, member highlights, profiles• Circulation: 4,000 mailed; 6,000 electronic• Artwork specs: PDF/X1-a, CMYK or four-color equivalent• Ads run on a per issue basis•

Audience: Individual and Organization Members• Content: national arts news, advocacy initiatives, • funding opportunities, events, and resourcesCirculation: 6,000+ subscribers• Artwork specs: JPEG, PNG, GIF; static only• Ads run on a per issue basis•

Small Sidebar Advertisement: $150/issue- 165 px x 150 px- Limited availability (2 per issue)

Large Sidebar Advertisement: $250/issue- 165 px x 250 px- Limited availability (2 per issue)

Large Sidebar Advertisement*

Small Sidebar Advertisement*

*Dates and placement subject to change and availability.

Spring Summer Fall WinterContract deadline*: 1/12 4/13 7/13 10/12Artwork deadline*: 2/2 5/4 8/3 11/2Issue delivers*: March June September December

Monthly WireMember E-Newsletter

Half Page: $900/issue- 7.75” x 4.75”- Unlimited availability

Full Page: $1,800/issue- 8.5” x 11”- Unlimited availability

Back Cover Half Page: $1,200/issue- 7.75” x 4.75”- Limited availability (1 per issue)

WebinarsDigital Learning Resources

Audience: Individual and Organization Members, nonmembers; arts and nonprofit professionals, • community and city planners, arts agency managers, arts administratorsAverage registrants per webinar: 50+• Includes advertisement on title slide* and language in webinar promotions (e.g. “Brought to you by...”)• Artwork specs: JPEG, PNG, GIF; static only•

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DIGITALRESOURCES

Single Webinar: $200- Choose a program area: • Animating Democracy • Arts Education • Arts Marketing • Arts Policy • Local Arts Agencies • Private Sector • Public Art • Research- 250 px x 200 px- Limited availability (1 per webinar)- Language in webinar promotions

Digital Classroom: $900- One topic, 4 webinars- Fall 2015 only- 250 px x 200 px- Limited availability (1 per series)- Language in webinar promotions

Access the webinar schedule: americansforthearts.org/events/webinars

Audience: arts and nonprofit marketers, social media managers, and communications planners• Content: resources, research, best practices in marketing, development, and fundraising• Average unique hits per month: 3,500+• Total impressions for most popular e-book: 10,000+• Company name, logo, and presenter language in e-book and promotions (e.g. “Brought to you by...”)•

Single E-book Presenter: $150- Limited availability (1 per e-book)- Presenter language in e-book promotions

E-book Series Presenter: $400- Limited availability (1 per e-book)- Presenter language in e-book promotions

Title Slide Advertisement*

*Placement subject to change and availability.

E-BOOKSDigital Publications

*Placement subject to change and availability.

View the e-book library:artsmarketing.org/resources/ebooks

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*See the 2015 Annual Convention Prospectus for artwork specs.

Half Page7.75” x 4.75”

Full Page8.5” x 11”

Standard benefits:One 6-foot skirted table and electicity• One complimentary registration• Three discount registrations, $250 each• Program: company name, URL and 35-word description• Online: company logo, name, URL and 35-word description• Mobile app: company name, URL and 35-word description• Eblast: company logo• Attendee list (PDF only; name, title, company, email)•

Annual ConventionChicago, IL

June 12–14, 2015

The Annual Convention offers the unique opportunity to engage with more than 1,000 decision makers, stakeholders and leaders from the arts field, including artists, patrons, board members, planners, founda-tion and corporate representatives, elected officials, activists, and more. For more details, you may view the 2015 Annual Convention Exhibiting & Advertising Prospectus which can be found on the web, at convention.artsusa.org/action/sponsor-exhibit-or-advertise.

EVENTS

Half Page: $1,000Full Page: $1,750Inside Front: $2,250Inside Back: $2,250Back Cover: $2,500Contract deadline: 3/30Artwork deadline*: 4/3

Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, mobile event app, tote bags, lanyards, and more. View the 2015 Annual Convention Sponsorship Prospectus for the full list of options: convention.artsusa.org/action/sponsor-exhibit-or-advertise.

TABLE TOP EXHIBIT

PROGRAM ADVERTISEMENT

SPONSORSHIP

Reserve a table top exhibit and receive 10% off a program ad!

Power Pack! upgrade benefits: $100Program: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL•

Main Convention:$1,700

Public Art Preconference:$1,700

Public Art Preconference & Main Convention:

$2,300 Arts Leadership Preconference &

Main Convention:$1,900

Save $100! Early-bird deadline:3/23

Final contract deadline:4/20

Description, logo, URL deadline:4/20

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National Arts Marketing Project ConferenceSalt Lake City, UT

November 6–9, 2015

The NAMP Conference brings together more than 600 arts marketers from across the country to explore marketing, earned income, audience development, and social media. Attendees will search for ways to gain audiences and maintain relationships with customers and donors. For more details, you may visit artsmarketing.org/conference/action/sponsor-exhibit-advertise, and stay tuned for the 2015 NAMP Conference Exhibiting & Advertising Prospectus.

EVENTS

Standard benefits:One 6-foot skirted table, two chairs, and electicity• One complimentary registration• Three discount registrations, $250 each• Program: company name, URL and 35-word description• Online: company logo, name, URL and 35-word description• Mobile app: company name, URL and 35-word description• Eblast: company logo• Attendee list (PDF only; name, title, company, email)•

TABLE TOP EXHIBIT

Main Conference:$1,500

Save $100! Early-bird deadline:8/3

Final contract deadline:9/7

Description, logo, URL deadline:9/7

*See the 2015 NAMP Conference Prospectus for artwork specs.

Half Page7.75” x 4.75”

Full Page8.5” x 11”

Half Page: $700Full Page: $1,100Inside Front: $1,600Inside Back: $1,600Back Cover: $2,100Contract deadline: 8/10Artwork deadline*: 8/21

PROGRAM ADVERTISEMENT

Reserve a table top exhibit and receive 10% off a program ad!

Sponsorship opportunities include keynotes, preconferences, sessions, networking breaks, mobile event app, tote bags, lanyards, and more. View the 2015 NAMP Conference Sponsorship Prospectus for the full list of options: artsmarketing.org/conference/sponsor-exhibit-advertise.

SPONSORSHIP

Power Pack! upgrade benefits: $100Program: Twitter handle• Online: hotlinked logo and URL• Mobile app: hotlinked URL•

Americans for the Arts1000 Vermont Avenue, NW 6th Floor

Washington, DC 20005Telephone: 202.371.2830

Fax: [email protected]

www.AmericansForTheArts.org