www.creatoor.com
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www.creatoor.com
www.creatoor.com
Our approach is strategic …
www.creatoor.com
Our approach is strategic …
S - Situation Analysis - where are we now?
O - Objectives where do we want to go?
S - Strategy how are we going to get there?
I - Innovation what is our innovative breakthrough?
C - Concept what is our unique business concept?
T - Tactics the details of strategy.
A - Action or implementation - putting the plan to work.
C - Control measurement, monitoring, reviewing, updating
and modifying.
www.creatoor.com
There is only one ESSENTIAL
question …
www.creatoor.com
What is our uniqueness?
www.creatoor.com
What is our original, unique, exceptional
and breathtaking
STORY?
www.creatoor.com
Ratio + Emotion
… and fill with Enthusiasm
The story that will explain …
www.creatoor.com
The story that will seduce…
all 5 senses…
www.creatoor.com
Basic
Needs
Sophisticated
Needs Self-
Actualization
Aesthetic needs
Need to know &
Understand
Self-Estem Needs
Belonginess & Love
Safety Needs
Physiological Needs
Self actualised
Impulsivists
Rationalists
Pragmaticists
Careless
NEEDS
Low
income
High
income
PSYCHOLOGICAL
PROFILE
The story that will target …
www.creatoor.com
The story that will position…
Premium
Love Brand
www.creatoor.com
The story that will include …
Functional
Spiritual
Mental Social
Internal
… all 5 aspects of brand DNK
www.creatoor.com
The story that will communicate …
Emotional •The brand fits my •values •I belong here •I live the spirit of •this company
Intelectual •I understand our brand •I know what we stand for •I know how we are different •I know where we are going •And how we will get there
Behavioural •My role is clear •I know how to treat •customers •The key messages •I need to communicate
Lack of
commitment,
energy and
passion
Lack of
consistency
Lack of action
Brand
engagement
www.creatoor.com
life style – way of life
vitality
reliable product
Logistika
comfort
adventure
value for money
functionality tradition
fun
satisfaction of customers
fantastic holidays
satisfaction of employees
carefree
joy
The story that will communicate our core atributes
www.creatoor.com
Observe
Intellectualise Experience
The story that will include all learning tipes …
Experiment
www.creatoor.com
Why?
What? How?
What if?
The story that will communicate …
www.creatoor.com
The story that will position Adria …
www.creatoor.com
The story about us ...
The story about you ...
www.creatoor.com
“My life is my message”
(Gandhi) ...
www.creatoor.com
“Our life is our message”
www.creatoor.com
ADRIA target group
young at heart active adventures outgoing vital they know what they want …
www.creatoor.com
ADRIA living e-motion JOY
joy love happiness playful comfort dreams freedom
www.creatoor.com
ADRIA - living in motion
nature mountains seaside roads & highways city camps
www.creatoor.com
ADRIA – creating memories
traveling together laughter playing sports enjoying nature taking pictures having quality free time
www.creatoor.com
www.creatoor.com
www.creatoor.com
C’mon… Seduce
me...!
www.creatoor.com
In search of the essence …
www.creatoor.com
…the essence has been created!
www.creatoor.com
The story made for your satisfaction..
www.creatoor.com
www.creatoor.com
The story of Adria…
www.creatoor.com
The story of perfection…
www.creatoor.com
The story of adventure…
www.creatoor.com
The story of fun…
www.creatoor.com
The story of comfort…
www.creatoor.com
The story of innovation…
www.creatoor.com
The story of tradition …
www.creatoor.com
The story of total satisfaction …
www.creatoor.com
www.creatoor.com
ADRIA – new joyful adds Discover Adria family motorhomes … Behind every smile, there is an Adria motorhome!
www.creatoor.com
Adria home - king of the road You - king of your world … Be a joyrider with Adria motorhome!
www.creatoor.com
ADRIA – Enjoy Your Holidays Plan your holidays wherever and whenever you want … Have your self a joyful holiday in an Adria caravan!
www.creatoor.com
ADRIA – new joyful adds Plan your holidays wherever and whenever you want … Behind every smile, there is an Adria caravan!
www.creatoor.com
www.creatoor.com
ADRIA – point of sell (POS)
car freshner playing cards postcards calander road map …
www.creatoor.com
www.creatoor.com
ADRIA – new fair material
poster stand presentations on the spot calander postcards road map
www.creatoor.com
www.creatoor.com
www.creatoor.com
More than web…
…your personal Trip Advisor
www.creatoor.com
We will create Adria community!
www.creatoor.com
www.creatoor.com
Focussing on your success …
www.creatoor.com
Gradnja spletnih skupnosti
www.creatoor.com
Creatoor WEB metodologija
... Profesionalno načrtovanje, razvoj, vzdrževanje...
www.creatoor.com
Gradnja spletne skupnosti
www.creatoor.com
Kako ustvarimo uspešno spletno skupnost?
Kaj želimo? Ciljni uporabniki? Strategija?
www.creatoor.com
Od “pojma nimam” do strastne rabe...
www.creatoor.com
Takšni in drugačni uporabniki...
www.creatoor.com
Eni več, eni manj...
www.creatoor.com
Spletna skupnost – NETWIA.net
www.creatoor.com
Spletna skupnost – NETWIA.net
Skupen interes
www.creatoor.com
Spletna skupnost – NETWIA.net
Skupen interes
www.creatoor.com
Spletna skupnost – NETWIA.net
Skupen interes
Jaz bom, ti boš,...
Gremo, negremo,...
Delam to, delaš to,...
Se dogaja, ne dogaja,...
Generirana vsebina
www.creatoor.com
Spletna skupnost – NETWIA.net
Skupen interes
Jaz bom, ti boš,...
Gremo, negremo,...
Delam to, delaš to,...
Se dogaja, ne dogaja,...
Generirana vsebina
www.creatoor.com
Spletna skupnost – NETWIA.net
Prednosti
- Povečana prepoznavnost blagovne znamke, podjetja, storitev, posameznika, društva,...
- Priporočilo s strani znanca, prijatelja, kolega,... je vredno več
- Skupine ciljnih uporabnikov naših storitev ali storitev naših partnerjev zbrane na enem mestu
- Enostavno obveščanje ciljnih uporabnikov o novostih, akcijah, produktih, storitvah,...
- Vsi ključni podatki in inforamcije zbrane na enem mestu
- Generiranje vsebine portala s strani uporabnikov
- Spletno mesto postane referenčno za področje ali področja, ki jih pokriva (kritična masa)
- Targetirano oglaševanje
- in še in še...
www.creatoor.com
Spletna skupnost – NETWIA.net
Komu je produkt / storitev namenjena:
- Podjetjem, društvom,... kot alternativa obstoječemu intranetu
- Podjetjem, društvom,... kot vstop na področje medsebojnega intranet ali wiki komuniciranja
- Podjetjem, društvom,... kot orodje za povečanje prepoznavnosti blagovnih znamk, storitev, produktov
- Podjetjem, društvom,... kot orodje za povečanje referenčne vrednosti
- Podjetjem, društvom,... kot orodje za večanje zaupanja obstoječih ali potencialnih strank v storitve in
produkte podjetja
- Podjetjem, društvom,... kot platforma za online druženje in izmenjavo mnenj
- Podjetjem, društvom,... kot platforma za zbiranje informacij in podatkov na enem mestu
- in še in še,...
www.creatoor.com
Naš cilj je …
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