Advertising Philosophies

What Are Yours?

Advertising

Philosophies

Steuart Henderson Britt said,

“Doing business without

advertising is like winking at

a girl in the dark. You know

what you are doing, but nobody

else does.”

Lexicon said,

'A brand name is more than a

word. It is the beginning of a

conversation.'

Bruce Barton said,

According to Bruce Barton, business partner of the 1920’s advertising firm of Batten, Barton, Durstine, and Osborne, “thirteen weeks is the time period that an ad campaign must run in order to be completely measurable.”

Bryan Long said,

“Customers will not come from

one single activity, but a

multitude of sources.”

Unknown

“Anyone in marketing knows that

self-branding adds value to

their worth. “

Shir Singh Said,

“The purpose of a business is to

create a customer who creates

more customers.”

Parable of the Sower said,

“Other seed fell among thorns,

which grew up and choked the

plants. Still other seed fell on

good soil, where it produced a

crop a hundred, sixty or thirty

times what was sown.”

Dan Schawbel said,

“Own it. Brand yourself before

someone else does it for you! If

you don't start controlling your

online perceptions, then you

will be judged solely based on

popular opinion.”

Unknown

“No matter what, having a

professional brand is paramount

these days. “

Marti Barletta said,

“The shortest distance between

you and business success is

marketing to women.”

Bryan Long said,

“Take Responsibility for pushing

your Marketing off the charts

and let everyone else wonder

what happened.”

Pacesetters said,

"A Person, Group or

Organization that is the most

successful and serves as a

model to be imitated".

Les Brown said,

“You don’t have to be great to

get started, but you do have to

get started to be great.”

Kurt Mortensen said,

“What do I want my advertising

to accomplish, who should my

advertising speak to, what

should my advertising say and

what advertising medium should I

use?

Dan Schawbel said,

“Treat everyone like a potential customer. You really don't know who is connected to who sometimes so you need to treat everyone with respect. Someone that can't afford your services, or hire you, can refer you to someone who can.”

Jay Baer said,

“Realize that the social media

success equation is not big

moves on the chess board, its

little moves make every day that

eventually add up to a major

shift.”

Pew Internet Survey said,

According to a Pew Internet survey, 74% of adult women use the internet. This is helpful when deciding what products to sell online, but also indicates that the social nature of the online space not only compliments a woman’s natural talents, but will work to empower female consumers in a new way.

Successful Advertising

Successful people are willing to

do the things that unsuccessful

people won’t.