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Advertising Agency

Mar 09, 2016

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A NYC advertising agency in an abandoned warehouse. Primary focus was on the concept and how that imfluenced your design decisions. My concept was developed from studying the path of the sun, how it moved through the space, and the influence it might have on the inhabitants. We also worked on innovative, moveable design solutions

  • 01

    ADVERTISING AGENCY9 AM

    12 PM

    4 PM

    SUN

    SUN

    SUN

    Due to the large amount of windows in the building, it would be very easy for the space to become over-heated. I studied daylighting paths during the Spring Equinox, Summer Solstice, Fall Equinox, and Winter Solstice at 9am, 12pm, and 4pm to gain a better understanding for how the light enters the space. I determined that there were certain areas that recieved the majority of the sun, no matter the time or season. The floor plan developed a hierarchy of spaces based on occurances of the sun paths. If an area requires shading a space is pulled out; if it requires sun, it is pushed out towards the light. Different levels work together to allow this to happen efficiently. Re-purposed materials are present throughout the space; this building thrives on sustainability and the reuse of items such as milk crates and shipping pallets directly effects that. Use of plants and green floor covering allow the air being circulated to improve indoor air quality naturally. Windows that open and close will allow for natural cross ventilation in the summer while keeping the humidity low of green house gases and evaporating water. In the winter, the large windows will help draw sun in and heat the space naturally. Green ceiling canopies can be arranged so that more light is let in during these months. The wings on both sides of the buildings gather grey water and collect rain water, filter them, and then through a pressure system disperse clean water to the green floor covering. Grey water could even be reused for specific plumbing.

    New York, NY

  • SPRING EQUINOX SUMMER SOLSTICE FALL EQUINOX WINTER SOLSTICE

    9 AM

    12 PM

    4 PM

    Sun path refers to the significant seasonal-and-hourly positional changes of the sun (and length of daylight) as the Earth rotates, and orbits around the sun. The relative position of the sun is a major factor in the heat gain of buildings and in the performance of solar energy systems. Accurate location-specific knowledge of sun path and climatic conditions is essential for economic decisions about solar collector area, orientation, landscaping, summer shading, and the cost-effective use of solar trackers. In the Spring and Fall Equinox the sun takes a similar path: rising slowly in the morning and setting later in the evening. This causes the space to recieve a sparse amount of light at 9am, high sun before noon, and light traveling across the entire space by 4pm. The Summer Solstice brings in the most light and heat to the building. The sun remains extremely high from 9am to 4pm. The first floorplate recieves a lot of direct sunlight from high windows. Due to the low sun during the Winter Solstice, harnessing the light is important. Only half the building recieves light on the interior at 9am and noon. It is important to utilize this sunlight to help heat the building during these cold months To determine the layout of the floor plan and locations of frequently habited areas, places that recieved high amounts of sunlight or shadow were studied.

    SUN PATH

    02

  • 9 AM

    12 PM

    4 PM

    Sunlight travels around the top of the back entrance, avoiding the skylights directly on top of the building. This sunlight will be important in keeping the space bright. Some desks will need to be shaded due to the angle of the sun. In the afternoon light floods the far left side of the building. This will need to be shaded in the afternoon

    The sun is the strongest and hottest during the Sum-mer Solstice. Light floods in directly from the left, top, and then right throughout the course of the day. The afternoon sun that comes in from the right will be the strongest. These areas will require the most shading and attention to detail when thinking about cooling.

    Sunlight enters the building directly from the back entrance and through tall windows in the Winter. The strongest light is at noon and even then the sun is very low. Spaces need to be permeable to the light so that it can reach across the building. Attention should be paid to the spaces that are created to protect during the Summer. In the afternoon no floor surface has light; indirect light needs to reach the bottom level.

    Similar to the Spring Equinox, the sun travels around the back entrance and avoids the skylights on the roof. However, in the Fall, sunlight can be utilized as a heating method as well as daylighting. The afternoon sun can provide an added warmth to the overall space instead of merely shading it away from desks.

    SPRING EQUINOX SUMMER SOLSTICE FALL EQUINOX WINTER SOLSTICE

    SUN PATH

    03

  • CONCEPT DIAGRAMS

    04

    PLAN VIEW SECTION VIEW

  • FLOOR PLAN

    05

    UP

    UP

    UP

    UP

    UP

    UP

    1ST FLOORSCALE: 1/8= 1-0

    LOBBY

    FITNESS AREA COFFEE BAR

    GALLERY

    LIBRARY

    EMPLOYEE DESKING

  • UP

    UP

    UP

    UP

    DN

    DN

    FLOOR PLAN

    2ND FLOORSCALE: 1/8= 1-0

    ASSOCIATES

    PARTNERS

    PARTNERS MAIN CONFERENCELIBRARY

    COMPUTER STATION

    06

  • DN

    DN

    DN

    UP

    DN

    UP

    FLOOR PLAN

    3RD FLOORSCALE: 1/8= 1-0

    OPEN OFFICE MEETING SPACE

    KITCHEN

    CAFETERIA

    RELAXED MEETING AREA

    OUTDOORCONFERENCE

    07

  • DN

    FLOOR PLAN

    4TH FLOORSCALE: 1/8= 1-0

    ROOFTOP GARDEN

    GREEN CEILING CANOPY

    GLASSCEILING

    PERGOLA

    08

  • SECTION

    SW SECTIONSCALE: 1/8= 1-0

    DN

    09

  • SECTION

    NE SECTIONSCALE: 1/8= 1-0

    DN

    10

  • SECTION

    NW SECTIONSCALE: 1/8= 1-0

    DN

    11

  • SECTION

    SE SECTIONSCALE: 1/8= 1-0

    DN

    12

  • LARGE COLLABORATIVE SPACE

    RECONFIGURABLE SEATINGdifferent sized platforms fashioned out of old shipping pallet wood can be rearranged and moved to multiple

    formations depending on the event or amount of people.

    13

  • WORKSTATIONS

    LIGHT SENSITIVE WALLas sun touches the glass, portions begin to transform

    into shades depending on amount of light.potential digital design experiment

    14

  • CONFERENCE ROOM

    RECYCLED MILK CRATE - CEILING CANOPYmilk crates allow a system to be created that can provide less or more green ceiling cover. grass from above allows the hanging plants to be secured above. if one crate dies

    it can simply be replaced.

    white plastic milk crate

    fescue grasswhite plastic grating

    burlap clothlightweight growth

    metal wire

    ground cover plants

    15

  • ROOF TOP GARDEN

    INDOOR GREEN AREASgreen flooring will prosper with natural ventilation while

    hanging ceiling plants will help with indoor air quality. deciduous trees on the exterior will provide shading in

    the summer and let light in in the winter.

    16

  • GARDEN ENTRANCE

    green flooring

    movable seating

    secluded rest areas

    17

  • ASSOCIATES WORKSPACE

    partners offices

    green flooring

    sky lights

    18

  • LIBRARY & MAIN WORKSPACE

    library shelving

    workstations

    collaborative area

    19

  • TOP FLOOR VIEW

    kitchen seating

    associates space

    open conference

    20

  • SUSTAINABLE DIAGRAM & AXONOMETRIC

    21

    rainrain

    rain water collection

    cool windshot winds

    green flooring

    9 AM

    12 PM

    4 PM

    AXONOMETRIC VIEWSdifferent portions of the floor plan are pushed and pulled to help protect multiple levels of desks and collaboration areas. a hierarchy of sun spots was

    studied to determine what was moved and in which direction.

    VENTILATION AND RAIN WATERvents on adjustable windows allows

    natural corss ventilation to occur. hot air is pushed upwards and out as cool air

    comes in.. rain water is collected on the wings and a pressure system keeps the

    grass on the main floor watered. in a dry season grey water can be collected and

    filtered through the same system.

    filtration system