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Presented By:- Ajit Singh Saini PGDM 3 rd SEM ( 2009 - 201 1) PROJECT ROJECT R R EPORT EPORT - SALES & ALES & D DISTRIBUTION ISTRIBUTION MEDIA EDIA TRANSASIA RANSASIA INDIA LTD. NDIA LTD.
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Ajit - Media Transasia

Apr 10, 2018

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Page 1: Ajit - Media Transasia

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Presented By:-Ajit Singh Saini

PGDM3rd SEM (2009 - 2011)

PPROJECTROJECT R R EPORTEPORT -- SSALES &ALES & DDISTRIBUTIONISTRIBUTION

MMEDIAEDIA TTRANSASIARANSASIA IINDIA LTD.NDIA LTD.

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In Indiay Head office- Gurgaon,

y Total 11 magazine in India, on Monthly Basis

y Swagat

y Discover India

y Golf Style

y Architecture + Design

y Travel + Leisure

y Maxim

y

Childy Better Homes and Gardens

y Casaviva

y Blender

y Sports Illustrated

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In Indiay Other branches in India

y Kolkata

y Chennai

y

Bengaluruy Competitor

y India Today

y Times Group

y

Outlooky Business standard««

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R ESEARCH PROBLEM

Sales and Distribution Effectiveness:-

A Comparative Study of Magazines

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BROAD INTEREST AREA

Marketing

AREA OF INTEREST

Sales & distribution

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R ESEARCH OBJECTIVES

y To know about the respondents perception / interest.

y To know about the potential market.

y To know the impact of variable on respondents

 purchase decision.

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VARIABLES

o Delivery Time

o Quality Maintenance

o Incentive

o Promotional activitieso Condition of Product

o Commercial Terms

o Services of Sales Persons

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TYPES OF R ESEARCH

Descriptive

SAMPLE

SIZE

100

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SAMPLE DESIGN

 Non-Probability with Convenience

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DATA COLLECTION INSTRUMENT

Questionnaire

DATA COLLECTION METHOD

Interview through Questionnaire

& E-Mail

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QUESTIONNAIRE

PERSONAL INFORMATION

Dear sir/ Madam,

I Ajit Singh Saini student of Centurion Institute of Professional Studies (CIPS),

Jaipur conducting a survey on Sales and Distribution Management of MediaTransasia India Ltd.

This survey is a part of my partial fulfillment of PGDM course. Please provide

relevant information by filling this questionnaire to make my survey more

comprehensive. All details from your part will be kept confidential.

Name : -

Address : -

Contact No : -

Date : -

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1. Which kind of subscription do you use?

a.Half Year

 b. 1 Year

c. 2 Year

d. 3 Year

e. Other

2. What are the average sales per month?

a. 0-5

 b. 5-15

c. More then 16

3. Do you get any credit period from the company?a. Up to 15 days

 b. 15-30 days

c. No Credit

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4. What are the margins that you get from the company?

a.0 - 10 %

 b. 10-20 %

c. 20-30%

d. 30-40 %

e. More than 40 %

5. What is the average order cycle time taken by the company?

a. 2 days

 b. 2-3 days

c. More than 5 days

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6. Where would you rank the Services/Assistance provided to you by the

Company. (Mark the option)

Services Very

Good

Good Satisfactory Poor Very poor 

Delivery Time

Quality Maintenance

incentive

Promotional activitiesCondition of Product

Commercial Terms

Services of Sales Persons

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7. Does the Company helps you to assist the Product to the End Consumers?

y Yes

y No

If Yes, Do you face any problems in the Distribution Network of the

Company?

 ___________________________________________________________ 

 _______________ 

8. Do you face complains?

y Yes

y No

If Yes, what are the kinds of Complains?

 ___________________________________________________________  _____________ 

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FINDINGS1. Which kind of subscription do you use?

Subscription Half Year 1 Year 2 Year 3 Year Other 

Total 6 3 0 0 91

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3. Do you get any credit period from the company?

Credit Period Up to 15 Days 15 - 30 Days No Credit

Total 0 74 26

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4.What are the margins that you get from the

company?

Margin from the

Compane

0 - 10

%

10 - 20

%

20 - 30

%

30 - 40

%

40 - 50

%

Total 0 14 35 51 0

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5. What is the average order cycle time taken by the

company?

Average Order Cycle Time 2 Days 3 - 5 Days More Than 5 Days

Total 100 0 0

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6. Where would you rank the Services/Assistance

provided to you by the Company. (Mark the option)

Services Very

Good

Good Satisfactory Poor Very

poor 

Delivery Time 0 5 86 6 3

Quality Maintenance 3 68 29 0 0

Incentives 0 0 2 91 7

Promotional activities 0 2 7 91 0Condition of Product 8 88 4 0 0

Commercial Terms 0 57 41 2 0

Services of Sales

Persons

1 45 54 0 0

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Satisfactory ± 86%

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Good± 68%

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Very Poor ± 91%

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Poor ± 91%

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Good ± 88%

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Good ± 57%

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Satisfactory ± 54%

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7. How the Company does help you to assist the Product to the End

Consumers?

Yes

 No

If Yes, Do you face any problems in the Distribution Network of the

Company?

 ___________________________________________________________  _______________ 

8. Do you face complains?

Yes

 No

If Yes, what are the kinds of Complains?

 ___________________________________________________________ 

 _____________ 

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CONCLUSION

y Finally the conclusion which is generalized after the data analysis is

that variety of variables like delivery time, quality maintenance,

Condition of product and the commercial terms are

good/satisfactory, where as the Incentives and the promotional

activities is not accepted by the dealer and retailers.y The dealers/retailers are free to choose take any kind of  

dealership.

y Credit period is maintained by the Company.

y Average sale per dealer is very low.y In this the most effective is the delivery time of the product

(Magazine).

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RECOMMENDATION

y Product should reach the respective stores within the first week of 

the month.

y To promote the sales company should give the incentive.

y Company should adopt the promotional strategy to increase the

sales.

y Categorization of the respondents (Distributer,Agent«.)

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THANK YOUTHANK YOUTHANK YOUTHANK YOU

Presented by:-Ajit Singh Saini

PGDM1st SEM (2009 - 2011)