Talia Murphy Creative Media Advert Evaluation My role within the group was props, directing, and producing along with the other girls, I also contributed to the original ideas towards the theme of our advert. My aims and targets were to get the footage we needed for the advert and made sure that we got the right cuts so that it fit our idea that we had, another target was to help with certain editing to ensure that we did have all correct footage for specific sections. Through doing these targets, I learned new editing skills on Adobe premiere such as importing, cutting and changing the speed, to add to this I also developed filming skills and how to get good angles and shots as well as how to use red heads. With the filming I was there all the time apart from one session along with the other group members, whether we be filming setting up the lights or editing, here are the dates in which we filmed: Thursday 26 th November (2 hours) On this day we did test filming with Eliska one of our actors, also using the time to try out any ideas we might want to use with the other actors. Thursday 3 rd December – (2 hours) On this day we started filming the real footage with Eliska and did some extra footage just for safe measure. Friday 4 th December (2 hours approx.) This day we filmed more footage but with our second actress Megan. I think that our advert is successful in fitting its purpose, which is to show USP of Hubba Bubba, which is blowing good bubbles with it as well as it being suitable for our target audience whether this is through actors or use of colours. As a result I think that the message
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Talia Murphy Creative Media
Advert Evaluation
My role within the group was props, directing, and producing along with the other girls, I also contributed to the original ideas towards the theme of our advert. My aims and targets were to get the footage we needed for the advert and made sure that we got the right cuts so that it fit our idea that we had, another target was to help with certain editing to ensure that we did have all correct footage for specific sections.
Through doing these targets, I learned new editing skills on Adobe premiere such as importing, cutting and changing the speed, to add to this I also developed filming skills and how to get good angles and shots as well as how to use red heads.
With the filming I was there all the time apart from one session along with the other group members, whether we be filming setting up the lights or editing, here are the dates in which we filmed:
Thursday 26th November -‐ (2 hours) On this day we did test filming with Eliska one of our actors, also using the time to try out any ideas we might want to use with the other actors.
Thursday 3rd December – (2 hours) On this day we started filming the real footage with Eliska and did some extra footage just for safe measure.
Friday 4th December -‐ (2 hours approx.) This day we filmed more footage but with our second actress Megan.
I think that our advert is successful in fitting its purpose, which is to show USP of Hubba Bubba, which is blowing good bubbles with it as well as it being suitable for our target audience whether this is through actors or use of colours. As a result I think that the message
Talia Murphy Creative Media
of our advert is well represented within the video and clear for our audience. The simplicity of it and upbeat atmosphere appeals to our younger target audience and is appropriate.
I think that the techniques within the advert are very effective as they are edgy and modern appealing to our target audience. I think that our advert has quite a linear structure and is a stand-‐alone advert as it makes the advert more original, the use of repetition of blowing the bubble is also effective as it reminds the audience of the values of the product also the repetition makes it more memorable which is a key thing with a younger target audience.
I think that the technical standards are quite up to scratch certain sections could have been more focused however overall I think that our advert had quite a professional finish. The strengths of our advert would be that the shots are very linear with the music and also how the content really suits our target audiences stereotypes and connotations. This also applies to the use of colours within our video which links with our product reminding the audience of the subject matter.
We first had to import the footage from the cameras onto the computer into the premiere editor. Most of the editing consisted of cutting the footage, we would then have to export the cut videos and put them together to create the final product; once we had all cut footage we could change the tempos of each clip so that it fit with the beat of the music. We had to cut them precisely so that we had a montage that fitted accurately to our soundtrack. Lastly we had to export the whole thing so that it could be put on different Medias. In our advert we had to use a range of editing techniques such as split screen, which you can see in process in the screen shot below, this was another strong point of the editing we did it by going through the editing modes > video techniques > adjustments > cropping after this we then manually edited and flipped it to line it up on the screen. I think that the most difficult part of this process was to edit the clips to be exactly in sync with the music due to the music being sharp and edgy, however with perseverance we were successful with the cuts and no I think that the way the clips fit with the music is the USP of the advert as it is aesthetically pleasing.
Another technique we tried to use was the bullet time shot here is an example https://www.youtube.com/watch?v=UyoX-‐8hl10E, this was to give our advert a more techno feel, which would appeal to our target audience however, it was unsuccessful as we did not have enough time or enough equipment as this technique uses up to 50 cameras sometimes more.
Within the end of the video we used a lot of fading transitions to ensure that our video ran smoothly and so that the logo and slogan could be seen and read clearly. To add to this we faded in the colour so that it kept up the high energy of the advert linking with our target audience, but so that it still fitted in with the techniques as if it was a different cut it would first distract from the subject matter and ruin the pattern of the advert.
Talia Murphy Creative Media
With the sound we went through changes because when we recorded it and then went to edit we discovered there was diegetic sound in the background therefore we had to edit it so that it was more professional and suiting our brief.
Using all these techniques gave us a better understanding of how hard it was for them to create the Google Play advert (https://www.youtube.com/watch?v=QO0U1IpP1pI ) in which our advert was based upon. I think the similarities between the adverts is the way sync the visuals with the music to make it more slick and professional but on the other hand they are different as Google play uses more animated visual editing then ours and is a lot simpler than ours, this would be because we have different target audiences so I think that this is good that the target audiences of each advert are clear.