Adlink international 2009

AdLINK International

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AdLINK Group: A Pan-European Network of Specialists

Specialist for Domain Marketing

Sedo is the world's leading Online

marketplace for buying and selling

domain names

Specialists in Affiliate Marketing

No. 1 in Germany and one of

Europe‘s leading Affiliate Networks

operating platforms in 5 European

countries including the UK

Specialist of conception and

implementation of integrated

campaigns

Specialists in Permission and Email Marketing

Europe’s largest and most reliable Email-Marketing suppliers

Specialist for Display Marketing

AdLINK Media is the independent

display marketing open network

throughout Europe

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AdLINK Group: A Pan-European Network of Specialists

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AdLINK Media Best Selling Strategy

Revenues optimization

Run On Network

Run On Channel

Run On Site

Site zone

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Global Online media

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51 m

578 m385 m

42 m

248 m

139 m

20 m

1.464 Millions Internet users

The Global Online Media Landscape

Around the globe the online population is looking more and more like the overall population meaning that in a few short years, online access has became an essential, basic requirement

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While 2009 will not be a positive year for overall advertising expenditure, online advertising will once again outperform other media.www

Internet media share represents 10% of

the total ad expenditures worldwide.

The Global Online Advertising Landscape

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March 09

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Source: Forester European survey: Choosing right media mix in Europe December 2008

Media usage is changing

TV has reach and frequency: Most consumers still spend more time with television than with any other media Europeans under 30 years old, however, already spend more time surfing the Net than watching TV.

The Net has had an impact: The Web has also become their main source of product information

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In an ever-changing media landscape, marketing leaders need to regularly re-evaluate their media plans to match their consumers’ evolving behaviours. Internet can no longer be avoided in the media mix.

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Effectiveness of Cross media campaign

Source: EIAA Pan European Cross media study

Combining the Internet with traditional media adds incremental reach.

Combined media creates synergies

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AdLINK MediaInternational offer

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AdLINK Media: Specialist for display marketing

* AT, BE, CH, DE, ES, FR, FI, HR, IT, NL, NO, SE SLO, UK

• AdLINK Media is the independent Display Marketing Leader throughout Europe

• Broad-reach and well-branded websites

• Largest Online Network in Europe

• Over 96 m Unique User / month

• Approx. 4,000 high quality websites

• Active in 14 European countries* with 212 employees

• Approx. 12,000 campaigns per year

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AdLINK Media vs. Competition

In (000) Unique Users

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AdLINK media position vs. Third Party Ad companies in Europe

International Presence

QualityQuantity

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What we stand for

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Major Brands working with AdLINK Media

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AdLINK Media: Specialist for display marketing

* AT, BE, CH, DE, ES, FR, HR, IT, NL, NO, SE SLO, UK

• AdLINK Media is the independent Display

Marketing Leader throughout Europe

• Broad-reach and well-branded websites

• Largest Online Network in Europe

• Over 96 m Unique User / month

AdLINK Media international brokering department bringing YOUR campaign

to a global level

Approx. 4,000 high quality websites

Active in 14 European countries* with 212

employees

Approx. 12,000 campaigns per year

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AdLINK Media network + a large list of contacts amongst the well known online brands in many countries. Advertisers benefits from a real global presence for their International campaign.

One contact for all countries

Reduce planning timesExpert in global planning

Thanks to our regular contacts we achieved the best rates possible for non AdLINK Media websites.

International Brokering Benefits

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Brokering department open to a Worldwide Coverage

60 countries booked worldwide coverage 500 active sites contacts

50 international advertisers in 2008

Any Advertising sectors

Tourism Mobile Technology Car Banking Etc….

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Brokering department open to a Worldwide Coverage

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AdLINK Media Planning Tool: Audience consulting

Exclusive International mediaplaning software to support media agencies and empower the AdLINK publishers

** Find out more about the Mediaplaning tool : http://mediatool.adlink.net

Strong brand/user affinity

Free of charge to publisher /clients

International visibility to each of publishers

Quarterly survey, 1 unique once

Demo, geo, propensity sell

Fast and comprehensive : agencies life easier

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AdLINK Media provides a full range of advertising

formats and innovative products to advertisers

Overview of Advertising Solutions & Products

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Content and Targeting - Channels

AdLINK can offer a broad range of channels including

Demographic Target

Groups

Automotiv

e

News and Finance

Women

Men

Travel

Music Sport

Football

Entertainment Leisure Lifestyle

Family Gaming

Youth

Community

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Reduced Media Loss

AdLINK Media Targeting solutions

Reach Target Groups Online

• Uses information collected on an individual's web-browsing behavior, to select which advertisements to display to that individual.

• Then content served in Ad is more relevant to the interests of the individual viewing the page

• Technical Partners TGP and NuggAd

Behavioral Targeting

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Click measurementTo collect information on which user has visited which page and how frequently through a so-called “tag”. The user data is gathered and saved in an encrypted cookie on the individual user’s computer and is updated by every further click

Online surveyOnline survey is conducted on the website. This data together with the click data is gathered in a central database for the generation of statistical models.

PredictingCreation of ‘prediction models’ on socio-demographic based on the data gathered.

ReportingIs done on the backend and a ‘query type’ system is used.

Profile deliveryPredictions are created based on the variables defined, which are then passed on to the AdLINK’s ad server in the agreed format.

Our technologies:

AdLINK Media Targeting solutions

Behavioral Targeting

For more information contact:Newaz IslamHead of International [email protected]