Adtr music case study

A Day To Remember

Pop-Punk / Metalcore

ADTR Records• ADTR have been with Victory Records but

were treated very badly and left the company, they released their fourth studio album ‘Common Courtesy’ through their own record label ADTR Records.

Distribution

• With their first 3 albums they were distributed how most record companies do, they are available on iTunes and through streaming services.

• But their most recent album was first digitally released and only available for download, however it is now available in physical copies.

Distribution outside the UK

• The band are from Ocala, in the USA. So they their music will not only be sold in the UK.

This shows on their website some of their stores where you can purchase their music and merchandise.

Physical albums

• The band has released four studio albums and they are all available in physical format.

Social Media• All members of A Day to

Remember have Twitter and Instagram accounts and do frequently keep their fans up to date with what’s going on. However, I do not believe it is their main marketing strategy. The band do lots of work with magazines such as Kerrang and Rock Sound; these magazines will promote the bands shows and give exclusive interviews so that fans can learn more about the band.

Music Availability• A Day to Remember’s

music is available both to download and to stream.

• As seen in slide 4 on the bands official website there are many stores that can be used by fans worldwide to purchase or stream their music.