Alleantia LeWeb Paris 2012 Startup Comp preliminary

Pervasive IOT

Leveraging Open Platform,

OTS and Recycled Hardware, Communities

LeWeb 2012 Paris

Preliminary Draft

‘Connecting Everything’ ? Only if creates value

IoT is there to improve people’s life, freedom,

choice and entrepreneurial initiative

Preliminary Draft2

Neelie Kroes,

Vice-President of the European Commission responsible for the Digital Agenda

High-level Internet of Things conference, Budapest, 16th May 2011

“Our goal, and our commitment, should be to create a vision that focuses

on providing real value for people”

Many vertical solutions -> lacking of common platform, UX, frameworks

‘Things’ seldom ready to be connected -> ‘organic’ technology lifecycle and

replacement is a constraint

Barriers for Global IOT Adoption

Cost for Connecting Things and for Applications -> ROI

Nerd degree required for deploying turnkey solution

3 Preliminary Draft

Real Benefits -> Sustainable Business Case vs. hype & trendiness

The Target Market: B2B & B2C

‘Smart Home Revenues to reach almost $60bn by 2017’

‘IoT & M2M communication market is expected to grow to $290Bnby 2017’

‘Factory Automation Market worth 185$Bn by 2016’

4

by 2017’

Market is huge

BUT SME, SOHO and Consumer markets are, very fragmented, difficult to reach and to convince in adopting innovation, if not ‘ready to use’ products

Preliminary Draft

What we aim to …

Pervasive adoption of Alleantia monitoring and control

solutions for dispersed and heterogeneous systems via

⇒ Open platform & architectures

5 Preliminary Draft

⇒ Off-The-Shelf hardware

⇒ Recycled hardware (Internet of reborn Things)

⇒ Developers’ & Assistants’ Communities

… leveraging an open community of developers and

assistants

⇒ CREATE “CENTERLESS R&D ORGANIZATION” DELIVERING APPLIED

PROTOTYPES LEVERAGING THE YOUNG AND CREATIVE CROWD OF

NATIONS

6

⇒ CREATE «TECHNOLOGY ASSISTANTS» FRANCHISE NETWORK

CONNECTING YOUNG TECHNOLOGY SAVVY WITH OLDER PEOPLE

TO FACILITATE ADOPTION OF B2C IoT SOLUTIONS TO MASSES

Preliminary Draft

How We Do It

Alleantia

Alleantia

Devices Management

License Management

Alleantia

Multi I/O Station(OTS when available)

Alleantia

Open Control Platform Cloud Services

IOT

Solutions

Market

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Public Cloud Applications

Private Cloud Applications

Alleantia

Cloud

Services

On OTS and recycled hardwareIOT

Developers

Community

\\

How we do it – Open Control Platform

PV

(MaxBox Solar)

Wind

(MaxBox Wind)…..

Greenhouse

(MaxBox GreenHouse)Applications

\\(Open) API Layer Alleantia Software Developer’s Toolkit

Alleantia or Partner Developers

Alleantia

Alleantia Core API

\\

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I/O Manager

Connected Devices

Comm. ManagerLocal Data

Repository

ModBus GatewayIdentity

Access

Mgr.

Core System

Meta

Objects

Repository

Proprietary

Protocol #1

plug-in

Config. Manager

Work Scheduler

ModBus

Protocol

plug-in

Proprietary

Protocol #2

plug-in

Proprietary

Protocol #3

plug-in

Proprietary

Protocol #

plug-in

How we do it – Hardware (1)

Alleantia Open Control Platform can be installed almost anywhere

Intel-based hardware for market launch

and industrial grade (rugged) solutions

ARM-based hardware for large

scale deployment (RapsberryPI)

Products launched @LeWeb

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Recycled Smartphones for Global scale Sustainable Deployment (IOrT Everywhere)

(to be implemented)

Recycled Phone

ARM Processor

How we do it – Hardware (2)

Multi I/O Station for closing the ‘Things Connection’ gap

‘The Things’ needs external interfaces at near-zero costs

We built a multi I/O ARDUINO-based device accepting multiple digital and analog

input signals, with counter and frequency functions.

ARDUINO community can add new solutions for future features

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Looking Forward to License to Third Parties for OTS Delivery

How we do it – Developers Community and Solutions Market

for B2B & B2C

� The Crowd will develop ‘killer apps’� Consistent results and manage qualified communities� Market Management through revshare model � Follow a buy & partner strategy

Adoption of an Open Innovation model for leveraging the strenght of the crowd for

creating “R&D Center-less Organization” delivering solution prototypes

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How we do it – «Technology Assistants» Franchise Network

� Crowdsourcing for skilled tasks is not new and a number of experiences can be identified around the world that serve as a reference like «Task Rabbit» and «Husband to hire»

SELLING IoT SOLUTIONS TO HOUSEHOLDS and SOHO REQUIRES MORE THAN A PRODUCT, IT

REQUIRES TRUST AND SERVICE TO OVERCOME THE BARRIER OF PRODUCT INSTALLATION AND

USER TRAINING

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Where we are today:

Industrial Controls 2.0 for Small Scale Systems

• Large Plants / Equipment: SCADA & PLC

Demanding Requirements

• Small Plants / Sparse Equipment

– Repeatable requirements

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– Demanding Requirements

– Ad hoc projects (SI Required)

– Expensive Investments

– Control rooms

– Repeatable requirements

– Plug&Play Configuration-only

– Native Web & Mobile access

A Clear Business Case Drives Customers Adoption of Vertical Products

Solar Wind Greenhouses Biomasses Energy Management

Our Journey

4

Socialized IOT

Core platform distribution

open R&D community

assistant community

Support for recycled devices

5

Start mass expansion

developer's community launch

app market launch

Pervasive SME deployment

app market expansion

developer's community

expansion

Licensing

Applications

(revshare)

Solutions & Customers

Preliminary Draft14

1

2

3

base platform

hw corporate-grade,

market-driven

vertical applications

Prepare for mass expansion

hw downscaling

(raspberrypi & arduino I/O),

open platform (SDK)

app market launch

Selling

Packaged Products

Licensing

Platform

(revshare)

Business Model Evolution

Alleantia: a strong founders team with an hand picked group of “smart

money” high caliber angel investors

Antonio Conati Barbaro, MS Mathematics, CEO

Stefano Linari, MS Nuclear Engineering, CTO

it.linkedin.com/in/antonioconatibarbaro

it.linkedin.com/in/slinari

Board & Management Team Investors & Advisory Board

Entrepreneur: Linari Engineering, Linari Biomedical

Nuclear Engineer: CERN Geneva ; Pittsburgh (USA)

Expertise: Industrial automation (PLC, SCADA, and motion

control), process control and design

Entrepreneur:

Francesco Torelli, Lawyer, Business Angel acting General Counsel

Lawyer international law Firm Byrd & Bird, formerly

General Counsel in a PE firm

it.linkedin.com/pub/francesco-torelli/2/577/7b

Gavino Boringhieri, Electronic Engineer, Business Angel

CEO of Data Acquisition Systems, Industrial

it.linkedin.com/pub/gavino-boringhieri/0/5b8/b28

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Marco Bicocchi Pichi, MBA, Chairmanit.linkedin.com/in/marcobicocchipichiEntrepreneur: Co-founder of three Startup

Business Angel (Board Member of Technology Startup )

Strategy Consultant (Booz Allen Hamilton, AT Kearney)

Marketing Director (Retail and B2B IS Services)

Industry Expertise : Automotive, Retailing, ICT

Entrepreneur:

Business Angel (Board Member of Technology Startup )

Technology Consultant (Accenture)

Software Engineer (Telecom – based in USA)

Expertise : Telecommunication networks and services

- Wireless VAS, Service Delivery Platforms

- Wireless Networks (GSM, GPRS, EDGE, HSDPA, WLAN)

CEO of Data Acquisition Systems, Industrial

remote controls and measures company

Alberto Giusti, Managerial Engineering, Business Angel

Internet expert and Start-Up Founder and

business angel

it.linkedin.com/in/albertogiusti

Neil P. Fryer, MBA, Business Angelit.linkedin.com/pub/neil-fryer/1/73a/1bEntrepreneur, Management Consultant, Board

Member PE owned company, former Vice

President International Sales at several

multinational companies