Top Banner

Click here to load reader


Sep 12, 2014



Bachelor of Business Administration Programme Code: BBA

Duration 3 Years

Programme Structure And Curriculum

BACHELOR OF BUSINESS ADMINISTRATIONFIRST SEMESTERCourse Title BBAGM 10101 BBAGM 10102 BBAEN 10101 BBACS 10101 BBAFN 10101 BBAMT 10101 BBAHU 10101 BBABS 10101 Management Foundations Business Environment Micro Economics for Business Computers in Management Financial Accounting 1 Business Mathematics Polity & Society #English Behavioral Science - I TOTAL Lectures (L) Hours Per Week 2 2 2 2 2 2 2 1 1 Tutorial (T) Hours Per Week 1 1 2 2 2 2 Practical (P) Hours Per Week 1.5 Total Credit 3 3 4 3 4 4 3 1 25 Page No.

Note: # The students will study English from I semester but final evaluation will be done at the end of IInd semester. However continuous evaluation will start from the Ist Semester

SECOND SEMESTERBBAEN 10201 BBAFN 10201 BBAHR 10201 BBAIT 10201 BBAMT 10201 BBAEV 10201 BBAEG 10201 BBABS 10201 Macro Economics for Business Financial Accounting II Organization Behaviour Data Base Management System Business Statistics Environmental Management English Behavioral Science - II TOTAL 2 2 2 2 2 2 1 1 1 2 1 2 1 2 4 4 3 3 4 3 3 1 25


THIRD SEMESTERBBAOM 20301 BBAFN 20301 BBAMS 20301 BBAMK 20301 BBAFN 20302 BBALW 20301 BBABS 20301 BBABS 20302 BBAPR 20370 Operations Research Financial Management - 1 Management Information Sys. Marketing Management - 1 Cost & Management Accounting Business Laws Business Communication I Behavioral Science - III Summer Assignment & Project ( Evaluation) TOTAL 2 2 2 2 2 2 1 1 1 2 2 1 1 2 4 4 3 4 3 3 1 1 3 26

FOURTH SEMESTERBBAFN 20401 BBAMK 20401 BBARM 20401 BBAGM 20401 BBAIT 20401 BBABS 20401 BBABS 20402 Financial Management II Marketing Management II Research Methodology & Report Preparation Analytical Skill Building System Analysis & Design Business Communication II Behavioral Science - IV TOTAL 2 2 2 2 2 1 1 2 2 1 2 2 4 4 3 4 3 1 1 20


MANAGEMENT FOUNDATIONSCourse Code: Course Objective:The aim of the course is to orient the students in theories and practices of Management so as to apply the acquired knowledge in actual business practices. This is a gateway to the real world of management and decision-making.

BBAGM 10101

Course Contents:Module I: Introduction Concept, Nature, Scope and Functions of Management, Levels of Management, Evolution and Foundations of Management Theories - Classical and Neo - Classical Theories, Systems Approach to organization, Modern Organization Theory. Module II: Management Planning Process Planning objectives and characteristics, Hierarchies of planning, the concept and techniques of forecasting. Module III: Organization Meaning, Importance and Principles, Departmentalization, Span of Control, Types of Organization, Authority, Delegation of Authority. Module IV: Staffing Meaning, Job analysis, Manpower planning, Recruitment, Transfers and Promotions, Appraisals, Management Development, Job Rotation, Training, Rewards and Recognition. Module V: Directing Motivation, Co-ordination, Communication, Directing and Management Control, Decision Making, Management by objectives (MBO) the concept and relevance. Module VI: Management Control Coordination, Meaning, Nature, Features, Objectives and Process of Management Control, Techniques and Behavioral Aspects of Management control.

Examination Scheme:Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60

Text and References:Text: Essential of Management, Koontz O' Donnel

References: Management, Stoner, Freemand & Gilbert Principles & practice of Mgmt., L.M. Prasad Management Today, Burton & Thakur Principles & Practices of Mgmt., C.B. Gupta

BUSINESS ENVIRONMENTCourse Code: Course Objective:The aim of the course is to orient the students towards the basic concepts of Indian and Global Business Environment.

BBAGM 10102

Course Contents:Module I: Overview of Business Environment Definition, types of environment, internal environment, external environment, micro-environment, macro environment International trade need and impact of international trade, Globalization of world economy and business, trends in international trade, influence of the internet on Global Business Environment. Module II: Theoretical Foundations Classical theory of international trade: Absolute cost advantage theory, comparative cost theory, and Modern theory of international trade. Michael Porter model of competitive advantage Module III: Business Environment in India Trade problems of developing countries, Economic Planning- needs and objectives of various plans, Tenth five year plan, Green Revolution, White Revolution, Industrial policy of 1956 and 1991(LPG), MRTP ACT 1969,Competition Act 2002. Foreign investment policy- FERA, FEMA. Module IV: Factors Effecting Business Environment Culture and International business, political, technological, social, ecological and legal environment, Eurocurrency market, international investments: FDI and FII. Module V: Trade Policy And Economic Integration Free trade and protection, Tariff, Optimum tariff, Quota, Dumping, Export promotional measures, Meaning and Levels of Economic Integration, European Union, NAFTA, EFTA ,SAARC,ASEAN, Cartels ,MNCs and international trade. Module VI: International Institutions IMF, The Brettenwood system , World Bank (IBRD), GATT, Role and Functions of WTO, Salient features of Uruguay round, TRIPS and TRIMS, UNCTAD (united Nations conference on Trade & Development).

Examination Scheme:Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60

Text & References:Text:

Francis cherunillum, International Economisc, Himalaya publication.

References: Bhatia H.L, International Economics, Vikas publication. Mishra S. K. and V.K. Puri. Indian economy, Himalaya Publishing House. Sundharam. K.P.M, Money, Banking and International Trade, S.Chand &Co, New Delhi. Rudra Dutta & Sundaram: Indian economy, S.Chand &Co, New Delhi. Czinkota,R. Michael, International Business ,Thomson Publication. Mithani,D.International Economics, Himalaya publication Luthans ,Comparative International Management, Tata McGraw-Hill.

MICRO ECONOMICS FOR BUSINESSCourse Code: Course Objective:The purpose of this course is to apply micro economic concepts and techniques in evaluating business decision taken by firms. The emphasis is on explaining how the tools of standard price theory can be employed to formulate a decision problem, evaluate alternative courses of action and finally choose among alternatives.

BBAEN 10101

Course Contents:Module I: Demand & Supply Analysis Demand, Law of demand, individual demand, Market demand, Determinants of demand, change in quantity demanded versus change in demand, Concept of income elasticity of demand, Price elasticity of demand and cross price elasticity of demand, Revenue concepts. Supply, law of supply, determinants of supply, elasticity of supply, market equilibrium. Module II: Theory of Consumer Behavior Marginal utility theory, Indifference curve theory and its application to tax choice, Consumers surplus. Module III: Theory of Production & Cost Production with one variable input, Production and optimal input proportions, two variable inputs, Law of variable proportions and law of return to scale ,Cost Concepts, Theory of costs in short run and long run. Module IV: Market Organization and Pricing Pricing under perfect competition, Pricing under monopoly, Price discrimination, Features of monopolistic competition pricing under monopolistic competition. Module V: Pricing under Oligopoly Features of oligopoly, Kinds of oligopoly, Oligopoly models- Non collusive oligopoly models, collusive oligopoly models, Price rigidity under oligopoly. Module VI: Theory of Factor pricing Marginal productivity theory, Welfare economics- concept and measurement of social welfare, Pareto concept of social welfare.

Examination Scheme:Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE-1 60

Text and References:Text:

Ahuja, H.L. Advanced Economic Theory (Micro Economics), S.Chand &Co, New DelhiReferences: Browning Edgar K. &Jacquel Line M. Browning :Micro Economics and application, Kalyani publishers, New Delhi. Gould John P. and Edward P.Lazear Micro Economic Theory, All India Traveller Book-seller, New Delhi. Koutsoviannis Modern Micro Economics, Macmillan Press Limited, New Delhi. Dewett. K.K. Micro Economics ,S.Chand &Co, New Delhi Price,M.C, Welfare Economics,Macmillian, London.

Lipsey& Chrystal, Economics, IndianEdition, Oxford University Press. Dominick Salvatore, Micro Economics Theory and Application, Oxford University Press.

COMPUTERS IN MANAGEMENTCourse Code: Course Objective:The objective of this subject is to provide conceptual knowledge of the information technology to the future Managers. This subject highlights the topics like Database management, Networking, Internet, E-Commerce etc., which can help managers to take routine decisions very efficiently.

BBACS 10101

Course Contents:Module I: Fundamentals of computers: Introduction to world of Computers, Classification of computers, Limitation of computers, Application of Computers, Hardware and Software, Computer Peripherals, Memory management,. Module II: Computer Networks: Introduction to networking, Components, Classification & Types of networks, Network Topologies, Advantages, Disadvantages, LAN Concepts. Module III: Internet Technology: Internet Technologies: Introduction to internet, intranet & Extranet, Basis concepts of internet, DNS, Protocols, Services of internet, Technology behind internet. Module IV: E-Commerce: Introduction: E-Com Technologies, E-Com Applications, E-Business Security Issues. Module