Airlines’€¦ · 9 TK Marketing Presentation Network & Passenger Development 0 2,000 4,000 6,000 8,000 10,000 12,000 95 120 145 170 195 220 245 270 295

TK Marketing Presentation

Turkish Airlines’ Rankings

Turkish Airlines’ Figures

Brand Value

Products & Advantages

Subsidiaries of TK

1 / 40


11 11𝑡ℎ in World Rankings (Domestic + International pax)

1 1𝑠𝑡 in Europe

In terms of destinations

Operating Fleet

12 12𝑡ℎ in World Rankings

ASK Ranking


Number of Countries

Global Rankings (Traffic & Operation)

2 2𝑛𝑑 in Europe Rankings

(among legacy carriers)

Number of Passengers (2014)

4 4𝑡ℎ in World


Number of Destinations

1 1𝑠𝑡 in Europe


2 2𝑛𝑑 in World


Number of Destinations (From Single Hub)

RPK Ranking

13 13𝑛𝑑 in World Rankings


(international pax)

1 1𝑠𝑡 in World

In terms of destination country

1 1𝑠𝑡 in Turkey

2 / 40


Quality Achievements – Europe’s Best Airline

2015

3 / 40


Service Quality Service Quality

1 World’s Best Business Class

Lounge

1 Europe’s and

South Europe’s Best Airlines

Quality Achievements – Global Rankings

Seat

Airline of the Year Turkish Airlines has received the awards in 3 category at the 2016 Air Transport News Awards

ceremony.

• Turkish Airlines: Airline of the Year,

• Turkish Cargo: Cargo Airline of the Year,

• Turkish Technic: MRO Company of the Year.

Aviation Leader of the Year

Temel Kotil, Ph.D. President and CEO of Turkish Airlines has been chosen "Leader of The Year" in

2014 Air Transport News Awards

CEO of the Year CEO of Turkish Airlines, has won the prestigious Executive Leadership category at the 2014 Airline

Strategy Awards in London

The Best in the World Turkish Airlines has been once again voted as the best in the world, receiving another prestigious

award at the CAPA Aviation Awards for Excellence in 2014

Catering

2 World’s 𝟐𝒏𝒅 Business Class

Catering

2 World’s 𝟐𝒏𝒅 Premium

Economy Class Seats

Catering

2 World’s 𝟐𝒏𝒅 Economy Class

Catering

Service Quality

1 World’s Best Business

Class Lounge Dining

The World’s Best Business Class Lounge 2015

4 / 40




Brand Value


Subsidiaries of TK

5 / 40


Turkish Airlines flies to more countries than any other airline

*Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2016 & 2017 based on aircraft availability & upon obtaining the authorizations 6 / 40


Turkish Airlines flies to more countries than any other airline

*Blue countries indicate current flight map. 7 / 40


World’s

#4 Airline


Europe’s

#1 Airline


Europe’s

#1 Airline

In terms of number of destinations

from single hub

World’s

#2 Airline

In terms of number of destinations

from single hub

Turkish Airlines flying to

285 destinations

in 113 countries all around the world. (Mar'16)

World’s

#1 Airline

In terms of destination country

Network Development – Network Size (As of Mar'16)

With 8,900 flights per week reaches 74% of all destinations at least daily 8 / 40


Network & Passenger Development

0

2,000

4,000

6,000

8,000

10,000

12,000

95 120 145 170 195 220 245 270 295

Number of Destination

Landing Per Week

14.1 M

16.9M

22.6M

25.1M 2010 - 153

29.M

2011 - 180

32.6M

2012 - 202

39.0M 2013 - 232

48,3M

2014 - 261

54,7M

2015 –

299* 61,2M

2009 - 154 2008

143

2006-131

2005 - 107

*Fleet

72,4M

pax

2015 - 299

*2016E - 339

9 / 40


2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E

1,134 1,563 2,229

3,129 4,445

5,706 6,877

9,937

12,882

15,564

18,385

21,694

Figures / Passenger Number

%32 2005-2015

Transit

Pax

CAGR

Int to Int Transfer Passenger (Million)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E

14.1 16.9

19.6 22.6

25.1 29.1

32.6

39.0

48.8

54.7

61.2

72.4

Total Passenger (Million)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E

6.9 8.0 9.7

11.5 13.4

15.5 18.2

22.5

29.0 32.0

34.9

40.8

International Passenger (Million)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E

7.2 8.9

10.0 11.1 11.7

13.6 14.5 16.5

19.8

22.7

26.3

30.6

Domestic Passenger (Million)

Total number of passengers carried is targeted to reach 72.4M, 30.6M on sched. domestic routes, 40.8M on sched int routes, and the rest on

charter and hajj flights. 10 / 40


23 New

Destination

Opened in 2015

Europe

109 Airport North America

10 Airport

South America

2 Airport

Africa

48 Airport

Asia & Far East

34 Airport

Middle East

34 Airport

Figures / Number of Destinations (As of Mar'16)

*New destinations on the list (without date), are planned to launch in 2016 & 2017 based on aircraft availability and upon obtaining the authorizations. 11 / 40

Ivana-Frankivsk Ukraine Mar'16

Bogota Colombia May'16 Caracas Venezuela Luanda Angola

Panama City Panama May'16 Conakry Guınea Luxor Egpyt

Dubrovnik Croatia May'16 Havana Cuba Makhachkala Russ ia

Atlanta USA May'16 Juba South Sudan Mexico City Mexico

Hanoi Vietnam Jun'16 Kassel Germany Nantes France

Abha S.Arabia Kharkiv Ukraine Seychelles Seychel les

Aswan Egpyt Lankaran Azerbai jan Urmieh Iran

Siirt Turkey Dec'15 Baden-Baden Germany Jun'15 Bari Ita ly Apr'15

Zaporizhia Ukraine Dec'15 Graz Austria Jun'15 San Francisco USA Apr'15

Mauritius Mauritius Dec'15 Bamako Mali May'15 Taipei Taiwan Mar'15

Antananarivo Madagascar Dec'15 Hakkari Turkey May'15 Manila Phi l ippines Mar'15

Durban S.Africa Nov'15 Uşak Turkey May'15 Ahwaz Iran Mar'15

Maputo Mozambique Oct'15 Tokat Turkey May'15 Bursa Turkey Mar'15

Miami USA Oct'15 Ordu Giresun Turkey May'15 Abuja Nigeria Mar'15

Khujand Tajikis tan Aug'15 Porto Portugal Apr'15

New Destinations Opened in 2015

New Destinations

New Destinations Opened in 2016

New Destinations Pending to be Launched


Europe (Part 1/2)

Light red destinations are opened for

reservation

Blue destinations are planned to launch

soon in 2016 & 2017 based on aircraft

availability & upon obtaining the

authorizations.

84 Airports

12 / 40


Europe (Part 2/2)

Light red destinations are

opened for reservation

Blue destinations are

planned to launch soon in

2016 & 2017 based on

aircraft availability & upon

obtaining the

authorizations.

25 Airports

13 / 40


Africa

Light red destinations are opened for reservation.

Blue destinations are planned to launch soon in 2016 &

2017 based on aircraft availability & upon obtaining the

authorizations.

48 Airports

14 / 40


Middle East

Blue destinations are planned to launch soon in

2016 & 2017 based on aircraft availability & upon

obtaining the authorizations.

34 Airports

15 / 40


Asia & Far East

Light red destinations are opened for

reservation.

Blue destinations are planned to launch

soon in 2016 & 2017 based on aircraft

availability & upon obtaining the

authorizations.

34 Airports

16 / 40


Americas

Light red destinations are opened for reservation.

Blue destinations are planned to launch soon in 2016 & 2017 based

on aircraft availability & upon obtaining the authorizations.

12 Airports

17 / 40


Turkey

51 Airports

18 / 40


Figures / Fleet

69 73 66 65 73

82

102 101

127 132

153

179

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Fleet Growth

6,9 TK’s Avarage Fleet Age

Youngest Fleet in Europe

Type Fleet

A340-300 4

A330-300 27

A330-200 20

B777-300ER 24

25% Total 75

A321-200 59

A320-200 29

A319-100 14

B737-900ER 15

B737-800 97

B737-700 1

E 190 / 195 4

72% Total 219

A330-200F 7

A310 3

3% Total 10

TOTAL 304

Wide Body

Narrow Body

Cargo

19 / 40

36 42 55 73 87 95 95 92 87 87 82

159 181

197

216

240 227 245 274

313 344 346

7

9

9

10

12 9 9

9

9

9 9

202

232

261

299

339 331 349

375

409

440 437

2012 2013E 2014 2015 2016E 2017E 2018E 2019E 2020E 2021E 2022E

Wide Body Narrow Body Cargo Total


18 23

27 34

39

2012 2013 2014 2015 2016E

Figures / Anadolujet

Via Ankara, ESB

Via İstanbul, SAW

Total Passanger ( Million) Fleet Growth

5.5

8.0 8.9 10.5

13.3

2012 2013 2014 2015 2016E

Anadolujet is The low-cost brand of

Turkish Airlines

Flying to 66 routes, from 44 destinations

in Turkey & TRNC

68 Routes

20 / 40


117 136 149 144 178 223 271 315 347

405 450 512

28 29 34 55 60

91

117

155

218

257 271

303

145 165 183 199 238

314

388

470

565

662

720

815

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016E

Belly Cargo

189 219 252 306 287 427

578 719

871 973 935

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Axis Title

Figures / Cargo

Cargo Tonnage Carried (1.000 Ton)

Total Cargo Revenue (Mn USD)

Leading cargo carrier in total export and import cargo in Turkey.

Operates to 55 destinations with its 3 A310-300 and 7 A330-200F freighters besides

284 destinations with passenger aircraft.

Turkish Cargo

21 / 40




Brand Value


Subsidiaries of TK

22 / 40

Brand Value – Sponsorships

23 / 40


24 / 40


Brand Value

25 / 40



BORUSSIA DORTMUND 2013-2016

Turkish Airlines Lounge in

Westfalenstadion

26 / 40




Brand Value


Subsidiaries of TK

27 / 40


Cabin Features

Business Class

Comfort Class

Economy Class

28 / 40


Turkish Airlines Inflight Entertainment platform «Planet» will help make

your trip go by in the blink of an eye. You can access,

337+ movies

414+ TV Series & documentaries

756+albums by Universal Music Group

17+ Games.

Planet

Inflight Entertainment

29 / 40


Catering

Candle light dinner above the skies. Turkish Airlines, which serves the best catering service for business

class, is offering Flying Chef concept onboard. 30 / 40


Catering

The World’s 𝟐𝒏𝒅 Business Class Catering 2015

The World’s 𝟐𝒏𝒅 Economy Class Catering 2015

31 / 40


In our lounge, you will have a good time comfortably before flight and enjoy the free catering service

(hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts,

tartlets, sweet and salted biscuits, nuts, and hot soup.)

Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family

and Star Alliance Gold card members can take advantage of Lounge Istanbul.

Lounge Istanbul (1st floor )

Over

1.000 Seat capacity

5,900 m2 Area of Lounge Istanbul

Library & Billiards rooms

32 / 40


Lounge Istanbul (Ground floor )

The Lounge Istanbul provides some of the

unique tastes of Turkish cuisine like mantı,

börek, pide,gözleme and global dishes

you’ll be hard-pressed to find elsewhere.

Amongst other treats, you’ll find freshly

prepared pastries from Vienna’s famous

pastry shop Demel.

a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit».

a virtual car rally in miniature model of Istanbul PlayStations and electronic diversions a realistic golf simulator Suit rooms

Stage - Live Performance Helical Stairs & Turkish Airlines’ Globe

The World’s Best Business Class Lounge Dining 2015

The World’s Best Business Class Lounge 2015

33 / 40


Our international incoming Business Class passengers and Miles&Smiles Elite Plus members

travelling in Economy or Comfort Class can take advantage of Lounge Istanbul Arrival

Lounge Istanbul Arrival

In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and

sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are

showers, changing and ironing rooms available free of charge.

34 / 40


Turkish Corporate Club

Discount No Penalties Incentive Excess Baggage 35 / 40


Turkish Conventions

Europe’s best airline brings the world

to Congress City İstanbul.

Exclusive offers on all Turkish Airlines flights

Opportunity to get organizers’ incentives

Easy application and management process for meetings

seminar conference congress exhibitions

[email protected]

36 / 40


Miles&Smiles

Program Partners:

37 / 40


Istanbul Tour For Transfer Passengers

After you arrive at Istanbul Atatürk Airport, you

will be picked up by a private guide and you will

spend fantastic hours filled with historical

beauties of our city.

istanbulinhours.com

Istanbul Tour:

Free Istanbul

sightseeing

tour for all our

transit

passengers.

38 / 40

http://www.istanbulinhours.com/tour-schedule




Brand Value


Subsidiaries of TK

39 / 40


Subsidiaries & Affiliates

40 / 40

Turkish Airlines Group

Revenue (mn

USD)

# of

Personnel Partnership Structure Establishment

1 Turkish Airlines 10,522 22,030 %49 ÖİB (Gov. Privat. Admin.) -%51 Open to Public 1933

2 Turkish Opet Aviation Fuels 1,825 426 %50 THY - %50 Opet 2009

3 Sun Express (Turkey & Germany Consolidated) 1,226 3,504 %50 THY - %50 Lufthansa 1989

4 THY Turkish Technic 950 5,646 % 100 THY 2006

5 THY Turkish Do&Co 377 5,111 %50 THY - %50 Do&Co 2007

6 Turkish Ground Services 257 9,654 %50 THY - %50 Havaş 2009

7 Pratt Whitney THY Turkish Engine Center (TEC) 240 268 %51 PW - %49 THY Teknik 2008

8 Goodrich Turkish Airlines Technical Service Center 10 31 %60 TSA Rina - %40 THY Teknik 2010

9 Turkish Cabin Interior Systems Industries, Inc. 9 153 %50 THY & THY Teknik - %50 TAI 2011

10 Aircraft Seat Manufacturing Industry & Trade, Inc. 7 40 %50 THY & THY Teknik - %50 Assan Hanil 2011

11 THY Aydın ÇıldırAirportManagement, Inc. 1 12 %100THY 2012

12 TurkbineTechnical Gas Turbines Maintenance & Repair, Inc. 1 10 %50 THY Teknik - %50 Zorlu O&M 2011

13 Tax Free Zone, Inc. (Tax Refund) - 11 %30 THY - %45 Maslak Oto -%25 VK Holding 2014

Total 15,425 46,896


Thank You

Airlines’€¦ · 9 TK Marketing Presentation Network & Passenger Development 0 2,000 4,000 6,000 8,000 10,000 12,000 95 120 145 170 195 220 245 270 295

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