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AJIT HONDA

Nov 29, 2014

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COMPANY TRAINING PROJECT REPORTON

MARKETING AND HUMAN RESOURCE MANAGEMENTCOMPLITED IN

HERO HOND

Submitted in partial fulfillment of the requirement of Bachelor in business administration (BBA), from Guru Jambheshwar University of science and technology.

Training supervisor ANMAMIKA CHOPRA

Submitted by Ajit KumarEnroll. Id -048820189Batch: 2004-20007

INDRAPRASTHA INSTITIUTE OF TECNOLOGY AND MANAGEMENT1

STUDENT UNDERTAKING

THIS PROJECT IS SUBMITTED TO INSTITIUTE OF INFORMATION TECNOLOGY ANDMANAGEMENT AS SUMMER TRAINING PROJECT FOR BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) 2004-2007

PROJECT GUIDE

By

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PREFACE

HERO and HOND first come together for a possible joint venture to inter the automobile market in 1948. It was clear from the outset that both companies shared similar values and beliefs and a strong relationship quickly formed. It has also been established itself as the worlds largest manufacturer of the motorcycles, commanding 25% of the motorcycle market and nearly 50% of the Japanese market.

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ACKNOWLEDGEMENT

My first and foremost thanks to God Almighty ho helped me to complete my project work. I take this opportunity to express my profound gratitude to Mrs. Shilu (project incharge) whose support and suggestions were immense in enabling the successful completion of this project. Finally, my hearty thanks to my parents and friends for their moral support, suggestions and encouragement.

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TABLE OF CONTENTS

1. INTRODUCTION 2. OBJECTIVES 3. COMPANY PROFILE 4. RESEARCH METHODOLOGY 5. MARKETING STRATEGIES 6. PRODUCT 7. PRICE 8. PLACE 9. PROMOTION 10. S.W.O.T ANALYSIS 11. LIMITATION 12. CONCLUSIONS 13. RECOMMENDATIONS 12.BIBLIOGRAPHY

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1.INTRODUCTION

The Honda motor company was incorporated in 1948. Since its inception, Honda has become the large Japanese industrial concern among those companies incorporated after World War II. It has also been established itself as the worlds largest manufacturer of the motorcycles, commanding 25% of the motorcycle market and nearly 50% of the Japanese market. Today Honda is acknowledged as the undisputed leader in the motorcycle technology. Recognized the world over as a pioneer, the Honda name is guarantee of the technological and the manufacturing excellence of any product. Honda other areas of product excellence include Automobiles and Power products (Lawn Movers, generators and Outboard motors.) Honda motor company has 83 overseas production

facilities in 35 countries looked after by 93000 strong force. In 1995 its

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consolidated sales amounted over Rs. 140000 crores. Hero Honda Motors Ltd. Unit II is located at 37th km stone from Delhi on DelhiJaipur highway at Gurgaon (Harayana), amidst clean industrial surroundings with wide-open green areas and lawns. The factory building itself is refreshingly different. The plant layout is so designed as to ensure maximum movement of men and material. Maximum attention is paid to the employees convenience and mobility. The emphasis on quality is apparent in the clean and congenial working environment in which the employees can put in their best. Advanced integrated technology can be seen at work in every operation be it Press shop, Weld shop, Engine assembly, Frame assembly and final inspection. An outstanding feature is the most sophisticated and advanced Engine Plant for the manufacture of the engine components. Another highlight is the efficient water treatment plant. After treatment the water is pumped into artificial lakes used for horticulture. As the modern and technology in the world would come to naught without the corresponding development of the human values and attributes. Hero Honda management has realized this need and have made a conscious effort to create unique work culture in the

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company. The culture has evolved through a unique synthesis of the Indian and Japanese styles of management. What makes Hero Honda well, Hero Honda, is synergy. The two partners, leaders in their respective domains, have been able to consistently draw on each other's strengths. The Hero Group's deep domain knowledge of the Indian market and its supplier network has meshed with Honda's mastery over four-stroke engine technology to create modern and fuel-efficient machines at affordable prices for India 's 250-300 million strong middle class. Progressively through the 1980s, the 1990s and now in the 2000s, Hero Honda has relied on 3 R's-- Reach, Research and Reliability as its basic building blocks. Using feedback from the market, a fullyequipped R&D center has consistently created best practices in designing, testing and harmonization, besides placing strong emphasis on road safety and ride quality. This emphasis has helped Hero Honda build products that are ahead of their time. Hero Honda was also one of Indias first automotive companies to get close to the customer. Over the years, feedback has flowed back and forth seamlessly through a unique CRM program the Hero Honda passport program that now has over 2.5 million members on its roster.

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The program has not only helped Hero Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors. The best is yet to come. Hero Honda is powering its way through a market that is still to unleash its true potential , as barely two percent of the population has been penetrated so far! It is not surprising that the company is in no mood to take its hand off the throttle. As Brijmohan lall munjal, the chairman, Hero Honda motors succinctly puts it, we pioneered Indias motorcycle industry, and its our responsibility now to take the industry to the next level. We will do all it takes to reach there.

AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY

At Hero Honda, our goal is not only to sell you a bike, but also to help you every step of the way in making your world a better place to live in. Besides its will to provide a high-quality service to all of its customers, Hero Honda takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues.

Hero Honda has been strongly committed not only to environmental

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conservation inseparable

programmes balance

but

also the

expresses economic

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increasingly and the

between

concerns

environmental and social issues faced by a business. A business must not grow at the expense of mankind and man's future but rather must serve mankind.

"We must do something for the community from whose land we generate our wealth."

A famous quote from our Worth Chairman Mr.Brijmohan Lall Munjal.

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Expansion plans and future outlook

Earlier, HHML has faced capacity constraints and lost significant market share to competitors during FY95 and FY96. With demand for motorcycles on the upward curve, the company commissioned a new plant at Gurgaon, with a capacity of 150,000 vehicles pa in FY97. Capacity at Dharuhera plant in Haryana has also been expanded from 300,000 vehicles to 350,000 vehicles during F.Y. 98. In the future too the company has indicated to invest in capital equipment and regularly introduced new models. The future outlook for the motorcycles segment looks positive with it capturing a larger share of the cake from scooters. With customers having become more discerning in terms of features and aesthetics, their preference has shifted towards bikes. With adequate manufacturing capacities and a leading world player as its partner, HHML is well be intended entry of Honda in the two-wheeler market two year hence.

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HERO HONDAS MISSION

Hero Hondas mission is to strive for synergy between technology, system and human resources, to produce product and services that meet the quality, performance and price aspiration of its customers. At the same time maintain the highest standards of ethics and social responsibilities. This mission is what drives Hero Honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders.

HERO HONDA REGISTERS 23% GROWTH IN JUNE 06

Records a growth of 21% sales in Q1 of 2006-07 Hero Honda, the World no.1 two-wheeler company, continues to strengthen its leadership in the Indian two-wheeler industry, registering impressive growth in sales in the first quarter of the FY

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2006-07. For the quarter ending June 2006, the company achieved cumulative sales of 8,32,692 units, recording a growth of 21.29% compared to the same period last year. During the corresponding period last financial year, the company had recorded sales of 606494 units in the first quarter ending june2005. In June 2006, the company sold 278660 units registering an impressive growth of 23.26% as against 226073 units in June last year. During the month, Hero Honda launched Glamour F1- Indias first Fuel Injection motorcycle. The new technology eliminates rhe need for a carburetor, offers the most comfortable drive and the lowest emission, in addition to host of other features, which is now available for the first time to Indian two wheeler riders.

SALES PERFORMANCE

Total Sales

Jan 06 249450

Jan 07 29755413

FY 05-06 2477744

FY 06-07 2778326

Ancillaries

HHML has a strong network of ancillaries comprising inter alias, a number of Munjal group companies such as Munjal Castings, and Munjal Showa. Also there are dedicated vendors like Rico Auto. HHML has indigenous more than 95% of its components. In line with Honda philosophy, HHML source most of its component

requirement from third p