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Agency Profile Alpha Solutions Global Alpha Solutions Global Pte. Ltd. (201411110Z), www.AlphaSolutions.com.sg , hello@alphasolutions
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Alpha Solutions Global Digital Marketing Profile

Aug 23, 2014

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Mohamad Imran

Do you have challenges in establishing a successful online presence and getting more business from the web? ASG's Digital Marketing Profile addresses WHY digital marketing is important for you, WHAT it encompasses, and HOW it is done, from digital strategy, to assets, to channels.
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Page 1: Alpha Solutions Global Digital Marketing Profile

Agency ProfileAlpha Solutions Global

Alpha Solutions Global Pte. Ltd. (201411110Z), www.AlphaSolutions.com.sg, hello@alphasolutions

Page 2: Alpha Solutions Global Digital Marketing Profile

What is Digital Marketing?Online and integrated activities to generated qualified leads for your business - part of your whole business system.

Web Assets Leads Revenue

Channels

Page 3: Alpha Solutions Global Digital Marketing Profile

Why Digital Marketing is Essential

Customers are online and mobileWhere are your customers?

E-Marketer, March & April 2014

Page 4: Alpha Solutions Global Digital Marketing Profile

Why Digital Marketing is Essential

Customers trust digital and social info sourcesCustomers who research online before purchase

Trust recommendations of their friends

Trust recommendations of STRANGERS

Having reviews/testimonials on your website can boost conversions by up to 20%

Page 5: Alpha Solutions Global Digital Marketing Profile

Why Digital Marketing is Essential

Online Consumers Judge Quickly

40% of users leave a webpage after landing on it, without clicking on anything further. (Bounce rate)

Page 6: Alpha Solutions Global Digital Marketing Profile

Why Digital Marketing is Essential

Your (global) competition is online

Neighbourhood, Local, Regional, Global competitors are competing for users’ attention and dollarsMarket is dynamic and ever-changing

Page 7: Alpha Solutions Global Digital Marketing Profile

Why Digital Marketing is Essential

Lowest Cost-Per-Acquisition of Customer

CLOUD COMPUTING and the Internet means:- Reach your perfect customer, faster and cheaper- Automation and ease of mind- Economies of scale and scope- Lowered costs of creation of web assets and marketing channels- Practically 0 downtime - brand, communicate and convert 24/7!- Results of all marketing campaigns can be measured

Bottom line: Less marketing spend, real measurable results.With less man-hours, coordination, and headaches.

Page 8: Alpha Solutions Global Digital Marketing Profile

➢ No clear business objectives.➢ Focus on frills and features, not

fundamentals.➢ Follow ‘mood’ instead of best practices.➢ No strategy/plan, only ‘do’.➢ Not integrated, but ad-hoc initiatives.➢ Vendors who do not understand your

company.➢ Vendors who provide incomplete

services or jobs, or under-par service.

Why are most people getting it wrong?

Page 9: Alpha Solutions Global Digital Marketing Profile

The Alpha Solutions Process

Traffic Conversion Price Revenue

Branding and Positioning“Clarity of Message”

How We Make You Money

Page 10: Alpha Solutions Global Digital Marketing Profile

How We Do It

Strategy

Your marketing efforts are not aligned with your business objectives.

We identify cost-effective marketing activities that yield the highest return.

Positioning

Your business and products are not standing out in the market.

We develop your differentiated positioning and distil your message for your audience.

Development

You don’t have expertise in web, graphic design and/or writing, and don’t want to get ripped off.

We build digital assets with cost-effective and updated technology.Catered for you.

Lead Generation

You don’t have enough leads to generate more business volume.

We identify and cost-effective marketing channels and integrate them to generate targeted and qualified leads.

Conversion

Your prospect to paying-client conversion rate needs to be higher.

We identify the right message, call to action & mechanisms, and optimize the campaigns to increase conversions.

Page 11: Alpha Solutions Global Digital Marketing Profile

Introduction of Alpha Solutions

Integrated services, real business results.We are:➢ Businessmen first➢ Practical and lean➢ Transparent➢ Reliable and professional

Consulting & Strategy

Design & Development

Online & Social Marketing

Project Management & Reporting

Content & Copywriting

Training & Coaching

Page 12: Alpha Solutions Global Digital Marketing Profile

Management Track Record➢ Executive experience of more than 10 years in entrepreneurship, digital

strategy and consulting➢ Features in traditional and online media➢ Experience in SME consulting across industries and geographies➢ Projects and campaigns for companies such as DBS, SingTel and SMEs

Page 13: Alpha Solutions Global Digital Marketing Profile

Street Smart University

Page 14: Alpha Solutions Global Digital Marketing Profile

Sahara Restaurant

Page 15: Alpha Solutions Global Digital Marketing Profile

Faizah Apparels

Page 16: Alpha Solutions Global Digital Marketing Profile

Nefertiti Restaurant

Page 17: Alpha Solutions Global Digital Marketing Profile

Alpha Solutions

Page 18: Alpha Solutions Global Digital Marketing Profile

Ilanji Infotech

Page 19: Alpha Solutions Global Digital Marketing Profile

Websites That Convert

Energy Finance Education

Strong centre visual

Memorable and to-the-point value proposition

Immediate call to action

Social proof - testimonials, awards, features, community, results

Images of target market, copy focuses on benefits and results

Addresses target market’s needs and problems head on - and how they solve it

Page 20: Alpha Solutions Global Digital Marketing Profile

Websites That Convert

Marketing Agency Business Coaching

Strong centre visual

Memorable and to-the-point value proposition

Immediate call to action

Social proof - testimonials, awards, features, community, results

Images of target market - copy focuses on benefits and results

Addresses target market’s needs and problems head on - and how they solve it

Page 21: Alpha Solutions Global Digital Marketing Profile

Websites That Convert

Law Firm F&B

Strong centre visual

Memorable and to-the-point value proposition

Immediate call to action

Social proof - testimonials, awards, features, community, results

Images of target market - copy focuses on benefits and results

Addresses target market’s needs and problems head on - and how they solve it

Page 22: Alpha Solutions Global Digital Marketing Profile

Proposal Strategy

Define business objectiveIdentify design, development and marketing activities and integrated:- Concept- Delivery and resource plan

Page 23: Alpha Solutions Global Digital Marketing Profile

Content MarketingArticlesGuest articlesBlogPress releases

➢ Positioning and long-term effect

➢ Viral sharing if well-positioned

Page 24: Alpha Solutions Global Digital Marketing Profile

Search Marketing

➢ Targeting based on intent

➢ Maturity of intent➢ Measurable and

adaptable

Page 25: Alpha Solutions Global Digital Marketing Profile

Facebook Marketing

➢ Targeting based on demographic/ interest/ competitors!

➢ Measurable and adaptable

➢ Different tools for different purposes

Page 26: Alpha Solutions Global Digital Marketing Profile

LinkedIn Marketing➢ B2B, professional demographic➢ Employer branding, talent acquisition

Page 27: Alpha Solutions Global Digital Marketing Profile

Direct Marketing➢ E-mail marketing➢ Physical mail marketing

Page 28: Alpha Solutions Global Digital Marketing Profile

Project Milestones

Design Finalisation

Web Development

Marketing Campaign Set-Up

Beta Site

Campaign Delivery

Training and Handover

Campaign Reporting

Project Evaluation and Follow-up

Creation of Concept

Phase 1:Conceptualisation

Phase 2:Delivery

Phase 3:Handover &

Closing

Page 29: Alpha Solutions Global Digital Marketing Profile

Resource Allocation➢ 1 x StrategistConceptualise project direction based on objectives

➢ 1 x Project ManagerManage delivery and manpower to meet objectives, budget and timeline

➢ 1 x CopywriterContent research, writing, editing and optimising

➢ 1 x Designer➢ 1 x Developer➢ 1 x Account Manager➢ 1 x Finance

Page 30: Alpha Solutions Global Digital Marketing Profile

Your Complimentary Consultation

Claim your 1 hour consultation now.

You will receive:1) A holistic business marketing needs analysis2) A market research report detailing

a) Competitorsb) Online demandc) Local competitorsd) Best practicese) Online channels

3) Review of key components of digital strategy and marketing channels4) Key recommendations for your digital marketing strategy5) Proposed execution plan detailing scope, timeline and resources

Services worth SGD$1,800 exc. GST.

Contact your consultant or [email protected].

sg

Page 31: Alpha Solutions Global Digital Marketing Profile

Contact UsYour account executive:

Mobile:

E-mail:

Alpha Solutions Global(Reg. 201411110Z)

Hotline: +65 9692 5144

Website: AlphaSolutions.com.sg

E-mail: [email protected]

Page 32: Alpha Solutions Global Digital Marketing Profile

Street Smart Mobile Pte. Ltd.Alpha Solutions Global Pte. Ltd.

Productivity & Innovation Credit (PIC+ Scheme)

Page 33: Alpha Solutions Global Digital Marketing Profile

Street Smart Mobile Pte. Ltd.Alpha Solutions Global Pte. Ltd.

Productivity & Innovation Credit (PIC+ Scheme)

Page 34: Alpha Solutions Global Digital Marketing Profile

Street Smart Mobile Pte. Ltd.Alpha Solutions Global Pte. Ltd.

Productivity & Innovation Credit (PIC+ Scheme)