Ajit Product

8/2/2019 Ajit Product

1/39

9 | P a g e

CONTENTSCHAPTER-1INTRODUCTION 02-111.1 Review of literature

1.2 Objective of the study

1.3 Significance of the study

1.4 Source of data collection

1.5 Limitation of the study

CHAPTER-2COMPANY PROFILE 12-182.1. Brief history of the company

2.2 . Organization structure and style of work of the company

CHAPTER-3RESEARCH METHODOLOGY 19-233.1 Sampling Design

3.2 Methods of data collection

3.3 Tools or technique used

CHAPTER-4


2/39

9 | P a g e

DATA ANALYSIS AND INTERPRETATION 24-324.1 Data analysis

4.2 Data interpretation

CHAPTER-5CONCLUSION33-365.1 Findings

5.2 Suggestions

5.3 Conclusion

ReferencesAppendix


3/39

9 | P a g e

INTRODUCTION

1.1REVIEWOFLITERATUREViewers satisfaction indicates whether viewers of kanak are satisfied with

the service provided by the Chanel or not.

In other words, they represent stepping stones along a continuum. Factors

that affect satisfaction of Viewers accumulate over time and gradually

equate to either satisfaction or dissatisfaction.


4/39

9 | P a g e

We all know Viewers satisfaction is essential to the survival of any

businesses. How do we find out whether our Viewers are satisfied is to ask

them.

When we conduct a Viewers satisfaction survey, what we ask the customers

is important. How, when, and how often we ask these questions are also

important. However, the most important thing about conducting a Viewers

satisfaction survey is what we do with their answers.

There are many ways to ask our Viewers whether or not they are satisfied

with our company and the service they received.

We can ask them:

Face-to-face:

As they are about to walk out of your store or office, ask them.

Call them on the phone:

If you have their phone number, and their permission, you can call them

and ask how satisfied they are.

Mail them a questionnaire:

This technique has been used for a long time. The results are predictable.

Email them a Viewers satisfaction survey, if there is any survey done

before.

According to my knowledge and as per the press release attached with this

report proves that there is no appropriate survey done on this particular

topic called Viewers Satisfaction of Kanak TV.

The findings, which are illustrated in the accompanying bar graph

(attached with this report), provide a map of Viewers priorities. They

illuminate not only the bottom-line response, the continuing relationship-


5/39

9 | P a g e

but also the way Viewers think about the factors that influence repeat

business.

A brand for a company is like a reputation for a person. You earn

reputation by trying to do hard things well-Jeff Bozos.

Building a powerful brand is all about creating the strongest positive

perception in the minds of our Viewers. But the existing Viewers

(customer) already have a perception. But the only way to find out their

current perception and to know how satisfied are they is to ask them. But

how one does it, which is very important. We not only want to discover ifthey are happy with our service, one also need to know what are they key

Brand reflections for them.

MEDIAMass media is a term to denote a section of the media specifically designed

to reach a very large audience such as the population of the nation. it was

coined in 1920s with the advent of nationwide networks ,mass -circulation

of news paper and magazines. The concept of mass media also includes

internet media. The communications audience has been viewed by some

commentators as forming a mass society with special characteristics,

notably atomization or lack of social connections which render it essentially

susceptible to the influence of modern mass media techniques such as

advertising and propaganda.

Mass media can be used for various purposes:

Advocacy both for business and social concern .This can include

advertising, marketing, propaganda, public relation and political

communication.Entertainment traditionally through performances but since the 20 th

century its through computers and videos.


6/39

9 | P a g e

Public service announcements.Media is generally concerned with three types as Electronic media Print media Out door

ELECTRONIC MEDIAELECTRONIC MEDIA IS A MEDIA THAT UTILIZES ELECTRONICS OR

ELECTROCHEMICAL ENERGY FOR THE END-USER (AUDIENCE) TO ACCESS THE

CONTENT.THIS IS IN CONTRAST TO STATIC MEDIA MAINLY PRINT MEDIA.WHICH IS

MOST OFTEN CREATED ELECTRONICALLY, BUT DONT REQUIRE ELECTRONICS

MEDIUM TO BE ACCESSED BY THE END USER IN THE PRINTED FORM.

THE PRIMARY ELECTRONIC MEDIA SOURCES FAMILIAR TO GENERAL PUBLIC ARE

BETTER KNOWN AS VIDEO RECORDINGS, AUDIO RECORDINGS, MULTIMEDIA

PRESENTATIONS, SLIDE PRESENTATIONS,CD-ROM AND ONLINE CONTENT.

ALTHOUGH THE TERM IS USUALLY ASSOCIATED WITH CONTENT RECORDED ON A

STORAGE MEDIUM, RECORDING FOR LIVE BROADCASTING AND ONLINE

NETWORKING.ANY EQUIPMENT USED IN ELECTRONIC COMMUNICATION PROCESS,

E.G. TELEVISION, RADIO, TELEPHONE, ETC MAY ALSO BE CONSIDERED AS

ELECTRONIC MEDIA.

AT OVER 108 MILLION TV HOMES, MORE THAN HALF OF THEM CABLE-ENDED,

INDIA IS ONE OF THE LARGEST CONNECTED COUNTRIES IN THE WORLD AFTER

CHINA &USA,WHICH IS INDIA IS AN ATTRACTIVE MARKET, IN TERMS OF BOTH

VALUE AND VOLUME.

INDIA IS YET TO ACHIEVE THE SHINE OF CHINE.THERE ARE THREE REASONS:

1) IT IS A SMALL MARKET.


7/39

9 | P a g e

2) RULES & REGULATIONS AS PER THE LEGAL SYSTEM.

3) FRAGMENTED NATURE OF INDUSTRY ACROSS ITS 3 MAIN SEGMENTS-

SOFTWARE, DISTRIBUTION,& BROADCASTING.

PRINTMEDIANews papers and Magazines are an important part of our lives. For many

consumers newspapers are the primary source of product information.

They would not think of going shopping without checking to see who is

having a sale or clipping coupons. Many people read various magazines or

sections in newspapers about trends and developments in industries and

businesses in general.


8/39

9 | P a g e

While most of us are very involved with print media, it is important to

keep in mind that newspapers could not survive without the support of

advertising revenue. Newspapers generally generate 70% of their revenue

from advertisements.

Types of television commercial-TVC (television commercial)- The general add are called television

commercial. These are full screen in size. And appears in commercial time.

VIGNETTED- These ads are logo type, appears on the top corner of the

television in very small size .and rotate manually.

Aston band A small size rectangle part over the head line scroll is called

Aston band. It is mostly used in media Channels.

L shape- This is L shaped in nature and appeared at any time on the

screen. Because the screen is compressed to right upper corner to create L

shape.

SCROOL- These are scroll bars run under the bottom of the screen.

Contains the detail information about the add.

1.2 MEANING OF STUDY

Employee Satisfaction is the process of obtaining, analyzing and recording

information about the relative worth of the company. The focus of the

employee satisfaction is measuring and improving the actual performance

of the overall company and also the future of the company. Employeesatisfaction is the systematic, periodic and an impartial rating of an

employees excellence in the matters pertaining to his present job and his

potential for a better job. Employee satisfaction is a systematic way

ofreviewing and assessing the performance of a company during a given

period of time and planning for its future.

1.3 OBJECTIVES OF THE STUDY
http://appraisals.naukrihub.com/performance-review.htmlhttp://appraisals.naukrihub.com/performance-review.html


9/39

9 | P a g e

1. To explore or identify major changes that occurred in Kanak afterliberalization and exploring its possible cause.

2. To ascertain the satisfaction level of different viewers of Kanak.3. To determine whether the derived factors affects the viewers

satisfaction at any point of time.

4. To make people aware of the different service provided by Kanak.5. To find out the factors which is affecting the circulation?

1.4 SIGNIFICANCE OF THE STUDY:1. What does Kanak viewers exactly want?2. The company is extensively positioned towards all type of viewers.3. Less awareness of different services provided by Kanak.People are more influenced by the physiological factors such as clarity of

picture.

1.5 SOURCES OF DATA COLLECTIONWays from where one collects the data. But mainly there are two ways of

data collection. They are:

1. Primary sources2. Secondary sources1. Primary sources -This is that source which includes the books, epics, friends and other

means that can be obtained not running from here to there. This

includes:

Interview with the internal auditor

2. Secondary source-


10/39

9 | P a g e

A) This include that sources like internet, websites etc

B) BooksC) Receipt and payment register of the organization

1.6 LIMITATION OF THE STUDYThe various limitations faced during my internship till now are:

Lack of time: we have a limited time to do or complete myassignment. Some time it becomes problematic to complete the work

in stipulated time.

Lack of information on net: I mainly deal with secondary data.Some time up to date data is not available.

Small sample size: In my direct survey my sample was of only 30which are very small to come to a decision.

Non response error: many people are not interested in answering thequestionnaire.

Deliberate classification: people may give false response deliberately. Biasness of the respondents: due to some biasness or to maintain

status respondents can give wrong information.

Experimentation effect: sometimes the respondents becoming awareof the survey gave answer after a thousand thought.


11/39

9 | P a g e

THE COMPANY


12/39

9 | P a g e

ABOUTEASTERNMEDIALIMITEDEastern Media LIMITED IS Odishas No.1 media conglomerate that rules

space, air and time in Odisha. EML has been the frontrunner in launching

new, innovative solutions in the field of media. EML now provides a 360

degree solution in the state of Odisha. Eastern Media Ltd. Includes Sambad-

The No.1 Odia Newspaper, Kanak TV-The News Channel which is fastest in

Breaking news, Radio Choklate 104 FM-The No.1 Radio Station in Odisha,

Eastern Media Entertainment-The No.1 Entertainment Company in Odisha

with; Movie Production Wing (Balunkeswar Films), Opera (Eastern Opera),

TV Serial, Video and Audio Album Production, Ama Odisha Charitable

Trust.

MISSIONOFEASTERNMEDIALIMITEDThe broad mission of the company is :

To achieve growth in business by providing satisfaction to the customers,

employees, share holders and community at large. This has been clearly

spelt out in the Companys Memorandum and Articles of Association. Thus,

employee satisfaction is a part of the Companys broad mission and is athrust area.

OBJECTIVES To maximize capacity utilization. To optimize operational efficiency and productivity.


13/39

9 | P a g e

To maintain highest international standards of excellence in productquality, cost efficiency and customer service.

To provide a steady growth in business by technology up gradation,expansion and diversification.

To maintain leadership in domestic market. To maximize return on investment. To develop a strong R&B base and increase business developmentactivities.

To maximize internal customer satisfaction. To instill financial discipline at all level for achieving cost andbudgetary controls, optimize utilization of working capital and effective

cash flow management.

To promote a result oriented organizational ethos and work culturethat empowers employees and helps realization of Individual and

organizational goals.

DIFERENT SECTORS OF EASTERN MEDIA LIMITED SAMBAD

Sambad, Orissas most widely read and largest circulated daily, was born on

October 4,1984, which is celebrating its silver jubilee during the year 2008-

09. The newspaper ushered in a revolution in the print media industry,


14/39

9 | P a g e

with the introduction of offset printing technology. The sleekly laid-out

newspaper also made dak editions in Orissa a thing of the past. With

readers being greeted with oven fresh news with their morning cup of tea

each day, newspapers in the state had no other choice but to follow suit.

Edited by Soumya Ranjan Patnaik who has been at the vanguard of a media

revolution in the state, Sambad has several other firsts to its credit. The

first to introduce a separate sports page, a separate editorial page, weekly

colour pull-outs and so much else, Sambad virtually changed the face of

media in Orissa. Now published from eight key centers in the state,

Sambad is ready by over 60 lakh readers across Orissa. Linked to the

information super highway, the newspaper has also blazed a new trail in

magazine journalism. No wonder, several media research groups including

the oft-referred to Audit Bureau of Circulation (ABC) and the Indian

Readership Survey (IRS) testify to Sambads No 1 status.

But Sambad is not one to rest on its oars. It knows there is a lot to bedone. New paths to be conquered and new challengers to be met. It always

lives in the tomorrow. Sambads web edition, www.orissasambad.com, is

one little step in that direction. Preparing the newspaper to meet the

challenges of the e-age.

RADIOCHOKLATERADIO CHOKLATE is the first FM Radio venture of Orissa from the house

of Sambad group. Sambad, the largest circulated Oriya daily revolutionized

print media in 1984 with new technology, the morning edition for the first

time and many more. Radio Choklate 104 FM 1st own private FM station of

the state has already sounded the ears of Odia listeners. This Odishas apna
http://www.orissasambad.com/http://www.orissasambad.com/


15/39

9 | P a g e

No.1 channel in with its tagline Dhum Mitha has become a brand in itself in

a short time. It has total listenership about 22 lacs.

Special features of Radio Choklate which distinguish itself from its

competitors.

Special Programs with local flavor, local content to suit the local

entertainment needs.

State-of-the art studio and transmission facilities

RJs are best from the industry

24hrs non-stop music with stereo digital sound in a variety of languages.

AREA OF COVERAGEAreas covered are Cuttack, Bhubaneswar, Athagarh, Gopinathpur,

Raghunathpur, Salepur, Jagatpur, Tangi, Gondia, Dhenkanal, Badachana,

Haridaspur, Khurdha, Balipatna, Joranda, Pipili, Jagatsinghpur, Patkura,

Ratnagiri, Udaigiri, Jenapur, Bhuban, Mamakhyanagar, Sukinda, Bari,

Kendrapada, Gop, Begujnia, Badamba.

KANAKTVKanak TV is the language infotainment channel in the state that provide

first-of-its-kinds 24x7 odia language news, current affairs right from each

and every area, district of the state.

AMAODISHAAma Odisha has been actively promoting a movement to protect the

language self esteem of the people of Odisha. This unique institution was

formed on the auspicious day of Srigundicha (16 July) in 1996. With a view

to inculcating genuine love for both the mother land and mother tongue,


16/39

9 | P a g e

Ama Odisha has been organizing annual competitons on correct odia

writing, quiz on matter related to Odisha and handwriting throughout the

state and odia speaking tracts of other neighbouring states. Ama Odisha

has systematically worked towards simplifying and standardizing the odia

script. This has generated a series of scholastic debates and has placed at

the center page.

ACTIVITIESAMA ODISHA CHARIATABLE TRUSTUnder Ama Odisha Charitable Trust, Eastern Media Ltd. Currently operate

two college. They are

I. KMBB College of Engineering & TechnologyEastablished by Sambad Ama Odisha Charitable Trust, the KMBB College

of Engineering and Technology is professionally managed by a highly

experienced Board of Governors Chaired by Padmashri (Prof.) K.L. Chopra,former director IIT, Khargapur. Away from the crowed city life the Institute

is located by the side of NH-5 at Bejiput near Khurda in a scenic natural

environment. The college is approved by AICTE under Ministry of HRD,

Govt. of India and affiliated to Biju Patnaik University of Technology

(BPUT), Bhubaneswar.

II. Sambad School of Media & CultueSambad School of Media & Culture is a unit of Ama Odisha charitable trust

which is established in 2006. It has been given governmental approval of

department of Culture, Govt. of Orissa. The institutes mission is to educate

students in a broad range of skills and concepts involving the gathering,

editing and presentation of information and prepare them for a career in

journalism.


17/39

9 | P a g e

EASTERN MEDIA ENTERTAINMENTEastern Media Entertainment is into producing super hit Odia films, Odia

music, content for programming and production, also marketing &distribution of film and audio cassettes.


18/39

9 | P a g e

RESEARCH

METHODOLOGY


19/39

9 | P a g e

METHODS OF DATA COLLECTION

SAMPLING DESIGN:It is the process of obtaining information about an entire population by

examining only a part of it. The items selected from the population is

known as a sample.

The sampling that adopted in this study in CONVENIENCE sampling.

SAMPLING UNIT:Employee in the APICOL Pvt. Ltd. Is considered as the population of the

study.

SAMPLE SIZE:

A sample of 100 people was taken for the survey. The required data is

collected through questionnaire.

DATA COLLECTION METHOD:the information required for our project was collected mainly from the

primary sources and even from the secondary sources. The primary source

consists of the data analysised from questionnaire and the interaction with

the user at that time only.

And internet is used as secondary source.

Here in this project the methods used by me for collecting information

regarding the plans are:-

1. PRIMARY METHOD2. SECONDARY METHOD


20/39

9 | P a g e

PRIMARY METHOD:It is the direct respondents to customers of collecting informations.

Primary data are generated in an investigation according to the needs of

the problem. Here i collected the information by distributing the

questionnaire to the people.

SECONDARY METHOD:This is the method which is collected through some other external sources.Secondary data can be defined as the data collected by someone else for

purposes other than solving the problem. i have collected the information

from INTERNET.

TOOLS USED FOR DATA COLLECTION METHODAfter an extensive study of the environment a questionnaire containing a

set of questions was prepared. There were open-end questions and multiple

choice questions.

All factors that would affect the response were keenly looked in technical

terms. Vague expressions of different interaction were avoided so as to

make the respondents motivated to answer.


21/39

9 | P a g e

STASTICAL TOOLS USED:The researchers have used:-

1. SIMPLE PERCENTAGE2. PIE CHART

CUSTOMER SATISFACTION TOOLS AND STRATEGIESRegardless of which starting point a neighborhood uses, many customer

satisfaction tools and strategies can help take the efforts to the next stage.

A few strategies for engaging consumers, eliciting their feedback, and

responding to their concerns are described briefly below and, where

appropriate, examples of their use are indicated.

Complaint resolution process . The process of using complaint resolution sused by organizations to track and analyze customer complaints, ensure

prompt response, help them learn from complaints to improve their

services, and hold them accountable for doing so. As an example, the

Baltimore City Mayors Offi ce uses a data-based accountability system

called CitiStat to monitor the citys accountability across all its agencies.


22/39

9 | P a g e

CitiStat collects data on all customer complaints made to the Mayors offi

ce. During weekly meetings with the Mayor, department heads are given

data on complaint calls made about their departments services. The

Mayors offi ce retains these data and conducts random calls to a

percentage of the citizens who lodged a complaint to determine if the

matter was resolved to the citizens satisfaction. On these random calls, city

offi cials also inquire about what, if anything, the Mayors offi ce could do

to further satisfy the issue for the citizen. Customer surveys.Questionnaires, comment cards, follow-up calls, online surveys and other

types of polls are the most common method used by franchises and other

businesses to assess customer satisfaction performance. For example, survey

results used by one company noted that quality help received from clerks

and managers was deemed the most important aspect of customer

satisfaction, and stores that rated high in quality help from store

employees had correlating higher sales. Based on this information, the

company required additional training for employees in defi cient stores,

resulting in improved customer satisfaction and increased sales.14

Customer behavior research. Organizations use a variety of techniques tounderstand how and why consumers make choices. For example, a maker

of frozen baby food used her personal experience shopping in the frozen

food section and enlisted the aid of consumer friends to learn about

consumers behavior. Testers of service and Secret Shoppers.Organizations use this strategy to test fi rst hand how services are being

delivered by employees. The Montgomery County Department of Health

and Humans Services (DHHS) Offi ce of Planning, Accountability and

Customer Service worked with a number of other Department divisions to

develop a Customer


23/39

9 | P a g e

Customer Satisfaction: Improving Quality and Access to Services andSupports in Vulnerable Neighborhoods Service plan. DHHS utilized the

secret shoppers, who visited waiting rooms and observed interactions

between workers and customers, to test the way that employees served

customers who called in for services.

Continuous feedback loop This performance improvement approach is usedto plan, design, measure, assess, and improve a service. As an example,

Saint Lukes Hospital in Kansas City requires employees in all departments

to learn its approach during orientation and through follow-up training.

The model includes surveys, focus groups, follow-up calls, daily

conversations with patients, families and others to determine patient needs

and requirements. Customer satisfaction information is continuously

gathered and analyzed. Information obtained is fed back into the system for

quality improvement efforts.


24/39

9 | P a g e

DATA ANALYSISAND

INTERPRETATION

Advertisement


25/39

9 | P a g e

In the above bar graph the satisfaction level in terms of advertisement is

more than 55%

Clarity of information

In this bar graph we can see that there are 5% people those who are not

satisfied with the clarity of information provided.

Content of Feature

26%

57%

17%

someew satisfied satisfied very satisfied

3%

23%

53%

21%

not satisfied somew satisfied satisfied very satisfied


26/39

9 | P a g e

The above Para graph shows that the content in the feature is able to

satisfy viewers.

Answer to quires

In this above bar graph we see that the level of satisfaction is higher, which

is more than 60%.

Lay out of the add

27%

52%

21%

somew satisfied satisfied very satisfied

32%

63%

5%

somew hat satisfied satisfied very satisfied


27/39

9 | P a g e

Here we can see the level of satisfaction is equal between somewhat

satisfied, more or less at the same % i.e. 40%

Resolution quality

The satisfaction level is higher up to 65%, but there are cretin class of

viewers those who are not satisfied(5%).

Audio quality

2%

42%

43%

13%

not satisfied somew hat satisfied satisfied very satisfied

2%

21%

64%

13%



28/39

9 | P a g e

The level of satisfaction with the audio clarity of the Chanel is 80%

therefore we consider there is no problem with the audio.

Programs provided

Now we can see the satisfaction level is not much effective in terms of

programs provide by the Chanel, which is 53%.

Style & design

2%

80%

18%


2%

53%32%

13%



29/39

9 | P a g e

In the above bar graph we can consider that viewers are satisfied with the

design & style of the Chanel. But improvement is necessary.

Overall

In the above bar graph we can see that the overall level of satisfaction of

kanak viewers is up to 75%.

Component matrix (a)Component

31%

49%

20%


19%

70%

11%



30/39

9 | P a g e

1 2Advertisement .425 .785

Clarity of information .551 -.313

Content of feature .511 -.330

Answer to quires .653 .447

Lay out of the ad. .688 .196

Resolution quality .775 -.076

Audio quality .554 -.525

Programs provided .801 .065

Style & design .761 -.320

Overall .652 .187

EXTRACTION METHOD: PRINCIPAL COMPONENT ANALYSIS.a 2 components extracted.

In this above chart there are two components:

Component-1 denotes the psychological factors are information, resolution,

quires, audio, design & style.


31/39

9 | P a g e

Component-2 denotes the psychological factor which is programs provided.

The components matrix table clearly states that the component 1 influences

the satisfaction level of the viewers more than components 2.

This helps us to conclude that viewers satisfaction level of kanak is higher.

Proving my null hypothesis is accepted. Therefore present viewers are

satisfied with all the above mentioned factors.

CONCLUSION


32/39

9 | P a g e

FINDINGSThe various limitations faced during my internship till now are:

Lack of time: we have a limited time to do or complete myassignment. Some time it becomes problematic to complete the work

in stipulated time.

Lack of information on net: I mainly deal with secondary data.Some time up to date data is not available.

Small sample size: In my direct survey my sample was of only 30which are very small to come to a decision.

Non response error: many people are not interested in answering thequestionnaire.

Deliberate classification: people may give false response deliberately.


33/39

9 | P a g e

Biasness of the respondents: due to some biasness or to maintainstatus respondents can give wrong information.

Experimentation effect: sometimes the respondents becoming awareof the survey gave answer after a thousand thought.

SUGGESTIONTo enhance the effectiveness of your Customer Satisfaction Measurementprogramme:

1. Understand how the actions you have taken are being received bycustomers and conduct a mini survey.

2. Ask employees for ideas on how to tackle those priorities forimprovement. Often employees will generate very efficient and

effective ideas for improving customer satisfaction.

3. Feedback the results of your survey to your customers throughfeedback workshops.

4.Feedback results of your survey to your customers through feedbackreports.

5. Feedback the results of your survey to you customers through afeedback video.

6. Make CSM important in your organisation with customer satisfactionrelated pay.


34/39

9 | P a g e

7. Keep the focus on your CSM project and re-measure at the sametime every year.

8. Get the most out of your measures by making your customersatisfaction survey and employee satisfaction survey compatible.

CONCLUSIONThe actual objective of an internship program is to have a firsthand

knowledge of practical field. Through my project I have learned, as well as

applied various bookish knowledge in practical field.

I am sure that I have learned many things which are really good and

interesting. My company guide Mr. Ratnakar dash and faculty guide

Gitilaxmi Das are helping me in various ways. I am really thankful to both

of them for their cordial support.

Now I can realize that the importance of project. What I have learnt in my

books. I am seeing those in the real field. It is also increasing my

communication skill.

I am really very much thankful to director Prof. Biswajit Pattanik (ASBM)

for providing us 30 days for project.

I am also thankful to my project company eastern media ltd. For giving me

an opportunity to work in a company likes this.

This experience will no doubt help me in future and I will correct whatever

shortcomings are now with me. I will try to achieve 100% from now in my

life.


35/39

9 | P a g e

REFERENCES

HUMAN RESOURCE MANAGEMENT

K. ASWATHAPPA

www.google.co.in

www.orissasambad.com

www.orissatv.in

www.orissamatters.com

www.orissadiary.com

www.tv14.net
http://www.orissasambad.com/http://www.orissasambad.com/


36/39

9 | P a g e

APPENDIXQUESTIONNAIRE

The questionnaire is a closed ended questionnaire. The questionnaire is

based on the parameters of the TV and response feature such as content,

advertisements, program and so on. The scaling was a nominal scale (4

point scaling), here the question arises why four point? I would like to

describe this to you in the following ways.

When we design a questionnaire, we generally go for 5 point or 6 point, in

this case the problem arises, people generally tick on 3 to be neutral,

therefore the whole research goes waist, because it becomes difficult for

them to understand also for the researcher to take proper step or decision.

According to my knowledge and research on internet, also with a short

discussion with my guide, I came to know that there are some issues are

going on regarding 5 point scale.

Therefore I divided the scale with due permission from my guide into 4

points as- not satisfied, somewhat satisfied, satisfied and very satisfied. The

sample questionnaire is attached with the report.

HYPOTHESIS:

Null Hypothesis: Newspaper and response feature is able to satisfy readers.

Alternate hypothesis: Newspaper and response feature is not able to satisfy

readers.


37/39

9 | P a g e

QuestionnaireDear sir / Madam,

The following questionnaire pertains to a project being conducted by me a

student of BBA (ASBM) under utkal university, BBSR for my project. The

intent of study is to better understand the readers of SAMBAD. The

questionnaire will take 5 to 8 minutes to fill out at your convenience.

(I) Demographic details:1. Name:


38/39

9 | P a g e

2. Age:

3. Gender:

4. Occupation:

5. Family members:

6. Location:

(II) Other details: (please tick)

Do you pay attention on advertisements given in the news paper?

(YES/NO)

(Please score on a scale of 1-4, where 1=not and 4=very)

1. How satisfied are you overall with our Chanel?1 2 3 4

2.How satisfied are you with the advertisement provided in theChanel?

1 2 3 4

3.How satisfied are you with clarity of information or adviceprovided in the advertisement?

1 2 3 4

4.How satisfied are you with the content in the feature?1 2 3 4

5.How satisfied are you with the answers to your quires?1 2 3 4

6.How satisfied are with the layout of the advertisement?


39/39

1 2 3 4

7. How satisfied are you with the clarity of the resolution?1 2 3 4

8.How satisfied are you with voice clarity of the Chanel?1 2 3 4

9.How satisfied are you with the programs viewed by theChanel?

1 2 3 4

10.How satisfied are you with the style and design implementedby the Chanel?

1 2 3 4

Please use the space bellow for any further comments to your

responses, or any suggestions on how we could improve.

Thank you!

Ajit Product

Documents