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http://www.adtaily.com Julia | [email protected] | community manager The easiest form of online advertising
13

AdTaily.com - the easiest way to advertise online

Nov 21, 2014

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AdTaily.com is a Polish start-up company focused on advertising in the Long Tail of the Internet. AdTaily offers a tool that lets advertisers buy ads on blogs or other websites in the easiest and instantenous way. Also, it allows bloggers and small or medium Internet publishers to sell relevant ads on their websites without any effort.
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Page 1: AdTaily.com - the easiest way to advertise online

http://www.adtaily.comJulia | [email protected] | community manager

The easiest form of online advertising

Page 2: AdTaily.com - the easiest way to advertise online

What is AdTaily.com?

• Advertising platform for social media and

publishers of the Long Tail of the Internet

• Finalists of start-ups contest Seedcamp

London 2008

• Currently operating on the Polish market

Page 3: AdTaily.com - the easiest way to advertise online

How does it work?

AdTaily widget

Page 4: AdTaily.com - the easiest way to advertise online

How does it work?

Buy your ad here

and now

Page 5: AdTaily.com - the easiest way to advertise online

How does it work?

Your ad starts displaying instantenously

Page 6: AdTaily.com - the easiest way to advertise online

Minimal requirements for a publisher

• Just set the price per day of ad display

• Blog & website owners: copy and paste javascript

• Social media platforms: easy integration through

AdTaily API

Page 7: AdTaily.com - the easiest way to advertise online

Revenue share

Publisher (blogger, community moderator)

Social media platformAdTaily

Price of an ad

Page 8: AdTaily.com - the easiest way to advertise online

Does it work at all?

June July August September0

500

1000

1500

2000

2500

3000

3500

Number of AdTaily publishers

# publishers

Page 9: AdTaily.com - the easiest way to advertise online

Does it bring any money?

June July August September0

1

2

3

4

5

6

7

Sales of ads in AdTaily widgets

Sales

Open registration for

publishers:July 2009

Page 10: AdTaily.com - the easiest way to advertise online

Publisher controls

• The prices

• The content of ads

• The placement of an AdTaily widget

Page 11: AdTaily.com - the easiest way to advertise online

Who buys AdTaily ads?• Media agencies, interactive agencies, our

business partners

• Random advertisers who want to put their ads on particular websites

Page 12: AdTaily.com - the easiest way to advertise online

Profits of a publisher depend on

• Ad prices and advertising potential of the website

• The number and quality of the webiste’s visitors

• Visibility of the AdTaily widget

• Behavior of the website’s vistitors