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Talia Murphy Creative Media Advert Evaluation My role within the group was props, directing, and producing along with the other girls, I also contributed to the original ideas towards the theme of our advert. My aims and targets were to get the footage we needed for the advert and made sure that we got the right cuts so that it fit our idea that we had, another target was to help with certain editing to ensure that we did have all correct footage for specific sections. Through doing these targets, I learned new editing skills on Adobe premiere such as importing, cutting and changing the speed, to add to this I also developed filming skills and how to get good angles and shots as well as how to use red heads. With the filming I was there all the time apart from one session along with the other group members, whether we be filming setting up the lights or editing, here are the dates in which we filmed: Thursday 26 th November (2 hours) On this day we did test filming with Eliska one of our actors, also using the time to try out any ideas we might want to use with the other actors. Thursday 3 rd December – (2 hours) On this day we started filming the real footage with Eliska and did some extra footage just for safe measure. Friday 4 th December (2 hours approx.) This day we filmed more footage but with our second actress Megan. I think that our advert is successful in fitting its purpose, which is to show USP of Hubba Bubba, which is blowing good bubbles with it as well as it being suitable for our target audience whether this is through actors or use of colours. As a result I think that the message
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advert evaluation - self evaluation · Advert Evaluation ... Throughdoingthesetargets,#Ilearnedneweditingskillson# Adobe#premiere#such#as# ......

Oct 03, 2020

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Page 1: advert evaluation - self evaluation · Advert Evaluation ... Throughdoingthesetargets,#Ilearnedneweditingskillson# Adobe#premiere#such#as# ... We#first#had#to#import#the#footage#fromthe#cameras#onto#the#computer#into#the#premiere#

Talia  Murphy                                                                                                                                                                                                                                                          Creative  Media  

Advert Evaluation

My  role  within  the  group  was  props,  directing,  and  producing  along  with  the  other  girls,  I  also  contributed  to  the  original  ideas  towards  the  theme  of  our  advert.  My  aims  and  targets  were  to  get  the  footage  we  needed  for  the  advert  and  made  sure  that  we  got  the  right  cuts  so  that  it  fit  our  idea  that  we  had,  another  target  was  to  help  with  certain  editing  to  ensure  that  we  did  have  all  correct  footage  for  specific  sections.  

Through  doing  these  targets,  I  learned  new  editing  skills  on  Adobe  premiere  such  as  importing,  cutting  and  changing  the  speed,  to  add  to  this  I  also  developed  filming  skills  and  how  to  get  good  angles  and  shots  as  well  as  how  to  use  red  heads.    

With  the  filming  I  was  there  all  the  time  apart  from  one  session  along  with  the  other  group  members,  whether  we  be  filming  setting  up  the  lights  or  editing,  here  are  the  dates  in  which  we  filmed:  

Thursday  26th  November  -­‐    (2  hours)  On  this  day  we  did  test  filming  with  Eliska  one  of  our  actors,  also  using  the  time  to  try  out  any  ideas  we  might  want  to  use  with  the  other  actors.  

Thursday  3rd  December  –  (2  hours)  On  this  day  we  started  filming  the  real  footage  with  Eliska  and  did  some  extra  footage  just  for  safe  measure.  

Friday  4th  December  -­‐    (2  hours  approx.)  This  day  we  filmed  more  footage  but  with  our  second  actress  Megan.  

 

 

 

I  think  that  our  advert  is  successful  in  fitting  its  purpose,  which  is  to  show  USP  of  Hubba  Bubba,  which  is  blowing  good  bubbles  with  it  as  well  as  it  being  suitable  for  our  target  audience  whether  this  is  through  actors  or  use  of  colours.  As  a  result  I  think  that  the  message  

Page 2: advert evaluation - self evaluation · Advert Evaluation ... Throughdoingthesetargets,#Ilearnedneweditingskillson# Adobe#premiere#such#as# ... We#first#had#to#import#the#footage#fromthe#cameras#onto#the#computer#into#the#premiere#

Talia  Murphy                                                                                                                                                                                                                                                          Creative  Media  

of  our  advert  is  well  represented  within  the  video  and  clear  for  our  audience.  The  simplicity  of  it  and  upbeat  atmosphere  appeals  to  our  younger  target  audience  and  is  appropriate.  

I  think  that  the  techniques  within  the  advert  are  very  effective  as  they  are  edgy  and  modern  appealing  to  our  target  audience.  I  think  that  our  advert  has  quite  a  linear  structure  and  is  a  stand-­‐alone  advert  as  it  makes  the  advert  more  original,  the  use  of  repetition  of  blowing  the  bubble  is  also  effective  as  it  reminds  the  audience  of  the  values  of  the  product  also  the  repetition  makes  it  more  memorable  which  is  a  key  thing  with  a  younger  target  audience.  

I  think  that  the  technical  standards  are  quite  up  to  scratch  certain  sections  could  have  been  more  focused  however  overall  I  think  that  our  advert  had  quite  a  professional  finish.  The  strengths  of  our  advert  would  be  that  the  shots  are  very  linear  with  the  music  and  also  how  the  content  really  suits  our  target  audiences  stereotypes  and  connotations.  This  also  applies  to  the  use  of  colours  within  our  video  which  links  with  our  product  reminding  the  audience  of  the  subject  matter.  

 

We  first  had  to  import  the  footage  from  the  cameras  onto  the  computer  into  the  premiere  editor.  Most  of  the  editing  consisted  of  cutting  the  footage,  we  would  then  have  to  export  the  cut  videos  and  put  them  together  to  create  the  final  product;  once  we  had  all  cut  footage  we  could  change  the  tempos  of  each  clip  so  that  it  fit  with  the  beat  of  the  music.  We  had  to  cut  them  precisely  so  that  we  had  a  montage  that  fitted  accurately  to  our  soundtrack.  Lastly  we  had  to  export  the  whole  thing  so  that  it  could  be  put  on  different  Medias.  In  our  advert  we  had  to  use  a  range  of  editing  techniques  such  as  split  screen,  which  you  can  see  in  process  in  the  screen  shot  below,  this  was  another  strong  point  of  the  editing  we  did  it  by  going  through  the  editing  modes  >  video  techniques  >  adjustments  >  cropping  after  this  we  then  manually  edited  and  flipped  it  to  line  it  up  on  the  screen.    I  think  that  the  most  difficult  part  of  this  process  was  to  edit  the  clips  to  be  exactly  in  sync  with  the  music  due  to  the  music  being  sharp  and  edgy,  however  with  perseverance  we  were  successful  with  the  cuts  and  no  I  think  that  the  way  the  clips  fit  with  the  music  is  the  USP  of  the  advert  as  it  is  aesthetically  pleasing.      

Another  technique  we  tried  to  use  was  the  bullet  time  shot  here  is  an  example  https://www.youtube.com/watch?v=UyoX-­‐8hl10E,  this  was  to  give  our  advert  a  more  techno  feel,  which  would  appeal  to  our  target  audience  however,  it  was  unsuccessful  as  we  did  not  have  enough  time  or  enough  equipment  as  this  technique  uses  up  to  50  cameras  sometimes  more.    

Within  the  end  of  the  video  we  used  a  lot  of  fading  transitions  to  ensure  that  our  video  ran  smoothly  and  so  that  the  logo  and  slogan  could  be  seen  and  read  clearly.  To  add  to  this  we  faded  in  the  colour  so  that  it  kept  up  the  high  energy  of  the  advert  linking  with  our  target  audience,  but  so  that  it  still  fitted  in  with  the  techniques  as  if  it  was  a  different  cut  it  would  first  distract  from  the  subject  matter  and  ruin  the  pattern  of  the  advert.  

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Talia  Murphy                                                                                                                                                                                                                                                          Creative  Media  

With  the  sound  we  went  through  changes  because  when  we  recorded  it  and  then  went  to  edit  we  discovered  there  was  diegetic  sound  in  the  background  therefore  we  had  to  edit  it  so  that  it  was  more  professional  and  suiting  our  brief.  

Using  all  these  techniques  gave  us  a  better  understanding  of  how  hard  it  was  for  them  to  create  the  Google  Play  advert  (https://www.youtube.com/watch?v=QO0U1IpP1pI  )  in  which  our  advert  was  based  upon.  I  think  the  similarities  between  the  adverts  is  the  way  sync  the  visuals  with  the  music  to  make  it  more  slick  and  professional  but  on  the  other  hand  they  are  different  as  Google  play  uses  more  animated  visual  editing  then  ours  and  is  a  lot  simpler  than  ours,  this  would  be  because  we  have  different  target  audiences  so  I  think  that  this  is  good  that  the  target  audiences  of  each  advert  are  clear.