This ebook is provided by Ways To Make Money http://waystomakemoneyfastx.org/ What is AdWords? AdWords is the flagship advertising system/platform and the major revenue source of Google. It serves primarily cost-per-click (CPC) targeted text and banner ads which are shown on Google's results pages, AdSense publisher sites, and Google's partner sites. Generally, AdWords targets ads in two ways—contextual targeting and placement targeting. In contextual targeting, AdWords uses factors such as keywords, word frequency, font size, and the overall link structure of the web to determine what a particular webpage is all about and match ads to it. In placement targeting, on the other hand, it is the advertiser who chooses his/her ad's placement on a publisher's site. Placement targeted ads may not be related to the contents of the page they are on. Instead, their relevance are predetermined by the advertisers based on their own judgment (i.e., if they think their ad is relevant to a particular site or page). In addition to contextual and placement targeting, AdWords is also able to target ads based on the language used.